google amp

Google AMP Is Coming to Your Inbox

Recently, Google made an announcement regarding the addition of AMP framework to Gmail.

For those who are familiar with Google’s Accelerated Mobile Pages (AMP) project, you understand that it’s the primary purpose is to improve mobile website experience for users.

Webmasters are leveraging AMP Google Analytics to increase the amount and quality of AMP traffic. Now, this aspect is coming to Gmail too, and email marketers are yearning to see how things with change who the engage users.

In this post, we’re going to delve into this new development and share more on Google AMP for email.

Read on to learn more.

What is AMP?

To understand how AMP will work for Gmail, it helps to learn more about it and its originality.

Popularly known as AMP, Google’s Accelerated Mobile Pages (AMP) project launched on Feb. 24, 2016, as an open source initiative. This means that anyone who wants to enhance their user web experiences can use it.

Google developed AMP to provide the best experiences on mobile devices. In this case, users don’t have to wait for pages to load. According to Google, AMP pages load 85 percent faster than standard mobile pages.

This framework allows publishers to deliver content at blasting speeds to mobile users.

To this date, many publishers, including the Washington Post, Buzzfeed, and the Wall Street Journal, have implemented AMP on their mobile websites. WordPress users can also use a plugin, such as AMP for WordPress by Automattic, to configure AMP and build rich web pages.

Coming to Email

According to Google, the capabilities of AMP have expanded over time. As such, it offers an opportunity to optimize and improve one of the web resources where people spend most of their time: Email.

Google announced that it’s bringing the power of AMP Project to developers through the Gmail Developer Preview of “AMP for Email.” With this provision, developers and senders can engage their contacts through interactive email experiences.

The AMP open spec allows senders and developers to format and send email as AMP documents. It offers an extensive library of supported components to help users design interactive messages.

With such experiences, Google says that it will easier to complete tasks directly in email. Users can use their AMP emails take different actions, such as submitting RSVPs to events, completing forms, and scheduling appointments from the emails they receive.

What Does This Mean for Newsletters

Google Says that over 270 million emails are sent every day, and the number is expected to grow.

The search giant noted that companies, such as Doodle, Booking.com, and Pinterest, are already using AMP for Email to improve their experiences. The question is, what does this mean for newsletters?

Marketers are already debating whether the AMP for email will allow publishers and marketers to convert, engage, and earn new subscribers all in the same email. Some are also eager to see how this framework will affect clickthrough rates.

There is also the issue of unsubscribing and the online community is eager to know if users will be able to unsubscribe from newsletters directly. The expectations are high given that Google said users would be able to fill up forms without being directed to a form on a new tab.

How is the Community Responding

It’s no doubt that Google AMP improved the experiences of mobile pages. According to Chartbeat, AMP pages and Facebook Instant Articles (FIA) are receiving a significant percentage of publishers’ mobile traffic. Plus, readers tend to spend more time on AMP pages than standard pages.

But, can these successes be experienced in email?

Some people are already asking whether the initiative was really necessary. Plus, they want to know what problems AMP for email solves apart from improving user experiences.

Devin Coldewey wrote a post for TechCrunch expressing why email AMP is a bad idea. According to Devin, there are no significant user complaints about the current email experiences to justify this initiative. He continues to say that no one will gain anything by changing this aspect of email.

Devin claims that the new AMP is just a way for Google to expand its market share just because Facebook is doing it, too. He says that Google is using his privileged position as search giant to define the content world the way it wants.

There have also been various comments on Twitter. For example, Marco Arment notes that Google to focus on fixing common problems, such as security, spam, overload, and filtering instead offering AMP for email.

The Current State of AMP for Email

As of March 2018, Google AMP for email is still at its infancy stage. There is so much that has to be done to roll out this initiative to all email users, but a full rollout is expected later this year.

At the moment, the project is only accessible to developers who can request preview access. Developers can use different AMP components in their messages, such as accordions, carousels, and forms. Also, they can ensure their emails are always up-to-date by using things such as amp-list and amp-bind with their own back-end data.

Also, Gmail is the only email client that supports it now. But because AMP for email is an open source spec, other email clients may adopt it as well.

Brace for Google AMP for Email

Well, if you didn’t know anything about AMP for email, this post has shared enough to keep you in the loop. You now know the state of things and what to expect with this new development.

Google’s focus has always been to improve web user experiences across different devices and web properties. With Google AMP as their latest serving, it’s exciting to see how marketers and publishers are going to use it to engage their audience and get feedback at the same time.

clickbait for link building

Should You Use Clickbait for Link Building?

When you’re doing anything SEO, one of the most important elements of your strategy is your titles and anchor text. In other words, the words and phrases you use to attract more eyeballs to your website.

Titles are important, but at what point does an exciting headline become clickbait?

The word clickbait has a negative connotation. It is associated with appealing-looking content that doesn’t make good on the promises made in the headline or description. In this post, we’ll be discussing the use of clickbait for link building and how you can use the technique in a more ethical way.

Clickbait: Right vs. Wrong

Clickbait is associated with content with the sheer purpose of creating revenue through increased traffic. One could argue that anyone with a website wants to drive traffic and make money — so there’s nothing wrong with that.

With that in mind, it’s important to know the difference between driving revenue and manipulating users into visiting your site. The latter option prioritizes clicks over quality and doesn’t bother to stay true to the facts.

The buzz-worthy clickbait headlines typically involve some unbelievable premise–i.e., “Child Stars Gone too Soon” (with a picture of someone who is alive and well), “How Eating Tomatoes Can Cure Cancer,” etc.

