Category Archives: Website Tips

Understanding The Value of a Top Ranking in Google

When applying for a job, the most important thing is to get your name out there. You want your brand to be visible to the companies you are interested in working for. You don’t want to be another name buried in a large pile of resumes. Your best bet at landing a job is if your name is right up on top of everyone else’s, right?

A top ranking in Google works the same way.

Being on the front page of customer Google searches is obviously a good way to generate organic traffic to your website. But the benefits of being a top ranking website in search engines go beyond visibility.

Here are four reasons why being number one in Google is valuable to your business.

Getting The Most Clicks

It’s no secret that being the number one ranking in Google will get your website more clicks. But how much more does it actually get you?

Let’s break it down:

The top five google rankings receive 67.6% of all clicks. The number one slot alone takes home more than two-thirds of these clicks, coming in around 42.25%. The number two and three slots lay claim to 11.94% and 8.47%, respectively.

What if you aren’t even on the front page? All of the second page accounts for less than 4% of all clicks.

Getting more clicks will also feed back into your number one ranking status. If your site is ranked number one and consistently results in conversions, it will remain the number one rank. So as long as your products, services, and content stays the best match for the keywords being searched on Google, your place at the top of the list will continually be reinforced.

In short, being the number one ranking will get you a lot more clicks than any other position combined and ensure that your website maintains a high level of traffic.

Save Money on Pay Per Click Advertising

There is two type of clicks: organic and paid.

While organic clicks are generated by producing quality content that matches a keyword search in Google, Bing, or Yahoo, paid, or PPC, clicks are just that – paid.

A paid ad will get you on the front page. But it’s going to cost you. Moreover, it’ll show up on the front page in a special segment for PPC ads only, distinguishing it from its organic counterparts. Think the small yellow section at the top and right sidebars of Google searches.

PPC campaigns can cost a company anywhere between $10 a month to upwards of $500,000 a month. This can clearly add up fast. Organic clicks, on the other hand, are absolutely free.

This means that two businesses can generate the same amount of revenue using two different types of clicks. However, utilizing a PPC strategy will incur a significant amount more cost than a purely organic campaign.

Create Referral Traffic

We’ve established that when customers see your site in the top ranking in Google, they are more likely to click your website. But what about after that initial click?

Holding the top spot is an excellent opportunity to bolster internal backlinks. This is beneficial in two ways.

First, incorporating backlinks in your website’s content will keep your target audience there longer. Providing a quick and easy way to get additional information in regards to their original search will improve your audience’s perspective on your company and increase the likelihood that they will return or recommend you to a friend.

Second, Google looks as link building as part of its criteria for page rankings. Google uses bots to index a website and determine if your website is well structured and a good resource for prospective target audiences. If so, this is factored into your overall position.

Boost Business Image and Authenticity

When searching for products and services online, people want to see the best options first.

Being the top ranking in Google tells onlookers that you are, in fact, the best of the best. You are number one. And being number one is going to make your business look good.

Most people hold the belief that the top few slots in a Google search will be the most relevant to their query. So the higher you are on this list, the more authentic your company will be viewed by the people searching for your industry offerings.

Buffering business image is another added benefit of ranking well in Google. If your website holds numerous top spots in a given industry or field, then your business will begin to establish a reputation for being a leader in that vertical.

A positive rapport such as this will eventually generate more traffic simply on the basis that your company is a tried-and-true purveyor of quality information, products, and services. Consider it in the same category as building your brand and advertising your product and service offerings.

The Value Of A Top Ranking In Google

Achieving the top spot in Google isn’t easy. Nor is maintaining a spot. But the benefits for efforts directed towards attaining these lucrative slots are well worth it.

Producing high-quality content, choosing excellent keywords, and ensuring that your site alone can meet all the needs of your target customers are the first step towards winning that number one ranking. Once you’ve acquired the slot, the position will practically do the rest of the traffic-generation work for you.

Need help on where to begin? Learn more about how to make your content stand out and bolster your ratings by reaching out here. A stronger standing in Google is only a click away.

 

 

design a logo

5 Reasons You Shouldn’t Hire Someone To Design A Logo For You

Need someone to design a logo for you, but don’t know how you’ll pay for it?

Hiring a graphic designer can cost anywhere from 50 to 300 dollars an hour.

A lot of people don’t have that kind of money.

But did you know you can just design a logo yourself? You can create your own design for whatever you need your logo for.

If you’re starting a small business you definitely need a logo. With a great design, your business will be more recognizable to everyone.

Research shows that even 3-year-olds can recognize businesses by their logo!

Maybe you don’t have a small business but are starting a non-profit. Perhaps you just want a unique letterhead.

Lots of people need a personal or professional logo these days.

You might think that you aren’t creative enough to design a logo. Maybe you are, but you don’t have any of the computer software.

If you buy all the equipment, it ends up costing the same as hiring a designer.

It turns out, you don’t need talent or software to create an eye-catching logo.

You can make your own logo and forget about hiring a designer. A free logo maker will do all the work for you.

Now you can take that money you saved and spend it on something else.

Need more convincing?

Lots of people immediately think to hire someone when they need a logo. However, here are 5 reasons why you shouldn’t hire someone to design a logo for you.

1. There’s not much freedom to change things when you hire someone to design a logo for you

Huge businesses change their logos all the time.

