Category Archives: SEO and Link Building

digital content strategies

Digital Content Strategies to Use in 2020

Around 34% of consumers are more likely to make unplanned purchases from brands that personalize content. Learning more about trending digital content strategies will give you the competitive edge you’ve been looking for.

Different audiences engage with digital content to different degrees. The average American spends 8.8 hours daily engaging with digital content. Millennials, on the other hand, tend to spend around 11 hours per day doing the same. 

Sure, it’s true that content is king in SEO and digital marketing. But developing a content marketing strategy will ensure that you create the informative, and marketable content your audience desires.

Here are some digital content tips you should consider using in 2020.

Long-Form Blog Posts

If you’ve noticed your competitors’ blog posts getting longer, it’s not your imagination. In fact, the length of the average blog post has increased by 41% in the past 3 years. 

Articles around 500 words were once average and ideal, but the standard has since changed. Now, the highest-ranking blog posts contain about 1,142 words.

Blog posts give you the opportunity to create branded content that’s useful to your audience. In Google’s eyes, longer blog posts tend to be more informative than shorter ones. That’s why long-form blog posts are reigning supreme in the worlds of SEO and digital marketing.

Long-form blogs let you delve deeper into topics that matter to consumers. This allows you to include new information that your competition isn’t talking about and update it as time passes. If your blog post is more recently updated and longer, it’s more likely to be a valuable resource than your competitors’ blogs are.

No matter how good your blog posts are, consistency is the key to achieving success in blogging. Learn more about how often to write blogs to get a better idea of what your content schedule should look like.

Search Intent Matters

Building a content strategy that works in 2020 involves taking users’ search intent into consideration. In turn, knowing more about search intent will help you create more targeted content for your audience.

A user’s search intent is the intention behind their search. Are they seeking information, trying to find a certain website, or looking to buy something? Finding out this information will clue you in on what kind of content to market.

The keywords a user chooses will usually clue you in on their search intent. For example, a user who googles “best moisturizers of 2020” is probably looking to compare products. Another user might google “moisturizer reviews” with a similar intent.

Some of the best examples of content marketing zero in on search intent. At the very least, the result is content that’s more useful to consumers.

After learning the important SEO terms you must know, create digital content around the search intents that arise in your audience. It’ll be easier to market and make your website more visible in SERPs (search engine results pages).

Video Content, YouTube, and Live-Streaming

Don’t forget to incorporate videos into your online content strategy! Next to blogging, video content is the second most popular form of branded content. 

Internet users are more likely to share video content than written content. Videos also hold the average person’s attention for longer periods of time than written content does.

By not creating video content, you could be alienating an entire group of people without realizing it. Not everyone is up to the task of reading a lengthy blog post. Many people would rather watch a 5-minute video about a product instead of researching it.

Plus, video content is more accessible to people with learning disabilities that make reading more difficult for them. 

YouTube is one of the hottest platforms for brands to post videos on in 2020. Not only is YouTube a great source of publicity, but it’s also good for branding and marketing.

Once you upload a branded YouTube video, it can continue generating revenue and plenty of views for years after the fact.  This is especially the case for videos about evergreen topics.

Live-streaming is also getting hotter by the second. Live video streaming gives you the chance to connect with your audience more, answer their questions, and generate leads. Consider hosting live webinars, product demos, and other live video events. 

Live-streaming also helps you boost your brand’s social media presence.

Pillar Content and Filterable Posts

Pillar content is some of the most strategic content you’ll find on the internet in 2020. It’s a piece of content with a central theme that’s broken down into different sections and materials. The user clicks on the different sections to explore the information.

Why is pillar content becoming more popular? Because it provides a more personalized user experience. It also makes the buyer’s journey more seamless. 

This kind of content is also highly organized. People enjoy digesting content in sections rather than all at once. For this reason, filterable posts are also useful to consumers.

Filterable posts let you filter what kind of content you’re looking for. Users simply click on the boxes that apply to their needs and voila! The content is now personalized.

People are more likely to buy from brands with personalized content, so jump on this trend as soon as possible!

Optimize For Voice Searches

Thanks to smart devices, voice searches are becoming more commonplace. Optimizing your content for voice searches will help you tap into a market that many other brands are neglecting.

You see, voice searches are a recent phenomenon. Sure, Alexa is a household name, but many brands haven’t caught up with this trend yet. That means it’ll be easier for you to stand out and attract buyers!

Use The Best Digital Content Strategies of 2020

Out of all the people who responded to a recent survey, 70% conducted voice searches at least a few times each week. Jump on these fresh digital content strategies like voice search optimization before other brands do!

The more you know your audience, the easier it’ll be to create compelling content they enjoy. Either way, it will result in more sales or brand awareness.

Make your content more visible in search engines—buy text links today! Your business’s website will thank you for it.

headings and subheadings

Structure Matters: How Your Blog’s Headings and Subheadings Affect SEO

Headings and subheadings — are they really that important to SEO?

While you might already know that readers love being able to scan your pages for the most important information, you might not understand how it can play into the SEO side of things.

If you’re ready to understand blog headers and subheaders, continue reading this article, and we will show you how you can make them work for you.

Elevate User Experience

Search engines like Google care about user experience. When Google sees that people are enjoying their experience on your website, this is a good signal and may help you with your SEO efforts.

Structure Your Content for Easy Understanding

When you use headers, you structure your content in a way that people can read through like they’re riding on a raft down a smooth river. Without headings, subheadings, and proper structure, it’s more like being on a raft with rapids and rocks.

Improve Accessibility

For people that can’t read easily from the screen, having headings and subheadings allows them to access the information easily due to the HTML. The HTML makes it easy for a screen reader to understand the structure of the article so it can read it aloud to the person that needs help.

