Category Archives: Website Tips

social media marketing

Benefits of Social Media Marketing for Your Business

The digital age has pushed businesses into moving a lot of their marketing efforts to online platforms. Most of this takes place on social media. More than 90% of businesses say that they are using social media to market their companies and generate revenue. 

These high number of digital marketing users aren’t on purpose. Businesses have found out the power of targeting their audience for low-cost by using campaigns on social media.

Keep reading if you’re looking to grow and improve your business but haven’t considered building an online presence. Here are 10 benefits of using social media marketing for your business.

1. Promote Brand Awareness

One important half of business is actually building it- putting systems into place, getting your branding together, etc. The other important part is getting people to know and pay attention to you. If you haven’t done the second part then the first part becomes obsolete. 

Social media marketing will help you out with the second part. You can promote your brand to large numbers of people at one time and attract supporters. The more you make your audience aware of your brand, the more popular and familiar it becomes.

2. Engage With Audience

The internet has thinned the veil between big corporations and consumers. Nowadays, people are used to seeing and hearing their favorite brands interact with customers. This creates general trust and admiration from buyers.

You can use social media marketing as a means to engage with your audience to build genuine connections. This can be done through simple tasks, such as answering comments on your social media pages, asking poll questions or re-sharing people’s content that is relevant to your brand.

3. Gather Consumer Data

While you are engaging and connecting with your audience, there is a good chance you’ll begin to see various trends and behavioral patterns from buyers. This is because social media marketing is a great, affordable advertising tool for gathering information on your target audience without seeming too intrusive.

People will typically tell you what they like or don’t like through tweets and hashtags. They’ll share content that is, either, loveable or controversial. Either way, you’ll figure out how to get their attention.

Some social media platforms, such as Facebook and Instagram, even provide business accounts with inside analytics on how their audience is acting and responding. These user insights can help you to improve your marketing strategy for the future.

4. Spread Shareable Content

The online world is a content-driven environment. Businesses who produce quality content that is evergreen and shareable are usually the ones in the lead. This content is used as a vehicle to go out and bring people back to your company’s pages.

The whole point is to make shareable content that is relevant and valuable to your audience. The content will reach the eyes of more people the more times it is shared. 

Make sure you leave some sort of watermark or link on your published content so that people are able to find you as the original source. This is important because the internet moves so fast that it’s easy for creators to get lost in the sharing process.

5. Drive Traffic To Website

So you’ve probably built a website and now you’ll just wait for the visitors to start rolling in. Build it and they’ll come, right?

Well, not quite. 

You can speed up the process by using social media marketing to send people to your website or landing page. When you make a post, for instance, add a call-to-action (CTA) and a link for your followers. Give them clear and concise instructions.

All of your content should have a purpose. And when it comes to posts that are intended to drive traffic, everything should be a seamless process for leads. It would be beneficial to get in the habit of including links often and keeping them visible and easy to reach.

6. Provide Customer Service

Most customer complaints should be handled in private via email or phone. However, there will be times where an angry customer comes along to bash your business in the public eye. This is the perfect time for you to turn foes into fans.

Take these opportunities to provide exceptional customer service, even if it’s right in the comment section. This will build trust around your company’s reputation when it comes to treating your audience with respect.

7. Make Announcements

One of the great advantages of social media is that most people check it often. If you’ve built a solid following of your target audience, this is another great place to keep them updated.

It’s convenient to use social media marketing for certain announcements, such as if your business is having a sale or making changes to some policies. You can also answer any questions quickly.

8. Find Collaborations

Collaborating with other brands is a great way to increase your company’s reach and grow your audience. Social media is the perfect place to find other businesses that are willing to collaborate for the same purposes.

Once you’ve found a brand to collaborate with, consider running giveaways and contests. The customer participation from these events will help to get your name out quickly.

9. Research Competition

Besides being friendly with other brands, social media marketing can help you to keep an eye on what they’re up to as well. You’ll be able to research and study competition marketing efforts and dissect their influence.

This will to give you a competitive edge and keep you in the running to gaining a larger customer base.

10. Keep Marketing Budget Low

This last benefit may be one of the most important to businesses with smaller advertising budgets. Most of the social media marketing is free. 

You can build a loyal audience, spread brand awareness, drive traffic and generate sales without spending a penny. This is valuable if you are just starting out and want to build authority around your brand in an affordable way.

Ready To Use Social Media Marketing Successfully For Your Business?

There are many ways social media marketing can help promote and scale your business. If you strategy effectively, you can achieve this in a shortened amount of time.

One key that is important is eventually getting people back to your offers. If you’re looking for more assistance with turning your social media audience into leads, consider checking out this link for help.

guest posting

How Guest Posting Can Drastically Improve Your Website’s Ranking

Quick question: when was the last time you hit the “next page” button on Google?

Your answer is probably something like, “never.” Or maybe even, “there’s a next page button on Google?”

As a business owner, you already know the importance of ranking high on the SERPs. You’ve probably already even started a blog to draw traffic and catch keyword crawlers.

Blogging on your own site is to increase your website’s ranking, but if you want to make it to the top, it’s not enough.

Guest posting is a great way to boost your SEO and gain traffic to your own site.

Here’s how.

What Is Guest Posting?

First things first: what is guest posting?

In simplest terms, it’s when you write a blog on someone else’s website. You are blogging on their site as a guest.

You’ve probably been browsing a website and noticed a post that featured another company’s service or product. Some of these are reviews, but many are guest blogs written by that company.

Guest blogging has exploded in popularity the last several years because it’s such an effective way to grow your brand and get traffic to your website.

Here are a few of the ways it can help you.

