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cheap marketing strategies

Strategies to Market Your Business While Not Paying an Arm and a Leg

As of 2017, there were 22 million small businesses in the United States. And like you, most small businesses don’t want to spend a fortune on advertising.

Fortunately, thanks to the Internet, cheap marketing strategies abound to allow you to show off your goods or services without breaking the bank.

While it might seem like it’s incredibly expensive to get anyone to notice you, there are several things you can do to get noticed while you’re still working on your cash turnover.

Read on for some of the best cheap marketing strategies you can employ, whether online or off.

1. Increase Footfall with a Cute Window Display

If your store is a brick and mortar store, you can instantly increase footfall with a cute window display. Make your windows look inviting by keeping it simple and focusing on just one or two items.

Make the personality of your store shine through, and don’t underestimate the importance of lighting. With a cute display in your window, pedestrians won’t be able to just walk past without taking a quick look inside.

The people popping in for a quick look are already attracted to your wares, thanks to the cute display window, and therefore, they might be ready to buy something.

It doesn’t take hiring an interior designer and a ton of money to create a cute display window. You can do it yourself after reading some top tips. Then, watch traffic soar.

2. Work with Microinfluencers

You’ve likely already heard of influencers before, but you might have no idea about microinfluencers.

Influencers are social media personalities who create content for their fans. Often times, this content centers around something like food, clothing, make-up or homeware. With beautiful photos, vlogs and blogs, they captivate their audience and give them ideas of things to buy.

Influencers can have a huge say in what their audience buys, and they can suggest a product or service that their audience might have never thought they would need.

Working with huge influencers can be expensive. So, you’ll likely want to cross off the Kardashian-Jenner clan when deciding whom to target. But, working with smaller influencers, or microinfluencers, is a great and inexpensive way to get noticed.

Microinfluencers are those with a smaller following, and therefore less expensive to work with. Not only that, their audience is in tune with the blogger or vlogger and is actually interested in what they have to say.

These influencers have really high interaction rates, so you’ll know your product is getting seen. Provide a discount code or free gift for their followers and voila!

3. Advertise on Instagram

Many individuals are bemoaning the fact that advertising on Instagram is now a norm for ensuring your posts get seen. And while it is annoying for those who are used to organic traffic, it is still a great way to reach people.

Create a gorgeous Instagram post or ad detailing some of your best products. You’ll want to be sure the photography or video you show is eye-catching and attention-grabbing, as those scrolling through their feed may not stop unless you provide them with something worthwhile.

You can then use Instagram’s PPC or pay-per-click option. If you’re a small business, you can put in a relatively small budget and still reach a lot of potential customers. For around $30 over five days, you could potentially reach about 10,000 people.

You can either specify the type of person you’d like to advertise to or if you’re already an active user on the app, they can target the individuals like those who have interacted with your account in the past.

While you’re unlikely to make 10,000 sales from the post, you’ll still get eyes on your content, which is what you really want.

4. Create Shareable Content

Creating shareable content is a free way to get “butts in the seats.” Shareable content includes things like viral videos, listicles, and quotes.

Of course, you can’t predict when something is going to go viral, so it is a bit optimistic to say you’ll be creating a viral post. But, creating something many people are apt to share is relatively easy.

The cheapest (read free) way to do so is to create a shareable quote. You can do this on a site like Canva or Picmonkey, and specify it for whatever medium (Facebook or Instagram) you’d like to share it on.

Make sure that you mark your company’s name somewhere on the photo so it doesn’t just become a nice quote that’s lost in the ether.

Then, simply post it. You can also do a PPC for something like this to get more people to share it. That will give people the incentive to see who created the quote and come back to your business to see what you’re all about.

The Best Cheap Marketing Strategies

The best cheap marketing strategies mostly include being Internet savvy, but also include figuring out your target customer. Without knowing who exactly you want to reach, you won’t be able to create a meaningful marketing strategy.

In today’s world, you can’t simply cast the net wide and hope something sticks. Instead, you need to know exactly who you’re targeting so that you can be sure and retain customers that will want to purchase from you again and again.

Creating a website for your business? If, so (and we think you definitely should!) click here for some great SEO solutions to ensure it gets seen by the right people.

local seo

Local SEO: What is It and Why Does it Matter for Backlinking?

Did you know around 46% of all searches on Google have local intent?

This means almost half of users are looking for info about their geographic area. They may be looking for the best shawarma place to eat in after work or they may be looking at reviews of the hairdresser a couple of blocks away.

This is why local SEO is crucial, but like global SEO, it comes with many important aspects. One such factor is a local backlink. If you’re not familiar with it, read on to find out what a backlink is and why is it important to local SEO.

1. What is Local SEO

Local SEO refers to the optimization of your website to attract the local audience. This is different from global SEO, in which your target is anyone searching for a keyword.

This is useful for shops and small businesses whose target audience is the locals. These may not have stores in different locations. Thus, attracting those who cannot visit their store is useless.

A store in New York that doesn’t do deliveries, for example, would benefit more from traffic coming from within New York rather than Los Angeles.

To be more specific, this targets people who do local searches on Google. Examples are those who search for things like “coffee shop near me” or “good French restaurant.” They may also search for other establishments, like salons and pet stores.

With these kinds of searches, Google knows that they are searching for a shop near their location. As such, it will show what it calls the Snack Pack, a boxed area on top of the search results.

It shows the top 3 relevant local businesses. It comes complete with its information and with a click of a button, the directions to its location.

Local SEO’s main goal is then for the website to show up within the Snack Pack. This is important as 33% of clicks go to this boxed area,

2. What is a Backlink

A backlink is a link from another website leading to yours. You may also hear it referred to as inbound links, incoming links, or inward links. The opposite is an outbound link, which is a link coming from your website leading to another website.