Screen readers help by offering shortcuts from one header to the next header, which makes headers even more important for the visually impaired.

Headings Carry More Weight Than Normal Text

When it comes to SEO and optimizing your on-page content, headings carry more weight than normal text. Since headings carry more weight than normal text, it is important to add your primary keyword into at least one of the headers in your content.

You’ll make it easier for people and search engines to know what your page is about. Search engines can decide whether they should rank your page, and people can decide whether it is relevant and whether they want to read it or not.

Using H1 & H2 Header Tags

If you look at a website that isn’t optimized properly, one of the most common offenses you’re likely to notice is the lack of h1 and h2 header tags. Many people don’t even know the importance of using these tags, which is why they go unused.

When you look at a website, the header 1 text is usually the text that is the largest on the page. Most of the time, this is the content’s title, and it tells the reader what to expect within the content’s page.

While you can make bigger text without using h1 or h2 header tags, it isn’t going to work the same way.

The h2 header text helps guide the reader to the part of the content they are interested in. People will scan your page and look for the specific answer they are searching for, and the h2 header text should be the one helping them with this task.

Is On-Page SEO Really That Important?

We all love backlinks, right? I mean — hello! Of course, we do.

We know that backlinks are an important part of SEO and gaining rankings in the search engines, but are on-page SEO elements like headers and subheaders moving the needle?

It’s easy to get caught up with building backlinks, but we have to give our backlinks something worth linking to, or our SEO efforts are in vain. No matter how many links you build to your site if your content isn’t serving the searcher, it’s not going to rank well.

Part of serving the searcher is taking care of on-page elements. Here are some things you should take into account when you’re working on each page of your website.

1. Site Speed

If your site is too slow, people likely won’t get to see your headers because they are going to click away. People are very impatient and want to get their information right away, so they won’t wait on your website to load more than a few seconds.

2. Navigation

Your website navigation should be easy to go through to make it easy for people to go from one interesting page to the next. You may have noticed that many people sites have “relevant” or “related” posts on the site’s sidebar, within the content and throughout the rest of the site.

The longer people stay on your site and interact with it in a positive way, the more positive signals report back to Google.

3. Content Structure

We’ve talked about structuring your content with headers and subheaders, but that isn’t the only thing you can use to structure your content. Use images to make your content flow nicely and to support those text elements of your website.

People love images, and it is true that a picture is worth a thousand words. Don’t forget about adding your primary keyword in the alt text in at least one of your photos on the page. If the image doesn’t load for people, you want them to know what it is, and you also want to send signals to the search engine that they should consider your page for that keyword.

You’re a Headings and Subheadings Master

Congrats! You’re now a headings and subheadings master, and you know how to use them to your advantage. The main reason headings and subheadings affect SEO is that they provide better user experience and signals to Google that your content is relevant.

Are you ready to take your website to the next level and get more organic traffic from Google and other top search engines? We’ve helped many other businesses, and we can help you too. Sign up for an account today and start getting real links from real authority sites.

transitionsentences

Transition Sentences For More Powerful SEO Marketing Content

SEO covers a lot of topics, including backlinks and web design. However, there’s no doubt that the backbone of any SEO strategy is content.

The content serves as the “bait.” Your posts lure readers into your website, promising the exact information they seek.

Like a good backbone, it also supports the SEO of the rest of the website. It allows you to place internal links, external links, and so on.

That said, it should be high in quality. Interesting topics and proper grammar are a given, but there’s one element of it that only a few writers take seriously: transition sentences.

These sentences help readers get through the content by bridging one idea to another. Let’s learn more about them below.

First, What are Transition Words?

Transition words show the relationship between two sentences, phrases, or paragraphs. It links the two together so that the reader knows to connect the meaning of the two. 

Take, for example, the sentences below.

Example A: “I have a 63-year-old grandmother. She looks beautiful.”

Example B: “I have a 63-year-old grandmother. Despite that, she looks beautiful.”

In example B, our connecting word – or phrase – is “despite that.” Using it, the sentences flow more fluidly. It also lets the readers know that the grandmother looks beautiful despite her age.

Without the transition phrase, it looks like the narrator was spouting random facts. 

What are Transition Sentences?

Transition sentences, like connecting words, then bridge one idea to another without letting the readers fall into a state of confusion. 

Like so, they have the same uses: 

  • To change the subject
  • To introduce a contradiction
  • To emphasize a point
  • To show agreement to the preceding idea
  • To show cause and effect
  • To provide clarification
  • To give examples
  • To conclude an idea
  • And so on

They establish an organizational flow, making a blog post look more cohesive rather than pure word vomit. 

Types of Transition Words

Transition sentences make an explicit connection between two sentences, paragraphs, and ideas. It’s best not to use the word “this” when referring to the previous point, as it’s not always clear what the word refers to.

Like you would expect, they use transition words. Check out some essential words/phrases below that will help you make good transition sentences. 

1. Contradiction

These are words showing a contrast between two sentences, phrases or paragraphs. You use it to point out alternatives or introduce a change of reasoning.

Examples are “but,” “although,” “instead,” “however,” “otherwise,” “whereas,” “albeit,” “besides,” and so on.

To give you a simple example, here are two contrasting sentences:

“I’m not fond of social media. But I have a Facebook account for keeping in touch with friends and family.”

For a transition sentence, you can say something like:

“However, the scenario we explained isn’t always true.”

Then, proceed with a contrasting point.

2. Similarity

In contrast to the above, this type shows a similarity between two thoughts. It’s used for reinforcing the preceding idea or agree to it.

Examples are “as well as,” “together with,” “in addition,” “likewise,” “in the same vein,” “by the same token,” and so on.

Let’s use that in a sentence, “In the same vein as ~this example~, here’s ~another example with a similar result~.”

