Category Archives: Marketing

social media shares

7 Awesome Strategies for Boosting Your Social Media Shares

Social media is one of the hottest ways to market your products and services, largely because it makes information so easy to share. 

But while you can create a fantastic ad or informative post, that doesn’t guarantee a lot of people will see it. In fact, if you don’t have a strategy for how to reach more eyes with your social media, then it can fall flat. 

You could spend a bunch of money on sponsored posts, or you can grow your reach organically. One of the best organic methods is to encourage social media shares. But how do you do that? 

Let’s take a look at 7 strategies…

1. Create Emotional Content 

It’s easy to play it safe and create content that doesn’t evoke many reactions, whether happy or sad. But is mediocre the way you want people to think about your business?

Using emotion in content writing is one way to do this. You can do this by telling a story that the reader can connect to. You can also achieve emotional responses by creating video content that engages the viewer. 

But keep one thing in mind: it will make a difference if you evoke happy tears or sad tears. Engagement is high either way, but people are more likely to share positive content than they are negative. 

Whatever you do, don’t create social media posts that make your followers say “meh” and move on. 

2. Target Social Media Influencers

Unless you’ve been living under a rock or just arrived from 1920, then you’ll know there’s this whole movement of influencers online. These are generally younger, photogenic people who have amazing adventures seemingly every day. 

While some people roll their eyes at influencers, they also create an opportunity to really boost your shares. One way to do this is by figuring out a way to mention a celebrity in your content and to say something nice about them – perhaps how they run a charity to save endangered animals, for example. 

Or you can even ask an influencer if they’d like to create some content with you. For example, you could interview them about a particular topic and write an article that can be shared. 

3. Create a Contest

Dream up some kind of contest that people can take part in by sharing your content. Tell people one of the stipulations is they have to share the contest post to be eligible (but that’s not a requirement.)

You can also encourage the contestant to tag a friend to be considered for the prize. That way when the tagged person sees it, they may be inclined to allow it to be posted to their page, especially if that person stands to win something as well. 

One idea is to give away a pair of tickets to an event. Instruct entrants that the tagged person in your share is the one they want to go to the event with. 

4. Use Quality Images

While you may have created some insightful or informative content, it might not be shared without an image. A beautiful image can increase your likelihood that your post will be shared (or at least looked at more.)

Just make sure you have full permission to use the image in the post, whether it’s from a free site or you took the photo yourself. You may also think about hiring a professional photographer if you really want to invest in original, quality images for your posts. 

5. Post at The Right Time

Did you post a great piece of content, but it’s only received one like after an hour of going live?

There are a few possible reasons for this. One of them could be that your content just isn’t engaging, as was noted earlier. Another could be that you’re just posting the material at the wrong times. 

Think about when people will have time to sip a coffee and scroll through their social media feeds. This could be at 7:30 a.m. when people are sipping their morning coffee, or at 8:30 p.m. when people are done watching their primetime shows. 

The right time to post can vary by social network. You can try to use analytics to see spikes in your web traffic, or you can just use the trial and error method to see what time works best for engagement. 

6. Try a Guest Post 

A guest post is when you establish a relationship with another media site (or blogger) and write a post for them. You can choose blog hosts that specialize in the type of business you run – then your post will be from a bonafide industry insider! That’s a benefit for the host’s web traffic. 

The advantage of a guest post is that you or your business name will be made available to all of the audience of the hosting site. With larger media sites, that can be a very large number. It also means a lot more potential for sharing. 

Then you can add a backlink at the end of the guest post, which brings people back to your website or social media channel. 

7. Use Multiple Social Platforms

Some businesses only use one social media channel, such as Facebook. That’s not a bad thing, but you’re limiting the scope of how many people you can reach if you ignore Twitter and even LinkedIn. 

When you post a piece of content through apps, it will often give you the option of whether you want to share it through your other channels as well. You’ve instantly increased your audience and the potential for shares. 

You can also post something on Facebook and then do a teaser on Instagram that brings people to your Facebook page.

Social Media Shares Mean More Exposure

The power of social media for marketing is hard to deny. By creating the right kind of content that evokes emotion in your audience, as well as paying attention to timing and quality, you can enjoy a lot more social media shares. 

