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link juice

How to Easily Maximize Your Internal Link Juice

There is one underutilized SEO super power that, when used effectively, can take your link juice through the roof?

Internal linking is where it’s at.

If you’ve overlooked internal linking as a vital tool in your quest for online dominance, now might be a good time to pay close attention.

Yes, you will still need to understand the almost never-ending supply of Google algorithm updates sure to head your way. And generating quality backlinks will still be more important than ever.

And yet…

Success with search engine optimization boils down to the fundamentals.

No matter how advanced SEO tactics become, the critical fundamental of internal linking is one of the quickest and easiest ways to produce impressive SEO results.

Looking for more than link building tools? Seeking to gain more link juice from your site? Hoping to increase your engagement metrics?

You’ve come to the right place.

In this article, we’re focusing on how you can use your internal linking to produce the SEO results you crave.

But Wait… What Exactly Is An Internal Link?

Before we take the plunge into maximizing internal links, let’s take a quick look at what an internal link actually is.

Internal Links

An internal link connects one particular page on a website to another page on that same website.

Most websites have a central home page. They then branch out into different menus and sub-pages.

Pretty straightforward, right?

Now, let’s get to the good stuff.

How to Easily Maximize Your Internal Link Juice

1. Create Quality Content… and Lots of It

Are you an authority in your field?

If this hasn’t happened for you just yet, it’s time to start producing fresh content.

High-quality, trustworthy, informative content.

To secure a high position on the SERPs (Search Engine Results Pages) you want your website or blog to become an authoritative space.

But, you also want to maximize your internal linking by keeping your potential customers on your site.

To do this, you have to create lots of quality internal links. And, in order to have internal links, you have to have some killer content to link to.

This is why, for most businesses in a myriad of different niches, content is power. Content is king.

Your internal linking strategy and your content marketing strategy should always be inextricably intertwined. They are, in fact, two sides of the same coin.

Your task is to help them to work together.

2. Linking Your Content

Getting high up on the search engines is an absolute priority for any business wishing to dominate a space.

Internally linking your content is a powerful way to do this.

Why?

Because Google crawler bots can index your web pages faster when there’s a good internal structure present.

If you’ve got no internal links, or if your internal links are sparse or inadequate, the bots will take much longer to index your site.

Now, does internal linking have to be a super complicated process?

Of course not.

Your strategy here should be centered around creating amazing content for your audience.

Then, with each new piece of content, you must seek to link back to your previous awesome content.

Every time you write a new article, make sure that you link back to at least four other articles.

Great content linking… to great content linking… to great content.

Maximizing your link juice has never been so easy.

3. Use Anchor Text

While the days of keyword stuffing and anchor text are well and truly over, there is still big power in having anchor text.

An internal link with anchor text provides more link juice than an internal link with an image. And, anchor text improves the value of the link by adding keywords and content to the linking process.

Every time you attach an internal link to strong anchor text, you improve the value of that link. You also make it easier for your users to navigate through your site.

To do this effectively, make sure that the anchor text flows congruently with the overall content of the piece.

4. Go Deep With Your Links

When you’re using internal links as part of an overall SEO strategy, there is a golden rule you should always follow.

Link deep.

The deeper your links go, the better the link juice they’ll generate.

Remember here that the best links will be deep within the structure of your site.

Of all internal links, some types produce little link juice value and you should avoid using them in the body of your text.

Here they are:

Linking to Your Homepage

Most sites have far too many links to their homepage, to begin with.

From an SEO point of view, it’s far better, and much more valuable to strengthen your internal pages by linking to them, rather than simply pointing more links to your homepage

Linking to Your ‘Contact us’ Page

By all means, point to your contacts page in your call to action at the end of your piece. But linking in the main body of your text will be fruitless if generating internal link juice is your goal.

Top Level Pages

If the page you’re linking to is easily accessed in the main navigation menu on the homepage, try to go deeper with your link.

Maximize Your Internal Link Juice

As we move into the future, link building is only going to become more and more important for businesses.

Using internal links effectively are a simple, straightforward and proven way to enhance your link juice.

They also provide a much-needed boost to your SEO, while dramatically lowering your bounce rate.

All of this serves to keep your customers exactly where you want them – on your website.

Offering your audience unrivaled value with high-quality content, not only satisfies your customers, but it helps you to become an authority in your niche.

