link equity

5 Advanced Techniques for Improving Link Equity

Effective link building results in powerful link equity and prominence in search. This remains the gold standard of the SEO world.

Although black hat pre-Penguin tactics have effectively been eradicated, links are still as important as ever – though link farms won’t get you very far.

We know that link building is time-consuming, but are you getting the most out of your new and existing links?

Make sure you stay on the front page of Google: here are 5 advanced strategies to ensure your link equity isn’t diminishing over time.

1. Make Sure Old URLs Aren’t 404’ing

There are few things which frustrate people on the Internet more than broken links. But it’s such an easy thing to fix.

The dreaded 404 error will soon be followed by their departure from your website — almost inevitably. And if search engines find lots of dead links, it’s likely you’ll be punished in the search rankings.

This is to do with internal linking structures within your site. If you’ve updated or replaced pages, old links will stop working.

You need to set up an effective redirect to make sure people still find the content they’re being promised. Or, go and fix the individual broken URLs by replacing them with the new destination link.

2. Fix Broken Redirects

If you’ve migrated a website, it’s perfectly possible that there’s not just a problem with 404 links.

Broken redirects can sometimes happen simply because the site has been around for a while, with no migration.

Every time a URL changes, there is a chance for links to break, and for redirects to break. For example, if I change the name of a page for a second time — after building one redirect — I might break that redirect. Broken links will only frustrate people.

Use a decent analytics tool to identify broken redirects on your domain, and get to work on fixing them. It’s not a particularly exciting task, but it’s vital!

3. Don’t Forget About Content Quality!

If you have good content, your link equity is likely to be much stronger than someone without this asset on their side.

To get inbound links for your website, you have to create something that people care enough to link to. That’s easier said than done.

This content can come in many forms – video, audio, plain old text. It doesn’t matter, in theory, but the more shareable the content the better.

An entertaining, light-hearted video is likely to go further than a serious, text-heavy blog, for example.

Of course, formats which work well for some will be less effective for others. If a light-hearted video doesn’t work in your niche, it’s certainly possible to create great serious content which is still shareable.

Just remember to always offer your users something of value. For example, this might be teaching them something new, offering business strategy advice, or giving them money saving tips. It should be something interesting which they’ll actively want to pass on to their friends and colleagues.

4. Cross-Promote With Other Sites

Make sure you’re milking your website for as many backlinks as possible. Actively reaching out to other websites is a good way to make these links happen.

This process can be explained in three basic stages.

Firstly, you need great content (see number 3). Without this, you’re scuppered. No one will link to a site that they don’t see as being valuable in some way.

Secondly, you need to scout out allies. For the best results, you should specifically target websites covering similar topics and interests to the content you’re pushing.

The more authoritative the website, the better the link equity from there. So a link from, say, NBC or Forbes, being large and well-known websites, will be much more powerful than a link from your local grocery store.

But don’t discount the local grocery store either! All links matter, and you have to be a pragmatist — it’s far more difficult to convince a powerful website to link to yours. Fight for the ones you can get, rather than wasting your time in dead ends.

Thirdly, contact your new potential allies. Make them see the value in your content. If you’ve made good content, this will be easier. If the answer is a hard ‘no’, don’t be discouraged – there are plenty of other websites out there!

If they’re not so convinced, suggest a link exchange rather than a straight-up favor. If other websites can see the value for their own SEO in the relationship, this might close the deal.

5. Resurrect Dead Back Links

A hard-won link on a major website will give you no joy at all if it’s broken.

So the last thing you want after putting all the effort of link-building in is for your links to be killed off when another webmaster makes changes to their own site.

We suggest keeping a spreadsheet of key links you’ve built up over the years, and every so often making sure someone is checking that they’re still working.

If they’re not, email the other company and give them a new link. Most people will be glad you’ve done this, as you’ve actually also helped to fix a 404 error which users may attribute to their site.

You get your link back, improving your link equity – and their site has one less glitch. Everybody wins.

In fact, while you’re doing them a favor, why not suggest to them that they might like to link to that brand new article which you posted today?

Improve Your Link Equity Today

Link equity is the fuel that runs most SEO strategies. Keywords and good technical structure is all well and good, but without good links you’ll flounder.

When we talk about link building, we’re not talking about old school link farms. Those don’t work – don’t be tempted by anyone who tells you otherwise.

Why not get in touch for a free link building consultation, to see how we can help you on your journey to success?

We’ll throw in some more general advice about your SEO strategy too. Can’t beat a deal like that!

seo campaign

5 Ways to Spot a Bad SEO Campaign

Not all search engine optimization campaigns are created equal. It’s entirely possible for SEO efforts to actually work against a site’s position on the search engine results pages.

The thing is, since SEO is complicated, ever-changing, and can take time to work, a lot of growing businesses trust in their SEO efforts too blindly.

Do you think your SEO campaign could be hurting your site traffic? If so, the faster you can turn it around, the better.

Read on for several ways you can spot a bad SEO campaign. It covers SEO basics that will help you understand if your optimization efforts are working for or against you.

How To Spot a Bad SEO Campaign

You don’t have to be an expert to spot bad SEO. You just have to arm yourself with the following information.

It Has Got To Be Relevant

Search engines succeed by providing the most helpful information to their users. Your SEO campaign aims to tell search engines everything about your business so that your site pops up for relevant searches.

If your SEO campaign is too broad, you could be losing traffic by the second.

Let’s say you’re a house painting company in Maine. You might think ranking for the keyword “painter” would be very helpful to your business.

However, it wouldn’t help you very much to rank for portrait artists in Alaska.

Make sure your SEO efforts are specific and focused on matching with searchers that are looking for what you actually sell.

You can figure out if you’re getting a lot of irrelevant traffic by analyzing your bounce rate.