These sensational “articles” are why the term clickbait has a really bad reputation. Clickbait for link building doesn’t necessarily have to be this low-value thing — if you craft good headlines that lure people in, you’re still essentially using the clickbait principles.

Some Examples of Clickbait Done Right

  • Super Surprising Ways You Can Use Tofu
  • Google’s New Algorithm Just Decimated These 3 Websites

But again, link bait, like clickbait is completely subjective. So, you’ll have to be sure you’re speaking to your audience.

Why Do We Fall for Clickbait?

With clickbait, chances are, you’re aware of the manipulation at hand. But, time and time again, a ridiculous headline can grab your attention. Or the promise of something you know probably isn’t possible. Yet, somehow, whether its boredom or sheer curiosity, you can’t help yourself.

Clickbait vs. Linkbait

If we’re talking link building, there’s another term for this deception — link baiting. Instead of clickbait for link building, we’ll introduce you to the term, link baiting.

Linkbait is a piece of content that has been created to get webmasters or owners of influential sites to link to that article, blog, whatever, or share it on social media.

Like clickbait, linkbait can be subjective. Some people consider linking to a photo or another article link bait, while others don’t mind. That said, if you’re creating content with the primary goal of catching links, you probably won’t have much luck.

Make Sure the Headline’s Promise Matches the Content

Okay, we’ve already discussed the importance of a powerful headline. A headline that makes people click. But, all that falls by the wayside when you make promises that you don’t keep on the page.

Clickbait headlines that fail to deliver can do more than increase your bounce rate, they hurt your reputation, too. Creating clickbait headlines for link building only gives readers a reason not to trust your website.

So, whatever instant results you might see from your initial efforts — failing to operate with integrity can backfire.

Does the Content Offer a Benefit to the Reader?

Not only do your headlines and anchor text need to represent what you’re offering on the page, but the actual content needs to be good, too. The best way to use clickbait for link building is to create content that is reputable (and links to high authority sources) and is engaging.

Look toward sources like industry studies or expert takes on an issue that relates to the rest of your site. Adding layers of credibility will attract high-quality readers, some of whom may link to you down the road.

Aside from citing reputable sources, you still want to create content people feel compelled to share. Content isn’t limited to blog posts. Make a video, write an op-ed, use your unique voice. Regardless of what your content is about, it needs to build a connection. And when you connect with your audience, the links will slowly, but surely roll in.

Parting Thoughts

In the end, clickbait, in some capacity is good for generating traffic. In the sense that, the “clickbait” you are using isn’t a trick. Snappy headlines are what attract customers to your site, after all–but, you’ll have to focus just as hard on keeping those eyeballs on the page.

For more about link building, buying, and more, check out backlinks.com.

seo backlinks

How to Get SEO Backlinks with Email

Do you want to improve your website’s SEO?

Consider investing time in building links. It improves your profile and your site’s standing with Google. The good thing is there are many ways to achieve this.

One of the fastest ways to connect to website owners is through email outreach.

This method has a bad rep – maybe because people don’t like receiving emails from strangers at all. There’s also the issue of spammers who send an email every minute.

However, if you do it right, getting SEO backlinks through email will give your website a significant boost in rankings.

So, how do you do it right in the first place?

Well, the bottom line is to provide value. Want to learn more? Dive in and let us teach you the right way to connect through email.

Publish Quality Content

Google doesn’t only rank your post based on the number of SEO backlinks but to the quality of these backlinks too. A backlink from a high-ranking website means more to search engines than another one from a smaller player.

The way to get backlinks from the big players is to impress them with your content. They’re not going to add a link to their website just because you begged them to. The article you’re trying to pitch should add value not only to the webmaster but to their readers as well.

Find a Relevant Website

To start reaching out to webmasters, find websites within your niche first. You won’t want to get backlinks from a house repair website if you’re dealing with cars.

Next, scour each website to find a post on the same subject as your own. Make sure that the article you pitch fits in a way that it’s not a rehash of the article. Instead, it should fit like a puzzle, adding a missing but substantial information.

Send Customized Emails

The next step is then to contact the webmasters of these websites and create an email. Send a personalized email that shows:

  • You know them
  • You did your research
  • You’re offering them something

The big names know how to spot automated emails. They also know how to treat them: send to trash in a second’s notice.

An automated email is one that follows a template. If you want them to not treat your outreach email as trash, exert a little effort in knowing whom you’re talking to.

Do they like doing speeches? Mention that.

Are they fans of certain bloggers? Hey, you might be a fan, too!

You’ll find out these bits of information if you research well. Read their articles and visit their social media pages to learn more about them.

When the webmaster reads your email, it should encourage them to visit your website or blog post. If you followed tip #1, they should then find your post interesting.

But that’s not all it takes to make them add SEO backlinks to your article. You want them to link to you, but what are they getting in return?

Consider to incorporate these into your outreach:

Offer to Write Free Content

One way to get their attention is to pitch a good idea and to offer to write it.

Make sure you do diligent research first when taking this route. You don’t want to pitch an article that the website has already published in the past.

You might have to lurk on their website for a bit so you can be sure that you’re proposing a fresh idea. You may also offer to write an update about a published article or new angles about the subject.

Mention Them or Their Article

This one requires more effort as you might have to publish a new article based on the webmaster. You may write an article that features them as an expert on the subject before you send an email. Or you can write an article that uses their data.

Once you do, after making sure you followed tip #1, write them an email about it. Mention that you featured them and/or their data, and ask them what they think about it. You may also ask them to check it out and see if you missed any important data.

Bloggers also love hearing from their avid readers. Prove you are one by offering an educated opinion on an article of theirs. It can be different from their own, but all you need is to pique their interest.