And that sounds like a win-win to us.

Have an internal linking strategy and allow it to underpin everything you do.

Your business growth and your bottom line will thank you for it.

anchor text link

The Most Important Anchor Text Link For SEO That You Don’t Know

There’s a lot to know when it comes to SEO. But one of the many unsung heroes of SEO is the anchor text link.

And while website owners feel that they can’t control their anchor text link, we’re here to tell you otherwise. Not only is it important to control your anchor text, but it can make or break your website’s search engine page result (SERP) ranking. Here’s what you want to do to optimize your anchor text link for your backlinks.

What are anchor text links?

Before we get any further, let’s take a minute to clarify what we’re talking about.

First, links. Links are the bits that connect one page to another. They’re an essential part of blogging and SEO, and on a deeper level, make up the fabric of the modern internet. They’re also how search engines tell what pages are useful and what pages are not, which is where SEO comes into it.

Anchor text is the text that actually appears on a website that you click to follow the link. In short, it’s the underlined blue text that you see on a website.

For example, in this link to our homepage, the link is http://www.backlinks.com/, and the anchor text is ‘homepage.’

Simple right?

How links relate to SEO

Now that we know what anchor text links are, it’s we need to focus on why you should care about them.

It’s pretty simple. There’s a direct relationship between how linked your website is to how well it performs in the SERPs.

Back in the day, this was a clear relationship. Essentially, the more links you had coming to your site, the better off your site was going to rank.

But the companies started what was called ‘link farming’, where you could buy links to these purebred linking websites. They were totally useless links, but they did drive websites up in the SERPs.

However, since then Google and other search engines have gotten wise.

Now, while links are still important to your final position in Google, they have to be good quality links:

  • High authority
  • Relevant to the topic
  • Both coming in from other sites (backlinks) and internal within your own site (internal links)

Despite these changes though, linking remains absolutely critical to having a positive SEO.

So let’s recap quickly:

  • We know that it’s important WHAT sites you link to
  • And we know that links, both internal and external, are important to your overall SEO

So where does anchor text come into this?

Well, one of the ways that Google and its competitors decide if something is relevant to what the link is is through anchor text.

So if you are a car website, and you have lots of links coming to your site from other car websites with anchor text like ‘convertibles’ and ‘jeeps’, then that’s going to help your SEO.

But if you have lots of anchor texts coming to your site from non-car related websites that have nothing to do with cars, just random words like ‘mug’ and ‘jacket’ then Google won’t rank those links as highly.

Which is why anchor text is so important.

Types of anchor text

Anchor text links come in a few different variations beyond just relevant vs. irrelevant that Ahrefs covers in detail. But here’s a quick summary:

  • Exact match: exactly matches a target keyword: backlinks
  • Partial match: Contains the keyword, but also some other stuff: backlinks are great
  • Brand name: The brand name of your site or company: e.g. Nike
  • URL: the straight up URL of your destination site: http://www.backlinks.com/
  • Generic: Just a generic word like ‘click here’
  • LSI keyword: an LSI (Latent Semantic Indexing) keyword relevant to your target keyword: e.g. SEO keywords
  • Page title/blog post title: the title of a blog post or a page, for example, a link to our post on how to make money with backlinks would be linked as Make Money Online and Sell Backlinks on Your Website

There are a few other categories but these are the major bones of the anchor text link business.

Anchor text links best practice

Now that we have a good understanding of what anchor text is, there are a couple of best practices you can employ when you’re getting backlinks and internal links in order.

First, what category is best?

As it turns out, Search Engine Journal (SEJ) has talked about this. And they found that the best link that you can have is a link with the title of your page or blog post.

First off, it’s easy to get lots of links that all have the same copy with this strategy. You don’t need to chase down external linkers to get the text you want, and people who you’ll never get access to (e.g. someone mentioning your work on a random blog or sharing your work on social media) will likely link by title anyways.

According to SEJ, most sites have about 25% of their inbound links coming from title tag anchor texts, so that’s what you should be aiming for.

So it’s just easier.

Second, keywords. Yes, ranking for keywords is important. And a key part of this is the development of a keyword ranking program is getting the right keywords in backlinks to you. What’s interesting is that it’s not so important if it’s an exact or partial match – they’re both valuable.

