Statistics show that about half of the people aged between 18 and 49 years rely on the internet to get daily news. These stats further show that 77% of internet users are avid blog readers.
Additionally, about 70% of potential clients prefer knowing more about a brand by reading an article other than seeing an ad. These stats prove that the more content you have, the more the traffic to your website, hence focus on writing blogs.
How Can You Increase Your Content?
Writing blogs as a content marketing strategy can be one of the most powerful and effective tools but let me stress this – when done correctly! Unfortunately, many people lack the motivation and excitement to produce powerful content.
If you fall under this category, there’s still hope to make a difference. Applying the following tips used by successful digital marketing influencers will help you out of your comfort zone. Soon, you’ll start creating content that will bring you traction, increase your leads, sales, and ROI.
- Allocate more of your time to writing other than reading other blogs
- Have strategic use for every blog post you write
- Put to use what you learn; you’ll end up being a good leader
- Set your standards and always challenge yourself to create engaging and useful content
- Always create a positive relationship with your readers by offering solutions to their problems
The Do’s When Writing Blogs
Although there’s no specific formula for writing killer blogs, there’re several tips you can use to create authoritative content.
Do Identify Your Target Audience
Before you start creating content, make sure you recognize your target audience and what they are looking for. Carryout industry research and competitor analysis to help you make a well-informed decision about the needs of your audience. You can try using keyword research tools to help you understand what’s trending in your target industry.
Do Create a Head-Turning Title
The title of your blog determines whether your reader will read the rest of your blog or not. Make sure your headline sparks an interest that will lure the audience to read further to learn more about the topic.
If you want to write a good title, make sure it has the following qualities;
- Should be in Active voice
- Easy to read
- Direct to the point
Do Have High-Quality Backlinks
Link building plays a great role in search engine optimization. Including quality links from authoritative sites increases your Google Page Rank. If you aren’t sure how to create quality links, you can always seek link services from a link building company.
Why It’s Important To Practice Quality Link Building
Knowledge of SEO and link building is important when you want to launch a solid content marketing campaign that will help increase your sales. By working with a link building agency, you get to enjoy the following benefits;
- Get quality links than increase your blog’s visibility
- Traffic increase from websites that are linked to you
- Have high-quality links, hence, making your site be viewed as valuable
- Your site gets indexed quicker in search results
- Do Create a Hook That Catches Your Readers Attention
Hook Up Your Audience with the Introduction
The first sentence of your article determines whether the reader will continue reading or move on to something else. Make sure the sentence keeps your reader hooked and smoothly introduces your first point.
Do Post Frequently and Consistently
One way to grow your audience is ensuring you have new content regularly. Consider creating a content posting schedule and stick to it. That way, you will always have something new to your readers even if you have another job. Posting daily is recommended as you’ll be casting your net widely and attract a larger audience.
Do Provide Value
When writing blogs, make sure your content is valuable to the reader. Create content that is either answering a question or offering a solution to a certain problem. Remember that there’re tons of useless blogs out there and you don’t want to end up like them.
Blog Writing Don’ts
Blogging the right way can make your blog get more audience and increased sales. There are also several things that you can do and make you fail miserably as a blogger. Here are some blogging don’ts.
Don’t Write for Search Engines
Many people make the mistake of writing for the search engines forgetting about the audience that will read their content. Any potential client who visits your site will tell whether you’ve written to please Google and Bing or you have your reader’s interest at heart. If you have written for the former, all your audience will leave your website before converting.
Do Not Plagiarize
It’s acceptable to get ideas from other people’s blogs and creating better content than they have. What’s unacceptable is copying other people’s work and using it as your own. Plagiarizing can even get you in hot soup with the owner.
With so many bloggers out there, it’s only fair to try and build each other instead of bringing each other down. Always respect the work of others and understand that they put as much effort into growing their blogs as you do yours.
Do Not Spam Links
When creating links for your content, make sure you only include quality backlinks to avoid the penalty of creating too many low-quality links. You can avoid low-quality backlinks by using various link building styles. You can also consult with SEO link building services to help you come up with links that don’t look unnatural to the search engines.
Improve Your Blog Authority With Our Link Building Package
Now that you know the do’s and the don’ts of writing blogs, focus on utilizing those tips to increase your traffic, sales, and profits.
However, if you are like many bloggers, you may be having trouble coming up with quality backlinks for your content. Before you give up, consider trying our link building services and choose a link building package that meets your needs.
Don’t forget to check out our blog for more insight on SEO and link building.