When applying for a job, the most important thing is to get your name out there. You want your brand to be visible to the companies you are interested in working for. You don’t want to be another name buried in a large pile of resumes. Your best bet at landing a job is if your name is right up on top of everyone else’s, right?
A top ranking in Google works the same way.
Being on the front page of customer Google searches is obviously a good way to generate organic traffic to your website. But the benefits of being a top ranking website in search engines go beyond visibility.
Here are four reasons why being number one in Google is valuable to your business.
Getting The Most Clicks
It’s no secret that being the number one ranking in Google will get your website more clicks. But how much more does it actually get you?
Let’s break it down:
The top five google rankings receive 67.6% of all clicks. The number one slot alone takes home more than two-thirds of these clicks, coming in around 42.25%. The number two and three slots lay claim to 11.94% and 8.47%, respectively.
What if you aren’t even on the front page? All of the second page accounts for less than 4% of all clicks.
Getting more clicks will also feed back into your number one ranking status. If your site is ranked number one and consistently results in conversions, it will remain the number one rank. So as long as your products, services, and content stays the best match for the keywords being searched on Google, your place at the top of the list will continually be reinforced.
In short, being the number one ranking will get you a lot more clicks than any other position combined and ensure that your website maintains a high level of traffic.
Save Money on Pay Per Click Advertising
There is two type of clicks: organic and paid.
While organic clicks are generated by producing quality content that matches a keyword search in Google, Bing, or Yahoo, paid, or PPC, clicks are just that – paid.
A paid ad will get you on the front page. But it’s going to cost you. Moreover, it’ll show up on the front page in a special segment for PPC ads only, distinguishing it from its organic counterparts. Think the small yellow section at the top and right sidebars of Google searches.
PPC campaigns can cost a company anywhere between $10 a month to upwards of $500,000 a month. This can clearly add up fast. Organic clicks, on the other hand, are absolutely free.
This means that two businesses can generate the same amount of revenue using two different types of clicks. However, utilizing a PPC strategy will incur a significant amount more cost than a purely organic campaign.
Create Referral Traffic
We’ve established that when customers see your site in the top ranking in Google, they are more likely to click your website. But what about after that initial click?
Holding the top spot is an excellent opportunity to bolster internal backlinks. This is beneficial in two ways.
First, incorporating backlinks in your website’s content will keep your target audience there longer. Providing a quick and easy way to get additional information in regards to their original search will improve your audience’s perspective on your company and increase the likelihood that they will return or recommend you to a friend.
Second, Google looks as link building as part of its criteria for page rankings. Google uses bots to index a website and determine if your website is well structured and a good resource for prospective target audiences. If so, this is factored into your overall position.
Boost Business Image and Authenticity
When searching for products and services online, people want to see the best options first.
Being the top ranking in Google tells onlookers that you are, in fact, the best of the best. You are number one. And being number one is going to make your business look good.
Most people hold the belief that the top few slots in a Google search will be the most relevant to their query. So the higher you are on this list, the more authentic your company will be viewed by the people searching for your industry offerings.
Buffering business image is another added benefit of ranking well in Google. If your website holds numerous top spots in a given industry or field, then your business will begin to establish a reputation for being a leader in that vertical.
A positive rapport such as this will eventually generate more traffic simply on the basis that your company is a tried-and-true purveyor of quality information, products, and services. Consider it in the same category as building your brand and advertising your product and service offerings.
The Value Of A Top Ranking In Google
Achieving the top spot in Google isn’t easy. Nor is maintaining a spot. But the benefits for efforts directed towards attaining these lucrative slots are well worth it.
Producing high-quality content, choosing excellent keywords, and ensuring that your site alone can meet all the needs of your target customers are the first step towards winning that number one ranking. Once you’ve acquired the slot, the position will practically do the rest of the traffic-generation work for you.
Need help on where to begin? Learn more about how to make your content stand out and bolster your ratings by reaching out here. A stronger standing in Google is only a click away.