For links that you have control over, asking for keyword links might be the best option, since your title tag links will be rolling in naturally anyways.

According to a massive study completed by Ahrefs, over 84% of page one results had exact keyword or partial keyword inbound links, so there’s a clear correlation there.

But when they looked into the total link profiles for these pages, they found that that about 25% of the links came from partial matches. With the number 1 slot, they found that 13% of posts had an exact match, with first page results averaging about 5%.

What this means is that keywords and partial keywords are important, but perhaps not as critical as you might think. Aim for keywords, but if you’re struggling to get exact matches, don’t panic – partial ones should get you onto page 1 anyways.

In Conclusion

All in all, anchor text remains important for backlinks. If you can specify, whether you’re sharing on social media, working with a blogging network, or posting on forums/Quora, then you should focus on exact matches and title tags.

But overall, your focus should be on getting a LOT of high authority backlinks rather than focusing on getting exact anchor text.

Because while anchor text link is important, it’s better to aim for quantity of inbound links than a few really good ones.

Keywords Research Checklist

Is Your Keyword Research Checklist Missing Something?

93% of all online activity begins with an entry into a search engine.

But if your website’s keywords aren’t where they need to be, you’ll fall in the search engine rankings, and users will find your competitor’s site before they find yours.

Nobody wants that to happen.

Before you get into other SEO tactics like generating social backlinks, you need to master keyword research.

To make sure your keyword research is effective, current, and won’t get your website on a blocked list, we’ve created this article, giving you the ultimate keyword research checklist.

Your Keyword Research Checklist: What You Need To Know First

According to a recent survey of over 350 marketers, almost everyone is increasing their SEO budget on at least a yearly basis. This means that as SEO research and industry profits grow, Google and other search engines are getting wiser to those that are just trying to game the system.

This means that if you engage in keyword stuffing, are essentially plagiarizing another site’s content, or haven’t entered your keywords exactly as they need to be entered, your site won’t rank as high as it could.

But finding the right keywords depends on the quality and frequency of the research you’re doing.

Keyword Research Checklist: The Basics

Step One: Get A Spreadsheet.

This will help you to properly organize your keywords. Have cells for keywords, volume, competition, difficulty, and another cell for any internal notes you’ll want to leave yourself.

Don’t forget to freeze your top row, so that your spreadsheet’s header won’t count as data.

Step Two: Start Brainstorming

Ask yourself when creating your keyword research checklist, “What would I type into my search bar if I were looking for this content?”

Think about possible phrases and word order. Decide in one sentence or phrase what your post is about.

Then, Google your main phrases or keywords and see what else comes up in Google’s suggestions. This isn’t where you should stop, of course, in your research process, but it’s a great way to get additional ideas.

Finally, look into online synonym lists on sites like Thesaurus.com and enter those into your spreadsheet as well.

Step Three: Generate Your List Of Suggestions

If you haven’t hired an SEO industry professional to help you with your keyword research, programs like UberSuggest can be a valuable sorting tool when it comes to figuring out your top keywords.

Start by putting in your shortest and most general keywords into the program, then add your findings to your spreadsheet.

The People Part of Your Keyword Research Checklist

Step Four: Find Out How People Really Talk

You know that there are tons of ways to find the answers to whatever questions you have online.

Checking out places like Quora will really help you to find the right keywords because you’ll have access to how exactly everyday users and your target market are talking about your keywords and topics.

They’re talking as they normally would about subjects they’re interested in. As a bonus, Quora will also help you to create ideas for web content.

Search a couple of your top keywords or phrases in the search bar, and see what comes up.

Step Five: Know Your Competition

Of course, if you want to rank higher in Google search indexes, you’re going to need to know what it takes to get there.

Enter in your most popular keywords and phrases in Google and take a look at the websites on the first page of results.

From there, you can head over to the Google Keyword Planner tool and select “Find new keywords and get search volume data.”

Then, in the “your landing page” field, just paste in your competitor’s, that showed up on the first page of Google.

Then, you’ll get a perfect list of the keywords that you know have helped a website make it to the coveted first page of Google.

As an alternative, you can also use Ahrefs Site Explorer to get your competitor’s keywords and other valuable information in the same way.

Fine-Tuning Your Keyword Research Checklist

Step Six: Generate Long-tail Keywords

There are lots of tools out there that can help you with this, as well as tools for a variety of SEO purposes. Basically, use your main keywords to generate longer, more complete phrases that people type into Google.