Like all the other links, the quality of this backlink matters to your SEO. The higher the quality the website it’s coming from, the higher the quality it is. Not only that, but Google also penalizes farming backlinks from low-quality websites.

Google and search engines also see backlinks as something like a “vote of confidence.” Each backlink you earn is a vote, thus increasing your credibility and authority. This is another reason why the authority of the website it’s coming from is important.

This is true even for nofollow links, which means the website doesn’t pass link equity to your website. For dofollow links, you get an extra boost with the link juice.

Of course, it has the added benefit of increasing traffic to your website as well. The visitors of other websites may click the link to read your content.

3. Why Does It Matter to Local SEO?

For a backlink to be what we call a local link, it also needs to serve the purposes of local SEO. That is to direct the local audience to your website.

This means the backlinks that will matter to you are also those in your area, which you may consider to be small compared to other authoritative sites like Forbes and The New York Times. However, as they have an influence on the local audience, links from them may even be more valuable than the websites stated and the likes.

On top of that, backlinks are also the second most factor for the local Snack Pack. Even if you do all the other local SEO aspects right, the lack of valuable backlinks might hinder you from getting into the top 3 listings.

4. Where to Get Local Backlinks

Link building for local links is about the same as regular link building. The only difference is that you’ll have to contact local businesses instead.

You’ll also have to create local content, which you can then pitch to Facebook groups and other websites to gain backlinks. Here are good ways to build local links.

Online Directories

Aside from local businesses, though, you’ll also get quality backlinks from online directories. Make sure to update these as it has another benefit: if your NAP (name, address, phone number) is consistent throughout all the directories, it’s a big plus to Google.

Make sure to create a Google My Business account to get your store on the radar. Then, claim your businesses in other directories like Yelp and other credible sites. Beware of sites used for farming backlinks, as they may earn you a punishment from Google.

Local Lists and Awards

Many media companies and other institutions organize awards, and the good thing is that you can look them up the internet. Sign up for the awards related to your niche; even if you don’t win, you may earn a backlink from the institution’s website. Some will only advertise your website if you win, though.

You can also promote your business to sites that publish lists, such as “Top 10 Coffee Shops in Miami” and the likes.

Local Influencers

Another way is to find local influencers with whom you can strike a deal. It could be something like an exchange of content, wherein the influencer will writing something for your website and you’ll guest post on their website, too.

You could also give out some samples or a free dinner so they can try out our products. In return, they get to feature you on their blog and/or social media pages.

Note that these influencers should be niche, which means they can be small. Still, these are the great ones as their audience is your target.

Link Building for Local SEO

There’s a lot more to local SEO, local link building, and link building itself. Don’t fret though; we’ve got more guides like this to help you out. You can start by checking out the 10 most common link building mistakes here.

whatisanchor

What Is Anchor Text and Why Is It Vital for Your SEO Success?

As of January 2019, there are over 4 billion active internet users. With that many digital users, you’re going to want to bump up the visibility of your website to stand out from the rest.

But how do you do that?

You have the choices of making a mobile-friendly site and exploiting social media. You can use long-tailed keywords and engaging photos. These are obvious alterations.

One of the less-known means is about using the right anchor texts for your backlinks.

What is anchor text, you ask? Well, read on to find out:

1. What is Anchor Text?

When we say anchor text, people often think of blue, underlined, clickable words. They also always bring you to another webpage. The term ‘link’ or ‘hyperlink’ may come to your mind.

You are correct. That’s a link. The anchor text is only part of a link, referring to the visible words on a webpage. Think of the anchor text as the face of the rest of the link. Everything else is visible only to the web developer and search engine crawlers.

In theory, it’s possible that any and all text anchor a link. Still, your best strategy is to choose the best text in your content as anchor text.

2. Brief History

Some years ago, some SEOs could have up to 100% exact match anchor texts for all their backlinks. Google recognized the spamming nature of these links and anchor texts as keywords.

This was how some pages shot up in ranking back then. Google had to do something about this chaos. In 2012, it launched its Penguin update.

Penguin penalizes pages that practice anchor text spamming. It targets websites with unnatural links, keyword stuffing, over optimization, and cheap link schemes.

To check for these ranking schemes, Penguin looks first at the link’s anchor text.

A normal webpage cannot have all its backlinks with the same anchor text. In a similar way, a normal webpage shouldn’t have its anchor texts all leading to a singular external link.

3. Why Anchor Text Matters

Expect your website to rank higher with the right anchor texts. This is because anchor texts give clues about the linked content. The better you phrase your anchor text, the more relevant it will be to your linked content.

That is not to say you can use anything as your backlink. Backlinks are the lifeblood that keeps successful SEO campaigns going. Anchor texts are the veins that make visible connections.

Anchor texts are applicable to all types of links. As a note, anchor texts matter to links that are both inbound and outbound. Focus on anchor texts for strong and relevant backlinks.

4. Types of Anchor Text

There are many types of anchor text you can get creative with.

The different types are:

  • Exact match
  • Partial match
  • LSI keywords
  • Generic
  • Branded
  • Article title
  • Image
  • Naked URL

Exact match anchor is the exact match of your target keywords. This will increase your rankings, but it may also land you a penalty. It’s great but risky.

The most flexible type is the partial match anchor. This feels more natural in linking. It’s your keyword plus add-on text.

In contrast, the LSI keyword type uses thematically-related keywords. LSI keyword stands for Latent Semantic Indexing keyword. It’s the related searches list at the bottom of your Google search page.

Generic anchors prompt your readers into clicking them without giving them an idea about where they’re going. Often they are words like “read more” or “click here”. Branded anchors use a brand to carry the link.

When you’re linking to an article, you can use the article title anchor. Putting an article title into your page may prove to be challenging. Be creative or write something like “read on (article title) here”.

Images are easier to integrate. Instead of text, use an image to link. Your anchor text still exists but it’s in the alt tag for the image.