Your bounce rate shows how many visitors leave your site after visiting only one page. This can clue you into an excess of site visitors looking for something you don’t offer.

A high bounce rate can also indicate if your site is too slow or otherwise off-putting. Speaking of…

Watch Your Page Load Speed

Page load speed is an important ranking factor for any site. Most internet users have a very short attention span and will hop off your site if it takes more than a second or two to load.

It’s not just the user experience that matters (although that is extremely important). Search engines also crawl your site pages for information, but only for an allotted time. If your pages are slow loading, search engines won’t know as much about what’s on your site.

Losing customers due to page load speed is totally preventable. Make sure you take notice if your site is becoming sluggish by using crawling software.

Keep It Ethical

Trying to cut the line by doing something unethical never ends well.

Search engines don’t like you trying to trick or cheat them, and they’ll penalize you if they catch you.

They see right through plagiarized content, falsified content (i.e. nonsensical repetition of a keyword), and black hat SEO techniques.

Basically, bad SEO would be doing anything in your SEO efforts that doesn’t involve producing quality, true, and relevant information. Google and other search engines will quickly catch on if your SEO efforts are against the rules.

Watch Your Audits

You should be auditing your site regularly to make sure that you’re not being targeted by the black hat SEO efforts of a competitor.

A negative SEO attack, such as one done by link spamming, can be detrimental to your ranking.

By regularly monitoring your link profile, you can see if there is any unusual or suspicious activity such as a huge spike in backlinks. It could be an attempt meant to devalue your domain or confuse search engines, plummeting your ranking.

The sooner you catch a negative SEO attack, the easier it will be to restore your site’s reputation.

Monitor Your Reviews

You’re probably aware that reviews play a role in your search engine rankings in addition to your overall reputation.

Be sure to monitor your reviews, especially on listings like Google My Business. If there is a sudden tsunami of negative reviews, you could be the victim of a targeted attack.

The good news is that Google My Business and similar directory listings offer you the ability to flag fake reviews. Report them right away to increase your chances of recovering your rightful reputation.

Verify Your SEO Advice

There are near endless sources on the internet claiming to have the best advice for your next SEO campaign. Even many popular articles have conflicting information. It’s easy to see that there’s no way they could all be right.

In fact, a 2016 study found that 59 percent of links shared on social media have never actually been clicked. So 6 out of 10 of your friends are “endorsing” information they haven’t read, much less verified.

So how do you spot what’s actually good information about SEO?

It’s about two things: accuracy and age. Accuracy can be hard to spot if you’re not an expert, but you can look for the age of the information easily.

Even if we assume that every single SEO article had accurate information at the time of publishing (which isn’t the case), the information could be out of date because of an update to search engine algorithms.

Always check when the article was published and assume most SEO information that is several years old is probably out of date. The SEO tricks of 2010 won’t work the same way today!

It is crucial that whoever runs your SEO regularly checks in with trustworthy sources of information about updates to search engine algorithms and SEO trends.

Need Better SEO?

Now that you have a better understanding of some SEO factors that can work for and against you, you’re probably excited to put good SEO to the test.

A key part of every successful SEO campaign is building quality backlinks.

Building backlinks is essentially advertising your site on other websites with significant domain authority. This makes your site look great in the eyes of search engines.

Backlinks.com has been doing quality business for over 10 years. Sign up today to start getting the links you need to actually improve your rankings on the search engine results pages!

youtube backlinks

How to Build a Youtube Backlinks Strategy

People are now watching one billion hours of videos on YouTube every day. We’ve all fallen down the YouTube “rabbit hole,” losing hours of time after intending to watch a single video. But did you know that YouTube backlinks can give you as a serious boost in the search rankings?

Many people are still ignoring the incredible link building strategies waiting on YouTube. It’s easy to consider YouTube as “just video marketing” or a good place for “brand exposure.” Unfortunately, this means they’re missing out on a massive link building opportunity.

Luckily, this post will cover everything you need to know about YouTube backlinks. Let’s get started.

Building Links on YouTube

Building links on YouTube can seem complicated at first glance. But with a little practice, you’ll be a pro in no time. Here’s how to get started:

Keyword Research

By now, you probably know that anything in SEO begins with keyword research. And YouTube SEO is no different.

Your aim is to look for keywords that have results from YouTube on the first page of Google. These are known as Video Keywords.

In general, the search engine will use video results for the following keywords:

  • Funny videos (“Charlie bit my finger”)
  • Sports and fitness related (“Tae Kwon Do videos”)
  • Tutorials (“How to curl your hair with a straightener”)
  • Reviews (“Hostgator review”)
  • How-to keywords (“How to train a puppy”)

Why is this so important?

If you optimize your video around keywords that don’t have any video results within Google, you’ll only be getting traffic from people who search on YouTube. But if you optimize your video for Video Keywords, you can snag a whole lot of targeted traffic to your videos straight from the first page of Google.

How do you Find Video Keywords?

The first step is to simply look for keywords in your chosen niche. Then you can see if those keywords have video results on Google.

Next, you need to check if enough people are searching for that particular keyword. Look for one that’s getting at least 300 searches a month, which will mean it would also be getting plenty of searches within YouTube.

The goal is to get that video to rank well in Google so that those 300 people searching for your keyword will choose your video. That will mean that your video will be getting high-quality traffic which can be passed on to your website.

Create the Best Possible Video

The more effort you put into creating your videos, the more you’ll get out of them. If your videos stink, they won’t rank- regardless of how well you optimize them for SEO.

YouTube judges the quality of your videos based on how many people are interacting with them.

These metrics include:

  • Video retention (how many people watch)
  • Comments (how many people are engaging)
  • Subscribing after watching (a signal that your video is useful)
  • Shares (on social media sites)
  • Favorites (people adding it to “watch later” or favoriting it)
  • Thumbs up/down

Longer videos rank the best on YouTube. If you have something interesting to say, don’t worry about it being too long. Aim for at least five minutes.

