link juice

How to Easily Maximize Your Internal Link Juice

There is one underutilized SEO super power that, when used effectively, can take your link juice through the roof?

Internal linking is where it’s at.

If you’ve overlooked internal linking as a vital tool in your quest for online dominance, now might be a good time to pay close attention.

Yes, you will still need to understand the almost never-ending supply of Google algorithm updates sure to head your way. And generating quality backlinks will still be more important than ever.

And yet…

Success with search engine optimization boils down to the fundamentals.

No matter how advanced SEO tactics become, the critical fundamental of internal linking is one of the quickest and easiest ways to produce impressive SEO results.

Looking for more than link building tools? Seeking to gain more link juice from your site? Hoping to increase your engagement metrics?

You’ve come to the right place.

In this article, we’re focusing on how you can use your internal linking to produce the SEO results you crave.

But Wait… What Exactly Is An Internal Link?

Before we take the plunge into maximizing internal links, let’s take a quick look at what an internal link actually is.

Internal Links

An internal link connects one particular page on a website to another page on that same website.

Most websites have a central home page. They then branch out into different menus and sub-pages.

Pretty straightforward, right?

Now, let’s get to the good stuff.

How to Easily Maximize Your Internal Link Juice

1. Create Quality Content… and Lots of It

Are you an authority in your field?

If this hasn’t happened for you just yet, it’s time to start producing fresh content.

High-quality, trustworthy, informative content.

To secure a high position on the SERPs (Search Engine Results Pages) you want your website or blog to become an authoritative space.

But, you also want to maximize your internal linking by keeping your potential customers on your site.

To do this, you have to create lots of quality internal links. And, in order to have internal links, you have to have some killer content to link to.

This is why, for most businesses in a myriad of different niches, content is power. Content is king.

Your internal linking strategy and your content marketing strategy should always be inextricably intertwined. They are, in fact, two sides of the same coin.

Your task is to help them to work together.

2. Linking Your Content

Getting high up on the search engines is an absolute priority for any business wishing to dominate a space.

Internally linking your content is a powerful way to do this.

Why?

Because Google crawler bots can index your web pages faster when there’s a good internal structure present.

If you’ve got no internal links, or if your internal links are sparse or inadequate, the bots will take much longer to index your site.

Now, does internal linking have to be a super complicated process?

Of course not.

Your strategy here should be centered around creating amazing content for your audience.

Then, with each new piece of content, you must seek to link back to your previous awesome content.

Every time you write a new article, make sure that you link back to at least four other articles.

Great content linking… to great content linking… to great content.

Maximizing your link juice has never been so easy.

3. Use Anchor Text

While the days of keyword stuffing and anchor text are well and truly over, there is still big power in having anchor text.

An internal link with anchor text provides more link juice than an internal link with an image. And, anchor text improves the value of the link by adding keywords and content to the linking process.

Every time you attach an internal link to strong anchor text, you improve the value of that link. You also make it easier for your users to navigate through your site.

To do this effectively, make sure that the anchor text flows congruently with the overall content of the piece.

4. Go Deep With Your Links

When you’re using internal links as part of an overall SEO strategy, there is a golden rule you should always follow.

Link deep.

The deeper your links go, the better the link juice they’ll generate.

Remember here that the best links will be deep within the structure of your site.

Of all internal links, some types produce little link juice value and you should avoid using them in the body of your text.

Here they are:

Linking to Your Homepage

Most sites have far too many links to their homepage, to begin with.

From an SEO point of view, it’s far better, and much more valuable to strengthen your internal pages by linking to them, rather than simply pointing more links to your homepage

Linking to Your ‘Contact us’ Page

By all means, point to your contacts page in your call to action at the end of your piece. But linking in the main body of your text will be fruitless if generating internal link juice is your goal.

Top Level Pages

If the page you’re linking to is easily accessed in the main navigation menu on the homepage, try to go deeper with your link.

Maximize Your Internal Link Juice

As we move into the future, link building is only going to become more and more important for businesses.

Using internal links effectively are a simple, straightforward and proven way to enhance your link juice.

They also provide a much-needed boost to your SEO, while dramatically lowering your bounce rate.

All of this serves to keep your customers exactly where you want them – on your website.

Offering your audience unrivaled value with high-quality content, not only satisfies your customers, but it helps you to become an authority in your niche.

And that sounds like a win-win to us.

Have an internal linking strategy and allow it to underpin everything you do.

Your business growth and your bottom line will thank you for it.

anchor text link

The Most Important Anchor Text Link For SEO That You Don’t Know

There’s a lot to know when it comes to SEO. But one of the many unsung heroes of SEO is the anchor text link.

And while website owners feel that they can’t control their anchor text link, we’re here to tell you otherwise. Not only is it important to control your anchor text, but it can make or break your website’s search engine page result (SERP) ranking. Here’s what you want to do to optimize your anchor text link for your backlinks.

What are anchor text links?

Before we get any further, let’s take a minute to clarify what we’re talking about.

First, links. Links are the bits that connect one page to another. They’re an essential part of blogging and SEO, and on a deeper level, make up the fabric of the modern internet. They’re also how search engines tell what pages are useful and what pages are not, which is where SEO comes into it.

Anchor text is the text that actually appears on a website that you click to follow the link. In short, it’s the underlined blue text that you see on a website.

For example, in this link to our homepage, the link is http://www.backlinks.com/, and the anchor text is ‘homepage.’

Simple right?

How links relate to SEO

Now that we know what anchor text links are, it’s we need to focus on why you should care about them.

It’s pretty simple. There’s a direct relationship between how linked your website is to how well it performs in the SERPs.

Back in the day, this was a clear relationship. Essentially, the more links you had coming to your site, the better off your site was going to rank.

But the companies started what was called ‘link farming’, where you could buy links to these purebred linking websites. They were totally useless links, but they did drive websites up in the SERPs.

However, since then Google and other search engines have gotten wise.

Now, while links are still important to your final position in Google, they have to be good quality links:

  • High authority
  • Relevant to the topic
  • Both coming in from other sites (backlinks) and internal within your own site (internal links)

Despite these changes though, linking remains absolutely critical to having a positive SEO.