Naked URLs are not a popular choice. Short URLs work but longer ones won’t look good on your page.

Observe how the most connected pages do it. Use a combination of these anchor types. Get more search engines to mark your pages as reliable.

5. Tips

The following are a few more tips for great strategies for anchor texts.

As stated above, you want relevance in your link building. The best way to do this is to place your target keywords as close to the anchor as possible.

While there is no such thing as the best anchor text, there is always the most fitting usage of anchor text. We gave you 8 different types of anchors to choose from.

Do note that exact match anchors have powerful advantages and powerful cons. Your safest bet is to use as few as possible. The important thing is to be strategic with them.

What if you want to know how many sites link to you? Use an anchor text checker. There are also sites that check the diversity of your anchor texts and keywords.

When you have more than one page, you will often have a subpage focusing on a similar topic as your other page. Google may get confused when you have keywords that are like each other. In this situation, choose one page for your keywords.

Let’s say you’ve gotten some penalties and you want to remove some links. You have the choice to disavow links. Be mindful when you do this because this should be a last resort effort.

Now You Know

What is anchor text and how do they affect your site? Hopefully this guide provided all the answers you seek. Understanding how to use the right anchor text enriches the backlinks you make, boosting your on-page SEO efforts.

Did you enjoy the read? Do you want to know more?

Discover more about SEO and backlinks by checking out our other available guides and blog posts! Check out this one listing sites where you can create free backlinks. We’ve got 20 high-domain site suggestions for you.

types of link building

The Ultimate Guide on the Different Types of Link Building and How to Build Them

When your page shows up at the top of the search engine, you’ll get 33% of clicks. To get to the top of the search engines, we all know that your website needs to have links, but what types of link building strategies are most effective?

If you don’t understand the benefits of the various types of backlinks, you could miss out on great opportunities. Continue reading this article to learn about the types of links and how to build them.

Types of Link Building that Work

The following link types will help you build out a well-rounded link portfolio if you use them appropriately. Keep reading to learn more.

1. Forum Profile Links

Forum profile links are pretty easy to get, but you do not want to abuse them. When building forum links, you should only link from relevant forums. You shouldn’t link in a spammy way as most forums only allow these links in your profile or in the signature.

2. Web 2.0 Links

Linking from Web 2.0 properties like Blogger and Tumblr are great tactics. You can create your own mini blog there to link back, or you can find other people that have content there and get links. 

3. Sales Page Links

If you can get in on a pre-release of a product you would like to use; you can add a testimonial. Often when sales pages have testimonials, they will be glad to drop a link to your website below your testimonial and name.

If the page gets a lot of traffic, you may get some traffic as well as the link juice that comes from the link.

4. Guest Post Links

Guest post links are powerful links, and you can build as many of them as you’re willing to reach out and grab. Guest posting requires a lot of outreach to other bloggers. You pitch them on a great piece of content in exchange for a link back to a page on your website.

If you don’t want to do your own outreach, you can work with our company, and we can secure guest posts for you. Many business owners find outreach highly time to consume and want to put their efforts toward growing their bottom line.

5. Press Releases

Press releases are very official, and as such, they can end up on some pretty authoritative news sites. If you write your press release well and submit it to a bunch of sites using a press release submission service, you can get hundreds of links with one submission.

Since news is often shared on multiple sites and is very similar, press releases usually don’t cause any problem being duplicate content.

6. Directory Links

Finding industry relevant directories to submit to will help you get in front of people that may be searching for you. Besides for getting in front of people that may be searching for you, it also tells search engines that you are relevant in this industry. 

The more signals you can give search engines on what your site is about, the easier it will be for them to figure out where to put you in the rankings.

7. Video Links

If you aren’t using video marketing, you’re missing out. Video marketing gets more attention and can convert better than textual content. When you’re using video to get attention, you can link from a video on YouTube to get more links.

You can put links in the description, or you can use cards to link to your site. If you want to link to your site from your YouTube video, you’ll need to verify your website and get it approved.

8. Bookmark Sites

Bookmark site links are another way to show search engines people care about your content. There are some of the more popular bookmark sites like Reddit and Digg, but there are other smaller sites that you might want to include in your link building efforts.

When you look at your link portfolio, you can see if you have enough bookmark links or if you can handle getting some more. Bookmark links are easy to build in most cases but make sure you don’t overdo them since it will look unnatural.

9. Resource Page Links

Resource pages are a powerful place to get your link listed. Resource pages usually are set up for people that want to buy something or use a service. If your company has an eCommerce site or a service page, you may be able to get customers directly from the traffic from the site.

One way to get links on resource pages is by using “broken link building.” Broken link building is when you scrape relevant sites to find broken links. The links should have linked to a page that is similar to the content on the page you want to build links to.

You’ll get a backlink, and they will get a good resource for their audience. They are often happy that you helped them find a broken link and glad to oblige.

10. Comment Links

Another abused source of links is comment links. If you have a website that allows comments, you’re likely to have a spam folder full of comments. 

If you don’t abuse comment links and instead offer helpful comments or questions, people are more than happy to approve your comments. Webmasters want engagement on their posts and usually, don’t mind you linking back to your site in your name.

Get More Bang for Your Link Building Buck

Tired of buying links that don’t work? Not all links are created equal. You want to make sure you understand the thought behind a link strategy.

Instead of wondering if you know that you’re doing, you can use our services to get the results that you want. Look through our pricing and details page to see which option is the best for you so you can get the results you want.

top link

10 Top Link Building Mistakes and How to Avoid Them

You know SEO is important to your website, but do you know how to create an effective SEO strategy? One aspect of SEO that confuses people involves their link building practices.

With more than one billion websites for people to choose from, link building is essential to make your site stand out. To make this strategy work, you need to create quality links. This means understanding the top link building practices and avoiding common mistakes.

So, what are the common link building mistakes? There are 10 linking practices you should avoid.

What Is Linking?