Upload with YouTube SEO

Here’s how to make the most of YouTube backlinks with your video:

Filename

Use your keyword in your video’s filename. For example, if you’re aiming to rank for “meal prep recipes,” you’ll name your YouTube video meal_prep_recipes_video.mp4.

Title

This should be at least five words long. That way you can use your full keyword while avoiding keyword stuffing. Put your keywords at the beginning of your title for a slight SEO boost.

Description

This is hugely important. YouTube and Google can’t yet “listen” to your videos, which is why they rely on this description. They use it to determine the content of your videos.

Put your YouTube backlinks to your site at the very top of your video. This will maximize your click-through rate.

Make sure you include your keyword within the first 30 words of your description. Aim to include your keyword at least 4-5 times, and write at least 250 words for your description. This will tell YouTube and Google what your video is about without looking like spam.

Tags

Tags also help show Google and YouTube what your videos are about. They help you rank for your keywords, and help you show up as a related video in the sidebar on the right-hand side.

Using Annotations for YouTube Backlinks

Another place you can use backlinks for your website? In the YouTube Annotations.

These are little boxes that pop up while a viewer is watching your video. Use a compelling call-to-action and add your website, and you’re likely to see a huge increase in visitors for that page.

It’s often a good idea for the presenter to draw attention to the annotation when it pops up. Tell your viewers what the link is for, and let them know why they should click on it.

Using YouTube Cards for Backlinks

These are different from annotations in a big way: They work on mobile devices. This can make a massive difference to your clickthrough rate since so many people use their smartphones and tablets to watch YouTube videos.

Walmart uses YouTube cards incredibly well. They use a little “i” icon (for information) in the top right corner of their videos. When you click on that button, a “more info” button appears. These clickable links lead to the landing pages on the Walmart website for the items shown in the video.

If you do this well, with compelling images and links leading back to your site, you’re likely to see a massive increase in your visitors for those pages.

Wrapping Up

Ready to get started with your YouTube backlinking strategy? It doesn’t need to be complicated. Simply create an interesting video, choose the right keywords, use SEO effectively, and make the most of annotations and cards.

Have you been making the most of the backlinking opportunities available on YouTube? Get in touch to learn how we can help you get high-quality backlinks for your website.

link building services

The Magic Behind Link Building Services

As our digital world becomes increasingly noisy, ensuring your online presence can be heard over the crowd plays an essential role in your business’ success. Link building services are there to hand you a microphone.

As of November 2016, Google was aware of 160 trillion web pages, a 100 trillion increase since 2013. The days of SEO being a nice-to-have are over, it’s now essential in making sure your content is reaching the right people. But other than optimising your pages, and writing killer content, how else can you make sure Google is giving your pages the spotlight they so rightly deserve?

Link building is the magic word, and link builders are the wizards.

What is Link Building?

Google crawls millions of websites every day, reading and indexing page content, and the relationships between them. One of the most important SEO factors is a page’s links – both internal and external.

Links to your website act as points in Google’s scale of popularity. The more backlinks you have, the more popular you are.

But it’s not just about the numbers!

As search engine algorithms evolve, the quality of the links to your site plays a major part in what the search engine infers about your page. Trusted authority sites generally link to other trusted authority sites, quality sites to quality sites, and so on.

The goal then is to get lots of backlinks to your website from quality, trusted sources. Link building is the process of getting those links.

Why is it important?

Link building goes a long way to ensuring your website’s SEO is happy and healthy.

Google isn’t just focused on web page content, they also pay close attention to the relationships between those pages. The more quality links to your site Google discovers, the more it sees your site as an authority; the more authoritative your site, the higher Google will rank it in search results. And we all know how vital that search rank is.

Good link building practices also increase brand awareness and positive associations in the mind of your audience. For example, if a brand they already trust is linking to your site, they infer your brand is also trustworthy.

Trust, authority, and popularity are the holy trinity of SEO through link building.

Where do link building services come in?

Link building services facilitate getting quality, trustworthy links to your site. But in today’s age of being able to learn anything online, what is it that makes link building services so valuable to your business?

For starters:

1. They know what they’re doing

Link buying, blog relations, social media marketing, link baiting – these are just a few practices quality link building services have in their tool belt. Link building isn’t a walk in the park, particularly for someone just dipping their toes into SEO for the first time.

When you hire a link building service, you’re hiring a professional in their field. While the initial cost might not seem worth it, the future benefits to your search engine ranking and your business as a whole will speak for themselves.

2. They’re on top of industry changes

The Google Penguin algorithm hit the industry like a sledgehammer in 2014. Overnight, it changed everything about link building, and SEO industry professionals had to scramble to stay relevant. And stay relevant they did.

Today, link building requires a lot more time and skill, as well as the readiness to handle any future SEO industry updates. Quality link building services are poised to do all that and more.

3. They know how to link build responsibly

It can be very easy to fall into bad practices in link building. Linking your site in comment threads or signing off a guest book with a URL may seem like good strategies but in reality, they can severely harm your website’s SEO and your company’s reputation.

Link building services don’t just know what to do, they know what not to do. Keeping your company from looking unprofessional and spammy is just one of the many up sides to hiring a professional.

4. They have access to all the right tools

Quality SEO auditing software and link building tools don’t come cheap, but they do come with your professional link building service. Quality link builders have a suite of tools at their disposal to help get your site’s SEO strong and healthy and keep it that way.

So rather than subscribing to a dozen software licenses and drowning in how-to posts, get your link building service to do all the heavy lifting for you.