Another way is to tell a little story of how you used their advice and how it helped you. Write a blog post about it, then ask them to check it out. If they like it enough, they may update their article with a link to yours.

Provide New Data

You can add value to their article by providing them with new data that you compiled yourself. It may be from an interview you’ve done. You might also have done some serious research that allows you to shed more light on the subject.

Of course, don’t divulge them all in the email. Include a tidbit of the results of your own research that’s valuable and relevant to their niche.

Write a Meaningful Email

You know what to add to your email, but do you know how to build it? Take more care in writing your subject and the body of your email.

First off, keep your subject lines short and sweet. You don’t need to construct a complete thought, but it should be what your email is about.

For instance, you want to offer new and valuable data about SEO backlinks. Your subject line should be along the lines of, “SEO backlinks 2018 data.”

Notice that it’s casual? It should be just like that – like sending an email to a friend.

Another thing to keep in mind is that flattery gets you nowhere. It’s easy to spot fake flattery in email form, so you should lay it off with the compliments.

Rather, mention how the article or the webmaster has affected your life in a positive way. For example, you may mention that you got more backlinks thanks to the article.

Follow Up Just Once

It’s easy for an email to get lost in the webmaster’s inbox, especially if you have had a bad timing. Feel free to send a follow-up just to make sure that it reached the recipient.

However, don’t send multiple follow-ups. The webmaster may not show interest, hence why you’re not getting a response. Maintain realistic expectations and you won’t get disappointed.

You may try again with a new pitch further down the line. By the second time, you’ll be more knowledgeable and you’ll be able to create a more compelling email.

Learn More About SEO Backlinks

There are a lot more ways to build backlinks aside from email outreach.

Interested to further advance your website rankings? Visit our website for resources or contact us now and let us provide solutions for you!

nofollow seo

The Truth About Nofollow Links

Have you been avoiding nofollow links while working on your SEO?

You might be surprised to learn that nofollow SEO links actually have their place and time. Once you understand nofollow links better, you can learn how to use nofollow links to your advantage, instead of writing off these opportunities.

In this essential guide, we’ll go over what nofollow SEO links can do for your website.

Keep reading to learn more!

Why Use Nofollow SEO Links?

Links are an essential part of SEO. However, not all links are quite the same. You might have a handle on backlinks, internal links, and external links. However, nofollow links are another story.

The truth is that it takes a mix of different kinds of links to make a successful SEO strategy, and nofollow links are just as much a part of the strategy as the rest.

What makes a link nofollow, and why are they so useful? Let’s get into it.

Every link gets crawled or “followed” by a search engine by default, unless you give instructions otherwise. The way to instruct a search engine not to crawl a link is to use the nofollow attribute.

This attribute is a small piece of HTML code that reads as:

Generally speaking, you want Google to follow the links you post. If those links are relevant and useful to readers, Google won’t punish your blog.

However, nofollow links can be helpful for certain types of links that Google will punish. Now, let’s take a look at what those are.

1. Product Links

Similarly, you should always nofollow links to a product that you put on your website. Sometimes, you might agree to place links on your site in exchange for a company’s service or product, but just be sure to nofollow them every time.

2. Review Links

For standard, unpaid review links, you can use regular follow links. But for paid review links you’ll want to make them nofollow every time. If you allow the links to products you were paid to review to be followed, Google will punish you.

3. Affiliate Links

The same goes for affiliate links. If you’ll get money from sales that use the links you post, always make them nofollow.

Google recognizes affiliate links as potential sources of revenue, which is why it punishes follow affiliate links. Google uses this to discourage sites from using affiliate schemes – but if you’re going to do it, just make the links nofollow.

4. Shady Links

If, for some reason, you have a link to a shady or untrustworthy site on your blog, make sure it’s nofollow so you don’t get punished for that site’s behavior.

What’s an untrustworthy site? Any site in an industry known for spam, or a site with poorly constructed content. These low-quality websites will negatively impact your search rankings otherwise.

5. Noindexed Links

If you noindex one of your links, it’s important that you nofollow it too.

Noindex links prevent pages from showing up in Google searches, even if it’s linked to. This allows you to control which pages can be accessed on your site. If you don’t want these low-quality links messing up your rankings, be sure to add the nofollow tag as well.

6. Links Used in Images or Widgets

You should also turn any links that your feature in your widgets or images into nofollow SEO links.

For example, if you’re going to feature an icon with a link on a third-party website, make sure that it’s a nofollow link. Otherwise, Google may see it as a link scheme and punish your site.

7. Guest Post Links

Google has stated that it punishes guest posting for SEO purposes. If you want to avoid Google’s wrath, just make sure to make those links nofollow.

8. Admin Pages

There are some standard pages on your site that Google never needs to follow, including your cart, privacy, login, terms of use, and so on. Go ahead and make those nofollow SEO links.

9. Social Media Buttons

If you include social media share buttons on your site, you’ll want to nofollow those as well.

In this case, Google isn’t going to punish you for having them as follow links. However, you don’t want to be giving precious link equity to outside websites, especially massive social media sites.

The Importance of Nofollow SEO Links

Let’s dig deeper into why these nofollow strategies are important.

Google claims that it won’t transfer anchor text or PageRank on links that are marked as nofollow. However, Google is known for not always abiding by the rules it sets.

Sometimes, Google may actually follow and register links that are marked “nofollow.” For example, all the links on Wikipedia are marked nofollow. However, a backlink from Wikipedia makes a huge difference in a site’s rankings, hinting that Google does follow some nofollow links after all.

The reason for this is probably because Google knows a massive site like Wikipedia wouldn’t use low-quality or spammy links, so it automatically counts Wikipedia links instead.