Linking is the practice of creating links to your content on other websites and pages. This helps build your site authority and increase traffic.

Link building increases website traffic in two ways. First, the backlinks from other sites help Google rank your content as more relevant, moving you up in the search results. Plus, the links drive traffic from these other sites to your content.

Link building is a slow process. It can take up to 10 weeks for a backlink to affect your rankings.

Top Link Building Mistakes

While the process is slow, once the backlinks start affecting your ranking, the results will only improve. If you get frustrated and start making mistakes with your link building though, you will negatively affect your rankings.

It’s important to make sure Google doesn’t suspect your site of black hat SEO practices. These are the disreputable practices that seek to trick search engines and users with false keywords and content. 

To avoid even the appearance of deception, it’s important to pay attention to how you build those links. This means avoiding those mistakes that can put you on Google’s bad list.

1. Poor-Quality Content

Poor-quality content decreases your chances of getting backlinks. It also hurts your rankings in the search results.

If people don’t find your content informative enough, they may refuse to link to it on their site. This decreases the number of links built on authoritative sites.

Content without value also increases your bounce back rate. This will cause Google to move you further down in the ranking.

Make sure your content answers a real question. You want to include enough detail that you add something to the topic. You don’t want so much detail that you drown out the point though.

2. Only Linking to Your Homepage

Google looks for natural links when ranking you based on backlinks. If you only link to your homepage, this looks like you’re just buying links to your page. 

You need to link to different pages on your website. Diversify your link building strategy so your backlinks look natural.

3. Only Using One Type of Link

You also want to diversify the types of links you use. Diversity gains ranking. If you only link to the same type of material, it looks fishy to Google’s algorithms.

Make sure you link to different pieces of content. Pick several pieces of content that you want to rank. Spread out the use of these pages so your links appear more natural.

4. No Diversity in Anchor Texts

If you use the same anchor text for every backlink, Google could see this as a link building scheme. They will penalize you in the rankings for this.

Make sure you use different keywords when building your links. Try using your brand name and variations of the brand name. Also, try using variations and connected terms for your major keywords.

5. Using Useless Anchor Texts

You also want to avoid anchor texts that have nothing to do with what you want to rank for. Linking to wording like “check out” or “learn more” does nothing for your site ranking.

You want to do research to find a selection of keywords that fit with your niche. Mix these keywords for different backlinks so you can show relevancy to a particular topic.

6. Backlink Sprints

A handful of backlinks from authoritative websites to high-quality content brings more value than hundreds of links using the same anchor text linking to thin content. Plus, if you suddenly have a big jump in the number of backlinks, this can come across as another linking scheme.

Make sure you spread out your backlinks. This means spreading out the number of sites that link to your content. It also means spreading out the content you use for links.

7. Trading Links

It might sound beneficial to do a link swap with another website, but this is a no-no with Google’s algorithms. If you’re caught swapping links with websites you will lose your rankings.

Make sure people are linking to your site on their own. This doesn’t mean you can’t link to someone who’s linked to you. It just means don’t make this your way to get links on other sites.

8. Links from Low-Quality Sites

Part of your Google ranking involves the quality of the sites that link to your content. In fact, there are some types of sites you want to avoid altogether if you can. These sites include

  • Pages with little content
  • Unsecured websites
  • Directories
  • Sitewide links
  • Sites irrelevant to your niche

If you have too many low-quality backlinks, your pages won’t rank. Make sure you link to websites that bring value to your links.

9. Building Up Nofollow Links

Some websites will link to your content, but they’ll add a nofollow tag. This tag tells Google that the link is irrelevant to its ranking algorithm. You want to make sure that you have plenty of dofollow links on other sites.

This doesn’t mean nofollow links are worthless. You can still gain traffic from these sites. Just make sure that’s not all you have.

10. Not Tracking Backlinks

Link building isn’t just throwing the links into the world. You need to track how those links perform. Tracking links helps you identify which links work and which don’t.

Tracking helps you know which links you need to capitalize on. This also helps you determine which links to update or retire. Plus, this helps you know which websites are working best for your link strategy.

Link Building and Beyond

Building up top links to your website is just one step in the SEO strategy. You want to make sure you have a full strategy in place to get the best results. If you need help with this, contact us for a free SEO consultation.

what is keyword

What Is Keyword Stuffing and How Can It Kill Your Business?

Can’t seem to get a higher rank for your webpage? Have you experienced getting a penalty for your website? One of the reasons may be keyword stuffing.

If you have a business, chances are you also have a virtual space for it. As of 2018, a website is the most popular digital marketing channel for small businesses. Yet, many web pages practice this black hat SEO technique either due to lack of knowledge or because they want to get ahead of the competition.

But what is keyword stuffing and why shouldn’t you use it? How does it kill your business? Why is it considered one of the worst SEO practices?

Read on to know more about keyword stuffing. We’ve also included some tips on how you can avoid it.

1. What is Keyword Stuffing?

Have you ever experienced eating too much to the point that you feel stuffed? It doesn’t feel good and it isn’t healthy for you.

Think of keyword stuffing like overeating but for your business website.

The logic of keyword stuffing is to create content for a page filled to the brim with keywords. When this happens, the page has a chance to rank high in search results. When that page ranks high, odds are it will have more traffic.

It sounds great in theory but it doesn’t work that way anymore due to updates and changes to Google’s algorithm. We’ll talk about that below.

Below is a keyword stuffing example:

If you are in the market for fashionable hoodies for women, look no further because we’ve got the best fashionable hoodies for women ready to order. Our fashionable hoodies for women come in many sizes and colors too. Feel free to browse through our selection of fashionable hoodies for women here.

It doesn’t look good, does it?

Your content looks overloaded with repetitive key phrases. To the machine, your content should top the search results. To people, those key phrases make your content unappealing and your page superficial.