5. They know the right people

“It’s who you know” is an established adage for a reason. Industry connections and contacts are as invaluable in the SEO world as any other. When you hire a link building professional, you’re also hiring their reputation.

An established, high-quality link building service will have a catalog of industry contacts to put to use in getting your site’s search engine ranking up to scratch.

6. Link building is time-consuming work

Running a business is hard work, and so is link building. Odds are you don’t have the time to put toward lunch let alone building and managing linking campaigns.

This is where link building services come in. They take the link building off your hands so you can concentrate on actually running your business.

7. A good link building service is also a great teacher

Hiring a quality link building service is forging a rewarding partnership. Great companies will answer your questions honestly, keep their processes transparent, and teach you invaluable online SEO and marketing strategies par for the course.

There’s no better way to learn SEO tips and tricks than from the professionals.

In Conclusion

Link building is an invaluable tool in your search engine optimisation arsenal. It increases your website’s search engine visibility, drives brand awareness, and builds your company’s authority in your industry.

Good link building services will push your SEO to live up to its potential, keep your site on top of search engine updates, and keep your brand’s reputation squeaky clean.

Now that you know the magic of link building, why not become a magician yourself? Check out our post on how to become a link building master.

easy backlinks

5 Strategies for Easy Backlinks

So you’ve optimized your business’s website with all the right keywords. You’ve started a blog, so you can grab the search engines’ attention with all your delicious new content.

But you’re still not getting those top rankings in the SERPs.

What gives?

Despite all your content and keyword kung fu, you might be letting one very important thing slip through your fingers: Backlinks.

That might sound like gobbledegook, but don’t worry. In this article, we’ll take a look at the five best strategies for easy backlinks so you can hit that number one spot.

But first…

What are Backlinks?

Simply put, backlinks are links from external domains that lead to your website. They “link back” to you.

A backlink can come from a partner, a consumer’s guide website, a social media profile, or more.

But wherever they’re coming from, backlinks are crucial for SEO.

Search engines really like websites that are trustworthy. When a website has a lot of backlinks to it, that tells the search engine that that site can be trusted.

And when the backlinks are coming from trustworthy sites like, say, Facebook or Wikipedia, that adds to the site’s trustworthiness rating. A network of trustworthy sites all linking to another creates a huge boon for search rankings.

So obviously, you can’t afford to forget about backlinks.

But building a network of backlinks can seem like an intimidating task. How am I supposed to convince other domains to link to my page?

It doesn’t have to be intimidating. Here are the five best easy backlinks strategies.

Create Content Worth Linking To

If you’ve given any thought to SEO at all, you’ve probably already started a blog. After all: search engines love fresh content, and a blog is the best way to give it to them.

But what are you blogging about?

Are you just using your blogs as a place to load up on keywords? Or are you creating content that’s actually worth something?

If you focus on using your blog to create a resource for customers (and maybe even competitors!), you’ll see those backlinks pour in.

Create blog posts that answer the burning questions in your industry.

Write white papers or even e-books to establish yourself as an authority. If you’re serious about it, do an independent study.

Creating worthwhile content won’t only attract readers to your site. Other bloggers will want to cite your content as a source.

And that’s a surefire way to get easy backlinks.

Why Not a Guest Blog?

Guest posts have become a popular strategy for sites for easy backlinks.

In a guest post, an expert in an industry (in this case, you) writes a blog on another company’s site. This is a great way to cross promote networks and create backlinks at the same time.

Not only does your post link back to your site, but anywhere you share the blog links back to the host site.

Because the host site gets a boost too, it usually doesn’t take much convincing.

Get Listed in an Online Directory

There are a number of online directories floating around the web, and most of them are dedicated to a specific industry.

These directories give consumers an easy way to find businesses that offer the services they need. There are directories for specific niche markets, as well as local directories.

While certain directories will be a more fruitful fit for your company, it’s a good idea to get listed in as many as you can.

Your freelance web-design business might not get much traffic from a local directory, but those backlinks still count!

Trade for Reviews

Remember when blogs weren’t dominated by businesses?

Those lone bloggers are still out there. From mommy bloggers to YouTube vlog stars, a lot of people are making a living off of blogging. And, obviously, many of them have pretty big followings.

A lot of bloggers do a lot of product reviews. After all, 81% of online customers research a product online before pulling the trigger.

If your business relies on business-to-customer sales, offer your product or service to a blogger free of charge.

In exchange for a review, of course.

Here are some tips to find a good blogger for a review.

  • find a popular blogger in your niche
  • send an email introducing yourself, your company, and your product
  • ask if they would like a sample of your product.

But there’s a catch: explicitly asking for links or reviews in exchange for goods is a violation of Google’s Webmaster guidelines. In this case, it pays to be vague.

Usually, bloggers will get the idea.

Engage!

How are you engaging with your customers?

If it’s only through your website and an email list, you’re not going to have a very easy time building backlinks.

Go where your customers are. Get on social media. Facebook, Twitter, and Instagram are powerful tools for opening up two-way communication with your customer base.

But it’s not enough to just have a Facebook page. You need to use it.

Create posts to engage with your following. The more shareable the better.

Not only does your business’s page create backlinks, but any link to your site that gets shared by a follower creates another backlink.

But it’s not only social media. Online review sites can create a great way to engage.

Thank users for positive reviews. Apologize for negative experiences and try to patch things up. Not only does this make customers feel valued (and valued customers are repeat customers).

It also creates easy backlinks.

Insert a link to your site in your responses, and soon you’ll have a network of backlinks from sites like Yelp and Foursquare that will make Google happy.

All the Easy Backlinks Money Can Buy

After seeing how much quality backlinks can help search rankings, many businesses are clamoring to build their network.

These strategies can be a huge help in building backlinks, but they do take some time. And not everyone has that luxury.

Because of this, some companies have even turned to buying and selling backlinks outright.