Exposure to New Readers

How many regular readers does your blog have? “Not enough,” you’re probably muttering.

We all know how important a blog is, but if you don’t have any readers, it can seem like a lesson in futility.

So how can you get more readers? Sharing and resharing to social media can help attract readers from your existing network, but it’s still limited.

But let’s say that another blog has hundreds of daily readers. If you write a guest post on their site, those daily readers will see your post.

And if you include a link to your own website, there’s a good chance that some of those readers will follow you back to your own blog.

If you get a few guest posts on some high-traffic websites, you can gather readers to your own site in a hurry.

For example, Leo Wildrich, the founder of Buffer gathered one hundred thousand users in nine months through guest blogging.

Increased Brand Authority

As a business owner, you probably already know how important brand awareness is. In order for your business to be successful, people need to know it exists.

But it’s not enough for people to be aware of your brand. They have to trust it.

Blogs are a great way for you to offer rich, authoritative content. And when you pair that with the new exposure that guest blogging gives you, it’s even better.

Most readers might not become customers, but many of them will recognize you as someone who knows what they’re talking about–provided you do know what you’re talking about.

And as your brand authority grows, so will trust in your brand. And that leads to more sales.

Build Traffic to Landing Pages

One of the biggest advantages to guest posts is directing traffic back to your own site.

But if you just direct them to your homepage, you could be missing out on a lot of conversions.

If you’re smart about where you send your readers, though, you can see a huge boost.

Directing readers to a landing page can lead to more conversions than linking to a homepage or blog page.

We wouldn’t want to say that most internet users are lazy, but they appreciate it when you make things easier on them. The more pages they have to click through to give you their money, the less likely they are to pay you.

Linking a guest post to a relevant landing page is a great way to turn readers into customers.

Valuable Backlinks

And now, we have the meat of why so many people are interested in guest blogging: building backlinks.

When search engine crawlers go out into the internet to gather results, there are a number of factors that they look for.

One of the most important factors is site authority.

The great thing about the internet is that anyone can start their own website. But that doesn’t mean those sites offer valuable content.

To make sure that a site is trustworthy, search engines take a look at the site’s relationships with other websites–namely through linking.

If a website that Google trusts–let’s say–links to another website, Google sees that as a sign of the other site’s authority.

If you can get a wide variety of sites with high authority to link to your site, it can go a long way to boosting your own site’s authority.

And do you know what the best ways to build organic backlinks to your site is? You guessed it: guest posts.

The Trick To a Great Guest Post

Guest blogging can give your site a great boost. But if you want to make sure it’s effective, there’s one thing you have to keep in mind.

You have to create valuable content.

If your blog posts don’t offer something useful to your readers, no one will be interested in anything else you have to say.

We’re all inundated with ads and spam all day long. The last thing anyone wants is to read a guest post that’s just a long ad.

Avoid spammy content. Create something that readers actually want. If you can make it shareable, that’s even better.

So don’t just write a guest post thinking about how your business can benefit. Think of how you can benefit the reader as well.

Backlinks and More

Guest posting is a great way to build valuable backlinks to build your site’s authority.

But it’s not the only way. To learn more about SEO methods that can boost your site’s ranking, read this article on SEO skills.

content marketing tools

10 Essential Content Marketing Tools for the Savvy Digital Marketer

Content marketing can seem intimidating if you don’t know how to do it. Having a general knowledge of what marketing is and why you do it isn’t enough.

To really get your website noticed, you’ve got to market strategically. There are way too many other websites out there vying for the same attention.

So how can you market successfully without spending all your time doing it? Keep reading and we’ll show you how. Here are ten content marketing tools you’ll wish you’d never lived without.

1. BuzzSumo

Social media is so important when it comes to successful marketing. But how do you know if the content you’re sharing is helping you or not?

That’s where BuzzSumo comes in. It shows you what’s hot and what’s not on social media. Once you know that, you’ll know what content to create a share.

Simply enter a topic you’re considering posting about and see how it pans out in the results.

2. Google Analytics

Google Analytics is totally free, so there’s no reason you shouldn’t be taking advantage of it. This tool provides important information about your audience.

Who’s visiting your site, and from where? Google Analytics will tell you. Use this information to plan where your blog will go from here.

Once you know who your main audience is you can cater to them directly.


If you ever need infographics, is the place to go. You’ll have what you need in no time at all and you’ll be able to share or embed it.

Infographics help your audience visualize information. In some cases they’ll communicate information better than words, so don’t pass this up!

4. SimpleReach

Would you like to know how your content is doing across multiple sites at once? Simplereach allows you to do that, and more.

Whether you’ve used blog posts, videos, or something else, SimpleReach will show you how they’re doing.

Conveniently gathered to one place, you’ll have all the analytics you need without using multiple tools. And SimpleReach goes beyond providing data–it gives you data that you’ll actually use.

5. Google Search Console

Google Search Console (also known as Google Webmasters Tools) is another free tool provided by Google. It helps you see what keywords you rank for and how far up or down the ranks your site appears.

You may add keywords to each post, but that doesn’t mean that Google chooses to show your site instead of someone else’s. Google Search Console helps you see how well you’re doing.

This tool can be incredibly helpful if it’s used correctly. You’ll find out what keywords people are searching for, which will help you create content that will get your site seen.

6. Quora

This forum-based website may not seem like a marketing tool at first glance but think again. Quora’s a gold mine when it comes to finding out what people want to know.

Choose some keywords you want to use, then run a search on Quora. You’ll quickly see what people want to know about those keywords. In other words, you were just handed a whole bunch of topic ideas.