So let’s recap quickly:

  • We know that it’s important WHAT sites you link to
  • And we know that links, both internal and external, are important to your overall SEO

So where does anchor text come into this?

Well, one of the ways that Google and its competitors decide if something is relevant to what the link is is through anchor text.

So if you are a car website, and you have lots of links coming to your site from other car websites with anchor text like ‘convertibles’ and ‘jeeps’, then that’s going to help your SEO.

But if you have lots of anchor texts coming to your site from non-car related websites that have nothing to do with cars, just random words like ‘mug’ and ‘jacket’ then Google won’t rank those links as highly.

Which is why anchor text is so important.

Types of anchor text

Anchor text links come in a few different variations beyond just relevant vs. irrelevant that Ahrefs covers in detail. But here’s a quick summary:

  • Exact match: exactly matches a target keyword: backlinks
  • Partial match: Contains the keyword, but also some other stuff: backlinks are great
  • Brand name: The brand name of your site or company: e.g. Nike
  • URL: the straight up URL of your destination site: http://www.backlinks.com/
  • Generic: Just a generic word like ‘click here’
  • LSI keyword: an LSI (Latent Semantic Indexing) keyword relevant to your target keyword: e.g. SEO keywords
  • Page title/blog post title: the title of a blog post or a page, for example, a link to our post on how to make money with backlinks would be linked as Make Money Online and Sell Backlinks on Your Website

There are a few other categories but these are the major bones of the anchor text link business.

Anchor text links best practice

Now that we have a good understanding of what anchor text is, there are a couple of best practices you can employ when you’re getting backlinks and internal links in order.

First, what category is best?

As it turns out, Search Engine Journal (SEJ) has talked about this. And they found that the best link that you can have is a link with the title of your page or blog post.

First off, it’s easy to get lots of links that all have the same copy with this strategy. You don’t need to chase down external linkers to get the text you want, and people who you’ll never get access to (e.g. someone mentioning your work on a random blog or sharing your work on social media) will likely link by title anyways.

According to SEJ, most sites have about 25% of their inbound links coming from title tag anchor texts, so that’s what you should be aiming for.

So it’s just easier.

Second, keywords. Yes, ranking for keywords is important. And a key part of this is the development of a keyword ranking program is getting the right keywords in backlinks to you. What’s interesting is that it’s not so important if it’s an exact or partial match – they’re both valuable.

For links that you have control over, asking for keyword links might be the best option, since your title tag links will be rolling in naturally anyways.

According to a massive study completed by Ahrefs, over 84% of page one results had exact keyword or partial keyword inbound links, so there’s a clear correlation there.

But when they looked into the total link profiles for these pages, they found that that about 25% of the links came from partial matches. With the number 1 slot, they found that 13% of posts had an exact match, with first page results averaging about 5%.

What this means is that keywords and partial keywords are important, but perhaps not as critical as you might think. Aim for keywords, but if you’re struggling to get exact matches, don’t panic – partial ones should get you onto page 1 anyways.

In Conclusion

All in all, anchor text remains important for backlinks. If you can specify, whether you’re sharing on social media, working with a blogging network, or posting on forums/Quora, then you should focus on exact matches and title tags.

But overall, your focus should be on getting a LOT of high authority backlinks rather than focusing on getting exact anchor text.

Because while anchor text link is important, it’s better to aim for quantity of inbound links than a few really good ones.

Keywords Research Checklist

Is Your Keyword Research Checklist Missing Something?

93% of all online activity begins with an entry into a search engine.

But if your website’s keywords aren’t where they need to be, you’ll fall in the search engine rankings, and users will find your competitor’s site before they find yours.

Nobody wants that to happen.

Before you get into other SEO tactics like generating social backlinks, you need to master keyword research.

To make sure your keyword research is effective, current, and won’t get your website on a blocked list, we’ve created this article, giving you the ultimate keyword research checklist.

Your Keyword Research Checklist: What You Need To Know First

According to a recent survey of over 350 marketers, almost everyone is increasing their SEO budget on at least a yearly basis. This means that as SEO research and industry profits grow, Google and other search engines are getting wiser to those that are just trying to game the system.

This means that if you engage in keyword stuffing, are essentially plagiarizing another site’s content, or haven’t entered your keywords exactly as they need to be entered, your site won’t rank as high as it could.

But finding the right keywords depends on the quality and frequency of the research you’re doing.

Keyword Research Checklist: The Basics

Step One: Get A Spreadsheet.

This will help you to properly organize your keywords. Have cells for keywords, volume, competition, difficulty, and another cell for any internal notes you’ll want to leave yourself.

Don’t forget to freeze your top row, so that your spreadsheet’s header won’t count as data.

Step Two: Start Brainstorming

Ask yourself when creating your keyword research checklist, “What would I type into my search bar if I were looking for this content?”

Think about possible phrases and word order. Decide in one sentence or phrase what your post is about.

Then, Google your main phrases or keywords and see what else comes up in Google’s suggestions. This isn’t where you should stop, of course, in your research process, but it’s a great way to get additional ideas.

Finally, look into online synonym lists on sites like Thesaurus.com and enter those into your spreadsheet as well.

Step Three: Generate Your List Of Suggestions

If you haven’t hired an SEO industry professional to help you with your keyword research, programs like UberSuggest can be a valuable sorting tool when it comes to figuring out your top keywords.

Start by putting in your shortest and most general keywords into the program, then add your findings to your spreadsheet.

The People Part of Your Keyword Research Checklist

Step Four: Find Out How People Really Talk

You know that there are tons of ways to find the answers to whatever questions you have online.

Checking out places like Quora will really help you to find the right keywords because you’ll have access to how exactly everyday users and your target market are talking about your keywords and topics.

They’re talking as they normally would about subjects they’re interested in. As a bonus, Quora will also help you to create ideas for web content.

Search a couple of your top keywords or phrases in the search bar, and see what comes up.

Step Five: Know Your Competition

Of course, if you want to rank higher in Google search indexes, you’re going to need to know what it takes to get there.

Enter in your most popular keywords and phrases in Google and take a look at the websites on the first page of results.

From there, you can head over to the Google Keyword Planner tool and select “Find new keywords and get search volume data.”

Then, in the “your landing page” field, just paste in your competitor’s, that showed up on the first page of Google.