This means that links from valued websites might be followed, no matter how they’re tagged.

Of course, even if nofollow links actually aren’t followed by Google, they can still be followed by web users. Every link can bring potential customers to your site and translate into valuable conversions.

Nofollow links that bring great traffic is an important part of a solid SEO strategy. Links also build more links, of all kinds. So, nofollow links can eventually translate into dofollow links, especially if they come from a valuable site.

Ready to Use Nofollow Links?

Nofollow links get a bad rap, but they’re actually an important part of your SEO strategy.

Be sure to strategically mark the right links as nofollow, while also welcoming nofollow links from reputable sites if you can get them. With this approach, you’ll be growing your traffic in no time.

Want to get help building links? You don’t have to do it alone – check out why you should use a link building agency here.

building links

7 Tips to Manage Expectations When Building Links

According to Google, backlinks are 1 of 3 top ranking signals. Without them, your amazing site will have no chance of being seen. You turn to building links as a way to boost your rankings. But what can you really expect?

How do backlink experts capture those page 1 spots?

One incredibly vital component to their success is that they understand how backlinks really work. They can, therefore, more effectively manage their own expectations and those of their clients.

Can you? Let’s explore the truth about backlinks and how managing expectations will help you develop a winning long-term strategy.

1. Attracting Links Naturally is a Catch 22

What the goals of all webmasters who invest in quality content? They want to create link-magnet content. Who can blame them? Even though they have to invest in this content, these somehow seem like “gimme links”.

And influencers we won’t mention by name tell them that this is how links get built.

This is an admirable goal and we’re not saying you shouldn’t create amazing content that people want to link to. That’s important.

The problem arises when people expect their content to be so “linkable” that they envision moving up in the ranks fast with only natural links.

Natural link building takes time. And acquiring natural links is nearly impossible if you’re not already ranking. This catch 22 leaves a lot of aspiring link-builders feeling frustrated and lied to.

But by managing expectations and building links naturally as part of your overall strategy for acquiring links, you can succeed.

2. Crawling Takes Time

You’re not new to SEO, websites, or building links. But like all people, you want to see results fast. As we discuss managing expectations, it’s important to make this point.

Links must be crawled by search engines before they’ll begin giving you that boost you’re looking for.

They may not all appear at once — even from the same domain. It may take some time for all backlinks to be recognized and weighted by the big players like Google.

Start building. Keep building. And as the links appear in tools like Google search console, you’ll start to see the fruits of your labor.

3. Recognize Tool Limitations

Even some of the most trusted tools like Moz, AhRefs, SEMrush and so on have their limitations. Search engines like Google have massive resources at their disposal.

Google has indexed over 130 trillion pages. It indexes and re-indexes billions each day. Top tools will attempt to capture as many links as possible. But to find all links, you’d need to use multiple tools.

It’s important to realize that you probably have more links that you can account for. What really matters is the results you achieve from these links — not whether you can account for them.

4. You May See Results Before You’ll See Links

Because of the limitations in some of these tools, you may see a small ranking boost before the links actually appear in most tools. Others may take more time to realize.

As you invest in building links over the long term, you realize compounded results.

5. High DA Links May Not Give You the Boost You Expect

You want high authority links. Link authority is a known ranking factor. But links should also be relevant.

Relevant links don’t have to come from a website that does exactly what you do. That wouldn’t be normal. But the context at a page or at least a paragraph level should be there to be of most value to you.

If you have people offering to sell you thousands of high DA links, but they’ve no concern for the relevance of those links — beware.

Authority + Relevance = Great Link …Assuming it’s “do follow”, of course.

6. The Law of Diminishing Returns Applies

As an SEO or webmaster, you know how difficult it can be to build partnerships with other webmasters for building links.

Whether you’re capitalizing on mentions or writing guest posts, outreach to thousands can result in a handful of websites willing to work with you.

Because of this, you may want to make the most of that relationship. You might want to acquire as many links as possible from that one domain. But unfortunately, diminishing returns apply.

That first link might give you a great boost. But each subsequent one will only give you a fraction of the link juice.

Diversity is important. 100 links from one high DA site doesn’t hold the same weight as 100 links from various relevant websites.

Working with someone who’s already built partnerships with thousands of sites relevant to your industry is the way to get the best return on your investment.

7. Sustainable Results Take Time

Even some professionals have this idea that they’re going to get that magical backlink from a 95 DA website and suddenly they’ll shoot to a number 1 spot. If only it worked like that.

While it’s 100% true that a 95 DA backlink can strongly impact your rankings, there are many factors that impact ranking like:

  • Age of your website
  • How visitors are responding to your UX
  • Competitors
  • Content quality
  • Industry/Niche

As well as things we discussed like:

  • Link profile diversity
  • Relevance
  • Follow or Not

That’s why the best strategy for building links is a long-term comprehensive strategy that builds on itself to pay you back exponentially over the long-term.

Building Links for Long-Term Success

Natural link-building is important. But as a stand-alone link building strategy, it just doesn’t work. If people can’t find you, they can’t link to you.

Google is crawling billions of pages a day. It can take time for it to find all of your links. And the tools you use may take even longer to find your links. That’s why setting realistic long-term goals is key to your success.

Acquiring 1000’s of non-descript links may seem like the answer. But if those links aren’t authority, relevant, do follow links, they only look good on paper.

At Backlinks.com we make it easy to get the right kinds of backlinks fast. Get diverse, relevant, authority, do follow links now. Set up a free account to start improving your SERPs today.

expert link building

Why You Need a Link Building Agency

Considering all the moving parts involved in a good SEO strategy, building quality backlinks can seem like a daunting task. The process takes time and a focused expertise.