In the meantime, if you run a quality site that can host other people’s content, then you can make money in an affiliate program

business blog ideas

4 Tips for Brainstorming Business Blog Ideas Your Audience Will Love

Would you like to have 67% more leads? What about an average of 434% more indexed pages for your website?

If so, then you don’t have to spend a ton of cash on marketing gimmicks or spend hours in Photoshop editing images and postcards.

Instead, all you have to do is start a business blog. You can do it for free on your own, or hire a freelancer to write your posts to keep costs to a minimum. Not only does blogging allow you to prove your industry expertise and let customers know about upcoming products/services. It also improves your website’s overall search engine ranking.

Need a little help coming up with business blog ideas?

If so, then read on to learn all about some of the best blog topics to keep visitors coming back week after week.

1. Your First Blog Post

Your introductory blog post is one of the most important ones that you’ll write.

In it, you need to focus primarily on making a connection with your target market. In other words, your readers need to be able to see themselves, their problems, and their priorities in your post. You should also strive to create an emotional response in these readers — because that’s what keeps them reading.

Remember, the longer people stay on your page, the higher your SEO score climbs.

In your first blog post, talk about why you started your business, and how you fill a need that your competitors haven’t. The more personal you’re willing to be here, the better — honesty and vulnerability go a long way towards establishing brand trust.

Briefly discuss your company’s values, the industry you work within, and casually mention a few standout products/services (but make sure it doesn’t read like an ad.)

You should be sure to follow up with any blog comments that readers leave you, and always encourage them to share the post on social media.

2. Check Out Online Forums

Your blog topics should primarily focus on answering some of the most common questions that your target market has about not just your business, but also your industry as a whole.

What’s one of the best ways to find out exactly what kinds of questions they’re asking?

Visit an online forum website like Quora or Reddit.

Here, you’ll be able to search for questions within your industry and pick out which questions you see asked over and over again. You should also read the answers that others have left, so you can have the chance to clear up misinformation if needed.

You’ll likely get at least three blog topics all focused on providing easy-to-understand, brief, and genuinely helpful answers. Not only will you prove that you know you’re stuff, but you’ll also prove your value to consumers.

3. Research Popular Keywords

Do you still need to come up with engaging business blog ideas?

Why not use popular keyword search tools (try this free one to get started) to help you learn what your market is talking about?

For example, let’s say you run a catering company, and you find that one of the popular keywords for your industry is “best catering company near me.”

From that simple keyword phrase alone, you can write about numerous topics.

Try what to look for in a catering company, how to find a last-minute catering company, the top questions you should ask a catering company, and the most in-demand foods that catering companies provide.

This isn’t just beneficial because it helps you to come up with things to write about. It’s also a wonderful way to give your SEO score a quick boost. Just make sure you avoid keyword stuffing — or risk turning off clients and being penalized by Google.

4. Your Competitors

What’s one final way to figure out the kind of content your blog should — and shouldn’t –contain?

By researching the topics your competitors are writing about.

First of all, this will prevent you from creating blog topics that are practically identically to the ones that your competitors have already covered. The last thing you want is a blog that’s just the same as everyone else’s.

But looking at your competitors’ blog posts will also help you to identify common themes, popular topics, and even the kinds of posts that generate a good response from readers.

Take a look at the comments sections in particular.

Are readers asking questions that you know you can answer?

If so, why not write a post about it? After all, it’s a great way to jump on a popular topic without coming across as a content copier. You can also figure out how to put your own spin on a hot topic your competitor has written about in the past.

After all, everyone wants a second opinion.

Generating Business Blog Ideas Is Simple

Whether you love writing tutorials, reviewing popular products within your industry, or sharing new business developments with your readers, we hope these business blog ideas have you feeling inspired.

Of course, once you have a strong list of topics, you’ll need to include excellent internal and external links in the content to increase your SEO score. You’ll also need to optimize the content with keywords, images, and the right kinds of promotion on social media or e-newsletters.

If you’re curious about link building, in particular, you’re in the right place to learn about buying and selling backlinks, starting affiliate programs, and much more.

Make sure to explore the rest of our site so you don’t miss out.

best youtube thumbnails

Why YouTube Thumbnails Matter for SEO

YouTube visitors watch over one billion hours of video every single day. Even with this staggering amount of traffic, it can be a challenge to draw eyes to your videos. One of the most effective methods is to create great YouTube thumbnails.