7. Animoto

Do you post videos to a Facebook page? If you don’t, you definitely should. Video is powerful, even if viewers aren’t using sound.

However, if you aren’t using text to show viewers what’s going on or being said in your video, you may be missing out on a lot of traffic. Facebook scrollers often watch videos without sound. Will viewers get the point of your video with the sound off?

To help remedy this issue, Animoto allows you to add text overlays. Those overlays allow viewers to fully engage with your videos, even if their surroundings require them to watch without sound.

8. Sumo

Are you looking to build your email subscription list? Then Sumo is the tool for you.

You’ll love its Welcome Mat feature. This pop-up will help you gather email addresses and grow your subscriber list in no time.

Beyond that, Sumo also helps you create social-sharing buttons, which are ideal for encouraging viewers to share your content.

9. Hemingway App

The content you post has to be easy to understand. Most people don’t spend a lot of time on a post or website, so your posts need to be clear.

Hemingway App helps you see where your content can improve. It points out passages that are too complicated, lets you know if you’re too passive, and more.

If you’re looking to say what you need to say in a better way, try Hemingway App. You’ll never go without it again.

10. Biteable

If you need help creating simple video content, you need to check out Biteable. With this tool, you can skip hiring actors, editors, a film team, and everything else.

Imagery, characters, illustrations, and animations are yours to create and use. Simply drag and drop as you create your storyboard. There’s no simpler way to bring your ideas to life.

Try These Content Marketing Tools Today

These ten content marketing tools exist to make your life easier, so what are you waiting for? Try one, or all of them, today.

Great marketing is half the battle when it comes to getting traffic. Don’t do things the hard way and try to figure it out all on your own. As you use these apps, you’ll continually learn marketing strategies you’ll use now and in years to come.

One of the best ways to get your site noticed is through SEO, and that’s what we specialize in. Schedule a free SEO consultation with us today to see how you’re doing.

keyword search volume

The Truth About Keyword Search Volume Will Surprise You

Are you using keyword search volume as part of your SEO strategy? You should be. However, there are a lot of misconceptions out there about Google’s keyword search volume. In this guide, we’ll separate the truth from the myths.

Search volume is among the most important measures for SEO tactics, and it’s one of the most commonly used, too. Some businesses build their concept around a single Google search term and have found a lot of success that way.

However, new keyword research tools have recently entered the market to meet this demand. You might notice that different search volumes crop up, depending on what tools you use. And, most importantly, those tools often show totally different numbers from Google Keyword Planner.

Are these tools accurate? What other information might you be missing? We’ll break it all down right here – keep reading to learn more.

What is Keyword Search Volume?

Keyword search volume measures how frequently people search for a given keyword. When you find a keyword that more people are searching for, you’ll want to target content to that term, since that makes it more likely that those searchers will find your site.

How Keyword Tools Get Search Volume Data

When you’re trying to figure out what keywords to rank for, keyword search tools become your best friend. But where do they get their information from – and how do you know it’s accurate?

Most of these tools use the above-mentioned Google Keyword Planner to get their data. They might either pull information from that service directly or use other tools that scrape and re-sell the data.

With every tool using the same source, how come different tools will show different search volumes? And how is it possible that their results don’t match Google’s when that’s where they get the information from?

First, you’ll need to know where Google gets its numbers from. The Google Keyword Planner number is actually a rounded yearly average, which gets recalculated each month.

As a search term decreases in popularity, the annual average will gradually start to go down, month by month. Any keyword search tool using Google Keyword Planner to get its numbers will need to update its own numbers each month to give you more accurate data, coming from Google.

However, these tools often have millions or billions of keywords in their databases, so these frequent updates become very difficult. That’s why each search tool has differing numbers – they don’t update the numbers as frequently as they’d need to for the results to be accurate according to Google. It’s just too much work for too many keywords.

Is the Adwords Search Volume Accurate?

If your keyword tool showed the same numbers that Google Adwords did, you’d probably be satisfied with that. However, many industry professionals now question the data coming from Google, too.

How does Google put together its numbers, anyway? Let’s take a closer look.

Annual Average

Google’s annual average is an interesting piece of the keyword puzzle.

For example, take a seasonal keyword like “Halloween.” Google will likely show a very high search volume for the term. However, if you look closely, you’ll see that in the annual trends the search volume for most of the year is low. But as October approaches, the search volume will peak.

With so many variables, how useful can an annual average really be? This is a pretty extreme example, but it shows a common problem that can through Google’s data off. Few search queries have a search volume that stays consistent throughout the year. The annual average can hide numbers that vary greatly from month to month.

The annual average isn’t just an average – it’s also rounded off into buckets. This throws the average numbers off even further.

Variant Search Terms

As you work keyword optimization into your SEO strategy, you’ll quickly become aware of the importance of variant search terms. “Search engine optimization” and “search engine optimization” are close variants of the same term, but they’re recognizably different. One is likely typed by an American, while the other might come from someone in England.

However, if you type these two terms into Google Keyword Planner, it will combine them into one keyword. There’s surely a difference in popularity between the two terms, but you won’t be able to find out what it is using Google. This is important if you’re trying to rank organically since there might be a big difference between the terms.

If someone is advertising using Adwords, they won’t care about the differences in terms, since their ad will show on top no matter what. Google Keyword Planner makes life easy for advertisers, but not for people trying to rank organically.

Using Google Keyword Planner Strategically

Although the keyword volume from Google isn’t quite accurate, many people still rely on it. However, there are other hidden tools you can use to boost your SEO game.

A different tool, called Performance Forecasts, might help you out. To find it, put some search queries in your plan, then click on “Review plan.” From there, you can get “impressions” data for your keywords, which gives you information for the close variants that you couldn’t see before, too. The impressions numbers will differ from the search volume numbers, giving you a clearer picture.