3. Cause / Condition

This type of transitional words shows there are a cause and an effect. Other words under this category also present specific conditions or intentions. 

In many cases, the cause/effect’s implied, like so: “I’m tired. I’m going to bed.”

However, not all sentences make themselves look this clear. These cases then elicit the use of a transition word or phrase. You can use “therefore,” “thus,” “as a result,” “under those circumstances,” “consequently,” and so on.

4. Example

This one’s self-explanatory: you use a transition word to give an example. Phrases that can help the readers grasp the concept include, “for instance,” “for example,” “to demonstrate,” “to illustrate,” and so on.

What follows right away is an example; you might even notice some scattered here in this article. 

5. Clarification

This one’s used for clarifying the previous idea. In other words, it’s used for presenting the same idea in a manner that readers might understand better. 

See what we did there? For this one, you can use “in other words,” “that is to say,” “to clarify,” and more.

6. Emphasis

Don’t confuse this for clarification. It’s used for emphasizing the previous point, like so:

“Many Americans are obese. In fact, over 50% of American men and women are obese or overweight.” 

7. Time

To give the readers a clear indication, limitation, or restriction of time, we use transitional words of this type. You can use “at the present time,” “meanwhile,” “subsequently,” “until,” “since,” “henceforth,” and so on.

Let’s use an example sentence to connect two different ideas:

“In the past, women weren’t able to vote. They weren’t able to enjoy much freedom as the men did.

That was all in the past, however.

At present, women are now enjoying the same privileges only men were previously entitled to.”

You can see how the transitional phrase prepares the reader for the different idea that it was about to present. 

8. Space

Much like in the case of transition phrases representing time, those that represent space give the readers a description of the spatial order or reference.

Examples are, “in the middle,” “here,” “next,” “around,” “alongside,” “before,” and so on.

9. Conclusion

This type summarizes all the points presented or indicate a general statement. You often use phrases like, “to summarize,” “in conclusion,” “in short,” “in either case,” “in any event,” “by and large,” “for the most part,” and so on.

An example sentence will be “All things considered, there’s a strong hint of life beyond our galaxy.”

Use the Right Transition Word, Phrase, or Sentence

Follow these guidelines for effective transition sentences. Yes, attracting readers is one of the main goals of SEO, but making them stay is another.

Don’t worry, it won’t be long until you see the results of being nitpicking each part of your SEO strategy. Check out how long it takes to get results in this guide here.

branddesign

Make an Unforgettable Company Identity with Smart Brand Design

When most people think of the concept of “branding,” they have a tendency to write it off as little more than a buzzword

“Branding” can be a bit difficult to define, but the reality is that it’s the difference between success and failure for many companies across a variety of industries. Branding isn’t just about choosing company colors or dreaming up a logo design. 

Instead, think of it as the entirety of your company’s image. 

It helps to think of brand design as a person. People don’t show their identities solely by the clothes they choose to wear, right? They also show people who they are by the way they talk, the hobbies they’re interested in, how they respond to stress, where they work…this list could go on forever. 

Your brand is like the personality of your company — and you need to take corporate identity design seriously to stand out. 

So, how do you create winning brand designs? 

Keep on reading to find out. 

Start With Questions

Before you do anything else, you need to ask yourself and the other founders of your company a few questions. 

If you didn’t know anything about your brand, what kinds of questions might you ask? These are the things you need to consider when developing your brand design. 

For example, why did you start your company? Why does what your brand does matter to you on a personal level? How will it make peoples’ lives better? What’s your experience within this industry? Who do you primarily sell to? How are you different from your competitors? 

These questions will help you reintroduce yourself to your brand, and allow you to build a foundation for your overall brand design. 

You can also send brand surveys like this one to your employees and existing customers to learn about what other people associate with your brand. This way, you’ll learn about what other people actually think of your brand — not just what you want them to think of it. 

Make a Customer Prototype

In the introduction to this guide, we talked about the advantages of seeing your brand as a person. 

Next, you should take things a step further and create a customer prototype personality to assist with your brand identification plan. Essentially, you’ll need to create a character of your ideal customer — and tell the story of how your brand can help them. 

Decide how old this customer is, what they struggle with the most, their income level, their priorities, their location, and their hobbies/interests. Then, tell the story of how your product or services will help to improve their quality of life. 

You can even use this mock customer in your marketing materials. People will certainly see themselves in your creation. This means that it will be even easier for your market to identify themselves and choose to follow your company because it’s relevant to their interests. 

Create a Mood Board

Next, you should create a mood board for your brand — the first step towards truly visualizing what your brand design will look like. 

If you’re a tour guide company, put up pictures of popular destinations. Write down a list of adjectives that people associate with your brand. Figure out the different phases a customer goes through before they decide to buy your product/services, and put those phases up on the board. 

Even put up a few images you’re considering using in your logo, and pin a few potential color palettes to your board. 

Once you see everything laid out, it’ll be much easier for you to create a brand story and make the right choices when it comes to typography, social media presence, your logo, and your company colors. 

Make Brand Design Choices

Perhaps the most well-known aspect of brand identity development is the design element. 

Look back at the way customers and employees have responded to surveys and questionnaires. Notice words that keep coming up over and over again, like “outdoors,” “dependable,” or “time-saving.” 

These words will inform your brand design elements, like your company colors, your logo, and your business’s slogan. 

For example, let’s say you’re a wedding flower shop, and “creative” is a word you see over and over again in your results. You want to pick a logo symbol that makes it clear what you do, but also differentiates you from your competitors. 

We love the logo design idea of having a bride walking down the aisle carrying an oversized, over-the-top bouquet.

First of all, the design is active. Secondly, it’s obvious you’re a wedding florist. Finally, it says that you’re for offbeat brides that want something different than what everyone else has. 