A thumbnail is an afterthought in most mediums. But on YouTube, it’s a visual representation of both the content and quality of your video. If you don’t have the best YouTube thumbnails, it can lead to fewer views, a lower ranking, and terrible YouTube SEO.

Give your videos an SEO boost. Here’s how and why your thumbnails can lead to drastically improved YouTube traffic.

The Importance of YouTube Thumbnails

You’re no doubt familiar with some of the tactics Google uses to rank websites on its search engine. But what you might not know is Google also has a complex ranking algorithm for YouTube. So how does it work?

When a majority of your viewers watch your entire video, this tells YouTube that your content is valuable. YouTube also prefers videos with a high amount of comments and social media shares. And just like in search engine optimization, keywords can play a big role in the ranking of your video.

But there’s one factor I’ve neglected — and this is where thumbnails come in. Your video’s click-through rate plays a big role in YouTube SEO. When people search for a specific keyword and choose to watch your video, that increases your click-through rate.

And YouTube loves videos with a high click-through rate. The thumbnail is the most effective way to convince viewers to choose your video amongst all the rest.

Ergo, great thumbnails lead to a higher click-through rate. And a better rate leads to an improved video ranking and even more viewers.

Does your company use YouTube? It’s a key component of any digital marketing campaign.

How to Make the Best YouTube Thumbnails

So now you know that YouTube thumbnails are a key component of any video. But how do you make the most effective YouTube thumbnails? For the best results, you’ll need to do more than take a screenshot of your video.

But it’s less time-consuming than you might think. Here are five guidelines for making the best YouTube thumbnails.

1. Include Text

Have you ever heard the expression, a picture is worth a thousand words? Yeah, that’s not true for YouTube thumbnails. Text is an essential component, even if you only include one word or two.

It adds additional context to the picture. Many companies create YouTube videos to offer expertise or provide a solution to a problem. A picture will not make it immediately clear that your video is a tutorial.

And that’s where the text comes in. Choose to go bold, and don’t include more than you have to.

2. Create a Brand

Thumbnails are an excellent way to brand your company. That may sound ridiculous at first, but it is a matter of consistency. Once you decide on a thumbnail design, every video should copy that style.

This means the color, layout, font, and more should be consistent across all your videos. Not only is it professional, but viewers will be able to easily identify your videos by the thumbnail alone.

Not to mention, it’s way easier than redesigning your thumbnails every single time you upload a video.

3. Contrast Colors

Since thumbnails are small, it’s important you make them pop. Everything in the thumbnail should be identifiable and easy to read. The best way to achieve this is to contrast colors.

Do you have yellow text on a white background? That’s a design sin. It’d be difficult to read at full-size, but squished into a thumbnail? Forget it.

Utilize a traditional color wheel to choose contrasting colors. Since orange and blue are opposed on the color wheel, this means they have high contrast. Use one color for the background and another for the text.

Even at a small resolution, viewers will be able to make out all the components of your thumbnail with a single glance. Avoid using white, red, and black. These colors are part of YouTube’s design scheme and are more likely to be overlooked.

4. Don’t Mislead

Neither your text nor thumbnail should ever promise something that doesn’t appear in the video. Clickbaiting once had a time and place on YouTube, but those days are done.

If your thumbnail is not true to your content, your viewers will quickly abandon the video. This will result in viewers watching very little of your video, which will hurt your YouTube ranking. Plus, viewers will become wary of your content over time and will learn to avoid it entirely.

Don’t make crazy promises. It doesn’t work for search engine optimization, and it certainly isn’t a good choice for YouTube’s ranking system.

5. Be a Mascot

A popular addition on any thumbnail is an image of an actual person. Of course, this is only an option if people actually appear in your videos. Viewers enjoy thumbnails that feature real people.

Why? These videos appear more genuine. From Linus Tech Tips to Buzzfeed’s Worth It series, it’s clear that viewers seek unique personalities. Be sure to show them off.

A disembodied voice doesn’t have the same effect.

Don’t Disregard the Thumbnail

You just spent hours filming and editing your newest video. The thumbnail can seem like an afterthought but remember it is the first and last impression you have to draw in viewers. The best YouTube thumbnails aren’t easy to create, but once you land the perfect style, you’ll enjoy a better ranking and more views.