Then, you’ll get a perfect list of the keywords that you know have helped a website make it to the coveted first page of Google.

As an alternative, you can also use Ahrefs Site Explorer to get your competitor’s keywords and other valuable information in the same way.

Fine-Tuning Your Keyword Research Checklist

Step Six: Generate Long-tail Keywords

There are lots of tools out there that can help you with this, as well as tools for a variety of SEO purposes. Basically, use your main keywords to generate longer, more complete phrases that people type into Google.

Then, add them to your spreadsheet, which should be really growing by now!

Step Seven: Use Keywords Explorer To Get More SEO Keywords

This is a great way to get your own, ready-made keyword spreadsheet. Enter in your keywords in the search bar, select your target country, and hit search.

Then, you get a generated list of popular keywords, along with their Difficulty ranking (this tells you how hard it will be to “outrank” people on the first page of Google.

Step Seven: Narrow Down Your List and Paste

Now, remove any duplicates, then paste your edited list into Google Keywords Planner.

This will help you to eliminate the most unpopular keywords from your list.

Then, do a manual read-through of your keywords to make sure that your list doesn’t include anything too obviously unnatural or words you’ve never heard used.

Also get rid of low volume keywords, and keywords that are just too competitive (with a high Difficulty ranking.)

With that, you’re ready to start writing content with the best keywords out there! You’ve completed our Keyword Research Checklist, now just don’t cheapen the effectiveness of your content by engaging in keyword stuffing.

We Can’t Wait To See How Your Site Ranks Now!

With so much effort going into the planning stages of keyword research, it can be easy to forget something.

Thanks to this checklist, you won’t accidentally skip a step ever again.

However, if you feel like you still need a little bit more help, or if you just have more specific questions you’d like answered when it comes to keyword research of SEO in general, please feel free to reach out to us.

We’re always here to help you figure out exactly what it takes to land on the coveted first page of Google search results.

Dofollow Backlinks

What Dofollow Backlinks are and How Your Business Can Use Them

When it comes to search engine optimization (SEO), there are some common terms for particular practices that any business should know about. Dofollow backlinks are one of these words that is imperative in the book of SEO.

If you’re not totally clear about what dofollow backlinks are, however, don’t worry–we’ve got your back.

Keep reading to find out everything you need to know about this all-important link building process.

What Are Dofollow Backlinks?

There are two major types of backlinks that differentiate in their ability to pass on link juice. These types of backlinks are the dofollow backlinks and the no-follow backlinks.

As far as dofollow backlinks go, link builders will create this type of backlink for SEO purposes. Let’s take a closer look…

How Dofollow Backlinks Work

Dofollow backlinks allow Google, or whatever search engine is being used, to follow them and reach your website.

Basically, these are links that will pass on the SEO benefits of the website where it is built from to the hyperlinked website.

Dofollow backlinks created from high PR and high Domain Authority sources will pass on the link juices towards a hyperlinked blog. This will improve its ranking position significantly in search engines.

This means that when doing SEO, it’s important to concentrate your link building activities on sources that allow you to build these kinds of links.

Dofollow backlinks will remarkably enhance a business’s link profile and improve their page rank–what more could you ask for?

Where To Build Dofollow Backlinks

Before jumping in the how-to of dofollow backlinks, let’s take a look at where to build these links.

Of course, there are plenty of places you can find online if you want to build dofollow backlinks for offsite optimization purposes.

However, it’s important to diversify your link sources if you want to achieve the best results.

You can build links in places such as article directories, web 2.0 properties, forums, and high PR blogs, just to name a few.

Like the experts, you’ll want to concentrate on building your links in those places mentioned (article directories, web 2.0 properties, forums, high PR blogs).

However, do not concentrate only in one of these sources. Instead, diversify your placement.

For example, don’t simply stick to building links in article directories. Even if you create several backlinks in different article sites, you must also expand to other communities, such as forums or blogs.

How To Use Dofollow Backlinks

How To Get Dofollow Backlinks With Blog Commenting

What you probably already know is that blog commenting is a useful relationship building tool. What you might not be aware of is that it’s also an awesome link building method.

Here’s how it’s done.

1. Build The Foundation

This first step is highly important–begin with keywords or key phrases.

You can write the best content and have the highest PR dofollow backlinks pointing to it…but if no one ever searches, your content will still remain undiscovered.

Keywords are the only key to discovering your content, so don’t ignore them!

2. Create Backlinks To Specific Blog Posts

Next, you’ll want to create dofollow backlinks to specific blog posts by commenting on other blogs.

Look for blogs that are both in your niche and have CommentLuv.

CommentLuv is plugin that can help you pull a list of links from your blogs while on other blogs apart from CommentLuv.

This blog commenting system helps its users get dofollow backlinks and rank in Google.

It works by automatically pulling 15 articles from your blog when you are dropping a comment on a CommentLuv enabled blog, if you have the premium version of the plugin. (The 15 articles it pulls will be your most recent 10 in addition to 5 favorite articles).

This will help you chose which article on your blog you want to link back to.

3. Keep Comments Genuine

Beware! Bloggers can figure out if you are simply dropping comments for the sake of dofollow backlinks.

These comments will most likely end up trashed.

So, if you value the backlink, you must also add value to the post by dropping a genuine comment.

This means the more time you put into reading the articles and dropping reasonable comments, the more dofollow backlinks you’re likely to get.

How To Get Dofollow Backlinks From Article Directories & Web 2.0 Properties

The article directory is one of the easiest ways to build dofollow backlinks.

There is a wide variety of directories to choose from, however, you will want to make sure you are picking the right ones.

Since some directories have set the outbound links to no-follow, not all article directories are dofollow links. Therefore, in order to conserve your time and effort, you’ll want to avoid these directories altogether.

Need some place to start? Check out the list below of dofollow sites that you can start with.

