content marketing tools

10 Essential Content Marketing Tools for the Savvy Digital Marketer

Content marketing can seem intimidating if you don’t know how to do it. Having a general knowledge of what marketing is and why you do it isn’t enough.

To really get your website noticed, you’ve got to market strategically. There are way too many other websites out there vying for the same attention.

So how can you market successfully without spending all your time doing it? Keep reading and we’ll show you how. Here are ten content marketing tools you’ll wish you’d never lived without.

1. BuzzSumo

Social media is so important when it comes to successful marketing. But how do you know if the content you’re sharing is helping you or not?

That’s where BuzzSumo comes in. It shows you what’s hot and what’s not on social media. Once you know that, you’ll know what content to create a share.

Simply enter a topic you’re considering posting about and see how it pans out in the results.

2. Google Analytics

Google Analytics is totally free, so there’s no reason you shouldn’t be taking advantage of it. This tool provides important information about your audience.

Who’s visiting your site, and from where? Google Analytics will tell you. Use this information to plan where your blog will go from here.

Once you know who your main audience is you can cater to them directly.


If you ever need infographics, is the place to go. You’ll have what you need in no time at all and you’ll be able to share or embed it.

Infographics help your audience visualize information. In some cases they’ll communicate information better than words, so don’t pass this up!

4. SimpleReach

Would you like to know how your content is doing across multiple sites at once? Simplereach allows you to do that, and more.

Whether you’ve used blog posts, videos, or something else, SimpleReach will show you how they’re doing.

Conveniently gathered to one place, you’ll have all the analytics you need without using multiple tools. And SimpleReach goes beyond providing data–it gives you data that you’ll actually use.

5. Google Search Console

Google Search Console (also known as Google Webmasters Tools) is another free tool provided by Google. It helps you see what keywords you rank for and how far up or down the ranks your site appears.

You may add keywords to each post, but that doesn’t mean that Google chooses to show your site instead of someone else’s. Google Search Console helps you see how well you’re doing.

This tool can be incredibly helpful if it’s used correctly. You’ll find out what keywords people are searching for, which will help you create content that will get your site seen.

6. Quora

This forum-based website may not seem like a marketing tool at first glance but think again. Quora’s a gold mine when it comes to finding out what people want to know.

Choose some keywords you want to use, then run a search on Quora. You’ll quickly see what people want to know about those keywords. In other words, you were just handed a whole bunch of topic ideas.

7. Animoto

Do you post videos to a Facebook page? If you don’t, you definitely should. Video is powerful, even if viewers aren’t using sound.

However, if you aren’t using text to show viewers what’s going on or being said in your video, you may be missing out on a lot of traffic. Facebook scrollers often watch videos without sound. Will viewers get the point of your video with the sound off?

To help remedy this issue, Animoto allows you to add text overlays. Those overlays allow viewers to fully engage with your videos, even if their surroundings require them to watch without sound.

8. Sumo

Are you looking to build your email subscription list? Then Sumo is the tool for you.

You’ll love its Welcome Mat feature. This pop-up will help you gather email addresses and grow your subscriber list in no time.

Beyond that, Sumo also helps you create social-sharing buttons, which are ideal for encouraging viewers to share your content.

9. Hemingway App

The content you post has to be easy to understand. Most people don’t spend a lot of time on a post or website, so your posts need to be clear.

Hemingway App helps you see where your content can improve. It points out passages that are too complicated, lets you know if you’re too passive, and more.

If you’re looking to say what you need to say in a better way, try Hemingway App. You’ll never go without it again.

10. Biteable

If you need help creating simple video content, you need to check out Biteable. With this tool, you can skip hiring actors, editors, a film team, and everything else.

Imagery, characters, illustrations, and animations are yours to create and use. Simply drag and drop as you create your storyboard. There’s no simpler way to bring your ideas to life.

Try These Content Marketing Tools Today

These ten content marketing tools exist to make your life easier, so what are you waiting for? Try one, or all of them, today.

Great marketing is half the battle when it comes to getting traffic. Don’t do things the hard way and try to figure it out all on your own. As you use these apps, you’ll continually learn marketing strategies you’ll use now and in years to come.

One of the best ways to get your site noticed is through SEO, and that’s what we specialize in. Schedule a free SEO consultation with us today to see how you’re doing.