Google is gradually getting better at seeing and interpreting the different search queries that people enter. This is increasing the value of long-tail keywords, and rendering single words less relevant.

This means that no matter what Google Keyword Planner shows, you should work on creating an SEO strategy based on topics, not individual search terms.

Ready to Refine Your SEO Strategy?

Keyword search volume remains an important part of SEO. However, it’s more important than ever to understand how to use the numbers you see in order to build a winning strategy. Even Google doesn’t tell the whole story.

In addition to keywords, you’ll also need backlinks to drive traffic to your site. Learn more about how to get links here.

mobile friendly site

Why Your Mobile-Friendly Website May Be Hurting Your SEO

In just the last couple of years, mobile browsing definitely surpassed desktop browsing for the first time. As mobile usage continues to grow, it’s important that you have a mobile-friendly website. However, if you’re not employing the best tactics for displaying information, loading ads, or organizing your pages, you could be losing out.

Here are five reasons why your mobile-responsive site could be getting the way of your success.

1. Not Enough Content

When you prioritize mobile-optimized content on your site, you’re often accounting for a smaller screen size. You need to be ruthless with editing when you’re putting together content for a mobile-ready website. However, when your customers open your site up on their desktops, they might not find there’s enough content to capture their interest.

This is a good reason why you should have a blog on your site. When people open up a blog link, they expect to be reading for a while. No matter how much scrolling they have to do on their phone they’re not unaware that they’re reading on a phone.

Put lots of content on your site, but when you find it will be too much for the average mobile browsing session, direct users to a blog post.

You need to offer lots of content, including images and videos on your site. Just because your visitors are viewing you on a small device doesn’t mean you should send them a small amount of content.

As video will account for more than 80% of all traffic in the next few years, visitors are going to want to see video content. Give them what they want and let them deal with the connection that they do or don’t have.

2. Scrambled Text and Images

When you design solely for mobile, you design for a small, narrow, and tall screen. If you don’t have the right code in place to reshape your site when it gets displayed on a desktop, the elements could show up strangely in a bigger window.

When the text and images on your site are scrambled, you’re going to present something messy to your audience. It’s important for them to be able to read and understand your content and when it displays awkwardly, they’re incentivized to move on.

It’s hard enough to get people to your site. If you present them with something they can’t decipher or is hard to read, they’ll find another site where it’s easier to get what they need.

Also, if you’re telling a narrative with images or videos and your images are out of order, you’re doing a disservice to that narrative. Maintain clarity of data and information on your website by maintaining and pruning both your mobile and desktop sites. Otherwise, you’ll be dealing with a high bounce rate and a low SEO ranking.

3. Using Headers Wrong

With the latest and most up to date algorithms from search engines, headers and page organization can now be accounted for as part of the ranking. If you’re using headers incorrectly or you aren’t organizing your page well, you’re going to suffer when it comes to SEO.

Using HTML headings makes sense in your source code and using the different types of headings can ensure that your site looks well organized. Search engine indexing tools, or web crawlers, will take into account the types of headers you use and how many times you use them per your word count.

Using more than one H1 tag as the heading for your page can make your site look unnecessarily large.

Stick with more H2 and H3 headings so that you can give your readers a hierarchical view of your information. If your site is on a mobile device, having multiple H1 headings can crowd your page and make it hard to read and difficult to load.

4. Your Site is Too Slow

The speed of your site’s load time is a ranking factor that Google and other search engines take seriously. As they’ve rated it, more than half of users will abandon a site if it takes more than three seconds to load. That means if you’ve got a mobile-friendly design that’s jumping through hoops to either load on phones or translate to desktops, you’re going to lose users.

You need your code to be tight and efficient, with rendering times sitting somewhere under one second long.

Whether you’re designing for mobile or for desktops, you need to keep the code and the media on your site nice and clean.

5. Ads Are in The Way

Recently, search engines released reports announcing that their terms for what they considered a page that was easily accessible. When a user is forced to transition between their click on a site to closing an ad window, then back to the site, that’s considered an obstruction. Sites that use these kinds of interstitial ads are considered not easily accessible.

If your mobile site has popups and interstitial ads that cover the screen, you should rethink your design. Even if you’ve got a strong CTA, that could be getting in the way of ranking as high as your site deserves.

There are still some interstitial popups that are considered okay. Ones that are legally required, like for age verification or privacy notices are still kosher. If you have a banner that takes up less than 20% of the screen size at any point, that’s considered okay with search engines as well.

A Mobile-Friendly Website Needs To Be Tested

You should never put out a digital product without going through rigorous testing. That goes for your mobile-friendly website as much as anything else. If you haven’t tested your site on every major device and every popular screen size, you should hold off your next major update.

Once you’ve optimized your design, follow our guide to rolling out a strong PR campaign to attract an audience.

disavow links

How to Disavow Links From Your Backlink Profile

The importance of backlinks to good search engine optimization (SEO) never changes even as search engines update their algorithms. The more links to a specific page on your website, the better that page ranks.

Some professionals estimate that backlinks account for almost 25% of Google’s ranking algorithm.

Be aware. Not all backlinks to your website will boost your rankings. Some may even hurt your SEO.

Read on to learn why you may need to disavow links to your web page and how to do it correctly.

Why Do I Need to Disavow Links?

Search engines penalize websites when they think the page owner tries to drive traffic to their site dishonestly. Google and Bing use penalties to encourage website owners to stay true to their brand and be honest with their marketing attempts.