Occasionally, you may hear that linking no longer influences a website’s search engine rankings. This is a complete misconception. A good linking strategy is as important as ever.

What’s changed is that backlinks to a site need come from trusted sources and be contextually relevant. Quantity over quality is no longer good enough.

This is why expert link building services are crucial to your SEO campaign. It benefits you to work with an agency instead of trying to do it yourself.

But there are other advantages of turning to the pros in order to build links.

How Backlinks Help You

A website, especially one for a business, isn’t effective unless it ranks well in search engines. At least, not nearly as effective as it could be.

Aside from quality content, a keyword strategy, responsive design, and other SEO tactics, a site needs inbound links. They’re one of the top factors that cause a site to rank well in Google.

Think of an inbound link as a vote of confidence for your site. They add value in the eyes of search engines and the reward is higher rankings.

However, at some point, search engines made algorithm changes that applied stricter rules when it comes to backlinks. As a result, the quality and relevance of inbound links became more important.

In the past, simply acquiring as many links as possible was good enough. Now, more thought needs to go into a linking strategy.

This is why expert link building is so important. But there are other ways you benefit from working with an agency.

Improper Linking Can Hurt You

Understanding the incorrect tactics is just as important as knowing the right ones.

Digital marketing is growing more and more competitive. It’s crucial to stay on top of algorithm changes and trends in user behavior. This is what expert link building brings to the table.

In this competitive environment, it may seem enticing to go after as many inbound links as possible. While there’s a chance this could initially lead to higher rankings, it’s likely you’ll soon see a sharp drop-off.

This is a result of Google’s emphasis on high-quality links rather than high-quantity.

But a drop-off in rankings may be the least of your problems if you cast your net too wide. In fact, too many backlinks could now get you penalized by search engines. The result could be hard to bounce back from.

Poor linking devalues your credibility. It can severely compromise your site, leaving it buried in the rankings due to penalties imposed by search engines. Working with an experienced agency ensures this won’t happen.

Save Time and Money with Expert Link Building

A successful linking strategy is extremely time-consuming and complicated. Expert link building requires the proper training and experience in order to understand what works and what doesn’t.

Working with an agency allows you to leave this intimidating task in the hands of experts so you can concentrate on other elements of your SEO campaign. Remember, there are professionals solely dedicated to link building, which is proof this is an enormous undertaking.

A link building strategy can also be potentially costly if not properly executed. An agency will already have access to the tools necessary so you don’t have to invest in something you don’t fully understand.

Hiring an agency also puts the accountability in someone else’s hands. In the event of an error, they will have the proper analytics tools to diagnose a problem and take the necessary steps to correct the issue.

The reputation of your site is at stake. Working with a link building agency takes the burden off you and saves time and money in the process.

Long-Term Success

We mentioned earlier that going after as many inbound links as possible may result in higher rankings, but only for a short amount of time. On the other hand, a methodical and legitimate approach to link building will result in long-term success in search engines.

Quality inbound links build authority and give your site the invaluable benefit of a good reputation in the eyes of search engines. This can’t be achieved without the proper resources and experience that a link building agency provides.

Because improper linking techniques can result in getting penalized by search engines, it makes no sense to shoot for short-term success. Instead, let an agency build a linking strategy that will help your site achieve and maintain the rankings you want.

The Expertise of an Agency

You may be under the impression that a link building agency does fairly one-dimensional work. That they simply concentrate all their effort on getting inbound links.

In fact, an agency employs a number of tactics which encompass an overall strategy.

Depending on the type of service you decide on, an agency could provide a number of automated features such as link monitoring and auto replacement. You could also take advantage of referral programs.

They’ll also offer link analysis and website assessment services that will provide feedback on what areas of your site need improving. They also have solid relationships within the industry and can bring a collaborative approach to the table when needed.

They offer the full scope of a linking campaign that you won’t be able to provide or afford on your own.

Get Better Results with A Link Building Agency

As an SEO professional, results are your bottom line. High-quality inbound links are crucial to getting the rankings you’re looking for. But the time, money and expertise required to acquire them are most likely out of your reach.

Instead of attempting a link strategy yourself, turn to expert link building and leave the job to the professionals. The long-term benefits they’ll bring to your site will be well worth the cost.

We provide a trusted link automation platform for link advertisers and publishers. Contact us today to learn more.

best anchor

The Ultimate Guide to Getting the Best Anchor Text

Anchor text is an important part of SEO optimization and content marketing. Google uses anchor texts to understand what a webpage is about and rank its value.

But anchoring is no longer a simple strategy.

Google and Penguin are constantly updating the way they rank web pages. What worked great five years ago can kill a web profile today.

Follow this up-to-date guide for the best anchor text practices. Your SEO ranking will improve in no time!

1. Branded Anchor Text

Branded anchor text simply means linking your brand name to another page. It is one of the best anchor techniques for national brands.

Linking brand names can significantly improve your ranking and works best when used on a homepage.

Website names are also allowed by Google. This provides an easy and reliable anchoring system when speaking about your own business or another.

Branded anchoring also provides a way to avoid anchoring keywords (more on this later).

For example, if the keyword is “natural shampoo”– link to “latest collections at brand”. It’s a win-win.

2. Natural Anchor Text

The word “natural” in web development and design refers to value and reality. Search engines are looking for websites that are real– designed and maintained by real people, provide real value, and have credible objectives.

Providing value to users means providing them useful information when necessary. Search engines are going to look at your anchor text to see if they are necessary and valuable.

This means only linking when it is useful to your readers. It also means avoiding repetitive and keyword anchors.