  • amazines.com
  • articlebiz.com
  • articlecirculation.com
  • articlecity.com
  • articleclick.com
  • articlecompilation.com
  • articleInsider.com
  • articlepros.com
  • articlerich.com
  • articlesfactory.com
  • articleslash.com
  • articlesnatch.com
  • articlesphere.com
  • articlesworldonline.com
  • articlesxpert.com
  • articlet.com
  • articletrader.com
  • articlevoid.com
  • articleworld.net
  • basearticles.com
  • brighthub.com
  • buzzle.com
  • easyarticles.com
  • ezinearticles.com
  • ezinemark.com
  • gather.com
  • hubpages.com
  • ideamarketers.com
  • isnare.com
  • site-reference.com
  • snipsly.com
  • sooperarticles.com
  • squidoo.com
  • suite101.com

How To Get Dofollow Backlinks From Forums

Forums are another great option for a place to start building backlinks.

However, like article directories, not all forums are dofollow links.

Maximize your efforts and concentrate your link building in dofollow forums such as those listed below:

  • bloggerforum.com
  • capitaltheory.com
  • dreamteammoney.com
  • filesharingforum.com
  • forum.cnet.com
  • forum.daviontart.com
  • forums.digital.com
  • forums.joomla.org
  • geekvillage.com
  • htmlforums.com
  • moneyfanclub.com
  • moneymakediscussion.com
  • retireat21.com
  • seoforum.com
  • sitepoint.com
  • v7n.com/forums
  • warriorforum.com
  • webhostingtalk.com

How To Get Dofollow Backlinks From High PR Blogs

1. Get The Link To Your Home Page

This will boost your ranking big time. Start by going to storify.com and creating a free account if you don’t already have one.

2. Write Your Article

Begin by writing an article that’s at least 500 words long.

Then, use your keywords properly. You’ll want to try to make the article as SEO friendly as possible (this includes the story URL as well).

Lastly, drag and drop social media objects to make the article more outstanding.

3. Get Your Dofollow Backlinks!

This last step is as easy as 1, 2, 3. Follow the steps below to create a link that will be dowfollow from a PR8 domain.

  1. Click the Embed URL tool
  2. Enter the URL of your home page.
  3. Once the preview appears, drag and drop in your article or story.

After reading this article, surely you’re convinced that the time to start creating dofollow backlinks is now. Where will you start creating links? Tell us about your next steps in the comments!

Sell Backlinks

Make Money Online and Sell Backlinks on Your Website

You’ve heard story after story of people who make money from their websites.

$4000 a month here.

$1200 a month there.

Sick of feeling left out? Ready to learn the art of making money from your website with very little work required from you?

This article will share the secrets of how to sell backlinks on your website to make money without having to do hardly anything!

Ready to make some money?

What are Backlinks?

Backlinks are incoming links to your site.

In other words, a backlink is when a link on one website directs visitors to a page on another website.

Backlinks are all over the internet.

They are like road signs that direct traffic and route people all across the highways of the web.

When we talk about selling backlinks on your website it means that your website is the one doing the linking.

For example:

Say your site is about automotive maintenance.

Joe the Mechanic is looking to increase his Google search result ranking. He finds out about backlinking.

Because your site has loads of quality content on a relevant topic, Joe can pay you for simply inserting links from your site to his site.

Seem too good to be true?

Let’s talk about why backlinks matter so much to help understand the potential of selling backlinks.

Backlinks and SEO

There are many factors that Google and other search engines use to calculate a website’s SEO.

Per Andrey Lippatsev (a Search Quality Senior Strategist at Google), the top two are links and content.

Did you get that?

The two most important things deciding how Google ranks a site are content on the site and the links pointing to the site.

Creating and sharing content is crucial.

It takes a lot of work and a lot of time.

Getting links to point to your site (especially high-quality links…more to come on that later) takes a lot less work and can make an impact much faster.

Why do links matter so much?

Links are like votes.

Every link pointing towards a website is like another vote saying, “Go there!”

10 links = Good

1000 links = Much Better

Link Quality

The sheer volume of links isn’t the sole factor that matters for website SEO.

Several other factors contribute to decide the quality of a link, which also greatly affects SEO:

Relevance

In order for a link to really matter for SEO purposes, the link must be relevant to the website’s content.

A link from an article about “3 Considerations when Choosing Dog Food” to an article about “The Potential of Interplanetary Travel” doesn’t have much value.

It’s not likely to be related to the content of the article and probably won’t matter much to the readers.

It also looks out of place.

SearchEngineWatch.com explains more in depth about what relevancy is and why it matters for SEO purposes. In their words: “…it’s more the relevance of the site’s theme in regards to yours [that matters]…”

An important part of assessing link quality is remembering that actual people are viewing and clicking on these links.

Human Value

Human value is pretty straightforward.

Are real people going to like the linked content?

Will they find it valuable?

Is it what they are looking for?

If the answer to all these questions is yes, then you’ve got yourself a valuable link!

Authority & Trust

Higher weight is given to links to authoritative sites.

These sites are the “big players” in the space. Sites with lots of traffic, long histories, good reputations and so on.

A link from a trusted site is like a shoutout from a famous person. It shows you’re hanging out in the right circles.

If your site specializes in a particular area and has consistently high traffic, your site might be considered an authoritative site – allowing you to charge more for backlinks.

The Golden Opportunity

The above facts about the importance of quality links are pretty common knowledge.

And that is why selling backlinks are such an incredible opportunity to make money with your website.

In fact, Entrepreneur goes so far as to say that,

“When it comes to improving how your business turns up in searches, cultivating links from other websites that point back to your own site is too big an opportunity to pass up.”

Selling backlinks is “too big an opportunity to pass up.”

This huge opportunity is there for the taking.

Let’s talk about how you can actually take advantage of it and start making money.

How to Sell Backlinks

The beautiful thing about selling backlinks is that it’s incredibly easy to do.

Do you have a well-established site?

Do you have quality content that readers find value in?

Congratulations, you’re a prime candidate to make a lot of money through selling backlinks!

The easiest way to get started selling backlinks is to use a service like Backlinks.com. Check out our FAQ for details on how the service works.

At a high level, it’s a simple process:

  1. Sign up with Backlinks.com
  2. Insert the code snippet we provide into pages where you’d like to sell links
  3. Set any specifications regarding who can buy backlinks from your site
  4. Sit back and wait for the money to start rolling in!

Exactly How Rich Will I Become?

Great question!

There are a number of factors that actually determine the amount of money you can make through selling backlinks on your website.