Then, add them to your spreadsheet, which should be really growing by now!

Step Seven: Use Keywords Explorer To Get More SEO Keywords

This is a great way to get your own, ready-made keyword spreadsheet. Enter in your keywords in the search bar, select your target country, and hit search.

Then, you get a generated list of popular keywords, along with their Difficulty ranking (this tells you how hard it will be to “outrank” people on the first page of Google.

Step Seven: Narrow Down Your List and Paste

Now, remove any duplicates, then paste your edited list into Google Keywords Planner.

This will help you to eliminate the most unpopular keywords from your list.

Then, do a manual read-through of your keywords to make sure that your list doesn’t include anything too obviously unnatural or words you’ve never heard used.

Also get rid of low volume keywords, and keywords that are just too competitive (with a high Difficulty ranking.)

With that, you’re ready to start writing content with the best keywords out there! You’ve completed our Keyword Research Checklist, now just don’t cheapen the effectiveness of your content by engaging in keyword stuffing.

We Can’t Wait To See How Your Site Ranks Now!

With so much effort going into the planning stages of keyword research, it can be easy to forget something.

Thanks to this checklist, you won’t accidentally skip a step ever again.

However, if you feel like you still need a little bit more help, or if you just have more specific questions you’d like answered when it comes to keyword research of SEO in general, please feel free to reach out to us.

We’re always here to help you figure out exactly what it takes to land on the coveted first page of Google search results.

Dofollow Backlinks

What Dofollow Backlinks are and How Your Business Can Use Them

When it comes to search engine optimization (SEO), there are some common terms for particular practices that any business should know about. Dofollow backlinks are one of these words that is imperative in the book of SEO.

If you’re not totally clear about what dofollow backlinks are, however, don’t worry–we’ve got your back.

Keep reading to find out everything you need to know about this all-important link building process.

What Are Dofollow Backlinks?

There are two major types of backlinks that differentiate in their ability to pass on link juice. These types of backlinks are the dofollow backlinks and the no-follow backlinks.

As far as dofollow backlinks go, link builders will create this type of backlink for SEO purposes. Let’s take a closer look…

How Dofollow Backlinks Work

Dofollow backlinks allow Google, or whatever search engine is being used, to follow them and reach your website.

Basically, these are links that will pass on the SEO benefits of the website where it is built from to the hyperlinked website.

Dofollow backlinks created from high PR and high Domain Authority sources will pass on the link juices towards a hyperlinked blog. This will improve its ranking position significantly in search engines.

This means that when doing SEO, it’s important to concentrate your link building activities on sources that allow you to build these kinds of links.

Dofollow backlinks will remarkably enhance a business’s link profile and improve their page rank–what more could you ask for?

Where To Build Dofollow Backlinks

Before jumping in the how-to of dofollow backlinks, let’s take a look at where to build these links.

Of course, there are plenty of places you can find online if you want to build dofollow backlinks for offsite optimization purposes.

However, it’s important to diversify your link sources if you want to achieve the best results.

You can build links in places such as article directories, web 2.0 properties, forums, and high PR blogs, just to name a few.

Like the experts, you’ll want to concentrate on building your links in those places mentioned (article directories, web 2.0 properties, forums, high PR blogs).

However, do not concentrate only in one of these sources. Instead, diversify your placement.

For example, don’t simply stick to building links in article directories. Even if you create several backlinks in different article sites, you must also expand to other communities, such as forums or blogs.

How To Use Dofollow Backlinks

How To Get Dofollow Backlinks With Blog Commenting

What you probably already know is that blog commenting is a useful relationship building tool. What you might not be aware of is that it’s also an awesome link building method.

Here’s how it’s done.

1. Build The Foundation

This first step is highly important–begin with keywords or key phrases.

You can write the best content and have the highest PR dofollow backlinks pointing to it…but if no one ever searches, your content will still remain undiscovered.

Keywords are the only key to discovering your content, so don’t ignore them!

2. Create Backlinks To Specific Blog Posts

Next, you’ll want to create dofollow backlinks to specific blog posts by commenting on other blogs.

Look for blogs that are both in your niche and have CommentLuv.

CommentLuv is plugin that can help you pull a list of links from your blogs while on other blogs apart from CommentLuv.

