Are you starting your first digital marketing campaign but don’t know where to begin? Perhaps you’re worried that your current campaign isn’t working out?
Don’t give up yet. You’ll find all the digital marketing tips you need right here.
Best of all, these tips aren’t reserved for online-only companies. Any business, big or small, brick-and-mortar or eCommerce, can maintain a successful digital campaign with these tips.
Ready to learn more? Read these 10 essential tips for digital marketing success.
1. Get Listed in Online Directories
Digital marketing success depends mostly on two things: visibility and targeting. Visibility means how many people see your message. Targeting means reaching people who actually care.
The first step to increase your visibility is to build up your web presence. The stronger your online presence, the higher your chances of being found.
Start with online directories. Getting your business listed in online directories puts you in front of thousands of Internet users for free. Before you even set up your website, take a few minutes to sign up with Google My Business, Yelp, and any other relevant directories you can find.
Another way this helps is through customer reviews. By listing your business, you can invite satisfied customers to leave positive reviews on these directories. And that’s important because 93 percent of consumers say that online reviews influence their purchasing decisions.
2. Get a Responsive Website and Optimize It
A website that isn’t optimized for search engines won’t be seen much and, therefore, it won’t help much either. By using Search Engine Optimization (SEO) techniques, you’ll boost your ranking in search engine results.
Responsiveness plays a crucial role in SEO.
This means that your site must automatically detect the device it’s being viewed on and display the appropriate version for that device. In other words, your desktop users should see the desktop version of your site and mobile users should see the mobile site.
Next, get a relevant domain name (not a subdomain), and make sure it’s secure (use HTTPS instead of HTTP). Subpage URLs should match the page name. For example, your Contact Us page URL should be “www.yourdomainname.com/contact-us.”
To optimize for image and video searches, the names of files on your site should be descriptive. So, instead of naming a kitten picture on your site “IMG_00235.JPG,” name it “cute-kitten.jpg.”
3. Start a Blog
Blogging is arguably the best way to advertise your company on search engines. Even better, it’s free.
People can’t purchase products or services from your website if they can’t find it. Posting intriguing, trend-worthy articles will attract traffic whether they’re looking to buy or not.
Once they’re in, you hook them with well-written, informative content that gives them the answers they were looking for. Finally, you close the deal with a well-placed call-to-action to convert that traffic into sales.
4. Use Popular Keywords
The biggest help for your marketing blog is keyword research. This lets you know the most popular keywords related to your niche that Internet users search for.
One way to do this is with Google’s autocomplete and related searches features. Start typing a search related to your business. Google will start to autocomplete what you’re typing based on the most popular keywords people search for.
Or, input a word or phrase related to your business and click “Search.” If you scroll to the bottom of the results page, you’ll see the most popular searches related to your niche.
Sign up for Google Search Console too. There, you’ll find a keyword research tool. This works similarly to the strategies above but provides more data about the keywords.
Before you begin your blog, find a popular keyword on which to base each article. Use the keyword in the title and a few times throughout the article. Make it sounds natural and not spammy.
5. Start a YouTube Campaign with Repurposed Blog Content
Now that you have a blog, turn it into a vlog! A YouTube campaign is a must for every digital marketer. And repurposing content makes it easy.
Every page on your website is a YouTube video waiting to be created. Turn your blog articles into video presentations.
They can be as simple or complex as you like. Shoot a live-action presentation by a skilled brand ambassador, or a make simple slide-show with music and scrolling text.
Turn product pages into review videos. Product comparisons, demonstrations, or “unboxing” videos work great for this.
Best of all, you can use these product videos to enrich future blog posts. Your website and YouTube channel can link to each other to increase traffic to both. Then, monetize your videos to make even more revenue.
6. Engage Your Public on Social Media
Social media is your number one communication/customer-relationship-building tool. Engage regularly on your social media account so you and your customers can get to know each other.
Customers will see you as more human and less “faceless advertiser.” And you’ll learn the topics, questions, and concerns they’re most interested in. It’s a win-win!
7. Start Text and Email Clubs
There are three good reasons to do this. The first is that 70 percent of customers use coupons from marketing emails. That’s a ridiculously high success rate.
Second, email lists are easy to get. Simply recruit your own loyal customers.
Every customer purchase should conclude with an in-their-face email club invitation with a bonus signup offer they can’t refuse. The offer should be something amazing like a free item or $10 off a $20 purchase. This goes for both online and in-store customers.
Third, you’re only marketing to those who specifically asked to be marketed to. They want your email ad. You can’t get a better target audience than that.
8. Start Guest Posting
Link building (sound familiar?) is another SEO technique. A backlink is where someone else’s website provides a link back to yours. It increases your search ranking when your website is referred to by another site in this way.
The easiest way to increase backlinks (other than purchasing them) is by guest posting. Basically, you post an article on someone else’s blog and use a link to your website as a reference. As with keywords, make sure it appears natural.
Some sites even pay you to guest post!
9. Use Google AdWords and Bing Ads
When it comes to paid digital advertising, it’s hard to beat Google AdWords and Bing Ads. They’re very inexpensive. And since this is pay-per-click (PPC) advertising, you pay nothing unless people click on your ads.
Also, the ads are laser-targeted. You can use the same keyword research strategy described above to reach the most relevant audience. Choose popular keywords, and your ad will pop up in search results for these trending topics.
10. Pay Attention to Analytics
Sign up for free on Google Analytics, Google Search Console, and Bing Webmaster Tools. These services make it easier to track the success of your marketing efforts.
Read their FAQs and other included learning resources so you can track and read metrics like an expert. These metrics are essential for strategizing and growing your digital marketing efforts.
Achieve Success with These Digital Marketing Campaign Tips
These 10 tips are crucial to any digital marketing campaign. Make yours successful by putting them into practice!
For more digital marketing tips, check out these six content marketing trends you need to take note of.