Category Archives: Buy Backlinks

SEO Magic: You Can Build Backlinks By Using Broken Pages

build backlinksIf you’ve done any research on Search Engine Optimization (SEO) for your website, you already know how important it is to build backlinks. You’ve even likely seen tips online warning you to steer clear of linking to broken pages.

But did you know that there’s a widely untapped strategy you can use to build quality backlinks that will help your SEO ranking using broken 404 pages?

It sounds crazy, right? Once your customer clicks the link and comes across a 404 page, isn’t it bound to make the customer turn away from your website or business?

Not if you use the broken pages as an opportunity to build value for your own business by pointing it out to your competitors and get them to link to your website instead.

That’s right. By using your competitors’ 404 pages, you can speed up the process of link building, generate more traffic for your website, and provide value to your customers.

If you’re interested in making your link building more efficient and more powerful, then keep reading to find out how!

How to Build Backlinks with 404 Pages

There are many SEO agencies and experts that use the broken link building strategy to create quality one-way backlinks.

It comes down to an unconventional strategy to get competitor website to link back to you that could pay off even more than traditional backlinks.

1. Make a List of Five of Your Top Competitors

First, make a short list of competitors in your industry niche. This involves searching Google for other businesses in your industry or searching the keywords you’re targeting and finding websites that are above you in the Search Engine Results Page (SERP).

List your competitors in a spreadsheet with their SERP position and the date you found their site.

2. Find Your Competitors’ 404 Pages

Next, you could check all the links manually, but this is extremely time-consuming, and one of the main goals of this strategy is to save you time.

Instead, you can use one of the many free tools online to automatically search for broken links on sites you visit.

Google Chrome has an extension called “Check My Links” that will run all the links on a website and show you all the broken links highlighted in red. If you’re looking for more advanced options, you can try the free Screaming Frog SEO Spider Tool.

But if you really want to speed up and automate the process, there are lots of services willing to build quality backlinks for your website for a small fee. They’ll also take care of researching your competitors and contacting them if need be.

If you just want to do a quick search for yourself, try checking your competitors’ “links” or “resources” pages, as these are the most common places for broken links to pop up.

3. Request a Link from the Webmasters

This is the main linchpin of the Broken Backlink strategy. 404 pages on someone’s website are bad for SEO page rankings. Webmasters hate finding 404 pages on their sites because it could mean that their SERP position may have been leeched by dead links for weeks or months.

So they appreciate when outside website visitors inform them of undetected broken backlinks. Your goal here is to convince the webmaster to replace their broken links with your website URL.

  • Draft an email to the webmaster informing them of the broken link or links you’ve found on their website and suggest your site as an alternative resource. Make sure to explain the benefits of your website and why you’re an authoritative source.
  • Inform them of your position at your website or business, but be sure to frame your request on the benefits provided to them rather than on your own business’s SEO goals.
  • If you worry that they may not want to help a rival business, you can also just present yourself as a fan of their site and neglect to mention your connection with your own site.
  • Write a personalized email to each of the webmasters, rather than using a template form letter and risk looking like spam. Try to find the name of the webmaster and understand the goals of their business.

Understand that a lot of webmasters will elect to not use your site as a replacement backlink because you’re an industry competitor. Don’t pester them if they refuse or if they neglect to reply back to you at all.

The Path to Success

Use your competitor list to cast a wide net with this strategy. You should only expect a reply from around 30% of competitors, and only around 10% will add your backlink.

1. Don’t give up.

If the webmaster isn’t doing frequent checks for broken backlinks, then it’s likely they won’t fully consider the downsides to linking to a competitor. They also may not want to take the time to hunt down alternative quality links and accept the links you provide them to save time.

2. Tweak Your Approach

When you do receive replies, make sure to take everything they say into consideration, even if they ultimately refuse to link to your site. This will help you to figure out what didn’t work in your proposal email and what you can change or adjust to best convince your next prospect that your backlink is valuable to them.

Get Creative!

This is an unconventional strategy to build backlinks, so it requires some finesse and creativity on your part. Your focus in your proposal email should be on explaining how replacing their dead backlink with your website as a resource is beneficial to them.

Nobody is going to be incentivized to help out a competitor unless it looks like it’s going to be equally or more beneficial to themselves.

Make sure to explain why dead backlinks negatively affect the user experience. If you want to seem less pushy, provide a few alternatives rather than just your own site, but be sure to paint your site as the most authoritative and effective.

Of course, your first priority should be to create a quality authoritative website in the first place, so if you’ve done that then you should have far less trouble convincing your competitor that you’re an authority in the industry.

What “magic” SEO hacks have you picked up over the years?

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Get Backlinks (and other SEO Strategies) for Startups

Are you the brains behind a startup that’s struggling to get backlinks?

Don’t worry– Startups are hard. Creating a successful brand is hard. Getting people to share your hard work is (you guessed it) hard.

For any website owner, business, or brand, mastering the digital art of Search Engine Optimization (SEO) is an important step is gaining success.