If you have more money than time, you need a trustworthy link broker.

Sign up today and sit back as we get you the backlinks you need to get your site to the top of the SERPs!

backlink generator

5 Reasons Your Content Isn’t the Backlink Generator You Expected

When you implement a content marketing strategy a key component is getting backlinks. That can be tricky for new-on-the-scene marketers who don’t have connections with editors and bloggers. Even seasoned marketers can struggle with getting their content promoted by influencers and high domain authority sites via backlinks.

An SEO strategy is virtually useless if your content doesn’t perform well online. Some marketers attribute up to 80% of your SEO rank is determined by content. What’s a marketer to do when other blogs and media outlets just aren’t that into you?

If you want your content to be a backlink generator follow these 5 simple steps to SEO greatness.

Create Cool Content With New Ideas

If you aren’t getting backlinks it could be because your content is stale.

If you’re doing your research, you’re probably coming across the topics that you’re competitors are writing about. And you may think it’s a good idea to write about the same things to become a backlink generator.

The problem is, everyone else is doing that too. Don’t write the same things your competitors are writing. Come up with new, relevant content that makes sense for your audience.

Avoid self-promotion. It’s common knowledge that most people don’t want to be sold. They go to blogs seeking information, not a sales pitch.

In most cases, Google rankings rely more on links from high domain authority sites than from a high quantity of backlinks. They usually take a quality over quantity approach to SEO.

High domain authority sites are incredibly competitive, so if you want them to backlink your content it has to be original and well done. Researching high domain authority sites that you’d like your content to be backlinked from can help you generate new ideas for relevant content.

Appeal to Your Target Audience

What if you’re writing new and interesting content and still not a backlink generator? It’s possible that you aren’t writing to your audience.

If you’re promoting your work to the right people, you’re giving it to other websites that appeal to the same audience as you. If they aren’t using your content, it’s possible you aren’t writing for your audience.

To fix this, look to your page analytics, do a competitive marketing analysis and a deep dive of your target market. Then keep a running list of ideas that appeal to that demographic.

You may also have to re-evaluate user intent. If you are working off of a keyword list that you created months ago, the readers of today may be asking themselves new questions. Make sure you are answering the right questions surrounding each keyword to stay relevant.

Change Your Promotion Strategy

It’s possible that you aren’t getting the backlink exposure you want because you aren’t promoting your content correctly. You can change your promotion strategy in a number of ways to become a backlink generator.

Ensure you’re writing to people who appeal to the audience you are trying to reach. Personalize your emails for each editor or blogger. Never mass email your content to a number of influencers at one time.

If you’re sending your content to a general email address, rethink that approach. Instead research emails at an organization and find a person to send your content to.

Make sure you’re promoting the right content. Listicles aren’t likely to get as many backlinks since most bloggers can throw them together with ease.

On the other hand, informative infographics, videos, research, expert round-ups and other compelling content performs well. Understanding what content is good for linking and which content is not, may be the key to your successful strategy.

Improve Your SERP Snippet

Improving your SERP snippet can improve your Google page ranking. A compelling SERP snippet could increase your CTR enough to move you up to page 1 or 2 on search results. Putting you front and center on the screens of bloggers who are looking for content to backlink.

But even if your SERP snippet doesn’t improve your SEO that much, a clearly defined description will still help bloggers decide if they want to use your content. It’s an important piece of the SEO puzzle.

When you consider all the things that appear on a SERP, from ads to definition boxes, local search results and more, it’s easy for your snippet to get lost if it isn’t compelling.

Look For Patterns In Content That Ranks Well

Unquestionably, high ranking content has backlinks. If you want to be a backlink generator in your industry, you need to learn from the pros. While you don’t want to duplicate tired content, you can note the important characteristics about high ranking content that appeals to your audience.

While you don’t want to duplicate tired content, you can note the important characteristics about high ranking content that appeals to your audience.

Look for things like length, how often ranking key words are used, how many links and backlinks are in the content and voice, to name a few. All of these things and more can reveal patterns about what works for your audience.

Content that is strategic and relevant to your audience is more likely to generate backlinks from domains with authority.

Become A Backlink Generator With An Exceptional Content Strategy

If you’ve been following this article you know your content strategy should include new, creative content that’s relevant to your audience. It should also be based on competitive research that reveals keyword writing patterns in your industry.

You say you’ve got content that meets those benchmarks? Then you may be ready to send it off, one-by-one, to high domain authority influencers who can help you promote with backlinks.

With this strategy, you can slowly begin to grow your backlinks, and increase your SEO. In less time than you may think, you can be a backlink generator. And more backlinks means more business success and visibility.

At the end of the day, it does take some work. As they say, nothing worth it is ever easy. If you’re looking for more help on your SEO strategy than this article offers, check us out here.

 

 

building link

A Beginner’s Guide to Building Link Juice

Remember making those construction paper link chains in primary school? Usually, they were made as a visual countdown to something exciting, like a holiday.

The more links you added to your chain, the cooler it looked and the more noticeable it became.

The same concept is true when it comes to building links to our websites. The more links connecting to our site, the more noticeable we become. With more of our links on other sites, we can expect an increase in our search engine rankings.

But how exactly do we build links that other people want to use on their sites? How do we increase our domain authority using outgoing links? How do we maximize our link juice so that we can increase our web traffic and improve our SEO strategies?

Simple. We use a tried and true method. We use the help me help you route.

Read on to learn strategies for building link juice to create a website that’s a well-oiled, traffic-generating machine.

Building Link Juice Like A Total Pro

Let’s tackle the looming question that may be in your mind: ‘What exactly is link juice?’

‘Link juice’ is SEO jargon that refers to having your links hosted on other sites where people can click and be directed back to your website. ‘Link juice’ is like being the popular kid in school – you’re invited to all the parties and everyone wants to come hang at your house.

