Do you have a pretty, modern-looking website? Do you sell the hottest products or do you have a service you know people need?
That’s all fine and dandy until you realize no one visits your site. You’re sitting on a gold mine but there’s no one to sell to.
But, don’t fret. Understanding how to make your website popular and see a steady flow of traffic isn’t too difficult to grasp. We’ve got 7 tips right here for you to start learning the most efficient ways to succeed:
1. Prioritize Profitable Traffic
Getting more traffic isn’t the end-all goal. There’s no point in getting more traffic if you’re not seeing an increase too in conversions. You’ll be spending all that time, money, and effort without seeing an increase in sales, inquiries, or subscriptions.
Learn how to drive traffic to your online store by tracking ROI-related metrics. Monitor things like the total sales on a product landing page, conversions per ad clicks, and the conversions-to-traffic ratio.
Monitoring metrics like likes and shares is important to some extent but it doesn’t directly correlate to profit. Focusing too much on vanity metrics won’t get you popular; it’ll run your resources dry.
2. Guest Blog
Want to know how to make your website popular? One of the most important factors is your backlinking profile. The more reputable backlinks you have, the higher you’ll rank on Google searches and the more traffic you’ll get too.
You can build a strong profile by guest blogging. People will let you guest post — it’s one of the most important types of content, after all. You’re creating content for their site and in exchange, you get a good backlink to your site and you get exposure to their audience.
Blend this tactic with some of the others on this list. Make sure your guest post remains relevant for months, use long-tail keywords, and see if it answers a specific, niche question or concern.
3. Target Long-Tail Keywords
Gone are the days when you can rely on short keywords. The competition and Google’s changing algorithm demolished that system. Nowadays, it’s all about providing content related to specific, niche inquiries.
This means you need to utilize specific, niche keywords too. Don’t simply try to rank for “best HVAC repair company” and instead aim for “HVAC repair company in Tallahassee, FL.” The latter caters to a specific crowd, meaning you’re hyper-focusing your content for that audience.
Targeting long-tail keywords also help you stand out. There’s a lower competition but you still get a high search volume. It’s a win-win situation as long as you use those keywords right.
4. Evergreen Content
Hoping to generate free traffic sources over time? Create evergreen content!
This refers to content that remains relevant long after you initially uploaded it. This type of post doesn’t lose value and it doesn’t rely on things like current trends or pop-culture. It might even gain more traction as time passes.
Why is this helpful?
You can always share evergreen content repeatedly and so will others. Other websites and blogs might feature it in their posts. People might link to it in social media.
Because the content will remain relevant, this cycle can keep going! You might have one blog post that becomes viral and will skyrocket your site’s popularity through the roof! It’ll turn your site into the go-to authority for your niche.
5. Take Advantage of Email Marketing
Sometimes, it’s not about increasing raw traffic. Gaining popularity and meaningful traffic can sometimes come from people who already showed interest. After generating interest, make sure you follow-up by taking advantage of email marketing.
Modern email marketing is nothing like how it started years ago. You should prioritize dynamic, personalized messages.
Let’s say your business offers a subscription for a document editor tool similar to Google Docs or Microsoft Word. You can include personalized information in the email, such as letting the recipient know how many documents they created or how many words they typed within the past 30 days.
6. Utilize Social Media
Social media isn’t a ranking factor for Google. This means social media doesn’t affect SEO directly. That said, it still boosts your SEO efforts and increases brand awareness in many discreet ways.
For example, you can get on Twitter and share a link to your latest blog post. The link itself won’t affect search engine signals but you still get to showcase your post to the hundreds or thousands of people following you on Twitter. If a majority of them click on that link, you’ve already gained high-value traffic.
Now imagine if someone retweeted your post. This means they exposed your new blog post to their followers too. This cycle can keep going and this is how powerful social media can become.
It’s the modern form of word-of-mouth marketing and you shouldn’t ignore it!
7. Paid Ads Combined with SEO
More free traffic is always appreciated but this doesn’t mean you can rely solely on SEO. You’ll still struggle even with the best content, solid guest posting strategy, and smart use of social media platforms.
Boost your efforts with a well-planned paid advertising campaign.
Set a budget, take the time to craft expertly-designed ads, and manage your campaign with meticulous care. You might need to outsource if you’ve never handled a PPC campaign before but it’s a worthwhile investment.
Instead of focusing entirely on SEO or entirely on a paid ads campaign, try to strike a balance so you can do both.
Learn How to Make Your Website Popular
Knowing how to make your website popular isn’t rocket science. Simply keep these 7 tips to heart and you’ll be well on your way to boosting meaningful, profitable traffic.
However, gaining more traffic is only part of the struggle. The good news is we’ve got you covered!
Why not check out our other walkthroughs today? Here’s one discussing how often you should write new blog posts!