Some of these factors were touched on above:

  • Is your website viewed as an authority?
  • How much traffic do you have?
  • How many backlinks do you sell?
  • How highly-ranked is your site?

Higher quality sites have potential to make far more money via selling backlinks.

In other words, while we sell backlinks on your site to make you money, you keep focusing on building an awesome website.

Want specifics? Check out this page to estimate exactly how much money you can make through selling backlinks on your website.

Get Started!

Your website is a potential goldmine.

There are all sorts of ways you can make money through it.

To sell backlinks is virtually the easiest way to get recurring income from your site.

It involves almost no work on your part and has been proven to help buyers.

The market is huge.

So why wait?

Click here to sell backlinks and start making money through your website today!

social backlinks

The Easy Way to Generate Social Backlinks

Suffering from stagnant search rankings? It’s probably time to reassess your social backlinks strategy.

However, increasing that SERP ranking through social media requires more than just signing up for a free account.

In fact, it’s not the pages themselves that help you rank. It’s every share, like, comment, and the mere mention of your website on social media that pushes you up the ranks (otherwise known as social engagements).

Most importantly, you want people to engage with your social backlinks to keep that link juice flowing.

You don’t want to waste your time on social backlinks tips that don’t work, so let’s take a look at some cold hard data to get you started on the right path.

How Google Ranks Social Media Engagements

To Google, these engagements are processed as “social signals” to increase your ranking.

Take a look at the following social signals from Google’s top 200 search ranking factors:

  • Total number of tweets where your website is mentioned.
  • Total number of Facebook page likes.
  • Total number of Facebook page and post shares.
  • Popularity or “page authority” of your Facebook pages.
  • Total Number of pins on Pinterest.
  • Total Reddit upvotes on posts that mention your name or website.
  • Total number of “+1’s” on Google Plus.
  • Your social media page “age.” The older and more active your pages are, the stronger your social signals are as well.

As you can see, it’s all about engagement.

This means driving engagement should be the primary goal of your social backlinks strategy.

Encouraging this engagement isn’t as hard as you think either. Keeping this data in mind, let’s discuss the easiest way you can generate social backlinks that churn out signals.

Promote Your Website In Every Social Profile

Let’s start with the easiest social backlinks tip in existence.

The first thing you need to do is to add your website and company name to every social media account you have for your business.

Every social media network, from Facebook to Pinterest, has “about” sections that let you clearly feature your website.

Remember how Google uses social media “authority” as a ranking signal?

After you add your website, you will need to verify your website link with that social network to further boost your social media “authority” with google.

All four social media heavyweights, Facebook, Google+, Twitter, and Pinterest, have options for website verification.

How To Improve Your Content To Generate Social Backlinks

People engage with content that inspires them. It’s that simple.

Does this mean you have to be a Pulitzer prize-winning writer or an oscar-winning director to create high-quality content that gets shares? Not in the slightest.

In fact, sometimes less is more.

Keep It Short and Sweet

Just look at Twitter. While you’re limited to only 140 characters, this doesn’t stop people from retweeting, liking, and embedding your tweets on their blog.

If your Facebook posts read more like novels, try cutting them down to just 40 to 140 characters long.

When sharing a piece of content, think of your social media post as a “pitch” to your audience. Ask yourself what the most attention-grabbing aspect of the content is. What is the over-arching message of the content?

Share Lots of Visual Material

When it comes to marketing, whether it’s online or traditional, visual content is king.

People are more likely to remember your brand if you published visual content, and we have the data to prove it. Check out these findings from recent studies published in Fast Company and Psychology Today:

  • 65% of people are visual learners.
  • Our brains actually prefer visual storytelling over plain lists of facts.
  • Visual material is “processed 60,000 times faster than text.”
  • Tweets that contain visuals are 94% more likely to be shared.
  • Content that contains visuals are 50x more likely to land on the first page of SERPS.

There are several types of visual content formats to choose from to increase your social backlinks.

Social media makes it so easy to generate visual content too. For example, when you share a post from your blog on Facebook, an attractive “link card” generates automatically to grab the attention of your audience.

To help you diversify and prioritize your visual content for maximum exposure, consider these findings from Business2Community and Social Media Examiner’s latest industry trends report:

  • Go live with your content: More than 50% of content marketers are upping their social media content with live video streaming.
  • Keep creating videos: videos continue to be a major generator for social backlinks, and marketers are expected to increase video content by 73%.
  • 63% of marketers surveys are expected to expand their YouTube Marketing strategies.
  • Infographics demand skyrocketed by 800%!
  • Infographics are shared 3x more on social media.
  • 42% of markers are expected to increase their use of Pinterest
  • Blogs with visuals are the second most popular form of content for social media marketing.

Leverage The Power of Google+

Remember that it’s Google that you’re trying to please with your social backlinks.

If you want to get in Google’s good graces, it never hurts to generate engagement through their own social media project.

Remember how you learned to add your website link to every profile? Here, you’re going to take it a step further and add your link to various Google+ sections.

Getting started on Google+ is so easy. Here’s how you do it:

  • Populate your Google+ link section with your main website and all your social media pages.
  • Start or join a Google+ community so you can share high-quality content with your backlink.
  • Add your website backlink to your community’s description section.
  • Add your company website to your Google business listing.
  • Write attention-grabbing headlines for your Google+ posts.
  • Add relevant, thought-provoking comments on Google+ posts that are relevant to your niche. These link directly back to your profile.

You’re so close to increasing your google rankings with the power of social backlinks.

Let’s recap what you need to know:

  • Add your website backlink to every social media profile and about section.
  • Keep your social media content text short and compelling.
  • Boost your social media engagement with visuals.
  • Take advantage of Google+’s many publishing features to increase social backlinks.

Now, it’s your turn.

Your next step is to bookmark this super easy guide to craft a winning strategy that will generate high-quality social backlinks.

Get started today to start churning out those google-friendly signals in no time.

Local Businesses Building

5 Local Citation Building Myths You Need to Drop, Now

To rank well on Google, you will need to build out citation listings. While this is obvious, there’s still mixed debate (and confusion) over local citation building. What works, what doesn’t work.

Some strategists believe building out citations is all that a business needs to rank well. Others swear by a less enforced approach.