If a link to your site or your content is showcased on another site, it’s a vote of authenticity and credibility. This means that your material is being highlighted as a strong resource and other people are choosing to link to you as an ‘expert’.

Ways To Get Your Link Juice Flowing

Be Awesome With Great Content

The number one way to become the popular kid in the linking world is to have the best content you can offer. Having guides, infographics, quality stats and research-driven material that supports whatever it is your site boasts is a great start.

For example, if you are a boating website – to get your link juice flowing, you would want to have some great, relevant content. Things like how-to guides, blog posts, and guides to help boaters with anything related to boating would be considered ‘quality content’.

By adding the right keywords to rev up your SEO marketing, building link juice to your site will be an easy task.

Guest Posting

Guest posting is kind of like guest speaking. Think of guest posting as going to a kid’s classroom and telling them all about your job.

When you guest post, you are writing on for someone else’s site, but you have the opportunity to add a link, or two, that directs people back to your site. This is what I was talking about when I said to use the ‘help me help you’ method when building link juice.

The person whose site is hosting your guest post gets some quality content written by someone that they obviously respect as a valid source in the industry. You get a great place to drop a link or two, and potentially increase your web traffic from someone else’s site.

It’s a win-win situation.

Social Media Marketing

This is the same kind of idea as a guest post scenario.

Using various social media platforms, you can optimize external links to your site by getting ‘trendy’.

Let’s use our boating example and the social powerhouse of Twitter. Maybe you wrote a wildly informative article on your site about how to correctly throw an anchor. You wanted this riveting article to trend on Twitter, so you hashtagged it with #AnchorsAway.

Now, if #AnchorsAway begins to trend on Twitter, you automatically have a ton of new eyes on your site and your article thanks to the power of social media.

Social media marketing has quite possibly become one of the strongest forms of advertising and can do wonders for supporting our SEO strategies. It’s also a pretty awesome way to building link juice that can fuel web traffic to your site.

Network On Other Sites

The fuel that makes blogs become huge advertising and web traffic building superstars is the comments section. When people read and respond to your articles, they are actively taking an interest in your content. This is great!

By staying up-to-date with other sites that offer similar services, products, or ideas is an awesome way to know your competition. Also, it’s a great place to add your comments and plug your site.

Let’s get back to our faux boating site I’ve been referencing. After releasing your #AnchorsAway content, you decide to check out other boating sites and their anchoring knowledge. You find a handful of sites that have some good material and decide to comment on their articles.

While commenting, you can link to your site or article. Of course, make sure to keep your comments professional, supportive, and positive. You want to create a boating ally; not an enemy. Building link juice relies on quality web networking.

Respect My Authority

To ensure that you are building link juice that is strong and validated, you want to achieve a higher domain authority. That means you want to make sure you’re posting quality content and creating quality links.

Using the ‘help me help you’ method of creating strong links, both internally and externally, can drive your web traffic straight into rush hour. Getting your site to become viewed as an ‘expert’ in your industry is not an impossible feat.

Create great content, optimize your guest posting opportunities, max out your social media marketing, and schedule some online networking thought comments on similar sites. Pair those tips with utilizing your internal links and external links to help start your journey into building link juice.

Just adding these quick, basic strategies to your marketing plan can quickly increase your web visibility.

Feeling overwhelmed with all things link juice related?

Don’t stress — you can always find someone with the knowledge and expertise to help you maximize the link juice on your site and increase your website traffic in no time!

link builder

7 SEO Boosting Link Builder Hacks You Need Right Now

No one has the time nor the patience to spend each day begging for guest posting opportunities as a link builder – only to come up short. 

In fact, guest posting is only one of the many ways to gather SEO boosting backlinks and it isn’t the most productive. 

Truth be told, simply gathering links from quickly created content for your website doesn’t necessarily work in your favor any longer. Instead, you will need the right hacks to bring you the gold – hacks that keep you on Google’s nice list

Here are seven SEO boosting link builder hacks that you need right this minute. 

Link Builder Hack #1. Create Only High-Quality Content

First of all, computers are not sipping their morning coffee while reading your content. Humans are. The content on your website should be high-quality and bring value to your audience. 

Creating high-quality content generates organic links when others share your content and link back to it directly. A helpful article or blog post will take you farther than a quickly spun post will. 

Don’t underestimate the power of data-filled and thought-provoking resources. Although it takes time to create, you will reap the benefits. 

#2. Blogger Wants to Review Your Product? Great!

Oftentimes, bloggers in your niche may want to review your product or service for their blog. A review is a great way to generate backlinks that are worth their weight in gold, from audience members who are looking for your niche specifically. 

It is also a good practice to offer your product or service to a blogger for advice and their thoughts. They just might place the review on their blog, which will link back to you. 

These links generate specific traffic to those looking for you – instead of random clicks to your page. 

#3. Fix Their Broken Links for Them

Have you ever happened upon a resource and clicked a link for more information, only to find it broken? 

Broken links are great opportunities to score an organic link from the owner of the content. You can search for relevant and high authority content and check the content for broken links. 

If you find one, you can contact the owner of the content and point out the broken link. Then, you can suggest your awesome resource to be put in its place. 

Chances are, the owner will be more than glad to fix the broken link. 

#4. Use Alerts to Immediately Reach Out to Brand Mentions

Whether you use Twitter, Facebook, Google or all of the above, you have the ability to set up alerts for each time someone mentions your brand. 

The best part about this? It gives you the ability to reach out to those who mention your brand to grab those links. 

The person or brand that mentioned your brand is probably more than willing to link back to their source and you will gain a backlink in the process. 

Another good thing about these alerts is the opportunity to network and engage with those who are talking about your business. Not only does it create another platform for you, it gives your brand the “real factor” that you need. 