Why shouldn’t they? What is hip and in style always changes.

Companies themselves are always growing and changing.

Hopefully, yours will too!

The difference between their big corporation and your small business? They have an unlimited budget.

If you don’t have a lot of cash you will only have one shot to get the perfect logo.

That’s a big gamble!

What if you can’t make up your mind on what colors best represent your brand? The color is one of the most important parts of a logo. It has to be perfect.

There are so many fonts to choose from, too. What if you regret the one you chose six months from now?

Without the money to go back to a logo designer, then your logo is like a tattoo.

You’re stuck with it.

Not if you design a logo yourself. Then everything is in your hands. You can make all the logos you want, whenever the inspiration hits.

Say you have an online store with company merchandise. You can create all different designs for hats, t-shirts, and mugs.

You can tailor the logo for sweatshirts for adults, and bibs for babies.

If you’re presenting at an industry trade show, you can have a few different logos for all your different signage and pamphlets.

It’s all up to you and your imagination. You don’t have to limit yourself based on your budget.

2. When you don’t like the final product, you still have to pay the graphic designer

You might think a logo designer will keep working until you are happy.

Unfortunately, that is only true if you have a huge budget.

Graphic designers will jump through hoops if the price is right.

If you don’t have the money to spare, they will only work so much.

The cost to design a logo includes how many times they’ll fix what you don’t like.

Once you’ve hit the limit, that’s it. You’re stuck with it.

No matter how unhappy you are, you still have to pay the agreed upon price.

There are no negotiations after the work has been done.

At the end of the process, you could be out hundreds of dollars. Maybe even thousands.

With nothing to show for it.

It’s just one more risk you take whenever you hire a logo designer.

When you blow your logo design budget, you’ll have no choice but to do it yourself.

You might as well save the money in the first place and use a free logo maker.

That way you can keep working on it until it’s perfect.

3. If you don’t want to compromise on the design of your logo, you might bump heads with the designer

When you hire a designer, you aren’t hiring a mind reader.

You can explain what you want in detail. It still won’t look exactly as it does in your head.

There’s more to keep in mind if you’re very particular:

When you hire a designer, you are also hiring an artist.

Artists have lots of opinions on what they think their work should look like.

They won’t be shy about telling you their thoughts. Which is fine, if you have no vision for your logo.

However, if you know exactly what you want, you might bump heads.

It causes problems if your logo designer doesn’t agree with your ideas.

They may be a great graphic designer, but they didn’t go to marketing school.

They sometimes think they know what is best for your logo because they are the “expert.”

But you are the expert when it comes to what is best for your company.

If they think you’re wrong, it will be hard to get them to do exactly what you want.

That means you will constantly have to send the design back for edits.

Even if you eventually get the perfect logo, the process will be a headache.

And, again, if at the end you aren’t happy with the product, you still have to pay.

It’s just one more reason why you shouldn’t hire someone to design your logo.

4. When you find a logo you like, a designer won’t recreate that for you

When you hire someone to design a logo for you, it’s not like seeing a hairdresser.

You can’t bring them a picture of a logo you like and say, “I want that style.”

You’d think whatever the client wants the client gets. That’s not the case.

Like we said before, the designer considers themselves an artist.

It’s not like you’re asking them to completely copy it or anything. You just want them to do something similar.

That probably won’t matter.

They will want to “wow” you with something completely original. Recreating another design isn’t any fun for them.

Maybe you will love their completely one-of-a-kind work.

Another possibility is that you will hate it. How annoying is that?

You knew what you wanted the whole time, and they wouldn’t give it to you.

You might as well just design a logo yourself since you’re already inspired.

A vision is half the battle of creating a design.

All you have to do from there is use a free logo generator to make your vision real.

5. You should save money where you can

Small businesses and organizations take a lot of money to get up and running.

Research shows that the average cost can be upwards of $30,000.

There are all the bills that you can’t compromise on.

A florist shop has to have electricity. An in-home daycare center needs to have snacks and toys.

Then there are all the unexpected costs that come up.

When an oven in your bakery breaks down, you either fix it or close up shop.

You should find ways to cut corners.

Then you’ll be able to save money for the surprise disasters and monthly bills.

Of course, a logo is something you need to have.

It is also something you don’t need to pay for.

It’s possible that you have the money to hire a logo designer right now.

Then after writing the check to your graphic designer, your catering van breaks down.

You’ll wish you had that extra few hundred dollars lying around.

Maybe you don’t even have a small business.

You just need a logo for your personal website or blog.

In that case, you’re not even using your logo for profit. It’s silly to sink cash into hiring someone to design a logo if you’re never going to make that money back.

It wasn’t always an option to design a logo for yourself. Now with some great technology, it’s really easy.

You might as well just save your money where you can!

Are you considering making your own logo?

As you’ve read, there are a lot of great reasons to design a logo yourself.

Luckily, because of free logo generators, there is no risk to trying it out.

Check out our Online Logo Maker and see what we’re about.

Still not feeling confident that you can figure out how to make your own logo?

We have a tutorial to show you all the tips and tricks. It’s easier than you think!

You might really like what you come up with!

Have you ever tried to design a logo for yourself?

What was your experience like?

Please let us know in the comments below! We would love to hear how you liked it!