When spammy or off-topic websites link back to your web page without your knowledge, it still hurts your ranking. Both Bing and Google offer specific tools to get rid of these bad backlinks.

Disavow these low-quality backlinks to improve your inbound link rankings. Disavowing the links blocks them from the search engines’ list when evaluating your web page. This helps regain the search engines’ trust in a similar way to how good backlinks build it.

Sometimes you may even discover instances where competitors or others have referred to your business in a negative light. Disavowing links from these negative articles also increases your overall SEO.

How to Disavow Links from Google

You do not need to be a computer wizard to disavow links from your backlink profile on Google, but it does take some time. Follow these 4 easy steps to delete harmful links back to your web page.

1. Identify All Backlinks to Your Page

The first thing you need to do is identify what backlinks Google connects to your profile. Do this by logging into your Google Webmaster Tools.

Choose “Search Traffic” and then “Links to Your Site.” Download both the latest links and sample links. Combine all your backlinks into a navigable spreadsheet in whatever program you feel most comfortable using.

2. Decide What Links to Disavow

Once you organize your backlinks, go through every one and decide whether or not to keep or disavow the link. Disavow links if:

  • They look as though the user included it for SEO purposes only.
  • There is no chance a client would ever find you through the link.
  • They come from a press release or advertisement where someone paid for the advertising link.

You should disavow any other links that do not seem to naturally connect to your web page, products, or services.

3. Make a Disavow File

When making a disavow file, it is better to list links so the disavow occurs on the domain level and not just the specific backlink. You cannot be sure how many other places the link may occur on the offending website. It is safer to simply disavow the entire domain from linking back to your page.

A disavow file must only include the basic URL link without the beginning “http://www.”. You can remove these within your spreadsheet prior to compiling your disavow file. Simply use the find and replace feature to locate all the URLs with “http://www.” and replace them with “domain:”.

The disavow file must be in .txt file formats 7-bit ASCII or UTF-8. You can copy your “” from your spreadsheet and paste it as plain text in the .txt file. Feel free to use any other way you feel comfortable making a text file so long as it results in one of the correct two formats.

4. Submit the Disavow File

Finally, login to your Google Webmaster Tools again. Use the Google Disavow Links Tool to submit your file disavow file.

Select your website from the drop-down menu. Click the “Disavow Links” button then select “Disavow Links” again. It will then give you an option to choose a file. Upload the .txt file you created with the “” links.

Common Errors You May Encounter

The moment you upload your disavow file, Google will apply the directives to each link you selected. An error message will pop up if you do not complete the disavow file correctly.

The error message should list the parts you need to change, and here are some common mistakes made when uploading to the Google disavow links tool:

  • Do NOT include “http://www.” when listing a domain such as “”. Only include “”.
  • Do NOT include attached ports with colons on your domain names. If you find a domain on your collected list that looks like “”, simply remove the attached “:1010”.
  • Do NOT upload backlinks from domains with atypical characters like fractions, accented letters, or symbols. The domains never end up resolving.

Other errors may occur, so be sure to thoroughly read the error message.

How to Disavow Links from Bing

Businesses marketing to wealthy Americans between the ages of 45 and 54 should already know that this demographic uses Bing for online searches much more often than Google. In fact, all businesses benefit from keeping Bing happy as well since it generates more than 12 billion search requests every month. Follow the below steps to use Bing’s Disavow Links Tool.

The biggest difference between Bing and Google’s disavow tools is that Bing does not require a .txt file. You just manually enter the domain or the URL for each link.

  1. Access your Bing Webmaster Tool page.
  2. Choose “Configure My Site.”
  3. Pick “Disavow Links.”
  4. Use the drop-down menu to select from disavowing a domain URL, directory, or a page.
  5. Enter the URL of the page and choose “Disavow.”
  6. Check the list underneath the tool that the link added along with the date you disavowed it.
  7. To remove an entry and allow the link, choose the checkbox next to the URL and click “Delete.”

Build Better Backlinks

Removing bad backlinks should immediately improve your SEO. However, you need to do more than just disavow links. You also need to build better backlinks.

Building great backlinks takes time and energy that you may not have. But they still remain a vital part of your business’s online marketing strategy.

Partnering up with a dedicated backlink brokerage firm like us can help!

website building tips

11 Website Building Tips to Use in 2018

Websites define who and what a company is now more than ever. From social media campaigns, email newsletters, and blogs, consumers connect with their favorite brands through online interaction.

Meeting consumers online, then, is the best way to gain a solid following and increase sales. So, if you’re not online or don’t have a solid website, you could be in trouble. You’ll need a few solid website building tips to get you on your feet.

If you’re looking for tips and tricks for building a great website in 2018, you’re in luck! In this brief article, we’ll go over 11 tips for website building that will be sure to improve your online reputation and status this year.

Website Building Tips for Long-Term Success

1. Settle on a Platform

When you set out to build a website, you need to determine who will be in control of the design and who will be in charge of updates. This person (or people) will make a choice about which platform your website is built on.

The platform (such as WordPress or Wix) has its own set of rules for updating files and making changes. Some platforms come with themes or options with upgraded elements for personalized design.

First, you have to choose a platform. Do a quick Google search on top platforms or discuss your options with partners or other professionals.

2. Choose a User-Friendly Design

If a visitor to your website is unable to locate what they’re looking for within seconds, they’re likely to move on. You have moments to grab visitors’ attention and guide them towards sales.

The navigational bar is a huge help. Here, the visitor can find links to pages discussing services and products and others for contacting or purchasing.

Set your website up in a way that puts the user’s ease as the priority. Keep pages organized and move leads towards the hot spots they came for.