This blog commenting system helps its users get dofollow backlinks and rank in Google.

It works by automatically pulling 15 articles from your blog when you are dropping a comment on a CommentLuv enabled blog, if you have the premium version of the plugin. (The 15 articles it pulls will be your most recent 10 in addition to 5 favorite articles).

This will help you chose which article on your blog you want to link back to.

3. Keep Comments Genuine

Beware! Bloggers can figure out if you are simply dropping comments for the sake of dofollow backlinks.

These comments will most likely end up trashed.

So, if you value the backlink, you must also add value to the post by dropping a genuine comment.

This means the more time you put into reading the articles and dropping reasonable comments, the more dofollow backlinks you’re likely to get.

How To Get Dofollow Backlinks From Article Directories & Web 2.0 Properties

The article directory is one of the easiest ways to build dofollow backlinks.

There is a wide variety of directories to choose from, however, you will want to make sure you are picking the right ones.

Since some directories have set the outbound links to no-follow, not all article directories are dofollow links. Therefore, in order to conserve your time and effort, you’ll want to avoid these directories altogether.

Need some place to start? Check out the list below of dofollow sites that you can start with.

  • amazines.com
  • articlebiz.com
  • articlecirculation.com
  • articlecity.com
  • articleclick.com
  • articlecompilation.com
  • articleInsider.com
  • articlepros.com
  • articlerich.com
  • articlesfactory.com
  • articleslash.com
  • articlesnatch.com
  • articlesphere.com
  • articlesworldonline.com
  • articlesxpert.com
  • articlet.com
  • articletrader.com
  • articlevoid.com
  • articleworld.net
  • basearticles.com
  • brighthub.com
  • buzzle.com
  • easyarticles.com
  • ezinearticles.com
  • ezinemark.com
  • gather.com
  • hubpages.com
  • ideamarketers.com
  • isnare.com
  • site-reference.com
  • snipsly.com
  • sooperarticles.com
  • squidoo.com
  • suite101.com

How To Get Dofollow Backlinks From Forums

Forums are another great option for a place to start building backlinks.

However, like article directories, not all forums are dofollow links.

Maximize your efforts and concentrate your link building in dofollow forums such as those listed below:

  • bloggerforum.com
  • capitaltheory.com
  • dreamteammoney.com
  • filesharingforum.com
  • forum.cnet.com
  • forum.daviontart.com
  • forums.digital.com
  • forums.joomla.org
  • geekvillage.com
  • htmlforums.com
  • moneyfanclub.com
  • moneymakediscussion.com
  • retireat21.com
  • seoforum.com
  • sitepoint.com
  • v7n.com/forums
  • warriorforum.com
  • webhostingtalk.com

How To Get Dofollow Backlinks From High PR Blogs

1. Get The Link To Your Home Page

This will boost your ranking big time. Start by going to storify.com and creating a free account if you don’t already have one.

2. Write Your Article

Begin by writing an article that’s at least 500 words long.

Then, use your keywords properly. You’ll want to try to make the article as SEO friendly as possible (this includes the story URL as well).

Lastly, drag and drop social media objects to make the article more outstanding.

3. Get Your Dofollow Backlinks!

This last step is as easy as 1, 2, 3. Follow the steps below to create a link that will be dowfollow from a PR8 domain.

  1. Click the Embed URL tool
  2. Enter the URL of your home page.
  3. Once the preview appears, drag and drop in your article or story.

After reading this article, surely you’re convinced that the time to start creating dofollow backlinks is now. Where will you start creating links? Tell us about your next steps in the comments!

Sell Backlinks

Make Money Online and Sell Backlinks on Your Website

You’ve heard story after story of people who make money from their websites.

$4000 a month here.

$1200 a month there.

Sick of feeling left out? Ready to learn the art of making money from your website with very little work required from you?

This article will share the secrets of how to sell backlinks on your website to make money without having to do hardly anything!

Ready to make some money?

What are Backlinks?

Backlinks are incoming links to your site.

In other words, a backlink is when a link on one website directs visitors to a page on another website.

Backlinks are all over the internet.

They are like road signs that direct traffic and route people all across the highways of the web.

When we talk about selling backlinks on your website it means that your website is the one doing the linking.

For example:

Say your site is about automotive maintenance.