One thing is for sure: ignoring local citation building, as well as not optimizing your pages and Google My Business, will get you nowhere.

This post will clear the air on 5 common myths about local citation building circulating the SEO world.

Let’s begin.

Myth # 1 – Variances in your business name will negatively affect your ranking

Business owners commonly panic over minor differences in their citations, and they wonder if making minor changes to their business name will improve their ranking.

The truth is, that it won’t.

That’s because other factors play a role in the Google algorithms, factors of which have a much stronger means of getting your business to rank high.

Here’s the thing.

Google only takes changes under consideration IF your address or your phone number change. That’s about it.

To give you an example, if your citation is listed as “SEO Blog,” while somewhere else your citation is listed as “SEO Content,” Google won’t distinguish this because your address and phone number in each listing are the same.

So don’t panic. Minor differences in your NAP won’t negatively affect your score.

Myth #2 – NAP cleanup means you’ll have to edit every mismatch you see

Are you finding different versions of your business name on different directories? Is it driving you a little crazy? Don’t fret. This is a case that can be easily resolved (as well as ignored).

The thing is that many users don’t even know that having to clean up hundreds of variables of your listing name is completely unneeded, and some SEO companies know this.

As a result, they charge an arm and a leg for doing a needless service.

Searching for your business data and will naturally generate many faults, but in reality, Google doesn’t pay mind to these hundreds of small variations of your name listing.

Instead, Google identifies your business listings as being similar because the content of your NAP is the same.

So don’t panic!

Just make sure your NAP is the same, which is should be. If not, then that’s a problem!

If you’re still feeling a little worried about this, here’s what you can do.

Fix the listing on the aggregate site. That’ll take care of the many variations to your listing.

What’s important to know is your top sites (30-50) are the ones that really count, as well as your specific targeted sites.

These hundreds of variable sites with minor differences in the listings are a speck in the sand and won’t be worth the time you spend on them.

That said, you’ll save time and money if, instead, you choose to optimize other parts of your SEO strategies.

Optimizing your pages, analyzing your competitors and optimizing Google My Business should be your concern as well, not just local citation building.

Which brings me to the next myth.

Myth # 3 – Citation building is the only SEO strategy

Most small businesses and even some SEO pros have a tendency to put too much emphasis on location citation building.

The truth is that, if you’re only using citation building as your main SEO strategy, you won’t rank well, period.

Citation building is very important. We would ignore it if it didn’t play such an important role.

However, making sure every aspect of your local SEO strategy is locked in will get you higher ranks.

Being in the know of Google’s new “near me” search will certainly help as well.

That said, citations are important, but it’s only a starting point.

After you have a solid base of citations (30-50 should do it) that’s where it should end, and you will need to do a lot more than just focus on building out citations.

Myth # 4 – You should ignore citations for listings that have your number

Let’s say you share the number of a previous business. Will Google spot this and lower your score?

Yes.

If Google collects enough information on many customers who are calling you, but who are actually trying to call the number of the old business, Google will mark this as a negative user experience.

The result will be a low score on Google Maps, which Google will automatically assign.

Remember: Your telephone number is the unique identifier of your business, one which Google uses to determine where you stand on Google.

Make sure you claim your number!

Myth # 5 – Local citation building is a must every time you’re asked to fill one out

So you’re a new business owner. Your website is up and running. Great! And now every directory you come across is asking for the deets of your business.

Are you suppose to share the information every single time?

I mean, it won’t kill you. But at some point, you’ll get tired of doing it.

There’s a better way.

Step 1: Analyze your competitors

Step 2: Optimize your pages

Step 3: Optimize My Business listing optimization

Step 4: THEN go about focusing on location citation building.

If you follow this order, rest assured that you’ll rank well in numerous sites.

In Conclusion

I frequently overhear and read things about local SEO strategies that just aren’t true.

My hope with this post is to debunk some of these myths that are floating around.

I believe every marketer should certainly spend some time building out citations, as it will certainly play a factor to ranking well on Google.

But just remember that you won’t move the needle further if your only concern is location citation building.

Instead, you should be targeting the other areas of your local SEO strategy.

Also, remember to pay no mind to mismatches of the business names you see on the directories.

I see many business owners and webmasters panic over this.

Just make sure that your address and telephone number are correct. Spending countless hours editing all of that information will drive you crazy. What’s important is that you make it to the top 50 sites.

We hope this myth-busting post works out for you.

If you have any questions, feel free to leave a comment!

The Best Link Building Tools We’re Looking at for 2017

link building toolsSince Google’s creation, link building tools have consistently remained one of the best strategies for increasing your website’s SEO potential.

The early days of Google marked link spamming and other techniques focused on buying backlinks from low-quality link providers.

This eventually evolved into what we know today as “Blackhat SEO,” and subsequently, earned us SEO’ers a firm slap on the wrist from Google. Who knew that Google wanted readable content for their users?

Since then, Google has waged war against SEO’ers using low-quality links to increase their search ranking. In September of this year, Google won that war.

Google’s latest Penguin update, Penguin 4.0, monitors linking in real-time, ensuring that any and all low-quality links no longer increase SEO.

SEOs in 2017 must move forward and stick with linking practices that cater to Google’s new algorithm. Luckily, plenty of linking practices exist that Google won’t penalize, and some they even encourage.

We’re looking at the best linking practices for 2017 and how to capitalize on them.

Link Building Tools

Infographics

It is probably beaten into your brain that content is king, and it’s true. Google values content that informs readers and focuses on more than just SEO potential.

In a survey of SEO leaders, Omar Kattan mused that the future of SEO lies not in technical signals, but in social signals that require brands to produce relevant, entertaining, useful, inspiring content.

However, have you stopped to ask yourself what kind of content is actually worth creating? Blog posts are essential to SEO, but it’s infographics that stand out.

Start by identifying a niche where your potential infographic is relevant. Next, identify the information your niche is looking for. This is easily accomplished by studying keyword trends.

Build your infographic and promote it heavily on social media websites. You can also send out “feelers” to other blogs within your niche who may trade a backlink for infographic use rights.

Though social media links aren’t authoritative, they signal popularity to authoritative websites who might link to your infographic.

The chances of creating a viral infographic are slim, but the rewards are tremendous.