3. Make Your Site Mobile-Friendly Through Responsive Design

Mobile users make up an overwhelming percentage of eCommerce shoppers. Regardless if your product is an online item or not, people are using the internet for information first and foremost.

This means that it’s imperative to develop a mobile-friendly website to reach customers. Many platforms and themes come with an automatic responsive design built in that will adapt from desktop to mobile viewing.

With more and more people catching onto the mobile browsing/shopping trend, businesses stand to lose countless potential customers.

4. Write Resourceful Content

One of the ways Google indexes content is based on how useful the information is to visitors. The crawlers don’t want to pick up on dead links, duplicate pages, and run-on copy with nothing to reveal.

This means to show up higher on search results, your content should serve a distinct purpose. Pages should explain products and services more thoroughly or direct them to an action button.

Blog articles should be relevant to your market and as informative as you can make them.

5. Optimize Copy with SEO Tactics

Search engine optimization (SEO) is a tactic to improve your pages to rank higher on search results. Apart from useful content, web designers can implement keywords and phrases to rank higher.

By including words and phrases that people are searching for, you can appear more often in Google results. There’s more to SEO than that, so make sure to perform your own search on optimizing tactics.

6. Publish Regular Content on Your Blog

The blog is a place to host your own articles and guest articles, which visitors can follow links back to off article shares on social media. It’s a great way to grab people’s attention and direct them back to your website for a sale.

Posting regular content shows Google that you offer resources often. A blog is an essential piece of any professional website today and an excellent way to stay relevant in your market.

7. Use Backlinks to Gain Authority and Increase Ranking

Another great way to rank higher and improve your reputation is through backlinks. When a different website hosts a link back to your website, it has a positive effect (as long as the site is credible) on ranking.

Just make sure their website is relevant to your market.

Consider your professional network; are there any companies willing to host a backlink? Hint: backlinks in content (versus sidebar links) work best.

8. Build Professional Relationships

If you don’t have any professional establishments that could link back to your site, it’s time to build relationships. Professional outings or meetups are great ways to get face-to-face with other like-minded individuals.

Use LinkedIn and other social media to reach out to businesses and make connections from afar. From there, you can work on mutual shares and links to improve ranking and credibility for both sites.

Alternatively, you could consider purchasing backlinks to improve your ranking.

9. Pay Attention to the Competition

Many business owners shy away from the competition’s tactics and work tirelessly to be original and creative. However, you can learn a lot from paying attention to the competition.

Monitoring how well their tactics work to gain attention and rank well will help you figure out how to improve your own. You can mirror their efforts or learn to avoid their pitfalls. Don’t be afraid to observe, especially if it can enhance your business.

10. Audit Your Website on Occasion

A quick Google search will bring up a range of free website auditing tools. From verifying your loading speeds to examining SEO tactics, these tools provide an outside perspective on your website.

Through this, and through A/B testing on landing pages, you can easily determine what is or isn’t working.

11. Implement Video Without Compromising Loading Speeds

Video is a major force right now in online marketing. Connecting with new audiences means getting in on the trend as soon as possible. However, you have to be careful not to slow down your loading speed in the process.

If it takes more than a few seconds to load a single web page, you’re likely to lose the majority of your visitors. Invest in a couple of high-quality videos for your homepage, but don’t overstuff video throughout the website.

More Insider Advice from Backlinks

There are more website building tips out there, but these provide a solid enough foundation for your company to thrive online. Implement many (or all) of these tips to attract and retain loyal customers for long-term success!

Looking for more tips and tricks from the professionals?

Head on over to the Backlinks blog now to learn more about improving your ranking and increasing your returns online!

google rating

How Google Rating Stars Can Help Boost Your Site Traffic

Earlier today, user reviews on Amazon saved me from losing $100+ on a low-quality product with misleading photos.

Moments from clicking “add to cart,” I scrolled down to the customer reviews just out of curiosity.

Several one-star reviews immediately caught my attention.

The photos those customers included confirmed my worst fears. I shook my head and moved on to purchase a customer approved product from a competing brand. (It’s an adorable mini-fridge you can write on with Expo markers, for those wondering!)

Organic customer feedback can help you dodge bullets like I did this morning. But more importantly, a good Google rating based on real customer reviews can drastically improve a company’s online presence and click through rate.

A Local Consumer Review Survey from 2014 showed 88% of consumers trust consumer reviews as much as a personal recommendation!

But don’t just take my word for it. Read on to see how much those little yellow stars can boost your business:

How Google Rating Stars Work

Back in 2010, Google introduced “seller ratings” (star ratings) for companies that paid Google Shopping for ad space at the top of search results pages.

Soon star ratings were expanded to organic search results as well, though certain requirements have to be met to show them. Today, Google uses something called Rich Snippets to assign these star ratings to organic results.

Put simply, Rich Snippets are a form of structured data that Google uses to extract relevant information and display it as a sort of sneak preview right under search results.

To come up with appropriate star ratings, Google takes Rich Snippets from several different “trusted” third-party review sites (that they refuse to name). The star review for any given search result is the average of all of these trusted reviews.

Why Google Rating Stars Help So Much

According to a newly updated post from Google Adwords, showing seller ratings under your text ads can boost your ad click through rate up to 10%. And that’s just data collected by companies paying for ad space from Google, not organic search data.

Amidst all the blue links and faded gray text on every Google Search Results Page, a row of bright stars jumps out at the reader.

Within seconds, your Google rating lets strangers know your site is legitimate enough to have collected honest feedback from previous customers.

If that rating is positive, you’ve just nailed your first impression before they even see your website.

All of these obvious benefits aside, increased engagement will help move your site up higher on Google Results pages. Just being higher on a Google Results page increases your traffic, as shown in this study by Chitika.