Using natural anchoring is especially helpful for improving the ranks of local homepages. But when used within inner pages, they increase SEO optimization for any type of business (national or local).

Anytime you place an anchor link, ask yourself if it feels natural. This simple step will lead to the best anchor profile.

3. Avoid Exact Matches

Be careful in how much you use the exact title of an article, page, or blog post as your anchor text. While it is not disallowed, overusing this strategy will hurt your ranking.

Why? Because it isn’t natural (we’re back to that natural thing again). It is rarely natural to include a full title in a sentence. It also is more likely to be missed by the user.

Instead, link to the vital piece of information the article provides and leave out the title altogether. Your readers probably are not going to care what the title of a blog post or article is anyway.

This rule includes avoiding exact-match keywords, too. Linking keywords is not natural. Instead, change the keywords around and place them naturally in a sentence

For example, if the keyword is “SEO tools”: instead of linking to the exact match, link to something like “the best tools for SEO building”.

4. Keep it Short

Think about the best way to describe the page you’re linking to without using an exact match and with the least amount of words possible.

The general rule is to link no more than five words.

Linking an entire sentence is offputting and it will not stand out. Users want to click on specific words because of an interest to learn or see more.

Always ask yourself “what will the reader want to click on?”.

5. Keep it Relevant

When you’re creating a page or writing a post, make sure the pages you link to make sense for the copy. You want to choose to anchor text to pages that directly relate to what you’re writing about.

Anchor texts actually get ranked by search engines to check for relevancy. If your page has irrelevant anchor text, it will hurt your SEO.

An example of a good level of relevance would be linking to an article on “this year’s hottest interior paint colors” while writing an article on interior design and decorating.

A bad anchor for the article is linking to a page about a topic outside of home interior design such as lawn care or roofing.

6. Never Anchor to the Top

What does that mean? It means avoid anchoring to forefront pages of a website such as a homepage, contact page, and product page.

These pages are considered “shallow” pages. Linking to them creates an unnatural chain leading to poorer SEO.

It doesn’t help your online presence, either. Think about it–it is highly unlikely that someone is going to share your homepage.

Instead, link to “deep” pages such as a specific blog article or product. This will allow users to navigate to the landing pages on their own and further increase SEO.

Remember, keep the anchor relevant and concise.

7. Be Picky About Who You Link To

The websites you choose to link to will affect your SEO ranking.

Google uses a method called Co-citation in which it includes the webpages you link to as part of your ranked profile. They view the links as a relationship between two pages.

According to Google’s guidelines, linking to low-quality pages or websites that may have spam will cost you. Google warns against excessive link exchanges, too.

Focus on linking to high-quality, credible, and relevant websites. Look at the site’s Domain Authority, Page Authority, and Trust Flow before linking.

Get the Most Out of Your Links With the Best Anchor Strategies

Understanding what makes a white-hat link is vital to having a successful website and marketing campaign.

At BackLinks.com, we are experts in the best anchor techniques. We specialize in backlink building that will lead to guaranteed improved SEO and business.

Whether you’re in need of information, text links, or have links to sell, we can help.

Visit our website to learn more and register for free today. Your website and business will thank you.

link development

5 Link Development Strategies You Need to Start Using

Looking for a little more attention? Aren’t we all!

Forget trying to keep up with changing search ranking algorithms. The true secret to success in link development is the same as it’s always been: make your site indispensable.

So how do you transform your site into one that everyone needs to link to? Here are the 5 strategies you need to start using.

Show Your Quality

Search engines are getting smarter about shortcuts to link development. That’s why one of the most effective methods is also the most honest.

Having Grade A content is the quickest path to building links. If you provide top-tier content, you won’t have to “trick” anyone into linking you – they’ll want to do it anyway.

Quality content will get you noticed. Other sites will want to use it to back up their own articles. Your visitors will want to share it on social media, which expands your reach considerably.

Of course, generating quality takes a bit of work. You’ll have to put in the research. You need to understand your niche, but also what sort of content your audience wants to see.

That’ll pay off big time when the links start coming through, however. There’s a lot to be said for leading the pack, instead of following it.

Plug The Gaps

It’s easy to forget that as the internet grows, it also dies off.

Sites disappear or change ownership. And it only takes a few site redesigns to break a carefully-curated list of sources.

No webmaster wants broken links on their site. They provide no value to the visitor and may impact their search rankings. So it’s in their interest to get them fixed.

That’s where you come in. There are ways to track down sites featuring broken links. Using the right browser extensions, you can find these in your niche. Once you’ve got them, speak to the site’s owners and offer your own links as an alternative.

Just like that, you’ve improved their SEO and developed your links.

Even better, those webmasters will remember you, so you might even find a few offers for guest posting kicked your way.

Get Out There

One overlooked method of link development is through creating a real-world impact, whether it’s hosting an event or sponsoring.

This is especially useful for businesses with local appeal.

Running an Event

Hosting an event boosts your brand signal and ensures people will link to you. It makes you the hub of a brand awareness wheel, so any mentions of the event will revolve around you.

When you’re hosting an event, you’ll naturally talk about it a lot. Your site will appear on any discussion or coverage of the event, and as your event gains traction it’ll end up in the local news cycle and on social media.

By hosting an event, you’re also positioning yourself ahead of the other brands involved, because they’ll all talk about you. Along with the positive press from the event itself, this discussion will be a huge boost to your links.

Sponsoring

Don’t worry if you can’t afford to host an event. They’re expensive, and you could lose money if the event doesn’t go quite right.

In that case, sponsorship is a safer option. While it won’t put you at the center of attention, it’ll often get you a mention in promotional cycles, which will still result in backlinks for you.