You’re Ready to Get Started with Brand Design

We hope this post has helped you to understand just how important brand design is to every business. 

A solid branding strategy is what helps you to connect to your target market, allows you to evoke emotion in your customers, and separates you from your similar competitors. 

Once you’ve developed your brand design, you need to start thinking about how you’re going to share it with the world. 

Search engine optimization — SEO for short — is the most effective way to get your message out there in today’s climate. 

We can help you to master it with the fine art of backlinking. 

When you’re ready to take your digital marketing level to the same high level as your branding strategy, rely on us to help make it happen. 

see results

How Long Does it Take to See Results from SEO?

The great thing about this SEO (Search Engine Optimization) question is that you can run tests of your own to verify our results. We have created and built hundreds of search engine tests to try to figure out how to get results and see results more efficiently. Our experiences are listed below in this article, and each experience is repeatable.

What Replaced Google+?

In the old days, if you had a new web page, you could post it on a semi-popular Google Plus profile, and it would be indexed within as few as two hours. Even if you submit URLs to the Google Search Console, it takes between two days and two weeks before you see any impact. Link to a page from a popular YouTube channel (YouTube being owned by Google), and it takes longer than if you submit a sitemap or URL to the Google search console.

So, what has replaced Google Plus?

The odd answer may be Facebook and you can run a few tests of your own. If you post a link to an un-indexed page on a followed Facebook profile, on a followed fan page, or into a Facebook community where you receive an additional share, then your page is indexed in as quickly as two to four days. Make sure the Facebook page is open to the public (aka, you do not need to sign in to see it).

Google may be monitoring Facebook more closely than it is letting on. Try an experiment for yourself but remember to run dry tests to see how quickly Google crawls your pages without you affecting the crawl rate.

Submitting a Sitemap to The Google Search Console

To start with, make sure you read an SEO guide on how to submit a sitemap for your website. It is easy to get wrong, and despite our own troubles submitting sitemaps, it is often easier than you think to submit a sitemap to Google.

Our results were very odd in this regard. For example, we submitted a sitemap for a Blogger blog called Reasons To Giggle. We were sure that it would be crawled and indexed quickly because it is running on the Google-owned Blogger and Blogspot system.

We later discovered that it took over 2 weeks to be crawled and indexed. What is more, only around five of its dozen web pages ranked inside of the 100,000 page result mark. We submitted using this line after the “Add/Test Sitemap” function:

atom.xml?redirect=false&start-index=1&max-results=500

We suspect that some of the website’s pages did poorly on the Google search engine results because they are a little on the short side. There is also suspicion that some posts had no easily quantifiable theme, which may have also hurt their search engine rankings.

Submitting A Second Sitemap to The Google Search Console

We submitted a sitemap from a website called, “Findoutfree.co.uk,” which is an older website with a very strong gaming-forum following. The SEO results showed it was indexed within 12 hours and its page update had also been cached.

We also submitted a sitemap from a financial news website, with 500% more online content and a smaller online following and it took three and a half days before we started to see results.

It seems that if you have numerous and different types of links from active websites, forums, social media pages, and online apps/tools, then your website is crawled more quickly when you submit a sitemap to Google.

Do We See Results from The URL Submitting Function?

This is the “Submit a URL” function at the top of the Google search engine results. We have noticed that it takes roughly the same amount of time it does to validate an error fix.

Our experience is that a submitted URL takes four working days. This is the same amount of time it takes when we have an error reported on a URL and we click the “Validate Fix” button on the Google search console.

Adding Meta Tags to Websites

The very notion of adding keyword tags and descriptive tags to websites was laughed at during the late 00s, and yet these days they are as important as ever. But, it is not because Google is using them to rank websites. Google ranks websites based on their popularity with each user, which is why your search query results may differ from that of another person who searches for the same thing.

Adding meta tags helps online tools, online software, apps, web spiders, and other websites to find and identify your web pages. This exposes your pages to more people, which makes them more popular, which help rank them up through the Bing and Google search engines.

How long does it take for your meta tags to have an SEO effect? They cannot take effect until Google and/or Bing have crawled and indexed your website unless your website is being monitored by certain web crawlers; such as how Amazon is frequently crawled by price-comparison websites.

In truth, the positive effect of meta tags can take between two weeks and years to have any effect.

Adding Alt Tags and Titles to Images

Some of our most exciting results have come through experimenting with images and Google.

Professionally sold and licensed images such as those on ShutterStock will often rank very easily on Google images and as a byproduct on Google’s primary search engine. If the image is already listed on Google thanks to the image selling company, then it will appear very quickly in the search engine results, which will help drive traffic to your website.

If you are using a picture that you copied (legally or otherwise) and that you didn’t buy from a major image seller, then your image will have very little effect on your SEO. In fact, other than improving the usability of our blog posts, we have seen less than a 5% benefit from adding images to blog posts.

However, if you take a brand new photograph, and you add a suitable title, and you add a descriptive (not too long) alt tag, and you upload it on your website, you will see it listed on the Google images search engine very highly. You may also see it listed for other keyword searches.

In short, a “good” and original image that has been correctly optimized can act as an ambassador (and traffic funnel) for your web pages. In terms of SEO investment, this is the most volatile (in a good way) method. It won’t help your web pages get to page one on Google, but it will draw traffic to your web pages and draw positive attention if it is done right.

The Obvious Conclusion is to Experiment A Little

What we didn’t expect was how much fun we would have while experimenting with SEO and how long it takes to see results. We were having ideas such as starting five new Twitter accounts and seeing if posting the same link on all five would have it indexed. We also considered starting experiments with competing websites where all meta tags on the web pages were deleted.

We encourage you to play around a little too. We are not living in an age where you can damage your website’s SEO too deeply (unless you start using black hat SEO), so we encourage you to experiment a little to see what new SEO tricks you can discover.