#5 Give Back By Giving A Review

If you have done business with a brand or company that is within your niche that you enjoyed, you can gain a link by giving back to them with a review. 

Most companies will be overjoyed to receive a good review from someone else in their niche. And they will place a link to your business within the testimonial. 

The best part? These testimonials are often displayed where everyone can see them. After all, what company doesn’t want to immediately share the good words written about them? 

#6 Use Your Knowledge That You’ve Gained and Write a Case Study

Case studies are incredibly useful, especially to other brands and businesses looking for relevant content to share. 

A case study or whitepaper or resource gives you credibility while being a credible source for others. Bloggers who are wanting to stay credible are always looking for sources to back up their claims. That source could be yours. 

Have you found that a certain type of content marketing strategy has increased your sales by a certain percent? Share your knowledge with the masses and receive links from others who wish to gain credibility. 

#7 Give The Heads Up About Your Authoritative Resource or Blog Post

So, how will someone know about your blog post if they don’t know it exists? Although a search engine can help, giving them a heads up can be relatively quick. 

Is there a business or another blogger that would benefit from your new idea or case study? Shoot them a quick email about it for an almost instant link builder. Once they read the content and see what an amazing resource it is, the links will follow. 

You can do a quick search using your content’s topic and see other blogs that have written content like it. Use their email address, or even their Twitter to reach out to them about your content. 

Hey, we all want someone to stumble above our content from the first page of Google. However, sometimes we have to get our hands dirty. 

Overview

Being a link builder can be a tough job. However, these hacks can bring you closer to link building glory. 

Writing high-quality content, allowing reviews, fixing broken links and setting up alerts are all great ways for you to meet new audience members and brand followers. 

Giving a review and sending out a quick email about your new content gives you the chance to engage with your audience first – kind of like saying, “I love you” first.

All in all, it is best to write content that is geared towards human beings and create a content strategy that is also geared this way. After all, Google bots only go so far.

With these hacks, you are sure to start generating the best, organic SEO building links for your brand – while creating awesome, usable content for others. Win-win. 

Need help with your linking strategy? Give us a call today! 

link building expert

Strategies That Will Make You a Link Building Expert

Link building is the combination of a couple of different skills: sales, programming, content creation, and marketing to make people link back to your site. 

For Google, backlinks are one of their top three ranking signals.

Why are links so important? Through links, engines not only analyze the popular websites based on the number of popular pages linking to them, but they can also analyze metrics like spam, authority, and trust. Reliable sites link to other trusted websites. And spammy sites receive almost no links from reputable sites.

Through links, engines not only analyze the popular websites based on the number of popular pages linking to them, but they can also analyze metrics like spam, authority, and trust. Reliable sites link to other trusted websites. And spammy sites receive almost no links from reputable sites.

Thus Google now focuses on link quality rather than quantity. 

We know this might sound overwhelming, but it’s not hard to become a link building expert. We will teach you everything you need to build quality links. 

Are you ready? Let’s dive in!

6 Tips on How to Become Link Building Expert

When building backlinks, the following two things may happen: you can build high-quality links which enable you to sit back and watch your traffic skyrocket or it can do nothing due to poor backlinking strategy. Google might penalize your site because of low-quality links.

1. Understand What Competitors are Doing

Step one in the process on becoming a link building expert is to know what works for others. If you want to compete with the sites that rank high on search engines, you will have to play the same game. 

There are platforms that enable you to search several websites and see which backlinks they have in common. If several have an inbound link from a specific site, then it’s a reliable source for your industry. 

2. Create Business Relationships

After you determine sites you want to target, start building relationships with influential companies. 

No one likes spam and people typically ignore requests from people they don’t know. To get noticed, you need to be involved in their communities. 

Every enterprise has a contact information you can easily find on their website. Start a conversation by introducing yourself and providing valuable information to its staff. It’s more likely that you’ll get noticed when you offer something useful rather than a simple cold pitch. 

3. Try Guest Posting on Relevant Sites

Writing guest posts on related sites is the best way to become a subject expert. 

Before pitching to the website editor, understand the voice and tone of the publication. Read the submission guidelines and come up with a topic that fits within it. 

To utilize guest posting as a link building SEO strategy, include links in the content under different anchor text. This will show Google that your site is a relevant source for the keywords related to the subject. 

4. Comment on Other Relevant Blogs

Commenting on blogs is often perceived as spammy. But it doesn’t have to be. Generally speaking, comments are a great way to promote content and build out a natural link profile.

However, it becomes spam if you start to automate, outsource, or even comment on spammy sites. 

To avoid all this, you need to find a high-quality blog in your niche. Researching can be time-consuming, plus not all blogs have commenting enabled. 

What to do instead? Becoming a link building expert involves doing an in-depth search via Google and use search operators. Here is an example:

Imagine you want to promote your eCommerce accessories store. You would want to enter following search terms and operators:

  • spring fashion trends “submit comment.”
  • spring accessory trends “comment.”

This way of searching on Google gives you blogs based on the keyword and those who have comments enabled on the sites. 

Afterward, you need to check the authority of those blogs at Ahrefs or a similar site. 

Once you identify blogs that are worth your time, go ahead and drop a link in the comment section of their blog. 

Get Your Comment Approved

Almost all the blogs have comment moderator enabled on their pages. This means that the owner has to approve your comment before it goes public on their website. 

Don’t just drop the link and say nothing. This won’t get you anywhere. Instead fill out all the fields required to submit a comment: your name, email address, website (you can skip it since you already include a link) and a positive remark. 

Read the post and pick one point that’s most relevant to the link you are adding and elaborate on it. 

If your comment gets an attention of the owner, they might even share it on their social media networks too. Not only you got your comment approved on an authority blog, but also got exposure on a different platform. 