Joe the Mechanic is looking to increase his Google search result ranking. He finds out about backlinking.

Because your site has loads of quality content on a relevant topic, Joe can pay you for simply inserting links from your site to his site.

Seem too good to be true?

Let’s talk about why backlinks matter so much to help understand the potential of selling backlinks.

Backlinks and SEO

There are many factors that Google and other search engines use to calculate a website’s SEO.

Per Andrey Lippatsev (a Search Quality Senior Strategist at Google), the top two are links and content.

Did you get that?

The two most important things deciding how Google ranks a site are content on the site and the links pointing to the site.

Creating and sharing content is crucial.

It takes a lot of work and a lot of time.

Getting links to point to your site (especially high-quality links…more to come on that later) takes a lot less work and can make an impact much faster.

Why do links matter so much?

Links are like votes.

Every link pointing towards a website is like another vote saying, “Go there!”

10 links = Good

1000 links = Much Better

Link Quality

The sheer volume of links isn’t the sole factor that matters for website SEO.

Several other factors contribute to decide the quality of a link, which also greatly affects SEO:

Relevance

In order for a link to really matter for SEO purposes, the link must be relevant to the website’s content.

A link from an article about “3 Considerations when Choosing Dog Food” to an article about “The Potential of Interplanetary Travel” doesn’t have much value.

It’s not likely to be related to the content of the article and probably won’t matter much to the readers.

It also looks out of place.

SearchEngineWatch.com explains more in depth about what relevancy is and why it matters for SEO purposes. In their words: “…it’s more the relevance of the site’s theme in regards to yours [that matters]…”

An important part of assessing link quality is remembering that actual people are viewing and clicking on these links.

Human Value

Human value is pretty straightforward.

Are real people going to like the linked content?

Will they find it valuable?

Is it what they are looking for?

If the answer to all these questions is yes, then you’ve got yourself a valuable link!

Authority & Trust

Higher weight is given to links to authoritative sites.

These sites are the “big players” in the space. Sites with lots of traffic, long histories, good reputations and so on.

A link from a trusted site is like a shoutout from a famous person. It shows you’re hanging out in the right circles.

If your site specializes in a particular area and has consistently high traffic, your site might be considered an authoritative site – allowing you to charge more for backlinks.

The Golden Opportunity

The above facts about the importance of quality links are pretty common knowledge.

And that is why selling backlinks are such an incredible opportunity to make money with your website.

In fact, Entrepreneur goes so far as to say that,

“When it comes to improving how your business turns up in searches, cultivating links from other websites that point back to your own site is too big an opportunity to pass up.”

Selling backlinks is “too big an opportunity to pass up.”

This huge opportunity is there for the taking.

Let’s talk about how you can actually take advantage of it and start making money.

How to Sell Backlinks

The beautiful thing about selling backlinks is that it’s incredibly easy to do.

Do you have a well-established site?

Do you have quality content that readers find value in?

Congratulations, you’re a prime candidate to make a lot of money through selling backlinks!

The easiest way to get started selling backlinks is to use a service like Backlinks.com. Check out our FAQ for details on how the service works.

At a high level, it’s a simple process:

  1. Sign up with Backlinks.com
  2. Insert the code snippet we provide into pages where you’d like to sell links
  3. Set any specifications regarding who can buy backlinks from your site
  4. Sit back and wait for the money to start rolling in!

Exactly How Rich Will I Become?

Great question!

There are a number of factors that actually determine the amount of money you can make through selling backlinks on your website.

Some of these factors were touched on above:

  • Is your website viewed as an authority?
  • How much traffic do you have?
  • How many backlinks do you sell?
  • How highly-ranked is your site?

Higher quality sites have potential to make far more money via selling backlinks.

In other words, while we sell backlinks on your site to make you money, you keep focusing on building an awesome website.

Want specifics? Check out this page to estimate exactly how much money you can make through selling backlinks on your website.

Get Started!

Your website is a potential goldmine.

There are all sorts of ways you can make money through it.

To sell backlinks is virtually the easiest way to get recurring income from your site.

It involves almost no work on your part and has been proven to help buyers.

The market is huge.

So why wait?

Click here to sell backlinks and start making money through your website today!

Local Businesses Building

5 Local Citation Building Myths You Need to Drop, Now

To rank well on Google, you will need to build out citation listings. While this is obvious, there’s still mixed debate (and confusion) over local citation building. What works, what doesn’t work.