It is good to experiment for yourself but professional online marketeers already know what works. We offer a number of services to improve your SERPS. Create an account and get started today.

seo terms

10 SEO Terms Everyone Should Familiarize Themselves With

Feeling a bit lost when it comes to SEO?

93% of online experiences begin with a search engine. You can’t afford to not take your SEO seriously. 

There are a lot of terms that are thrown around when it comes to search engine optimization. It can be hard to keep up with the constant changes in algorithms and all the confusing jargon.

Still, your website can’t thrive without SEO. Which means neither can your business. 

The importance of SEO is universal to every industry in 2019. Here are 10 SEO terms everyone should familiarize themselves with.

1. 301 Redirection

Every once and a while you may upgrade your website or decide to change your business’ domain name. When this happens, your old pages will no longer be connected to the same links. This can be a problem for all the traffic and SEO that you’ve built up over the years.

It also means that any backlinks on other sites that are directed to your old pages are going to break. That’s where a 301 redirection comes in. What this does is redirects someone who clicks on the old link, to the location of the new page. 

This is a permanent redirection. It allows you to keep the traffic coming and not lose your SEO ranking even when you want to change the domain name of your site. 

This is opposed to a temporary redirection that would not keep its ranking and is only used for a period of time before returning users back to the original page.

2. Affiliate

This term can refer to a number of different business connections and agreements between companies. When it comes to SEO, affiliate programs are created to help different sites build traffic or sell products. This can be done by exchanging commissions or fees for doing a service.

For example, a company might have a blogger write an article on their site and include their product as a recommended purchase. If people click on the link within the blog and purchase the article due to the recommendation, the company provides the blogger with compensation for making the sale.

In this way, both the blogger and the business benefit from this transaction. This is just one example of how an affiliate could work.

Having an affiliate program on your website can help you earn extra money on top of ad revenue. If you are looking to become an affiliate, this can help you increase traffic to your website. 

3. Backlinks

These refer to links that are on other websites that point back to your site. Having backlinks on high traffic websites can not only direct users to your site. It can also help your site rank higher the more backlinks you have.

That’s because backlinks show search engines that your site is a reliable source and recommended by other websites. Sometimes businesses will work together to either purchase backlinks or exchange them. 

It’s a great way to improve your site’s SEO!

4. Algorithm

When you hear SEO experts talking about an algorithm or “algo” it is usually referring to what automated formula search engines use to rank your site and also how they determine what pages to suggest to users. 

The reason an algorithm like Panda or Penguin is so important to SEO specialists is that this is what they use to build a strategy. Knowing what methods the algorithm uses to make your site appear first is key to good ranking and increasing traffic to your page.

5. Duplicate Content

This is referring to the amount of content on a website that is repeated. A search engine will actually search for duplicate content on a site. If your page has a lot of duplicate content on it, the search engine will penalize it. So you may not be ranked or approved by Google Adwords.

Therefore, an SEO expert may tell you to avoid or reduce duplicate content on your website.

6. Gateway Page

This is an SEO term that refers to a page that is meant to bring traffic onto your website from a search engine. It will then redirect users to other pages within your site. It is yet another tactic to increase the traffic to your website.

7. Impression

When used in an SEO context, an impression is any time a user views or visits a webpage one time. Impressions are also used when referring to someone viewing a digital ad.

8. Keywords/Key Phrases

If you’ve been in the world of SEO for even a little while, you’ll hear the term keyword and/or key phrases tossed around a lot.

A keyword is a search term that a user will type into a search engine in order to find information. Key phrases are also tracked by search engines, which are a string of words or a full sentence. 

The reason they are so important in SEO is that these search terms are used to increase traffic to your website. This is done by researching which keywords or key phrases are searched most often.

If your website can rank for a popular search term and be the first website to pop up on a search engine, your site can gain a ton of traffic.

9. Internal Vs. External Links

When it comes to internal and external links, both are important parts of good SEO. Internal links are any links on your website that send users to other pages within the same site. These are recommended to keep users on your site and lead them to more of your pages.

The longer a user is on your site, the more likely they are to take an action such as purchasing a product or service, as well as clicking on an ad.

External links are ones that connect to pages on a different website. Search engines also look to make sure you are using external links on your pages. Both types of links are used to improve your ranking on search engines.

10. Alt Text

This refers to the text used to describe an image on your website. It’s important to provide alt text on all of your images. This is because it is used if the image is unable to load.

The alt text is also read by search engines to know what types of images you have on your website. It can contribute to your site ranking and help users more easily find your pages.

Discover SEO Terms

We hope this guide to essential SEO terms will help you and your business create a successful website! 

If you’re looking for more ways to boost your SEO and enhance your site then check out our blog for more amazing tips and tricks.

corporate memes

Corporate Memes: Benefits Of Memes In Social Media Marketing

There are countless memes floating around the internet every single day.

Some memes are meant to be funny. Others help spread political messages or educate people about a certain topic.

Memes can be a powerful marketing tool. They’re so effective, they can be used to influence buying decisions and political opinions.

Read on to find out what a meme is, how they work, and how you can create corporate memes to market your business.

What is a Meme?

A meme (pronounced as ‘meem’) is anything that spreads. The phrase was coined in 1976 by author and biologist Richard Dawkins. In his book, The Selfish Gene, he said that an idea could repeat itself and enter the mainstream the way that genes spread and multiply.

Fast forward about 40 years and memes have taken over, and at times, broke the internet. In the late 90s, The Hampster Dance dominated the world with its silly hamsters and annoying music. Yet, there was something about it that went viral before going viral was a thing.

The Dancing Baby meme (remember that?) and Grumpy Cat became global sensations overnight.

