SEO covers a lot of topics, including backlinks and web design. However, there’s no doubt that the backbone of any SEO strategy is content.
The content serves as the “bait.” Your posts lure readers into your website, promising the exact information they seek.
Like a good backbone, it also supports the SEO of the rest of the website. It allows you to place internal links, external links, and so on.
That said, it should be high in quality. Interesting topics and proper grammar are a given, but there’s one element of it that only a few writers take seriously: transition sentences.
These sentences help readers get through the content by bridging one idea to another. Let’s learn more about them below.
First, What are Transition Words?
Transition words show the relationship between two sentences, phrases, or paragraphs. It links the two together so that the reader knows to connect the meaning of the two.
Take, for example, the sentences below.
Example A: “I have a 63-year-old grandmother. She looks beautiful.”
Example B: “I have a 63-year-old grandmother. Despite that, she looks beautiful.”
In example B, our connecting word – or phrase – is “despite that.” Using it, the sentences flow more fluidly. It also lets the readers know that the grandmother looks beautiful despite her age.
Without the transition phrase, it looks like the narrator was spouting random facts.
What are Transition Sentences?
Transition sentences, like connecting words, then bridge one idea to another without letting the readers fall into a state of confusion.
Like so, they have the same uses:
- To change the subject
- To introduce a contradiction
- To emphasize a point
- To show agreement to the preceding idea
- To show cause and effect
- To provide clarification
- To give examples
- To conclude an idea
- And so on
They establish an organizational flow, making a blog post look more cohesive rather than pure word vomit.
Types of Transition Words
Transition sentences make an explicit connection between two sentences, paragraphs, and ideas. It’s best not to use the word “this” when referring to the previous point, as it’s not always clear what the word refers to.
Like you would expect, they use transition words. Check out some essential words/phrases below that will help you make good transition sentences.
These are words showing a contrast between two sentences, phrases or paragraphs. You use it to point out alternatives or introduce a change of reasoning.
Examples are “but,” “although,” “instead,” “however,” “otherwise,” “whereas,” “albeit,” “besides,” and so on.
To give you a simple example, here are two contrasting sentences:
“I’m not fond of social media. But I have a Facebook account for keeping in touch with friends and family.”
For a transition sentence, you can say something like:
“However, the scenario we explained isn’t always true.”
Then, proceed with a contrasting point.
In contrast to the above, this type shows a similarity between two thoughts. It’s used for reinforcing the preceding idea or agree to it.
Examples are “as well as,” “together with,” “in addition,” “likewise,” “in the same vein,” “by the same token,” and so on.
Let’s use that in a sentence, “In the same vein as ~this example~, here’s ~another example with a similar result~.”
3. Cause / Condition
This type of transitional words shows there are a cause and an effect. Other words under this category also present specific conditions or intentions.
In many cases, the cause/effect’s implied, like so: “I’m tired. I’m going to bed.”
However, not all sentences make themselves look this clear. These cases then elicit the use of a transition word or phrase. You can use “therefore,” “thus,” “as a result,” “under those circumstances,” “consequently,” and so on.
This one’s self-explanatory: you use a transition word to give an example. Phrases that can help the readers grasp the concept include, “for instance,” “for example,” “to demonstrate,” “to illustrate,” and so on.
What follows right away is an example; you might even notice some scattered here in this article.
This one’s used for clarifying the previous idea. In other words, it’s used for presenting the same idea in a manner that readers might understand better.
See what we did there? For this one, you can use “in other words,” “that is to say,” “to clarify,” and more.
Don’t confuse this for clarification. It’s used for emphasizing the previous point, like so:
“Many Americans are obese. In fact, over 50% of American men and women are obese or overweight.”
To give the readers a clear indication, limitation, or restriction of time, we use transitional words of this type. You can use “at the present time,” “meanwhile,” “subsequently,” “until,” “since,” “henceforth,” and so on.
Let’s use an example sentence to connect two different ideas:
“In the past, women weren’t able to vote. They weren’t able to enjoy much freedom as the men did.
That was all in the past, however.
At present, women are now enjoying the same privileges only men were previously entitled to.”
You can see how the transitional phrase prepares the reader for the different idea that it was about to present.
Much like in the case of transition phrases representing time, those that represent space give the readers a description of the spatial order or reference.
Examples are, “in the middle,” “here,” “next,” “around,” “alongside,” “before,” and so on.
This type summarizes all the points presented or indicate a general statement. You often use phrases like, “to summarize,” “in conclusion,” “in short,” “in either case,” “in any event,” “by and large,” “for the most part,” and so on.
An example sentence will be “All things considered, there’s a strong hint of life beyond our galaxy.”
Use the Right Transition Word, Phrase, or Sentence
Follow these guidelines for effective transition sentences. Yes, attracting readers is one of the main goals of SEO, but making them stay is another.
Don’t worry, it won’t be long until you see the results of being nitpicking each part of your SEO strategy. Check out how long it takes to get results in this guide here.