Another great way to boost your ranking is to rely on a link building agency. Enhance your YouTube SEO and buy links from BackLink.

finding your niche

Unearthing Your Niche Audience

Finding a niche market does not happen overnight. Good niches must be carefully crafted, and this requires your effort. As an entrepreneur, a product or service is not good enough if you can’t identify the niche market.

You have to answer questions such as who is the target market? Who is the target audience for the advertisements? Instead of falling into the mass marketing trap, consider focusing on the most profitable fit for your product. Finding your niche does not have to be a difficult exercise for you.

Here are eight guidelines that will help you find your niche market and nail your target audience.

1. Identify the Areas of the Business You Are Passionate About

Being an entrepreneur is not easy. The business will test your ability to endure the challenges of running your own company. In these tough situations, if you are not passionate about what you do, it will be easy to let go. In finding a niche market, the same criteria apply. List all the products and services your business offers. Choose the product you are most passionate about. Brainstorm ideas on how this product can be customized to meet the needs of different people. Each idea can become a potential niche market.

2. Research on Your Competitors

The presence of competitors can be a sign that the niche you have found is profitable. Researching on their services will help in the quest of finding a niche in the market. Identify the gaps they are leaving in their sales process. What would you, as a consumer desire that they don’t provide? Find ways to fill these gaps, and you will gain a competitive advantage.

3. Online Reviews

Online review platforms give customers the chance to express their needs and desires. Going on such sites will give you an idea of what the customer wants. What are the customers complaining about? What do they want to be incorporated or removed from a particular product?

 Implementing their complaints and comments into your product will solve their problems. They won’t need to go online and complain. The product will meet their deeper needs. By solving a problem, you will find a niche market.

4. Customer Surveys

Apart from relying on online reviews, you can engage your customers too. Contact them and ask about their preferences. Build quality backlinks that lead to interview or review forms for clients to fill on your site.

Conduct customer surveys and polls both online and offline. These polls will help determine which customers are most satisfied. These customers are your target market. Direct communication will help you understand your customers’ needs from their perspective. As you collect this data, customer engagement will increase. The customers will feel valued. A stronger relationship that may lead to a loyal client base is built as a result.

5. Social Media as a Tool for Finding Your Niche

We live in the digital age, and most of the population has access to social media. Social media platforms can be a big help when searching for a niche market and target audience.

Other than the fact that customer surveys can also be done here, trending topics can give you an idea for a niche market. What people are talking about can be an indicator of the niche markets that are to come up in the future.

 Use their curiosity as a way to launch a profitable business for a niche market. Also, social media likes and reviews can help determine your target audience. Increase your engagement with this specific group of people who follow your products. 

Answer their questions and keep them informed. This is key to nailing your target audience. Also, ensure your posts have a backlink to your products to keep growing the target audience.

6. Keyword Research

Find a unique and competitive keyword that attracts searches. This keyword will tell you what most people are looking for, and it may give you an idea for a niche market. It is easy to determine the local and global search volumes of selected keywords on google.

The idea here is that people look for information on what they don’t know. By having an idea of what they want to know, you unlock a niche market that you can exploit.

After finding the right keyword, enlist the help of link building services. They will include your keyword into your backlinks. The presence of a consistent keyword in your links will ensure consistency in your online presence. This consistency ensures that your business becomes recognized as the provider for the products or services needed in your niche market.

7. Synthesize

At this point, you have read the customer reviews, found a suitable keyword, researched on competitors, and found your passion. The idea has started to take shape in your mind.

 Do you want to create something new? To find the most suitable fit, review the idea based on these five qualities of a good niche. It should be in line with your vision. 

The product or service is needed in the market. The execution of the idea should be well planned. It should be the only solution to the problem identified. The product or service should be able to evolve for long-term business success.

8. Test Then Put in Place

Give your target audience a chance to try your product or service. Not free samples; give them a chance to actually buy the product. The test shouldn’t be expensive if that is your niche market.

Niche Markets

A product developed for a niche market focuses on fulfilling the needs of a particular group. The business markets to this particular group since it is the target audience.

Finding a niche market is a major challenge for most entrepreneurs. But, we have shown that it doesn’t have to be hard. There are many approaches to finding your niche market. It all depends on your business and audience. This is because some approaches may work better than others based on individual circumstances.

Find your niche market today, get quality backlinks that will help you reach your target market.