Bottom line? One simple, thoughtful comment might set off a chain reaction resulting in more traffic on our site and more engagement on your social media. 

5. Look for the Dead Links

It’s very frustrating when you click on a link and all you get is the “page not found” notification. However, a link building expert can turn someone else’s failure into their benefit. 

When you find a broken link, contact the editor of the publication and point out the issue along with offering an alternative link to your page.

To succeed, you might want to explain why that broken link is hurting their web traffic and how your content will help their readers. 

6. Utilize Social Media

Social media continues to gain more significance for determining search results. Obtaining backlinks on social media shows search engines that your content is reliable and actively shared by individuals. 

You need to have social-media sharing buttons enabled on every page of the website possible. Having a user-friendly website helps the reader to navigate and share the content easily.  

When Google notices that a page is resonating on social media platforms, it indexes the page and sends to search quality rankers to determine why. This is how pages rank on the first page of Google.

As you can see, backlinks are an essential part of growing your online presence and prooving Google that your website is authoritative.

It inevitably requires some time and commitment, but it’s not hard to master. Do you still have any questions regarding link building? Feel free to contact us with your inquiries. 

authority backlinks

The Secret to Getting Authority Backlinks

Nabbing authority backlinks is arguably more important than it has ever been. Gone are the days when businesses could get their sites to rank high by optimizing their content for relevant keywords.

Sadly, though, getting those backlinks is much harder than strategically choosing and placing keywords. If you want backlinks, you’re going to have to work for them.

And we mean really work for them.

So what type of work do you have to put in to get those natural backlinks? Here are some tips that should you have swimming in backlinks.

Be On The Lookout For Broken Links

Broken links are bad for business. Content which is full of broken links does not reflect well on a business.

And what does this have to do with you?

As it turns out, you can turn an authoritative site’s broken links into an opportunity for yourself. In order to do so, you should first comb an authoritative site for broken links. After you’ve found them, you should reach out to the appropriate party.

Let this party know that there is a link that needs updating. You should also let him or her know that you have some content which could replace it. Just make sure that your content is compelling enough to make a good impression.

Create Useful Content

We mentioned “compelling” content above, but what exactly is that? How can you ascertain whether or not your content truly is appealing?

Generally speaking, content which provides readers with some information that they didn’t know before is useful. This means that fluff and surface-level content just won’t cut it. The content should also be relevant to your niche.

That said, try beefing up your content with statistics and quotes. This will make your content look more authoritative, which will definitely help you get more authority backlinks. You also shouldn’t stray too far away from your niche since you want the content on your site to be focused.

Offer Guest Posts

Some people are wary of doing guest posts. They feel as if they’re getting nothing for something.

Nothing could be further from the truth.

Guest posts are a powerful tool which businesses can use to get authority backlinks at the price of content. And, if you ask us, that’s a small price to pay for a quality backlink.

If you’re not extremely knowledgeable on how to approach guest posts, we suggest that you look around for some advice. There are plenty of online articles which exist to help people like you learn how to do guest posts.

Reach Out to Influential Content Creators

You’re the newbie here. Your site is new and doesn’t have much traffic. As a result, you shouldn’t wait for people to reach out to you with opportunities.

You have to be the one to initiate communication with your industry’s big names.

Perhaps, however, you shouldn’t aim high in the beginning. Start with well-known yet smaller businesses. Try to get some natural backlinks from these companies.

You can then move on the big fish. Just leverage the experience that you have with the smaller organizations in order to get your foot in these companies’ doors.

Give Testimonials 

Whether you’re a big-time entrepreneur or a small business owner, you’ve used some sort of your product in the past. Why not, then, try to use this to your advantage?

You should start by reaching out the company from which you’ve made purchases. Communicate to this company that you’ve used and like the product and offer to give a review which reflects everything you’ve said about the product.

Or, as they’re officially called, testimonials.

Some of these businesses will definitely link back to your site in your testimonial. Needless to say, though, these backlinks are only worth something if the company is reputable.

Let Someone Interview You

Your business is presumably small, so not many people are going to be mowing each other down to get to you.

In any case, it’s possible that someone with a humble blog or site might want to interview you. If such a thing ever does occur, you shouldn’t hesitate to accept the offer. 

There is no such thing as an online interview which doesn’t link back to the interviewee’s site in some way. And, as long as the interviewer’s site has even a little bit of credibility, you’ll benefit that backlink.

Infographics

We hate to jump around here, but let’s briefly revisit content standards. As we said before, you’ll need useful content to procure authority backlinks.

And do you know what one of the most useful types of content is when done well?

Infographics.

Simply put, infographics are (for some people) preferable to walls of text and long videos. Some people would honestly rather just read an infrographic and be done.

People who link to external content know this, so they don’t hesitate to link to any useful infographics they can find on the web. Try making one of those infographics yours.

Find Out How Competitors Get Their Backlinks 

You are a super sleuth, whether you know it or not. Your job is not just to produce good content; you have to keep up with the competition as well.

More importantly, though, you have to keep track of how your competitors are landing their authority backlinks. In other words, you should take some notes from your neighbors.

Those notes will give you some idea of what types of sites you should be reaching out to for your backlinks. They’ll also give you some idea about what your competitors are up to, which isn’t a bad deal.

Authority Backlinks Are An Important Part of Any SEO Strategy

Don’t get us wrong. We don’t want you to ditch your efforts to optimize your content. The core elements of search engine optimization are still important, so don’t neglect them.

All we’re saying is that your backlinks should take some priority over some of the other aspects of your strategy. If your current strategy is balanced enough, it shouldn’t take much more than a few small tweaks.

Need help building a new backlink-oriented strategy? Contact us to get some help with hammering out your new SEO strategy.