Guest Posts

Guest posts emerged long ago as a great set of link building tools to generate high-quality backlinks, and it remains so in 2017. The reasons guest posting is so effective is simple.

You’re creating an article for another website tailored to increase your own SEO link juice. Handcrafted backlinks will always fare better than those from outside your organization.

But, in 2017, we’re taking guest posting to the next level.

Focus on pitching your guest posts to what we call “content syndicators.” These are websites that work with networks of other blogs to post their content across multiple pages.

For example, The Huffington Post is part of a syndication network. They repost content from other blogs on their website. If website ABC is trending within their niche, Huff Post will republish their content.

Your goal is to guest post on member blogs of these syndication networks. Not only do you gain a backlink from your guest post, but also the opportunity for exposure to a mass market audience.

This is harder than it sounds. Search Huff Post, Mashable, and other similar blogs for posts related to your niche. Then, look for a “this post originally appeared on” credit.

Your goal is to guest post on the credited websites.

Once you’ve identified your targets, pitch ideas that are niche-specific. Your target is mass appeal, but the authoritative websites want niche articles.

Don’t stop guest posting, but also keep an eye out for syndication opportunities.

Outreach Efforts

Part of building backlinks is convincing other blog owners that your content is quality. Some people may organically find your content, but it’s likely many of your backlinks will come from building a repertoire with other content creators.

Sounds easy, right? Not quite, because you’re not the only one trying to win over editors and snag a backlink.

Standing out in an inbox full of emails is no easy feat. The best way to differentiate yourself is through personalized emails. Nothing says “delete this” like a template email.

After you’ve managed to convince a few people to work with your linking practices, you’ll need to build a relationship with them. The nature of the relationship will depend on your linking strategies.

Trading guest content is a great way to build backlinks in a friendly way. Ditto for giving away free backlinks planted within each other’s work.

If your strategy involves buying backlinks, things get somewhat more complicated. The thing is, Google isn’t too keen on buying and selling links. But, that doesn’t mean there aren’t ways to trick the search giant.

Business relationships with link buying or selling clients involve staying within your niche and agreeing on the specifics of anchor text and link volume. Less friendship, and more caution, tends to stem from these relationships.

Wrapping Up

There’s no doubt in our mind that link building tools will remain an important part of SEO strategy in 2017. The SEO potential of building a quality network of backlinks is far too great to ignore.

Keep Penguin in mind, churn out those infographics, become friendly with other bloggers, and start searching for quality syndicated content networks. Stick to these trends and your SEO in 2017 should be off to a fantastic start.

We hope that with our guide, you’ll move into 2017 with all the tools you need to take your SEO to the next level.

If you’re interested in learning more about building a high-quality link profile, get in contact with us. We offer opportunities for both buying and selling high-quality backlinks to boost your website’s SEO potential.

Link Building Tools Post-Penguin: How to Keep it Clean

link building toolsNow that Penguin 4 has rolled out, are you struggling to understand where to focus your efforts to keep your website high on the Google rankings?

Link building is still extremely important to your website’s SEO rankings. Inbound links act as indicators to Google as to whether to consider your website an authority in your niche.

Links make your website visible in search results, but you’ll have to put in some effort to be high in the rankings.

Blogging consistently helps in getting quality links. In fact, businesses with a consistent blogging habit get up to 97 percent more inbound links. But to avoid being penalized by Google, it’s important to understand how to build quality links.

With Google’s extra emphasis on link building, this SEO technique may require more time, effort and money on your end. In this post, we’ll show you a few link building tools that will keep you penalty-free in Google. Read on to learn how to build links in a post-Penguin world.

What the Penguin Update Means for Link Building

It has always been that Google saw sites as more authoritative when they had more links pointing back to their site. Google would place those sites with more links higher up in the rankings.

It used to be that it didn’t matter the quality of where the link came from. More links meant better search rankings.

Since the first Penguin update in 2012, Google has been penalizing websites for containing suspicious links. When a website is hit by Penguin, it can be difficult to recover. You may lose your high ranking and your traffic.

In Google’s most recent Penguin update, released this fall, it was announced that the spam-detecting tool now runs in real time. While this makes it easier to get hit, it also makes the recovery process easier.

Good links are still considered one of the best ways to build authority for your site.

Link Building Tools to Play it Safe

If you’re not sure where to start when building quality links, trying the following techniques:

1. Organic link building

The link building tools you use depend on the type of business you have.

B2C businesses can build links by getting product reviews. To do this, send influencers in your niche a free sample and ask them to give you a product review. Ask them if they’d like to help promote your product and offer a commission of the sales they get you.

Another way to do this is to write heavily visual blog posts and post the images to social media sites like Pinterest or Instagram. Pinterest users pin 3,472 images per minute. Posting to these sites is a sure way to get your content shared and gain plenty of links back to your site.

Posting to these sites is a sure way to get your content shared and gain plenty of links back to your site.

2. Connect with local associations

Another great practice is to reach out to local directories or associations. Partner with organizations that will provide links back to your website. Alumni directories can be seen as highly authoritative with relevant links to websites.

If your business has recently made a big accomplishment, achieved a milestone or held a charity fundraiser, this is a good time to reach out to alumni associations because they often promote success stories. When industry specific directories link back to you, this indicates to Google that you are seen as a relevant source to local searchers.

When reaching out to associations or influencers, remember to create lasting relationships and understand that it is a two-way street. You have to provide value back to those who are helping you out. Be genuine in your approach and demonstrate that you’re bringing unique value to who you’re reaching out to.

Personalizing your approach goes a long way. Show that you can be trusted and that you are not a spammer.

3. B2B link building

B2B customers have plenty of options for building authoritative links.

One great way to get quality links back to your site is to write testimonials for the people you network with. For those who helped you with your business cards or website design, write them a testimonial of how pleased you are with their services. Many times, they will post your testimonial on their own website and link back to you.

Another option is to write a guest blog post for another website in your niche. Writing an information-packed article for other sites is a great way to gain authority in your niche and get links back to your site. Several sites will accept guest blog posts from experts in their niche.

4. Content-led link building

A natural way to build quality links is to provide quality content. Always aim to relate to your target audience. Tug at their emotions or education them with an informational post.

