We all know that SEO is important. What most business owners don’t understand is how to implement SEO so that it works.
There are a lot of SEO solutions to choose from. And Google makes it harder by constantly changing their rules. It almost feels as though you need a Masters degree just to attract attention to your website.
Rather than getting frustrated and giving up, keep reading. We’re sharing with you a way to build your SEO skills. Here are our eight favorite SEO tips to help get your website on the map.
1. One of the Easiest SEO Solutions is Claiming Your Google Business
If you haven’t already, claim your Google Business Listing. It’s easy and it’s free. It’s also the most effective strategy of all localized SEO tips we’re sharing.
Make sure to fill out all of it. Don’t forget to add your address and phone number so people can easily find you.
Add photographs of your business as well. And if you have a blog, start sharing your blog articles on your Google listing.
Once it’s built, you can then start asking customers for Google reviews. This is a simple way to get a lot of traffic directed to your site.
2. Find Your Best Keywords
Another one of the basic SEO strategies that are fairly easy and free for you to accomplish is finding keywords to direct more traffic to your site. There are a few ways to determine which keywords to use.
Figure out how fast you want to see results. Keep in mind, SEO is a long-term strategy, it may take a while to see results. And your keywords will and should change over time as your goals change.
Your keywords should be focused on who you’re trying to attract. If you have a specific niche audience you’re trying to reach, your keywords should reflect that.
Lastly, figure out the types of traffic you’re seeking. Your keywords will be different depending on whether you want people to buy products or build brand awareness.
3. Engage in Guest Posting
One of the easiest DIY SEO tips we’re sharing is to find people to write guest posts for your blog. However, make sure that the content they’re sharing is actually relevant.
Google does penalize websites if the guest posts are not relevant. In other words, if you’re selling customized quilts and there’s a guest post about how to get rid of your junk car, there’s a problem.
One subject has nothing to do with the other. Make sure the content your guest poster is sharing has something in common with your website.
Not only will Google penalize you, but your readers also won’t be impressed with your confusing and irrelevant information.
4. Internal and External Linking
No SEO tips article is complete without mentioning internal and external links. Internal links help you back up the information you’re sharing without writing duplicate content.
It can also help drive more traffic to areas of your website that doesn’t get much traffic.
With external links, they’re used partly to back up your content. They also are helping to build up trust and set you up as an expert in your field.
But you need to use relevant external links. If you’re writing an article about how to be less stressed, linking to a site containing pornography won’t make you look like a professional.
If you don’t want to scour the internet looking for relevant backlinks, you can buy them.
5. Get Listed on Review Sites
Online reviews are quickly becoming vital to every business with a website. 97% of consumers are looking at online reviews before they purchase.
And 85% of consumers trust an online review as much as they trust a personal recommendation. Get your business listed on as many review sites that you can.
The more sites where your information shows up, the higher you’ll rank in searches.
6. Fix Your Website’s Errors
This is one of those SEO suggestions where you may need a little extra help. Not everyone knows how to look for and then fix their website mistakes.
But you should review your site for errors and fix them at least once a year. Google penalizes for these errors and it hurts your SEO.
Check for things like broken links, overstuffing keywords, and poor content will affect your online search ranking. Your customers also won’t be impressed if your site is riddled with errors.
7. Write Great Content
Content is king. It always has been and it always will be.
And these days, content isn’t just about the written word. While you should focus on creating written content that’s relevant and interesting, you can also use photography and videos as content.
By 2021, 80% of all internet traffic will be for videos. Make sure to use the same basic SEO strategies you’re using for written content as you do for photographic and video content.
8. Get More Social
As for DIY SEO tips, joining social media sites is extremely easy. But you need to make sure it has the same look and information as your website and any other content you put out.
Social media is part of your brand. You can post written content, photography, and videos easily on all sites.
Make sure you post consistently. Do not try to sell. Instead, set yourself up on social media as an expert in your field. Join social media groups where you’re likely to find your target customers.
In fact, the best part about social media is that it’s so easy for you to find your target market using their sites. Facebook has billions of users and you can even begin an advertising campaign on as little as $1 per day.
Get Started Today
While we don’t have all of your SEO solutions here, we can help you get started. Our blog has great articles to help you learn the basics.