Would you like to have 67% more leads? What about an average of 434% more indexed pages for your website?
If so, then you don’t have to spend a ton of cash on marketing gimmicks or spend hours in Photoshop editing images and postcards.
Instead, all you have to do is start a business blog. You can do it for free on your own, or hire a freelancer to write your posts to keep costs to a minimum. Not only does blogging allow you to prove your industry expertise and let customers know about upcoming products/services. It also improves your website’s overall search engine ranking.
Need a little help coming up with business blog ideas?
If so, then read on to learn all about some of the best blog topics to keep visitors coming back week after week.
1. Your First Blog Post
Your introductory blog post is one of the most important ones that you’ll write.
In it, you need to focus primarily on making a connection with your target market. In other words, your readers need to be able to see themselves, their problems, and their priorities in your post. You should also strive to create an emotional response in these readers — because that’s what keeps them reading.
Remember, the longer people stay on your page, the higher your SEO score climbs.
In your first blog post, talk about why you started your business, and how you fill a need that your competitors haven’t. The more personal you’re willing to be here, the better — honesty and vulnerability go a long way towards establishing brand trust.
Briefly discuss your company’s values, the industry you work within, and casually mention a few standout products/services (but make sure it doesn’t read like an ad.)
You should be sure to follow up with any blog comments that readers leave you, and always encourage them to share the post on social media.
2. Check Out Online Forums
Your blog topics should primarily focus on answering some of the most common questions that your target market has about not just your business, but also your industry as a whole.
What’s one of the best ways to find out exactly what kinds of questions they’re asking?
Visit an online forum website like Quora or Reddit.
Here, you’ll be able to search for questions within your industry and pick out which questions you see asked over and over again. You should also read the answers that others have left, so you can have the chance to clear up misinformation if needed.
You’ll likely get at least three blog topics all focused on providing easy-to-understand, brief, and genuinely helpful answers. Not only will you prove that you know you’re stuff, but you’ll also prove your value to consumers.
3. Research Popular Keywords
Do you still need to come up with engaging business blog ideas?
Why not use popular keyword search tools (try this free one to get started) to help you learn what your market is talking about?
For example, let’s say you run a catering company, and you find that one of the popular keywords for your industry is “best catering company near me.”
From that simple keyword phrase alone, you can write about numerous topics.
Try what to look for in a catering company, how to find a last-minute catering company, the top questions you should ask a catering company, and the most in-demand foods that catering companies provide.
This isn’t just beneficial because it helps you to come up with things to write about. It’s also a wonderful way to give your SEO score a quick boost. Just make sure you avoid keyword stuffing — or risk turning off clients and being penalized by Google.
4. Your Competitors
What’s one final way to figure out the kind of content your blog should — and shouldn’t –contain?
By researching the topics your competitors are writing about.
First of all, this will prevent you from creating blog topics that are practically identically to the ones that your competitors have already covered. The last thing you want is a blog that’s just the same as everyone else’s.
But looking at your competitors’ blog posts will also help you to identify common themes, popular topics, and even the kinds of posts that generate a good response from readers.
Take a look at the comments sections in particular.
Are readers asking questions that you know you can answer?
If so, why not write a post about it? After all, it’s a great way to jump on a popular topic without coming across as a content copier. You can also figure out how to put your own spin on a hot topic your competitor has written about in the past.
After all, everyone wants a second opinion.
Generating Business Blog Ideas Is Simple
Whether you love writing tutorials, reviewing popular products within your industry, or sharing new business developments with your readers, we hope these business blog ideas have you feeling inspired.
Of course, once you have a strong list of topics, you’ll need to include excellent internal and external links in the content to increase your SEO score. You’ll also need to optimize the content with keywords, images, and the right kinds of promotion on social media or e-newsletters.
If you’re curious about link building, in particular, you’re in the right place to learn about buying and selling backlinks, starting affiliate programs, and much more.
Make sure to explore the rest of our site so you don’t miss out.