Category Archives: Marketing

best youtube thumbnails

Why YouTube Thumbnails Matter for SEO

YouTube visitors watch over one billion hours of video every single day. Even with this staggering amount of traffic, it can be a challenge to draw eyes to your videos. One of the most effective methods is to create great YouTube thumbnails.

A thumbnail is an afterthought in most mediums. But on YouTube, it’s a visual representation of both the content and quality of your video. If you don’t have the best YouTube thumbnails, it can lead to fewer views, a lower ranking, and terrible YouTube SEO.

Give your videos an SEO boost. Here’s how and why your thumbnails can lead to drastically improved YouTube traffic.

The Importance of YouTube Thumbnails

You’re no doubt familiar with some of the tactics Google uses to rank websites on its search engine. But what you might not know is Google also has a complex ranking algorithm for YouTube. So how does it work?

When a majority of your viewers watch your entire video, this tells YouTube that your content is valuable. YouTube also prefers videos with a high amount of comments and social media shares. And just like in search engine optimization, keywords can play a big role in the ranking of your video.

But there’s one factor I’ve neglected — and this is where thumbnails come in. Your video’s click-through rate plays a big role in YouTube SEO. When people search for a specific keyword and choose to watch your video, that increases your click-through rate.

And YouTube loves videos with a high click-through rate. The thumbnail is the most effective way to convince viewers to choose your video amongst all the rest.

Ergo, great thumbnails lead to a higher click-through rate. And a better rate leads to an improved video ranking and even more viewers.

Does your company use YouTube? It’s a key component of any digital marketing campaign.

How to Make the Best YouTube Thumbnails

So now you know that YouTube thumbnails are a key component of any video. But how do you make the most effective YouTube thumbnails? For the best results, you’ll need to do more than take a screenshot of your video.

But it’s less time-consuming than you might think. Here are five guidelines for making the best YouTube thumbnails.

1. Include Text

Have you ever heard the expression, a picture is worth a thousand words? Yeah, that’s not true for YouTube thumbnails. Text is an essential component, even if you only include one word or two.

It adds additional context to the picture. Many companies create YouTube videos to offer expertise or provide a solution to a problem. A picture will not make it immediately clear that your video is a tutorial.

And that’s where the text comes in. Choose to go bold, and don’t include more than you have to.

2. Create a Brand

Thumbnails are an excellent way to brand your company. That may sound ridiculous at first, but it is a matter of consistency. Once you decide on a thumbnail design, every video should copy that style.

This means the color, layout, font, and more should be consistent across all your videos. Not only is it professional, but viewers will be able to easily identify your videos by the thumbnail alone.

Not to mention, it’s way easier than redesigning your thumbnails every single time you upload a video.

3. Contrast Colors

Since thumbnails are small, it’s important you make them pop. Everything in the thumbnail should be identifiable and easy to read. The best way to achieve this is to contrast colors.

Do you have yellow text on a white background? That’s a design sin. It’d be difficult to read at full-size, but squished into a thumbnail? Forget it.

Utilize a traditional color wheel to choose contrasting colors. Since orange and blue are opposed on the color wheel, this means they have high contrast. Use one color for the background and another for the text.

Even at a small resolution, viewers will be able to make out all the components of your thumbnail with a single glance. Avoid using white, red, and black. These colors are part of YouTube’s design scheme and are more likely to be overlooked.

4. Don’t Mislead

Neither your text nor thumbnail should ever promise something that doesn’t appear in the video. Clickbaiting once had a time and place on YouTube, but those days are done.

If your thumbnail is not true to your content, your viewers will quickly abandon the video. This will result in viewers watching very little of your video, which will hurt your YouTube ranking. Plus, viewers will become wary of your content over time and will learn to avoid it entirely.

Don’t make crazy promises. It doesn’t work for search engine optimization, and it certainly isn’t a good choice for YouTube’s ranking system.

5. Be a Mascot

A popular addition on any thumbnail is an image of an actual person. Of course, this is only an option if people actually appear in your videos. Viewers enjoy thumbnails that feature real people.

Why? These videos appear more genuine. From Linus Tech Tips to Buzzfeed’s Worth It series, it’s clear that viewers seek unique personalities. Be sure to show them off.

A disembodied voice doesn’t have the same effect.

Don’t Disregard the Thumbnail

You just spent hours filming and editing your newest video. The thumbnail can seem like an afterthought but remember it is the first and last impression you have to draw in viewers. The best YouTube thumbnails aren’t easy to create, but once you land the perfect style, you’ll enjoy a better ranking and more views.