It may promise a burst of success in the search engine results, but it only works in the short-term. In the long run, it’s not worth your time and effort.

2. Why is Keyword Stuffing Bad?

Google doesn’t like it because it’s unethical and ineffective. Google’s updates focus on providing quality and relevant information to users. Also, keep in mind that keyword stuffing can often bring traffic to malicious or fake websites.

Another keyword stuffing SEO practice is to hide keywords on the page. These words might have a font color that matches the background, have zero font size settings, or have images placed over them. Hidden keywords are often irrelevant and commonly-search phrases.

Even if this SEO technique beats the search engine algorithm, what are the chances that your visitors won’t get tired of reading the same phrases over and over? As you’ve seen in the example above, it gets monotonous and tiresome to read the repeating words. Remember, your primary target audience is people, not robots.

What will happen if you over-optimize your website with keyword stuffing? The least that can happen is that you only get penalized. It also means your website might get demoted in rankings.

The worst thing that can happen is Google will remove your website from its index. When that happens, your site won’t appear in search results at all. That’s your time, effort, and money gone.

Apply keyword stuffing and there is a big chance that the traffic to your website may disappear.

Don’t know how to check for your website traffic? Use Google Analytics, their in-house program to monitor your site’s performance. It also ranks as the biggest third-party domain on the web.

3. How to Work Around Keyword Stuffing

So how do you rank up your webpage without resorting to keyword stuffing?

Focus on your audience. As a reader, imagine what you would like to see in a webpage that offers what you’re looking for. You want to give them quality content, not a boring one.

That is not to say that you should use only one keyword throughout your page. Keyword stuffing is different from the responsible usage of keywords. With many things in life, use keywords in moderation.

A safe way to insert keywords is to look at your keyword density. Keyword density at 2-5% is your best bet. Don’t forget to insert your keywords into the content in the most natural way possible.

Another way to get around keyword stuffing is to use synonymous phrases. This is helpful if you’re finding it difficult to not overuse your keywords or key phrases. Paraphrasing key phrases is another good option.

If you want to be more creative, use long-tailed keywords. They will feel more natural to your readers. Also, they are wonderful choices for hitting the right keyword density.

If your keywords might have other meanings in a different context, then you might attract the wrong visitors. A customer looking for a sewer to hire might find a page for sewer drains instead. To avoid this, add other terms or words related and relevant to your content.

You can look up popular keyword searches for your products or services. Note that a high keyword search volume for your product can also mean more competitors. This is where your awesome and creative content comes in.

Recreate your Keyword Stuffing-Free Page

What is keyword stuffing? Hopefully this guide helped you understand how dangerous this practice is for your online business.

Don’t do it because as explained, Google’s algorithms will penalize you for it. Users will not enjoy your content and will bounce out of the site.

Putting those two issues together and soon enough your pages will rank down instead of going up. Focus instead on proper keyword optimization.

Did you enjoy the read? Want to know more? Read our other blog posts for even more information on SEO, link building, and backlinks!

Here’s a post to help you deal with traffic and revenues drop. One of the reasons may be a core update of a search engine like Google. Our guide will help you recover from an algorithm update.

link advantage

5 Powerful Link Building Strategies That Will Give You a Competitive Edge

When most people think of search engine optimization, they think of on-page SEO. We’re talking about meta tags, keyword-focused content, and the like. One of the most common mistakes companies make is ignoring off-page ways to boost your traffic.

Of all the off-page SEO techniques, backlinks are among the most crucial. A backlink, or a link from another site to your site, tells search engines you’re a reliable and referral-worthy source.

The challenge, of course, is getting other sites to link to yours. If you aren’t sure where to start, here’s your guide to getting the link advantage.

Your First Step: Great Content

Before we talk about direct ways to get backlinks, we need to start with underlying key: your content. First things first, your content needs to up valuable. It should be genuine, original, and informative.

You’ll notice most of the tips below are ways to get your content out there to inspire backlinks. This effort will go to waste if other sites’ curators look at your content and see no reason to direct their readers to it.

If you aren’t confident that your content is up to snuff, now is the time to give it a makeover. Write new content like new blogs, or hire someone to do so. When you have plenty of great content to share, you can move on with backlinking techniques.

How to Get the Link Advantage with Backlinks

There are plenty of ways to get backlinks if you know where to look. Start with these top strategies.

1. Guest Posts

Guest posts are among the most genuine and useful ways to get backlinks. Writing a guest post involves writing a blog for another side and including a link to your site within the post.

For example, let’s say you have a dermatology office. You may offer to write a guest post for a beauty blog about wrinkle reduction treatment. The content is relevant, original, and brings genuine value to the beauty blog while giving you a great backlink. It’s a win-win.

In the process, though, be careful not to overload your guest blog with links to your site. One will do the trick, and it will avoid making your post look like spam. Make sure your content is high-quality too so you get invited to do future posts as well.

2. Social Media Sharing

Social media marketing is valuable in its own right, but it’s also a great backlinking technique, too.

Throughout your social media marketing, be sure to share your best content from time to time. Paid ads can give your content more exposure.

The posts themselves are backlinks which can help your SEO. In addition, though, they spread your content throughout the web which could bring you even more backlinks.

Make sure you don’t focus your entire social media profile on your own content, though. Follow the 70/30 rule: 70% of your posts should be sharing others’ content while 30% should be your own content.

3. Press Releases

Another great way to build your web presence with backlinks is through press releases. When you publish a press release, always include a link or two to your site because these links count as backlinks.

Many companies neglect press releases but backlinks are just one way they can boost your business. The key is to publish a press release when you have something newsworthy. This could be a new product or service, an award, or an upcoming event.

On top of offering its own backlink, a press release is one more way to spread the word and establish yourself as a resource. When you post a press release, make sure you reach out to local media about the news too. If they respond and ask for an interview, there’s nothing wrong with asking that they include a link to your site in the story on their website.