A good Google rating has the potential to snowball into significantly more exposure and engagement with new users searching for your services.

How To Get Your Stars

Google doesn’t just let any organic search results show Rich Snippets and star ratings. There are a few things you need to do earn your rating:

Display Real Customer Reviews

As of this year, Google now requires your reviews from customers to be visible on your page–not just on third-party websites–in order to show your star rating. (This is only required for stars under organic search results, not Seller Ratings given to companies paying Google Adwords and Google Shopping for ad space.)

You can accomplish this by:

  • Taking screenshots of external review sites and posting them on your site (cheap, fast, and effective, though probably not the most professional looking)
  • Paying for a plugin or script that makes it easy for customers to write and publish new reviews right to your site
  • Setting up automated emails to ask recent customers for reviews of a product they just purchased

Label The Data You Want Google To Find

Remember our conversation about Rich Snippets earlier?

It will be a lot easier for Google to understand that the customer reviews on your site are relevant if you turn plain text on your site into structured data.

The easiest way to do this will depend on how you’ve built your website.

In WordPress, you can do this with a free Structured Data Schema plugin that lets you edit site-wide data.

Squarespace, however, already has forms you can use to enter all the info you want to show up as structured data. (You can also do this manually with some coding, but not all of us are over-achievers okay?)

If you haven’t already, set up sitewide data to let Google know your business name, logo, hours, etc.

Next, on pages containing reviews let Google know what is being reviewed, number of reviews, average rating, so on and so forth.

Once you’ve left this breadcrumb trail of structured data for Google to find, all of this business info along with your precious stars and reviews should typically start showing up under your Google Search Results within a week.*

*(Assuming, of course, you don’t go overboard with trying to work Google’s algorithms to your advantage. If Google senses you’re trying to artificially skew review results or the visibility of your reviews, the penalties are harsh!)

Get Started Now

Content marketing, building quality backlinks, and establishing site authority takes time and industry know-how.

Your company’s Google rating is just one small part of a good SEO campaign.

Good reviews build trust with the public, but trust is just one-third of the holy trinity of SEO. To really drive up site traffic, you’re also going to need authority and popularity.

Do you have enough backlinks to other quality sites? Do quality sites link back to you? You can’t collect customer reviews if customers don’t know how to find your webpage!

Get a free link building consultation today to make sure you’re getting the most out of your company site’s SEO.

You don’t have to do all of the backlink sleuthing by yourself. Talk to one of our seasoned professionals to see which of our SEO services is right for you and your unique needs.

Let’s see if your SEO and backlink strategy earns 5/5 stars!

The 7 Best SEO Tricks For Creating SEO Friendly URLs

Are you trying to boost your SEO efforts? Who are we kidding, of course, you are!

You’ve created excellent content, used powerful links to build authority, and sprinkled ideal keywords throughout your website. But what else can you do?

Have you ever thought about how your URLs are impacting your SEO practice? Creating SEO friendly URLs is one of the best ways to boost traffic to your website.

Read on to learn the seven best SEO tricks for creating SEO friendly URLs.

1. Remember the human element

When you’re trying to optimize your website for SEO, it’s easy to forget that human beings are a huge part of SEO.

Often times we’re worried about the Google bots that crawl through our website, indexing pages and the like. But how humans interpret your URLs can affect your SEO.

If your page looks sketchy, or the URL is too long, humans are simply not going to click on your link. This drives down visits to your site, which also drives down your SEO efforts. Your rankings will drop like a bad habit!

Some things you should consider when you’re remembering the human element:


Have you ever done a Google search and looked through the results only to find a bunch of .net and .biz domains? You probably skimmed right past those websites. And you’re not alone!

People are more apt to click on a website they find trustworthy. The .com domain is considered to deem a website higher quality. Consider this when you’re choosing a domain.

Reader-friendly URLs

If your audience can’t read your URL, chances are they’re going to skip your website. They’re not going to a website they can’t even read.

So when you’re creating your URL, you want to make sure that you’re creating one that your visitors can read and understand. You want the URL to make sense to your website.

For example, a website that reads is going to read a lot better than

2. Use keywords

Keywords are huge. But you already knew that. So why not incorporate them into your URLs?

By placing strategic keywords in your URLs, you’re letting your audience know exactly what they’re getting. This way, there’s no confusion.

When ranking sites, Google takes a look at whether or not you’re adding keywords into your URL. Those Google bots that crawl through your site and index your pages also find it easier to index your site when the URLs are clear with keywords.

However, you want to make sure that you’re not using repeated keywords within your URL. In fact, Google will not like this at all. So one of your SEO tricks? Don’t repeat.

3. Reduce redirection

Have you ever gone to a website page and then had to be redirected several times before you reached your destination? Annoying, right?

Google thinks so as well. So when you’re creating your URLs, you want to make sure that you’re reducing your redirection strings.

4. Shorten your URLs

Bigger isn’t always better. One of the best SEO tricks you can take away from this list is that your URLs should be shortened.

Is there a specific number of words that you should focus on? Yes. According to studies done by Backlinko, the magic number is around 50 words within your URL. So if your current URL is around this length, then you’re golden.

Your site will rank higher on Google search result pages than longer URLs. Plus, they’re easier for your visitors to read.

5. Watch out for unnecessary characters

Your URL is going to have some characters within it. And that’s fine. But there is a list of characters that won’t work well for you.

Not only will users be completely confused when looking at your URL, they won’t know exactly what the URL entails.

