Backlink Builder

The Backlink Builder’s Ultimate Guide to Linking Like a Boss

Your site on Video Gaming Trends is up and running, with valuable content people need!

But no one is finding your site.

So, what do you do to fix that?

That’s where being an expert backlink builder comes in.

You’ve likely heard about backlinks at this point and have tried to do some things to improve your rankings.

It’s time to up your backlink builder game, and we’re going to show you how.

Why you should care

Your SEO score

When someone searches “video games”, you want to make sure your page is found.

Otherwise, why bother?

To do that, you’ve got to score high enough to get you onto that first page of search results (SERP, or Search Engine Results Page).

But, rankings aren’t just about having the right keywords.

Webmaster guidelines

You need to make sure you’re following the guidelines from Google and Bing.

Learn what the search engines look for, since that’s what will decide if people searching for video gaming trends find you, and not your competitor!

Organic isn’t just for vegetables

You may be running ads on social sites, or taking other steps to drive traffic to your site.

But good backlinks, on quality sites, can boost your ranking and bring you more organic traffic.

When someone searches “video gaming” or “video game trends,” that’s an organic search result. And you want your site shown on that first page of results.


Research shows that while a whopping 93% of online searches begin with a search engine, nearly three-quarters of those users never click past the first page of results.

You’re fighting for a share of a user’s limited attention span and time, so you need to make sure you’re coming up at the top of the SERP.

So, where do I begin?

We’re going to start with the basics of being a backlink builder and then go pro. Even if you’re already doing some of this, a refresher can’t hurt. Things change often, so you need to stay at the top of your game, to keep your site at the top of the SERPs.

Start here: in just 2 minutes, Joe can help you formulate your link building strategy.

The basics

You want a link to your content, on someone else’s site.

Great, go visit a site you like and post a comment, with a link back to yours.

Voila, a backlink was created!

Not so fast.

Dofollow, nofollow sounds like a new kids game, an updated version of tag. But far from it! You need a spot of history to understand where these HTML tags came from.

Quality and quantity

Backlinks aren’t just about the number of sites that link back to yours. If a site selling beauty products links to yours about video games, chances are good that site really has nothing to do with gamers (especially if the link is in the comments).

In the early days of SEO, a backlink was a backlink, and you were scored on quantity. The latest beauty product and video games go together forever, right?


Google has figured out how to make sure that you don’t get credit for something so blatant and created dofollow and nofollow.

Basically, if you jam a link into the comments section of a site at random, it will likely be marked nofollow, and it won’t improve your score.

If it’s a WordPress site, the owner can remove the automatically-added-in-the-comments nofollow tag. Having the right balance of dofollow and nofollow will round out your own profile so it appears more natural.

Not all comments are bad, though.

Links in the comments section will still bring you referral traffic: it’s a safe bet that you’ve clicked through at least once to only read the comments (it’s ok, you can admit it).

Upping the ante

One ring doesn’t rule them all

Make sure you’re creating links to individual posts and articles, not your general site. Ranking is scored on pages, not websites.

Forbes magazine even wrote an article last year about the death of the homepage (though reports of its death may be slightly exaggerated).

So make sure you’re linking to all that great content, one page at a time.

You’re not the only one

So, you want quality links. Sites that have established their own authority, and will lend credibility to yours.

But how?

Domains that end in .gov or .edu are likely run by government agencies, so those are great spots for back links if you can get them. The age of a domain is important, too. If your friend just launched his site last month, his site won’t have the same authority as one that’s several years old. Backlinks on a home page can score higher, so aim for those if you can!

Expert level

Ah-HA! You’ve conquered the basics, you’re a backlink builder, and things are looking up. Let’s hit the next level of becoming an expert.

Get your toolbox out

You need to analyze how things are going. You did your research before creating your backlinks, but it’s important to check your actual results.

There are a variety of tools to help. Neil Patel has a great list of 13 tools you can use.

Write for someone else

I know, it seems counterintuitive, to spend your limited time writing for another site.


Guest blogging is a great way to extend your influence. Contact webmasters of sites you’ve identified that would be helpful to your site, and offer to write a post for them.

You may get turned down, but you’ll likely get at least a few that will say yes. And for those that accept, don’t once-and-done them. Make sure you check in periodically for new opportunities.

When you write for someone else, you’ll likely get a byline, which may come with a bio section. That one or two sentence description of you is a good spot for backlink, but having them in the content is better.

You’re not done

Being a backlink building machine isn’t a one-time thing.

  • Make sure you’re keeping up on the changes and updates to the guidelines
  • Keep your content and site refreshed and current

Like managing your social media, or deciding on where to advertise, backlinks should be an important part of your overall strategy’s automation platform can help when you’re ready to take things to the next level.