4. Blog Commenting with Caution

Chances are you’ve seen at least a few of those spam comments on others’ blogs or even on your own. They sound something like, “Want to lose 20 pounds in 7 days? I did it with this miracle pill!” They always end with a link.

If you’ve seen them, you’re probably groaning at the very idea of commenting on others’ blogs. If you do it right, though, it can be a great link building strategy.

Follow blogs in your industry and comment with genuine, thoughtful input. It’s a great way to establish yourself as an expert and develop a relationship with the blogs you’re commenting on.

Those relationships can lead to organic backlinks, but should you post a link in your comments? You can, but don’t do it in a spammy way. For instance, end your comments with a professional signature including a link to your site.

5. Getting on YouTube

Chances are you’ve already heard how helpful video marketing is. It’s engaging and a popular way your audience loves to get information. There’s another way it boosts your business, though: with backlinks.

Dedicate part of your marketing budget toward creating informative, creative videos in your field of expertise. Post each of them on YouTube, and include a link to related content from your site in the description.

You can get even more backlinks for your videos if you add transcripts to each video. Within the transcripts, include links on relevant keywords. In addition to the backlinks themselves, these videos will also help you generate more notice and more traffic overall.

Backlinks as Your Site’s Backbone

As any marketer knows, there’s no magic formula for a successful business. It takes a variety of tactics that you continue to maintain and revitalize time and time again. SEO is no exception.

Backlinks are crucial for your site’s performance, but it’s an ongoing project. As helpful as it is to build a structure of backlinks, you need to keep using the techniques above for years to come to get fresh links, too.

If you’re ready to get the link advantage for your site, get started by buying great links today.

seo traffic generation

Bring on the Traffic: How SEO Traffic Generation Can Make Your Business Soar

Your new website looks like the real deal. But what good is that if no one can find it?

Search engines have replaced phone books for nearly two decades. Now, more than 70% of consumers surveyed say they learn about a company from their official website. On top of that, Google now processes more than two trillion searches per year!

The data is clear, so what are you waiting for? Stop putting off your optimization and make your business soar with these benefits of SEO traffic generation.

Supercharge Your Traffic for Free

Who doesn’t love the word, “free?” This is one of the most undeniable benefits of organic SEO.

But, first. What’s organic SEO anyway?

SEO stands for search engine optimization. Think of this as a big umbrella term for all the methods used to optimize a website for search engines.

Organic, in this case, refers to any web traffic generated from search results, not pressed juice. If a Google user clicks on one of your links on a search page, this counts as organic SEO traffic.

The challenge is to get your website in front of the visitors’ eyes. This means you need to get on the first page of Google each and every time. That’s what SEO is all about.

To kick-start organic SEO traffic generation, you’ll need to know a few on-page optimization tricks:

  • Choose the keywords (search phrases) you want to rank for
  • Optimize your website content with your keywords
  • Optimize your H1 title tag with your primary keyword
  • Optimize the meta description that appears in search results

Ideally, your website should have at least 50 web pages as well. This will help you rank for more relevant keywords in your niche.

The best part is that you can do all of this for free! But if you want this grunt work to go a little faster, there are paid SEO tools and consultants that can help.

The Benefits of Paid SEO Traffic Generation

The other side of the coin is paid SEO traffic generation. This is done through pay-per-click advertising, otherwise known as ‘PPC.’ Popular PPC services include Google AdWords, Bing Ads, AdRoll, and Facebook Ads.

Like organic SEO, you also want to select and optimize your website and content with the right targeted keywords. However, with PPC, you make ads that target them.

Notice those search results marked with the word, “ad”, next to them? That’s an example of an AdWords ad. Notice how the title and copy are optimized for a particular keyword.

Unlike optimizing for organic SEO, which is free, you have to bid on keywords with PPC. This means, every time someone clicks on your ad, you’re charged for that click. Hence the name, pay-per-click.

The Cross Benefit of SEO and PPC

Both PPC and SEO target the same consumer base. Not only do you receive above-the-fold traffic, but PPC can also improve your organic SEO traffic generation as more visitors drive traffic to your site. This only helps you rank higher for your target keywords.

PPC can also give you that surge of traffic you need without having to wait. Organic SEO takes time, but PPC can provide a more consistent traffic source as you continue to optimize for organic SEO. Since you pay as you go, PPC can be a cost-effective solution to getting your rankings up.

PPC also has invaluable data to draw from. Especially, Google AdWords. Not only do you have access to a free keyword planner, but you can view the analytics behind each click.

Brand Awareness

Brand new businesses greatly benefit from SEO traffic generation. The first page of Google is an indispensable tool for brand awareness. This is especially helpful for new brands on a tight budget.

For example, if you’re a new essential oils site, ranking on page #1 for the keyword, “what are essential oils?”, is a good way to get your brand out there and establish yourself as an authority on essential oils.

This type of keyword attracts a broader audience looking for information. You can also narrow it down to “decision keywords” for audiences who are trying to make a decision. Keywords that compare items are great for this.

Not every niche is served by PPC and social media marketing either. That’s why many businesses rely on organic search results for brand awareness.

If you’re optimizing for awareness, make sure your web page titles and meta descriptions are clear with call-to-actions.

Search Engines Love Social Media

Feel more comfortable with social media marketing than SEO? Give yourself a little credit. You’re more of an SEO pro than you think!

Google loves social media. Meaning, it factors social media activity into their ranking algorithms. This is great for social folks who love building tens of thousands of followers on Facebook, Twitter, and Instagram.

Followers consistently share, retweet, and mention their favorite websites.

But social media also creates valuable backlinks which Google loves. While social media links are usually tagged as “no-follow”, you can still build high-quality do-follow backlinks by regularly promoting your content on social media.