Even worse for SEO, these characters make it hard for search engine crawlers to get through your site and index pages. Some of the characters you shouldn’t include within your URLs:

  • The space character
  • < or >
  • ” ” or #

The question mark (?) and the dollar symbol ($) are two of the several “safe” characters that won’t ruin your rankings.

6. Reduce the number of folders in your URL

The number of folders within your URL can affect your SEO efforts.

The folders are denoted by the slash between words in your URL.

Not only will several folders within your URL make your URL longer, it will also affect how you rank in search engine results. The extra folders will confuse search engines, making them dig deeper for your pages. Plus, search engines will have a harder time determining what your URLs mean if they’re stuffed with folders.

7. Http versus Https

You’re living under a rock if you haven’t heard about online fraud, hacking, and the like. It’s huge in the internet world, and it’s something most consumers are concerned about.

And it’s also something that Google and other search engines are worried about. Google states that “security is a top priority” and they are cracking down on it in full force. They’re making sure that web pages are taking security seriously, as well.

In fact, they’re now using website safety as a ranking factor when looking at websites. This is especially true if a website is selling products or services and taking credit card information.

So how can you ensure that your website is secure? By using one of these SEO tricks. You’ll need to make sure that your website is encrypted. You’ll need to use HyperText Transfer Protocol Secure (HTTPS) as opposed to HTTP.

You’ll need to purchase an SSL certificate to ensure that your website is safe for users. And you’ll rank higher!

SEO tricks to create the perfect URLs

For the average bear, SEO can be a tricky thing to tackle. But throw in URL optimization and your mind may explode.

URL optimization can be daunting, especially if you’ve never considered it before. You want to ensure that your URLs are appealing to both users and search engines.

Have questions about SEO that you can’t find here? We’re here to help you 24/7! Contact us for any questions you may have.

Understanding The Value of a Top Ranking in Google

When applying for a job, the most important thing is to get your name out there. You want your brand to be visible to the companies you are interested in working for. You don’t want to be another name buried in a large pile of resumes. Your best bet at landing a job is if your name is right up on top of everyone else’s, right?

A top ranking in Google works the same way.

Being on the front page of customer Google searches is obviously a good way to generate organic traffic to your website. But the benefits of being a top ranking website in search engines go beyond visibility.

Here are four reasons why being number one in Google is valuable to your business.

Getting The Most Clicks

It’s no secret that being the number one ranking in Google will get your website more clicks. But how much more does it actually get you?

Let’s break it down:

The top five google rankings receive 67.6% of all clicks. The number one slot alone takes home more than two-thirds of these clicks, coming in around 42.25%. The number two and three slots lay claim to 11.94% and 8.47%, respectively.

What if you aren’t even on the front page? All of the second page accounts for less than 4% of all clicks.

Getting more clicks will also feed back into your number one ranking status. If your site is ranked number one and consistently results in conversions, it will remain the number one rank. So as long as your products, services, and content stays the best match for the keywords being searched on Google, your place at the top of the list will continually be reinforced.

In short, being the number one ranking will get you a lot more clicks than any other position combined and ensure that your website maintains a high level of traffic.

Save Money on Pay Per Click Advertising

There is two type of clicks: organic and paid.

While organic clicks are generated by producing quality content that matches a keyword search in Google, Bing, or Yahoo, paid, or PPC, clicks are just that – paid.

A paid ad will get you on the front page. But it’s going to cost you. Moreover, it’ll show up on the front page in a special segment for PPC ads only, distinguishing it from its organic counterparts. Think the small yellow section at the top and right sidebars of Google searches.

PPC campaigns can cost a company anywhere between $10 a month to upwards of $500,000 a month. This can clearly add up fast. Organic clicks, on the other hand, are absolutely free.

This means that two businesses can generate the same amount of revenue using two different types of clicks. However, utilizing a PPC strategy will incur a significant amount more cost than a purely organic campaign.

Create Referral Traffic

We’ve established that when customers see your site in the top ranking in Google, they are more likely to click your website. But what about after that initial click?

Holding the top spot is an excellent opportunity to bolster internal backlinks. This is beneficial in two ways.

First, incorporating backlinks in your website’s content will keep your target audience there longer. Providing a quick and easy way to get additional information in regards to their original search will improve your audience’s perspective on your company and increase the likelihood that they will return or recommend you to a friend.

Second, Google looks as link building as part of its criteria for page rankings. Google uses bots to index a website and determine if your website is well structured and a good resource for prospective target audiences. If so, this is factored into your overall position.

Boost Business Image and Authenticity

When searching for products and services online, people want to see the best options first.

Being the top ranking in Google tells onlookers that you are, in fact, the best of the best. You are number one. And being number one is going to make your business look good.

Most people hold the belief that the top few slots in a Google search will be the most relevant to their query. So the higher you are on this list, the more authentic your company will be viewed by the people searching for your industry offerings.

Buffering business image is another added benefit of ranking well in Google. If your website holds numerous top spots in a given industry or field, then your business will begin to establish a reputation for being a leader in that vertical.

A positive rapport such as this will eventually generate more traffic simply on the basis that your company is a tried-and-true purveyor of quality information, products, and services. Consider it in the same category as building your brand and advertising your product and service offerings.

The Value Of A Top Ranking In Google

Achieving the top spot in Google isn’t easy. Nor is maintaining a spot. But the benefits for efforts directed towards attaining these lucrative slots are well worth it.

Producing high-quality content, choosing excellent keywords, and ensuring that your site alone can meet all the needs of your target customers are the first step towards winning that number one ranking. Once you’ve acquired the slot, the position will practically do the rest of the traffic-generation work for you.

Need help on where to begin? Learn more about how to make your content stand out and bolster your ratings by reaching out here. A stronger standing in Google is only a click away.