Try to find some key cornerstones in your niche or local area. Businesses like charities or educational institutes depend heavily on popular awareness, so attaching your brand to these is a great way to get noticed.

Make sure to draft a press release for when you find a sponsorship partner. It’ll be the first link your partner runs with, and likely the first of many more to come.

Be Resourceful

Most niches have some kind of resource that people want to tap into.

This could be a business list or tools that others will want to use. It could be some kind of search service or a collection of public domain documents.

Whatever kind of resource suits your niche, try to tap into it. If you can become the place to go for something in your niche, new links will come flooding in.

Other sites in your niche will soon find your resources too useful to ignore, so they’ll only be too happy to link to their competitor.

Simply having these helpful resources on your site will also give you some additional credibility, which will help to bring in larger audiences to your other content. It’s amazing how much authority you can gather in your niche just by offering a few simple tools.

Guest Post

Guest posts are a tried and true way to build new links. It’s a classic for good reason.

Like more traditional forms of publicity, guest posts widen your brand awareness. It puts new eyes on your content and gives you a chance to dazzle new visitors with your content.

You’ll naturally link back to your site within your post. But you can also use contextual links in the post to bring viewers back to your site. If your quality is up to scratch, you’ll want to refer to the great content you’ve created before.

Reach out to sites aligned to your niche, or use Google to find new candidates. You’ll always find someone looking for contributions because it’s a real time-saver for them.

If you’re worried about boosting your competitors, aim for sites just outside your niche, but with crossover appeal. That way you’re sure of a captive audience without giving your competitors an advantage.

Link Development Never Stops

But don’t rest on your laurels just yet. With these tips, you can boost your site to new heights, but link development should always be an ongoing task. Keep at it, and keep looking for new ways to take your site to the next level.

Want to become a backlink baron? Be sure to follow our blog.

backlink profile

How to Use Your Competitor’s Backlink Profile to Gain More Links

How can you improve your backlink profile?

There are countless ways to get backlinks to your site.

What if you were told that you can piggyback on your competitors’ backlinks to build your own?

Yes, you can do so using white hat tricks, too. There’s nothing black hat about it.

Would you like to know more?

Keep reading for the top tips to use your competitors’ backlinks to build a solid foundation.

Quality Backlinks Are Not Dead

As an SEO pro, you have heard that backlinks are important. Notice that the heading to this section says quality backlinks. It used to be that backlinks were important, and it didn’t matter where they came from.

Web developers would buy links from anywhere and they’d boost their rankings. Google caught on to this tactic, and in an effort to provide quality search results for their users, they drastically changed the algorithm.

A backlink profile is still one of the top factors in rankings, but instead of focusing on the sheer number of links, webmasters need to focus on obtaining links from sites that have a high Domain Authority.

You can start building your backlink profile from websites that have a high domain authority by analyzing your competitors and use their backlinks as a starting point to build your own.

Know Your Competitors

The first step in building your backlink profile is to know who your competitors are. There are a couple of ways to do that.

The first is to go to SEMRush and do a search for your own domain name. You’ll then find a list of organic competitors, which you can use for SEO purposes.

The other way requires a little more research but is as every bit as effective. Think of your core product or service. Then put yourself in the shoes of your customer.

How would your customer search for your service? Use those search terms to start with and see who comes up. Those are your competitors.

If you serve a particular area, try searching from different locations, such as coffee shops in your service area. Google’s search results are also tied to the location of the user and their proximity to a businesses’ location.

This will give you an overall view of your key competitors. You can create a list of ten of your competitors. For the next steps, you’ll want to choose 1-2 competitors to start with. Otherwise, you’ll be overwhelmed by a huge list of backlinks.

As you start to gather your data, you’re going to want to keep everything on a single spreadsheet for reference.

Use the Right Research Tools

It’s time to really have some fun.

There are two tools that you can use to find your competitors’ backlinks: Open Site Explorer by Moz and Ahrefs.

Ahrefs requires a paid account, but you can take advantage of their 14-day trial to get the information you need.

With these tools, search one of your competitor’s sites. You’ll then get a list of inbound links linking to the site.

Open Site Explorer will also give you the Domain Authority of the sites backlinking to the competitor’s site. These are the sites you want to start to focus on.

Be a Backlink Copycat

Take your list of backlinks and do additional research. Just because your competitors have a bunch of backlinks doesn’t mean you should trust them.

For all you know, they could have used black hat or spammy techniques to get those backlinks and Google hasn’t penalized them…yet.

You’ll want to do a link audit on those sites. If you find sites with a high domain authority, then you’ll want to use the same exact way the

If your competitor got a backlink through a guest post on a site, submit your own guest post on the same site.

Use the Right Anchor Text

As you’re building your backlinks, the anchor text you use is just as important as the domain authority of the site.

Think of it this way, each link you get from another site is a vote for your site. As we discovered earlier, some votes are weighted more than others through Domain Authority.

What your anchor text does is tell Google what the vote is for. Let’s say that you’re creating a backlink for a health coach in Portland, Oregon. You go into a fitness forum and create a link to the health coach’s site with the anchor text being “health coach in Portland.”

That’s a relevant link, in a high-quality forum, and tells search engines that you’re essentially voting for a specific health coach in Portland.

Continue to Build Your Backlink Profile

Once you used your competitors’ backlinks to build a solid foundation, it’s time to branch out on your own to acquire more.

Even if you go about it the right way, you can have too many good backlinks. If you have too many bad backlinks, you’ll be penalized by Google’s algorithm.

For backlinks to be truly effective, the site giving the backlinks must have quality content and be relevant.