The best way to attract backlinks through social media is to create content that’s highly shareable. For example, a recent study about Facebook content found that posts that were light, heartwarming, or inspiring are more readily shared. That’s why travel photos, exciting vacations, and ‘adventures’ do so well on social media.

The study also found that quizzes don’t garner the amount of engagement they used to. But life hacks and cute cat videos are still going strong!

If you’re relying heavily on social media for marketing and SEO, make sure you’re spending your efforts on the right content.

Next Stop, Optimization!

Feel a little less mystified about SEO traffic generation?

What’s great about SEO is there are so many ways to go about it. There isn’t a one-size-fits-all plan, but there’s a lot of room to get creative.

Use this article as a beginner’s guide as you optimize your site for search engines. Or talk to an SEO specialist to start ranking right away!

guest blog

Be Our Guest: How to Guest Blog to Boost Your Rankings

Does traffic seem sparse and stagnant lately?

We’re not talking about traffic on the roads. We’re talking about your blog’s traffic. And if you’ve exhausted your SEO tactics and still aren’t ranking, you may be wondering where to go from here.

Have you ever heard of guest blogging?

It’s a practice that helps blogs go from slow-moving to hustling and bustling. And if your blog is in need of a serious ranking and traffic boost, you may want to consider writing a guest blog.

Here’s how.

Why Guest Posting Matters

What’s a guest post, anyway?

It’s a blog post that’s published on someone else’s blog. You’re essentially a guest on their website and get to feature a link to your blog.

By doing so, you’ve created what’s known as a backlink, or an inbound link. These not only funnel incoming traffic from their website to yours. They can transmit “link juice” in the process, which adds value to your website.

Guest posting basically creates the following cascade of effects:

You direct traffic from a popular source to your blog. You gain more exposure and the chance to attract new readers and clients. You bolster your own authority, as a brand and as a web domain.

This all equates to higher traffic numbers and higher rankings on the SERPs. And who doesn’t want all that?

Now, we’ll get down to the nitty-gritty of how to write a guest blog post and how to reap all the effects!

Understanding Where to Post

Does your blog experience a consistent flow of traffic but still doesn’t rank high? Are you trying to break into a new niche? Or are you looking to convert site views into more subscribers and actual sales?

You may want to accomplish all of the above. But first, narrow in on your immediate needs and how guest posting can help with them. 

Every guest post needs a purpose. And each post you create should appeal to your audience so much that they share it.

Start Perusing Websites

Once you know why you want to guest post, you may be wondering where to do it. First, look for websites in your niche or industry. These should be sites where your ideal reader or client would visit.

If your blog isn’t relevant to them and their audience, site owners will likely ignore you. It should also be obvious that these websites are well-established, too.

We’re not only talking about sites with high traffic and loads of subscribers. These websites should have a wealth of trendy, share-worthy content. And a dialogue of comments to go with it. 

Additionally, they should have a strong social media presence. Because you’ll definitely want to hone in on some of that supplementary promotion. 

How do you go about finding the best websites to guest post on?  

Do Your Research 

Not all websites accept guest posts.

So, to save you some time, take your query to the search engines. Search for keywords like “submit a guest post” or “sites that accept guest posts.” 

Browse for the top blogs in your niche. Run their domain authority in an analytics tool. You may even come across articles written by people who’ve already done this research for you.

Check out websites where big players in your industry have published blog articles. You can do this by searching their name + “guest post.”

Or, you can scope out their social media pages and see if they’ve promoted any guest posts recently.

Dig Deeper

Once you know where to guest post, get to know their content a little better.

What is there content generally about and who do they write for? Are posts formatted as listicles, tutorials, or standard blog posts? Which topics do they blog about and what is their general tone throughout?

Study the guest posts they publish. Who is writing them and what are they writing about? What do they do well at in their posts? 

Don’t forget to read and understand the site’s guidelines. You’ll leave a bad impression if it’s evident you didn’t read them over.

For example, it’s silly to submit a 2,000-word article when their guidelines call for no more than 1,000 words. It would also look silly if you wrote the post using “I/you” when their entire blog uses the third person. 

The takeaway? Know their guidelines and probe deep into their content. As a guest in their online party, so to speak, you want to know how to fit in so you get that invite to post.

Write the Perfect Guest Blog Pitch

The topic you write about should be relevant to their website and the target audience.

If you pitch an idea that’s of no relevance, the website won’t accept it. And even if they did, their readers wouldn’t find your topic interesting, anyway. It would be like going to a party and talking about something that none of the party-goers knew or cared about.

It takes time to strategize a good topic for a guest post. Browse the trending posts on the website you’re guest posting on.

See what people are talking about in the comments. What’s new and happening in your industry? Take your research to Quora, Reddit, or other messages relevant to your niche.

Once you have the perfect topic in mind, it’s time to make that pitch.

Nail the Pitch

When it comes to pitching an idea for a guest post, keep it brief and intriguing.

Use a professional email that’s associated with your blog. Personalize the email as much as you can. Try to figure out who the editor is or who is in charge of guest posts.

You already know how guest posting on a particular website will help you. Explain how will it help them and their readers.

Then, introduce yourself, but be brief. If you’re more of an entrepreneur than a blogger, introduce yourself as the ladder. Some websites may not want to feature someone whose sole interest is selling.

Most importantly, why should you be the one to guest post on their blog? Show them work of yours that triggered good discussion and lots of shares. And, of course, link to your blog and any published work elsewhere.

Take Your Blog to the Next Level

Knowing how to guest blog can do more than boost your traffic and rankings. It can further establish your blog and help you spread your influence.

It’s among one of the top marketing practices right now – and it isn’t going away anytime soon. If you’re looking to make 2019 your year as an up and coming blogger, it’s definitely a practice worth trying.

But why stop there? Take advantage of these major SEO trends in 2019 and come out on top as a successful blogger!

seo practices

Bad SEO: 10 SEO Practices to Avoid

There is a lot of misinformation about SEO practices.