A meme is powerful because people remember them. Social media posts have an awfully short shelf life compared to other forms of marketing. You literally have a split second to make an impression as someone is scrolling through their feed.

Let’s see how long social media posts last. On Facebook and Twitter, they last about three hours. You’re also fighting among a ton of other content to get traction.

Facebook and Instagram have been notorious for limiting engagement once they reach critical mass. That lack of engagement forces everyone to purchase ads.

If you want to be seen organically without spending a ton of money on ads, corporate memes are the way to go. Here’s how you can get started.

Using Memes in Marketing

When memes are done well, they can add to the conversation and give your brand some credibility.

Ruffles successfully used a meme to encourage grillers to show off their grilling disasters. It showed the funny side of the brand. It also reminded people that Ruffles are a great compliment to any grilling situation – success or disaster.

When done poorly, you look like a 45-year-old trying to fit in with the 22-year-old kids. It can come across as disingenuous and do more harm than good to your brand. It shows like an older person hanging out in mom jeans.

Some of the worst corporate memes were companies like IHOP, which was trying to be ‘on fleek.’ Another example was Toshiba encouraging its users to twerk at work.

Yeah, that didn’t work at all.

You definitely don’t want to be like that when you use corporate memes.

Successfully Using Corporate Memes

How can you use corporate memes in your marketing? There are some things that you can do as part of your marketing strategy to create fantastic memes related to your business.

What is Your Brand About?

Marketing always starts with your brand and your niche audience. Your brand is the emotional connection that people have to your company. You need to know how you want people to feel about your company.

For example, if your business is a pet store, you would people to think about the love that they have for their pets when they think of your brand.

This is important to know because you want to make sure that your memes apply to your brand.

Be a Good Listener

The next thing you need to do is to be a good listener. You want to monitor the conversations that happen online related to your brand.

Let’s say that you have a political consultancy. You can monitor hashtags like #demdebate and see what people are saying. You also want to watch out for trending hashtags on Twitter, Instagram, and whichever channels you use the most.

Be Relatable

The reason some memes are successful and others aren’t is because the successful ones are relatable. Everyone can relate to leaving things on the grill for too long.

Even if your brand is a serious corporate brand, you can still be relatable. Everyone who works in an office can relate to certain things. They can relate to the guy who has to call a meeting over every little thing. They can relate to having silly, useless reports to do.

Your job is to find the humor in various situations and show people that your band can relate to them.

The Timing of Memes

When you’re listening to various online conversations, you want to make sure you time your meme right. For up to the second trends, you must get content out the door immediately.

If you’re timing your meme with an event or trend, you need to get the content out at that moment. A day later is too late.

However, if you’re capturing an everyday moment, like a water cooler conversation at the office, you can be more flexible when you send them out.

Corporate Memes to Boost Your Business

Whenever you are using social media marketing to boost your business, be smart about it. Everyone is on social media, and it’s a tough challenge to be seen.

You want to use memes sparingly. Otherwise, your brand will look like you’re trying to fit in. You also want to make sure that they’re relevant to the conversation and your brand. Constantly posting memes that are off-brand won’t do you any good.

The best corporate memes are fun, engaging, and create conversation. They also get people to link to your site, which can be a boost for business and other marketing efforts.

Do you want to know more about link building? Sign up for a free link building consultation today.

what is keyword density

The Ideal Keyword Density for Ranking

what is keyword density

Is there an ideal keyword percentage to meet Google’s needs?

The right keyword density for SEO is not an exact amount. There are no clear rules that define keyword density or how many keywords a content should possess. Google has no data you can rely on when it comes to using the right keywords in a webpage content.

What is keyword density, and why does it matter in the digital era?

Below is all you need to know about keyword density

Keyword Density

Keyword density is a term used to describe the number of times a keyword shows up at a given webpage or in a given piece of content as a ratio or percentage of the inclusive word count. Keyword density is sometimes referred to as keyword frequency. It is, therefore how frequent a specific keyword shows up in a webpage.  

Keyword density can be calculated. To conclude how frequent a keyword appears on a webpage, you divide the number of times the specific keyword is brought up by the total number of words on the page.

A more advanced keyword density formula known as TF-IDF. TF-IDF means term frequency and inverse document frequency. This advanced formula is used during information retrieval or text mining. 

It acts as a way of determining how significant the specific word is to the content of the webpage. Search engines use deviations found in TF-IDF as a way to quantify the relevance of the content in the page to the queries of the users.  

Blackhat Links

A review on blackhat links has explained how search engine rankings can help you improve your searching with Google. Many are confused about whether blackhat links building services from SEO forums work or not. 

Honestly, it depends. It depends on factors such as the number of cases, the type of services, the number of websites, the number of niches and the number of keywords targeted.  

Quality backlinks 

Learning how to get quality backlinks is considered one of the best and oldest ways for effective SEO tactics. Links are used by search engines such as Google to attest whether a website is trustworthy. Links are important for search engines to rank a website.  

Search engines use links to vote for which websites to trust because of the quality of their content. Readers trust in your content if your website is cited by other sites.  The more outside links you have pointing towards your site, the more reliable your content becomes. 

The quality of backlinks rather than the quantity is more important when measuring the credibility of the webpage content. This means, therefore, rightfully earned links from an authorized trusted site will give you a more positive review than numerous purchased links from spam sites. 

Using links from spam site increase the chances of lowering your rating. Using links from spam sites reduces your visibility chances in search results. Google, for instance, punished websites in 2015 for using link schemes to manipulate its algorithm. 

Manipulating its algorithm came as a result of selling or buying links, using automated programs to create links, using excessive link exchanges, and using article marketing campaigns on a large scale.

Link Building Companies 

2019 has shown that there are link building services that actually work. Here are link building services that actually worked as reviewed in 2019: 

Infographic Design Company 

It is a company that creates visual contents and infographics. It works by creating a topic for you, helps you find relevant data, and helps you design the infographic. 