For example, if you’re trying to create a backlink for a fitness center and you’re posting a backlink in a forum about cars, it may look a little spammy. If the link doesn’t make sense to the forum readers, it won’t make sense to search engines, either.

When building your backlink profile, err on the side of caution. The best way to do that is to think from a reader’s perspective and aim to give as much value as possible. Do that, and the link building opportunities will come naturally.

Take the Guesswork Out of Building Backlinks

These tips are meant to give you a solid foundation to build your backlinks. You can take it a step further with Backlinks.com.

Our services help SEO pros and web developers take the guesswork out of building backlinks for you. Out proven system was one of the first automated link building systems. Ten years later, we are one of the top brands in the industry.

Sign up for your free account today.

white hat link building

7 Techniques for White Hat Link Building

In today’s digital market, SEO is all-important. Specifically, white hat SEO is all-important. A common tactic is white hat link building.

But what is white hat link building? For that matter, what is white hat SEO and how does it differ from regular SEO?

Read on to find out.

What Is SEO?

SEO is short for search engine optimization.

Every search engine is programmed with algorithms. Those algorithms help it pick out web pages that are relevant to Internet users’ searches. Additionally, the algorithms sort out potentially poor web pages and place them below better web pages.

This process is called ranking.

Thanks to their algorithms, search engines take a number of factors into account when ranking a page. Common factors include relevance, safety, reliability, and popularity.

White Hat SEO Versus Black Hat SEO

There are a variety of techniques that web pages can employ to rank higher. Unfortunately, not all of these techniques are recommended or helpful. Some of even hurt web pages’ SEO.

Proper SEO is called “white hat SEO.” In contrast, unhelpful and harmful SEO is called “black hat SEO.”

White hat SEO entails using fair techniques to influence search engine techniques. One of the most common techniques of white hat SEO is link building. Other common techniques include keyword usage and high-quality content.

Black hat SEO, on the other hand, stoops to using cheap tricks to manipulate search engines. Switch-and-bait content, invisible text, and keyword stuffing are all considered black hat SEO tactics.

Search engine technology has come quite a long way since SEO was first conceived. Now search engines can recognize black hat SEO on a web page and rank the page lower as a result.

For that reason, it is imperative that you stick to white hat SEO while developing websites and website content.

The Importance of White Hat Link Building

Search engines use links to rank websites’ relevance and trustworthiness.

In the past, web developers could get away with linking any word or phrase to any site on the web. In fact, the more links your content had, the higher your site’s pages were ranked.

That isn’t the case anymore. Search engine bots crawl over every readable part of web pages, including the links. Poorly implemented or irrelevant links are tossed to the bottom of the pile.

7 Techniques for White Hat Link Building

Thankfully, there are numerous techniques for white hat link building.

Let’s check out seven of them below.

1. Affiliation Links

One of the easiest white hat link building techniques is getting friends and partners to put a link to your site on theirs. In return, you’re expected to include links to their sites on your site.

Affiliation links are valuable in terms of SEO and networking.

Relevant, appropriate links both to and from your site are a sign of credibility and trustworthiness. As such, search engines rank sites with such links higher.

Site features on other sites also increase traffic to your site.

2. Directories

There are numerous business-oriented directories online.

Universal directories include Google My Business and Yellow Pages. Some directories host information for professionals in certain fields. For example, there are numerous directories just for lawyers, doctors, and dentists.

Search engine bots also crawl over these sites during the ranking process. Search engine algorithms read multiple instances of the same information as a sign of credibility. As a result, search engines rank websites with business profiles higher.

For that reason, it is important to open as many business profiles as possible. Once you’ve opened your profiles, include a link back to your website.

3. Linked Mentions

Often times, other websites post about products and services without linking to the products’ and services’ brand website. Common “mentions” include reviews, analyses, and recommendations.

Make a list of the sites that talk about your product. Reach out the web hosts and ask for a link back to your website.

A link back isn’t an unreasonable request. After all, the content that they’ve posted is about something you offer.

Additionally, keep track of the sites that praise your products and services. Linking to those sites in future content is a nice gesture that could further your networking opportunities.

4. Guest Blog Entries

Currently, guest blog entries are one of the most efficient white hat link building techniques.

Many websites have a blog area. Occasionally, web hosts will let a guest contribute a blog entry. The entry should be optimized like the rest of the website.

Guest blog entries are an excellent networking and SEO opportunity. Not only can you include links back to your website, you can develop a relationship with the site runners. The better the relationship, the more likely they’ll link to your site or invite you to guest blog for them again.

5. Regular Blog Entries

Don’t forget about maintaining your own blog!

A blog is a valuable opportunity for websites. In their blogs, web hosts can cover a variety of material related to their products and services.

The more material you cover, the more audiences you can appeal to. More material also means more space for white hat link building and keyword usage.

6. Visuals

Consumers love infographics and other visuals. In fact, 65% of consumers identify themselves as visual learners.

As such, be sure to include infographics on your website and in your blog entries. Make sure they’re easy — as well as fun — to read. Many infographics include cartoons and bright colors to help demonstrate facts and figures.

Easily absorbed information will make your website more likely to receive a link back.

7. Internal Links

An important but often overlooked white hat link building technique is internal links.

Internal links are links that go elsewhere on your website. They are most commonly used in blogs. Newer blog entries often reference older entries and thus include a link to them.

Search engines read these links as any other links. As a result, internal links help build your online credibility.

Internal links also funnel traffic to older material and give that material a view boost.

Need More Link Building Tips? Contact Us!

At BackLinks.com, we know you rely on link building to boost your website’s SEO. For that reason, we facilitate the buying and selling of links. We also provide our customers with online resources about SEO.

For more link building tips, please feel free to contact us!