Getting backlinks is just one of many aspects of SEO and digital marketing.

But what exactly are backlinks? How does one get backlinks, and how do they help a business or website grow?

Let’s go over the facts and then jump right into some tried and tested strategies for improving SEO and acquiring backlinks.

What Are Backlinks?

Backlinks are incoming hyperlinks from one website to another website.

Say you own a food and drink website.

An affiliate, such as another food and drink website (or a totally different website), will reference content from your website in a blog post.

If this affiliate is popular, there’s a good chance that many people will see this link, click on it, and be brought to your website.

This simple act of linking to your website brings in an audience that could become a potential customer or fan.

The more backlinks that point back to your site, the more traffic you will get. The concept is very simple.

However, getting those backlinks is not always so simple. Luckily, we put together a list of tips, tricks, and strategies to help you get those backlinks and maximize the reach your website will have.

Top Strategies For SEO And To Get Backlinks

Let’s get right into the strategies! Building a creative and effective strategy for maximizing traffic to your website is the first step to building a successful brand.

Let’s get into it, shall we?

Have a Mobile Version Of Your Website

In 2016, there are more mobile internet users than desktop users. Who thought we’d see the day? Nearly 75% of U.S. smartphone users alone access the internet via their mobile device over their desktop or laptop.

Because of this, your website absolutely must be formatted for mobile use.

Google’s mobile algorithm also punishes websites that are poorly formatted for user-friendly mobile use. This harms your traffic, and it harms your SEO.

Seek Out Affiliates

The biggest part of getting backlinks is to find affiliates.

Try writing content for a bigger publication, partnering with similar (though not competing) websites, or pitch your content during industry interviews. Look into services that can show you who is linking to your brand’s competitors.

This will give you a leg up in blasting past the competition.

Try Guest Posting

Building a relationship with an affiliate doesn’t just mean they will help you out with free linking.

Offer to guest post or guest blog for an affiliate website.

The symbiotic relationships will allow both you are your affiliate to benefit from mutual backlinks.

Purchase Affiliate Links With Link Building Packages

Link building packages are another option, and there are plenty of reputable businesses that are experienced in link building that can help you.

Consider Hiring A Content Pro

The most basic SEO strategy involves updating your website with informative and interesting content that is both fact-checked and spell-checked.

This can be difficult to manage if you’re just one person trying to make your website or brand your job.

Consider hiring a sort of “influencer” to write your website’s content, research subjects, pitch topics, and be an expert in the ever-changing stream of what is popular today.

Paying someone to work for you may seem daunting, especially when part of the appeal of being self-employed is not needing to rely on anyone else. However, your website will gain much more exposure when the content is written by a professional writer or social media expert.

Become A Social Media Master

There is absolutely no option to go without a social media presence if you wish to market your brand or website. Social media marketing can be a pain, we know!

However, getting into the habit of updating Twitter, Facebook, and other relevant social media networks with interesting and attention-grabbing content can increase your chances of your content being shared. Shared content = potential backlinks.

Have A Social Media Strategy

Simply updating your website and social media accounts with content isn’t enough to get that traffic.

If your posts are poorly written, boring, or not visually attention-grabbing, you may be wasting your time.

If your posts are poorly timed, don’t appeal to your target audience, or don’t have a call to action, you may also be wasting your time.

Sit down and plan a strategy for content marketing that works for your brand or product. Sticking to this plan with make marketing less stressful and will also help you gain more success.

Keep Those URLs Short And Sweet

SEO-friendly URLs are short URLs.

Google has even said that the first three to five words in a URL are the most important. Long, annoying links are never appealing. Also, remember to keep your top keywords in your URLs.

Avoid Click Bait Content

That probably sounds crazy.

However, studies have concluded that interesting, practical, and informative content triumphs over clickbait.

If you’re banking on going viral, your best bet is to avoid click bait and garbage content. Audiences are far more likely to share something insightful and original.

It’s All About HTTPS

The old days of simple “HTTP” are over. “HTTPS” stands for Hypertext Transfer Protocol over SSL (Secure Socket Layer). Essentially, the “S” means “security”.

Switching your website to HTTPS will make your website more secure, and users will be more likely to visit a secure site.

Google also gives a ranking boost to websites that are secure. That means more traffic and better SEO for your website.

Go Schema

Schema.org is a popular markup that your can put into your website’s code.

Schema.org essentially allows you to notify Google of which content goes where. Your logos, reviews, videos, location, and more can be properly arranged in Google searches using this markup.

Schema.org is recommended by many SEO professionals and for good reason.

Did any of these strategies help you with mastering backlinks? We’d love to hear about it in the comments.

7 Rank-Boosting Ways to Use Ranking Data

We integrated SEM Rush Keyword Ranking Reports, right into your BackLinks control panel. But, how do you use this powerful functionality to improve your rankings?

Log into your BackLinks.com control panel, search for a domain in your SEO Dashboard, and then use the ideas below to fine-tune your ranking strategy.

(To protect our clients, we used random sites from the internet for the examples, not customer data.)

 

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rescue

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