Help a Reporter Out (HARO) 

This is a service that journalists use to find expert information through quotes. If your website has the relevant information they can use, you can get a backlink from them. 

Blogger Outreach Services 

This is an individual or agency that helps you market your content through the building of blogger outreach or building manual links. 

Guest Posting Services

This work by hiring an agency to help you publish guest posts on behalf of your website. It creates backlinks to your site. 

The agency helps you find sites that would accept guest posts, help to make a pitch, finding you editors, and even help you write your posts. Guest posting services are often considered time-consuming.

Content Marketing Agencies 

This is where you hire an agency to produce content for your blog. It works by paying a monthly fee to an agency to produce several articles per month. Other agencies, however, charge a fee per article.

PR Agency 

This is an agency that helps your company get mentioned in the press. It works by helping you come up with a newsworthy story that can be bought by media outlets. A newsworthy story can either be something you sell or information you share on your website.

SEO Agency 

This is an agency that caters for all your SEO needs, including the building of links. It works through having the agency optimize your webpage for search engines. It features some sort of link building components.

Niche

Making the best out of your site involves creating the best market for your product. Here is a quick look at the most profitable niches on the internet: 

  • Fitness and weight loss 
  • Personal finance
  • Health 
  • Dating and relationships 
  • Self-improvement 
  • Gadgets and technology 
  • Pets
  • Wealth building through investing 
  • Make money on the internet 
  • Beauty treatments 

You can get money from niche site ideas. Niche marketing is important for financial understanding. Here are four main ways you can earn from niche marketing:

  1. Pick the best niche that goes with your products 
  2. Explore the possible affiliate networks present in those niches. 
  3. Study the present online businesses in the niches and see what they are doing. It should also help you understand how to market your products to your niche. 
  4. Once you understand the present businesses, model your business to those who seem successful.

What Is Keyword Density?

What is keyword density?

Keyword density and link building remain one of the most effective ways to get ranked and drive more traffic to your site. With this information, you can easily make sure your website shows up higher than all competitors do.

Check out this page for more information on SEO.

backlinking

15 White Hat Backlinking Hacks for SEO

Did you know that the United States alone spends a lot in search engine optimization (SEO)?

After all, it’s expected for the country’s businesses to spend $80 billion within the next year. It will grow from here, as businesses become more competitive with their online presence.

Expect to spend money too, especially if you want to beat the competition. Fortunately, you don’t need to resort to black hat SEO techniques to gain an edge. We’ve got a great list below showcasing effective white-hat techniques, from proper backlinking to video tutorials.

1. Internal Linking

This method is big but often overlooked by most businesses. It helps you transfer links through your pages while maintaining link control. It makes a natural profile of links that Google can use to crawl your website faster.

2. Ask for Credit

Regardless of what you do, ask credit from both your clients and partners. The best time to do this is when your clients are happy with your service. Make the whole process easier by putting the link on their website or make a snippet they can embed using HTML.

3. Ask Suppliers and Distributors

Do you buy products or services from a supplier? If so, you can ask them to spare a link to your website. Your suppliers will want you to succeed, meaning they’re more likely to oblige to your requests.

4. Make Message Board Signatures

When using the forums, make sure to put a link to your website in your signature. Most of it are “no-follow”, but it can still bring a decent amount of visitors to your website. That will helps ensure you keep up your site’s natural link profile.

5. Use Directories

You can submit your website’s link to niche directories or local business directories. Be wary of general web directories since they’re often filled with low-quality links. You don’t want to get associated with these since it will lower your Google rankings.

6. Make Video Tutorials

Did you know that a lot of people say that product videos help them decide what to buy? In a recent study, it’s shown that about 90% of viewers’ buying habits get influenced by videos they watch online. Once you make your tutorial video, you can share it on forums where people get a link back to your website for more information.

7. Guest Blogging

You can connect with popular bloggers and pitch them an idea for a blog post. If you aren’t a big firm, use guest blogging networks as a starting point. With guest blog posts, you can get some backlinks from high-quality sources.

8. Write Testimonials

Businesses are at their happiest when seeing clients use their products or services. You can endorse the suppliers you use and write great reviews about them. Once you’re done, you can ask them to share this testimonial on their website, linking back to you.

9. Comment on Blogs

This tactic won’t earn you backlinks in most cases. Most blog comments will only net you some no-follow links, but it still helps people check you out at least. Also, you might find that some blogs will allow do-follow comments.

10. Join Communities

There is no limit to the communities you can, whether it’s a subreddit or a business hub. It’s still a great way for you to drive more people to your website and get some good links. It’s important to remember that these links are usually no-follow.

11. Answer Online Questions

You can go to websites like Quora and Yahoo Answers to answer questions related to your field. This will help you garner more website traffic from people impressed by your expertise. With that, you can build your own credibility as a thought leader in your sphere of interest.

12. Do Some Giveaways

One of the easiest ways to earn white hat backlinks is to give something away. A good way to start is to give influencers some incentives in exchange for a product review. But it’s important not to go overboard with the charity, or you’ll find yourself losing money faster than you like.

13. Convert Unhappy Customers

No matter what industry you’re in, there is a chance that you’ll get some negative comments. You’ll find some reviews or articles lambasting your brand, regardless of your service excellence. But that isn’t the end—do what you can to convert them by helping them solve their problems with your business.

14. Make Sure the Links Point to the Right Page

You can try using tools to track if your links are pointing to the right page in your website. Don’t wait until you get too many 404 errors since that will damage your link profile. The good thing is that you have some easy approaches when this happens, such as:

  • Inform site owners to repurpose the link
  • Use 301 redirections to another page

This will ensure that your link integrity holds up no matter how much you change your website.