SEO is a collection of website and search engine sculpting best practices. Yet, the specifics of Search Engine Optimization is generally unknown. We can only guess what’s effective because Google doesn’t reveal SEO signals.

SEOs gather data from Web projects for smart guesstimates of what works. A lot of the SEO Google ranking strategies are derivative of these guesses. Unfortunately, some information gets lost as it’s repeated like the childhood game, telephone.

What are the results of SEO misinformation?

You get Webmasters applying harmful SEO strategies, further hobbling search ranks. This, in turn, forces heavier investments into SEO to catch up with prior ranks… costing many sales in the process.

Here is what you need to know about bad SEO. Plus, the better alternatives for those wanting best practices for search rankings.

10 Unethical SEO Practices for Webmasters Wanting to Poison Their Search Rankings

Hopefully, you’re not in agreement with this headline.

Good rankings pose a challenge but there are no true shortcuts. Thrilling strategies today could moot efforts when Google rolls out an algorithm change. A smart Webmaster learns from SEO mistakes, so they stick to beneficial strategies.

Here are the 10 bad SEO practices you need to avoid.

1. PLR and Article Spinning

Content fulfills two things:

  • A reason why people visits a site
  • A signal letting Google know what the site is about

Many using PLR and spun content change very little of the source material. The result is a jumble of illegible text, having no value.

Google’s AI and RankBrain is powerful enough to understand content context. It’s also a signal when people back out of the site. The PLR/spun content is actually lowering your site’s quality score.

Do this instead:

  1. Learn what your audience wants
  2. Create great, insightful content
  3. Get the community contributing

2. Toxic Link Building

Toxic link building involves gaining backlinks from questionable sources. This could include irrelevant domains to those linking out to everything. You may place your link among others pointing to scam websites.

Examples include:

  • Link spamming via profiles and comments
  • Buying links on thin-content websites
  • Cloaking links or abusing doorway pages

Google associates the bad link “neighborhood” with your website. This lowers link quality score and total SEO value.

Do this instead:

  • Curate link sources by pulling the site’s link profile
  • Stick to building links on quality, relevant domains
  • Avoid spam-like link building services

3. Unsecured Platform

An unsecured platform makes your website susceptible to hackers. Hackers can inject your site with dirty content and links. Google will flag your site and rankings will drop if you fail to address these issues. 

Do this instead:

  1. Install SSL and server/site security plugins
  2. Update plugins and change passwords
  3. Track content and outbound links

Use backup services if the attack is severe.

4. Keyword Stuffing

Keyword stuffing is as it sounds where Webmasters overload content with keywords. A few keywords here and there helps Google understand the content’s topic and context. But, stuffing is an obvious abuse to sculpt rankings.

Google wants to see a variety and value in the site’s content. Likewise, a stuffed article won’t read well — giving visitors a reason to back out. If people “vote” the content lacks value then Google will place better pages above yours.

Do this instead:

  1. Discover and use two to three instances of the primary keyword
  2. Use secondary and long-tail keywords in content sub-sections
  3. Increase the content’s length, stabilizing keyword density

Try keeping keywords to the intro, body, and conclusion. Google is smart enough to understand the content’s topic. Work on providing value versus ticking checkmarks next to your keyword list.

5. Open Submissions

Accepting guest posts adds free content to your website. But, you need to show some quality control and avoid open submissions. Open submission attracts low-quality content usually riddled with spam links!

Do this instead:

  1. Create a guest post guideline with high requirements
  2. Scan and edit guest post submissions for quality
  3. Publish and hold content creators accountable

6. Omitting Sitemaps and Crawling

It’s an easy oversight to forget your site is blocking search during development. Likewise, you may forget to submit a sitemap to Google in your rush to launch. Forgoing these two stops Google from discovering and indexing your site.

Do this instead:

  • Verify your robots.txt file isn’t blocking search engines
  • Submit your sitemap in Google’s Search Console

7. Lazy Meta Data

Every page should have a unique:

  • Title
  • Meta description
  • URL

Each item should include keywords but also enticing hooks to attract readers.

Your site builder may auto-generate metadata. Or, you or the developer were lazy about creating unique information for each page. Either way, it’s important and should become a top priority if you want pages to rank.

Do this instead:

  1. Research a primary and secondary keyword for each page
  2. Include keywords in the title, description, and URL
  3. Repeat for every page without unique metadata

You could outsource this task if there are thousands of pages.

8. Slow and Unresponsive

Site speed is one of the few search metrics Google has told us about ranking. A slow or unresponsive site is a worthless site because it fails in delivering info. This is usually the result of lackluster web hosting services or bloated code.

Do this instead:

  • Upgrade web hosting services
  • Reduce on-page elements
  • Use CDNs and site caching tools

9. Duplicate Content

Duplicate content could include:

  • Reposting the same content with a different title
  • Copying and pasting whole sections into other works
  • Letting Google index many instances of category/directory pages

You don’t win SEO by plastering a site with the same content. Google wants a beefy site where visitors dig around and find great information.

Do this instead:

  • Stick to publishing one article about one, specific keyword
  • Expand and update content versus creating new instances of it
  • Use 301s and canonical URLs when interlinking content

10. Dirty Link Profile

You found a great domain and bought it in a snap. Great! Unfortunately, you didn’t realize the prior owner built shady links to it. This dirty link profile weighs down your SEO efforts.

Do this instead:

  1. Pull up your site’s link profile with a keyword tool
  2. Use the disavow option in Google Webmaster Tools
  3. Build new, quality links to the domain

Get Rankings Faster (While Playing Fair)

We mentioned there are no shortcuts with SEO practices. Yet, that’s not to say there aren’t smarter ways to get ranks faster.

Building links are the crux as Webmasters lack relationships during the early stages. Our services close the gap, letting you build connections early — benefiting early. Discover one-way text links and add to your SEO efforts, today.