Share useful tools and infographics. Post video demonstrations of how to perform a task. Write engaging editorials.

Of course, you still have to get out there and ask for the links to your site. But the more quality content you have, the more likely people will want to link to your site.

5. Reclaim broken links

If you’ve done all of the above and your rankings still haven’t recovered in Google, it’s time to locate the website links to your site that are broken. Inform the owners of those sites that they have a broken link, which is also bad for their own SEO. Provide a new URL for them to replace the broken link with.

Again, it is important to be genuine in your approach and provide value for the site owner.

Recovering from a Penguin hit can be difficult for busy business owners. The techniques mentioned here are simple ways to build quality links, but you still may struggle to focus on this when you know you should be focusing on your clients and your services.

If that’s the case, let us help you. Having been in this business for a long time, we have watched link strategies change with every algorithm update. We are skilled at adapting quickly to these changes. We know the best ways to get your website back to the top.

Contact us today with your questions about link building tools!

Quality Backlinks in 2017: Let’s Look to the Future

quality backlinksWhere did the time go?

2017 is almost here, and it has some surprises in store for SEO. 2016 marked the latest Penguin update and reaffirmed the importance of building quality backlinks to your website. (Emphasis on the word “quality.”)

So what do you need and don’t need to build top notch backlinks?

Let’s explore the latest and greatest from Google and learn what you need to prioritize in 2017!

How Google Evaluates Your Website

To understand where backlinks are headed in 2017, it’s important to understand the ranking factors Google uses to evaluate your website.

Believe it or not, there are 200 different ranking factors! Instead of listing all 200, here are the top seven ranking factors most crucial to link building, according to a recent survey of leading SEO experts:

  • Trust level and domain authority  – 24%
  • Number of incoming backlinks, also known as link popularity – 22%
  • Anchor Text – 20%
  • SEO Keywords – 15%
  • Registration and Web Hosting – 7%
  • Incoming traffic and click-through rate – 6%
  • Social Media – 5%

As you can see, quality backlinks are the second most important ranking factor. Furthermore, important ranking factors such as trust level, anchor texts, and social media play a significant role in link building as well.

In order to maintain the integrity of their search results, Google periodically updates their algorithms to catch and weed out the bad apples. In doing so, it’s now a lot easier to get penalized if you’re not careful.

Google’s most recent algorithm update, Penguin 4.0, is particularly relevant to this conversation because it deals specifically with links.

Why Google Penguin is Important

No doubt, Google Penguin will have significant influence over backlink strategies come 2017. This particular update specifically targets low-quality backlinks. If you haven’t already, make sure to perform an SEO audit to remove or “no-follow” any questionable backlinks.

In short, Google Penguin will flag and penalize the following link building issues:

  • Building low-quality backlinks from websites irrelevant to your niche. Building a low-quality backlink profile too fast may be seen as manipulating search results.
  • Like Google’s Panda update, Penguin will also penalize you for keyword stuffing your content.
  • Optimizing your content with too much anchor text. Anchor text is a major ranking factor, but you want to include them in the most relevant way possible.
  • Using too many exact match anchor texts. Exact match anchor text used to be standard SEO practice. Not anymore! This now raises major flags.
  • Unnatural backlinks are also flagged and penalized. These are websites that google deems as “manipulating search results.”

So what backlink trends will you expect to see in 2017?

Diversify Your Quality Backlinks

Backlink diversity will be key in 2017.

With the Penguin 4.0 release, link practices are under more scrutiny. If the majority of your backlinks are coming from the same source, Penguin may flag and ultimately penalize you.

When building your backlink profile, consider a wide variety of the following sources:

  • High-authority blogs
  • Relevant .org websites
  • Editorial websites
  • Social media pages
  • Popular video sites like YouTube
  • Relevant websites with .edu and .gov extensions
  • Online guides
  • Whitepapers

Penguin may also penalize you if the majority of your backlinks come from the same “c-class” ISP address. Having too many may be viewed as spam.

Assess The Page and Domain Authority of Your Links

Knowing where your backlinks are coming from is crucial for staying penguin-friendly. That’s why when building your profile, you need to extensively research the backlinks you want to pursue.

In the old SEO days, Google’s PageRank was used to measure the authority of websites. However, since Google retired PageRank, other tools have risen to take its place.

One of the most popular methods for assessing websites is domain authority and page authority, otherwise known as your PA and DA scores.

PA and DA scores use a 0-100 ranking system. Therefore, the better the score, the more authority that site has with google. For example, Facebook has a score of 100 because it’s such a mega-popular network. When building your backlinks, try to aim for websites with reasonable scores of 30 and above.

2017 Is All About Intent

Forget the old ways of SEO. It’s no longer cool to target keywords and backlinks that have nothing to do with your niche. Remember, links and anchor text are supposed to help visitors engage more with the topic, not detour them completely.

For example, suppose you run a pet niche website. You find that a tire review website is linking to your article, “Top 7 Tips For Making Your Own Dog Food”, in their blog post on Luxury Car Rims. That backlink has nothing to do with the intent of the blog post, and in turn, that backlink could get flagged.

So what do you do in situations like this?

If the tire review website didn’t add a “no-follow” tag to your backlink, reach out directly to the website to remove it. You should also run a detailed SEO audit to identify troubling backlinks that need to be removed and work with your SEO consultant to purchase only relevant quality backlinks.

Build Contextual Quality Backlinks

You’ve probably heard the phrase, “content is king”, but this philosophy also extends right into your link building methods. Moving forward into 2017, backlinks within content will have more value than stand-alone links and those listed on sidebars. These are called contextual backlinks.

Remember, it’s all about intent!

When building your backlinks, make sure to focus on websites that produce substantial, well-formatted articles and blog posts. You also need to analyze how backlinks are used.

Ask yourself this:

  • Do their backlinks match the intent of the content?
  • Do they direct visitors to relevant, useful web pages?

One way to find quality backlinks is to perform backlink research on your competitors and the backlink websites you’re considering.

You can’t take any chances with Google in 2017, and the last thing you want is to waste time getting rid of bad backlinks.

To start the year off strong, receive an SEO audit to see where your backlinks stand, do away with outdated SEO practices, and speak with an SEO consultant to make sure you’re building quality backlinks the right way.