15. Get Your Competitors’ Backlinking Profile

Do you have a competitor with a higher ranking in the Google results page? If so, you can use tools to find their links using their website URL. That way, you’ll get inbound link data like the number of links, referring domains, and more.

Start Backlinking Today!

If you want to get easy backlinks, you can use these tips to build a legitimate link profile. Black hat SEO tactics might tempt you since they offer immediate results, but it’s a disaster waiting to happen. Remember, Google often updates its algorithm, and it’s gotten better at detecting illegitimate ways of growing link profiles.

Stick to white hat link building tactics, and you will have a sustainable means of growing your online presence. If you need more means of becoming noticeable online, you can read our guide here. It’s a complete beginners’ guide to on-site SEO—perfect if you don’t have prior experience.

healthcare seo

9 Actionable SEO Tips for Healthcare Companies

Medical companies want their name at the top of a search engine’s results page. 

Why is that? Because people use search engines to find information about local businesses, including healthcare providers!

Using healthcare SEO practices can help a company go from unpopular to the top provider in town. 

If you’re interested in learning how SEO can help you in your marketing strategies, keep reading to see how it could change the way you do business.

Healthcare SEO Tips

In the medical field, there is always a lot of competition. Using SEO, or search engine optimization, practices to help you rise above the rest will help you in your business. Check out these 9 tips to help improve your SEO rankings.

1. Choose the Right Keywords

One of the biggest things to remember when starting out in SEO is that the keywords really do matter. You don’t want to guess around with this because without good keywords, your whole process will fall through.

Make a list that is comprehensive and compiles all of the terms you think people would search for relating to your business. You can even test this online to see how many monthly searches certain terms have from users.

80% of internet users have searched for something related to health online at some point and this percentage is likely going to continue growing. You need to have keywords that make sense for people to find your business information and content.

Try to find keywords that get between 200 and 10,000 searches locally each month. After this, you can naturally use these terms throughout your content.

2. Create Content That is Unique and Original

Content that is unlike anyone else’s content is going to set you apart. A lot of healthcare organizations have the same information as their competitors do on their websites, but this may be boring and easy to overlook for the average consumer.

Educate your audience with good content and highlight all of your expertise. This helps you to gain rankings in the search engine and will help you attract a wider group of people.

Don’t shy away from publishing case studies, interviews, videos, photos, infographics, medical journals, or anything else that you think will add to the conversation about your type of business in healthcare.

Think about the types of questions you are typically asked and discover a way to turn it into content. You know this information is being sought after, so why not take the time to make it accessible?

3. Take Advantage of Local Search Marketing

Many local searches are done on smartphones because most people have smartphones! You want to take advantage of this as a marketing opportunity. 

Make sure that your healthcare website is SEO friendly for mobile users. Potential patients can find you online with their phones, but if they can’t easily use the website, they will go to a competitor’s website instead.

Another thing to remember is that your contact information should be easily accessible online. Double check that search engines have that information, such as phone number, address, and company name, as soon as possible.

4. Utilize Social Media Accounts

In today’s world, social media is a big deal. People use social media to stay in touch with friends, but also to stay in touch with businesses they like.

Social media helps you drive traffic to your website from an audience that you may not able to reach otherwise. For a healthcare company, there are a lot of things that you can talk about on social media that likely will be of interest to others.

Search engines consider a lot of different factors when they are reviewing your website. Social media is part of that consideration! Impactful social media helps show that you are credible, communicative, and collaborative.

When updating social media, make sure that the content is the focus. It is better to have twenty great posts than a hundred terrible posts.

5. Make a Site Map for Visitors

A site map may seem silly and not a lot of site visitors will likely use it, but it is still important. The reason for this is that search engines will appreciate it.

A search engine sees a site map as a literal map, which helps them figure out what your page is all about, how to navigate the page, and where to find the content.

It is a good idea to use those keywords that we talked about previously in your headings here (as well as everywhere else they naturally arise!) because they increase your rankings.

6. Understand Conversion Rate Optimization

A healthcare website can figure out how many times visitors do certain things on the website. This is called the conversion rate.

For instance, you can find out how many times your website visitors are refilling their prescriptions or filling out a specific form.

Conversion rate optimization helps you make this amount higher, which means more people are actually using your page. This helps you get more patients and that helps you get more money in the long run. 

7. Allow Guests to Post on Your Website

Other medical professionals can guest post on your website or blog. This means that they come onto the blog and write something, in their own words, that you can post for them.

Let them share a link to your website with their social media profiles or on their website for an extra SEO boost.

If you are able to get more interaction with other websites, your website is going to rise in the rankings faster. It is showing the search engine that other websites like your website, so that must mean it is pretty good.

8. Guest Blog on Someone Else’s Website

Another option is for you to post on another medical practitioner’s website! 

You can guest post to talk about your own practice, something interesting in the medical field, or anything else that is related to what you want to get across to the audience. It helps engage a connection.

Sharing on other professional pages helps you to build credibility and a better reputation in the online field.  

9. Optimize for Mobile Users

As stated previously, a lot of people use their smartphones to search for things online. This includes local businesses or even medical information in general.

Optimization for mobile phones is crucial. You need to make sure your website works on mobile phones, but also that your images, videos, and content are optimized.

This helps things load faster and look cleaner for the consumer.

Your mobile site may need to look a little different than your general website for this to work and that’s fine. As long as it works and gets across all of your wonderful content, that’s what matters most.

Update Your Marketing Strategy

Some of these healthcare SEO strategies may not seem like they would make a big difference, but they can make some major changes. When you put a lot of small steps together, they can create something much larger! 

If you’re looking for some more information on SEO practices, check out our blog post to see if there is something else that may be a benefit to your healthcare business.