Another great way to boost your ranking is to rely on a link building agency. Enhance your YouTube SEO and buy links from BackLink.

finding your niche

Unearthing Your Niche Audience

Finding a niche market does not happen overnight. Good niches must be carefully crafted, and this requires your effort. As an entrepreneur, a product or service is not good enough if you can’t identify the niche market.

You have to answer questions such as who is the target market? Who is the target audience for the advertisements? Instead of falling into the mass marketing trap, consider focusing on the most profitable fit for your product. Finding your niche does not have to be a difficult exercise for you.

Here are eight guidelines that will help you find your niche market and nail your target audience.

1. Identify the Areas of the Business You Are Passionate About

Being an entrepreneur is not easy. The business will test your ability to endure the challenges of running your own company. In these tough situations, if you are not passionate about what you do, it will be easy to let go. In finding a niche market, the same criteria apply. List all the products and services your business offers. Choose the product you are most passionate about. Brainstorm ideas on how this product can be customized to meet the needs of different people. Each idea can become a potential niche market.

2. Research on Your Competitors

The presence of competitors can be a sign that the niche you have found is profitable. Researching on their services will help in the quest of finding a niche in the market. Identify the gaps they are leaving in their sales process. What would you, as a consumer desire that they don’t provide? Find ways to fill these gaps, and you will gain a competitive advantage.

3. Online Reviews

Online review platforms give customers the chance to express their needs and desires. Going on such sites will give you an idea of what the customer wants. What are the customers complaining about? What do they want to be incorporated or removed from a particular product?

 Implementing their complaints and comments into your product will solve their problems. They won’t need to go online and complain. The product will meet their deeper needs. By solving a problem, you will find a niche market.

4. Customer Surveys

Apart from relying on online reviews, you can engage your customers too. Contact them and ask about their preferences. Build quality backlinks that lead to interview or review forms for clients to fill on your site.

Conduct customer surveys and polls both online and offline. These polls will help determine which customers are most satisfied. These customers are your target market. Direct communication will help you understand your customers’ needs from their perspective. As you collect this data, customer engagement will increase. The customers will feel valued. A stronger relationship that may lead to a loyal client base is built as a result.

5. Social Media as a Tool for Finding Your Niche

We live in the digital age, and most of the population has access to social media. Social media platforms can be a big help when searching for a niche market and target audience.

Other than the fact that customer surveys can also be done here, trending topics can give you an idea for a niche market. What people are talking about can be an indicator of the niche markets that are to come up in the future.

 Use their curiosity as a way to launch a profitable business for a niche market. Also, social media likes and reviews can help determine your target audience. Increase your engagement with this specific group of people who follow your products. 

Answer their questions and keep them informed. This is key to nailing your target audience. Also, ensure your posts have a backlink to your products to keep growing the target audience.

6. Keyword Research

Find a unique and competitive keyword that attracts searches. This keyword will tell you what most people are looking for, and it may give you an idea for a niche market. It is easy to determine the local and global search volumes of selected keywords on google.

The idea here is that people look for information on what they don’t know. By having an idea of what they want to know, you unlock a niche market that you can exploit.

After finding the right keyword, enlist the help of link building services. They will include your keyword into your backlinks. The presence of a consistent keyword in your links will ensure consistency in your online presence. This consistency ensures that your business becomes recognized as the provider for the products or services needed in your niche market.

7. Synthesize

At this point, you have read the customer reviews, found a suitable keyword, researched on competitors, and found your passion. The idea has started to take shape in your mind.

 Do you want to create something new? To find the most suitable fit, review the idea based on these five qualities of a good niche. It should be in line with your vision. 

The product or service is needed in the market. The execution of the idea should be well planned. It should be the only solution to the problem identified. The product or service should be able to evolve for long-term business success.

8. Test Then Put in Place

Give your target audience a chance to try your product or service. Not free samples; give them a chance to actually buy the product. The test shouldn’t be expensive if that is your niche market.

Niche Markets

A product developed for a niche market focuses on fulfilling the needs of a particular group. The business markets to this particular group since it is the target audience.

Finding a niche market is a major challenge for most entrepreneurs. But, we have shown that it doesn’t have to be hard. There are many approaches to finding your niche market. It all depends on your business and audience. This is because some approaches may work better than others based on individual circumstances.

Find your niche market today, get quality backlinks that will help you reach your target market.