Some strategists believe building out citations is all that a business needs to rank well. Others swear by a less enforced approach.

One thing is for sure: ignoring local citation building, as well as not optimizing your pages and Google My Business, will get you nowhere.

This post will clear the air on 5 common myths about local citation building circulating the SEO world.

Let’s begin.

Myth # 1 – Variances in your business name will negatively affect your ranking

Business owners commonly panic over minor differences in their citations, and they wonder if making minor changes to their business name will improve their ranking.

The truth is, that it won’t.

That’s because other factors play a role in the Google algorithms, factors of which have a much stronger means of getting your business to rank high.

Here’s the thing.

Google only takes changes under consideration IF your address or your phone number change. That’s about it.

To give you an example, if your citation is listed as “SEO Blog,” while somewhere else your citation is listed as “SEO Content,” Google won’t distinguish this because your address and phone number in each listing are the same.

So don’t panic. Minor differences in your NAP won’t negatively affect your score.

Myth #2 – NAP cleanup means you’ll have to edit every mismatch you see

Are you finding different versions of your business name on different directories? Is it driving you a little crazy? Don’t fret. This is a case that can be easily resolved (as well as ignored).

The thing is that many users don’t even know that having to clean up hundreds of variables of your listing name is completely unneeded, and some SEO companies know this.

As a result, they charge an arm and a leg for doing a needless service.

Searching for your business data and will naturally generate many faults, but in reality, Google doesn’t pay mind to these hundreds of small variations of your name listing.

Instead, Google identifies your business listings as being similar because the content of your NAP is the same.

So don’t panic!

Just make sure your NAP is the same, which is should be. If not, then that’s a problem!

If you’re still feeling a little worried about this, here’s what you can do.

Fix the listing on the aggregate site. That’ll take care of the many variations to your listing.

What’s important to know is your top sites (30-50) are the ones that really count, as well as your specific targeted sites.

These hundreds of variable sites with minor differences in the listings are a speck in the sand and won’t be worth the time you spend on them.

That said, you’ll save time and money if, instead, you choose to optimize other parts of your SEO strategies.

Optimizing your pages, analyzing your competitors and optimizing Google My Business should be your concern as well, not just local citation building.

Which brings me to the next myth.

Myth # 3 – Citation building is the only SEO strategy

Most small businesses and even some SEO pros have a tendency to put too much emphasis on location citation building.

The truth is that, if you’re only using citation building as your main SEO strategy, you won’t rank well, period.

Citation building is very important. We would ignore it if it didn’t play such an important role.

However, making sure every aspect of your local SEO strategy is locked in will get you higher ranks.

Being in the know of Google’s new “near me” search will certainly help as well.

That said, citations are important, but it’s only a starting point.

After you have a solid base of citations (30-50 should do it) that’s where it should end, and you will need to do a lot more than just focus on building out citations.

Myth # 4 – You should ignore citations for listings that have your number

Let’s say you share the number of a previous business. Will Google spot this and lower your score?

Yes.

If Google collects enough information on many customers who are calling you, but who are actually trying to call the number of the old business, Google will mark this as a negative user experience.

The result will be a low score on Google Maps, which Google will automatically assign.

Remember: Your telephone number is the unique identifier of your business, one which Google uses to determine where you stand on Google.

Make sure you claim your number!

Myth # 5 – Local citation building is a must every time you’re asked to fill one out

So you’re a new business owner. Your website is up and running. Great! And now every directory you come across is asking for the deets of your business.

Are you suppose to share the information every single time?

I mean, it won’t kill you. But at some point, you’ll get tired of doing it.

There’s a better way.

Step 1: Analyze your competitors

Step 2: Optimize your pages

Step 3: Optimize My Business listing optimization

Step 4: THEN go about focusing on location citation building.

If you follow this order, rest assured that you’ll rank well in numerous sites.

In Conclusion

I frequently overhear and read things about local SEO strategies that just aren’t true.

My hope with this post is to debunk some of these myths that are floating around.

I believe every marketer should certainly spend some time building out citations, as it will certainly play a factor to ranking well on Google.

But just remember that you won’t move the needle further if your only concern is location citation building.

Instead, you should be targeting the other areas of your local SEO strategy.

Also, remember to pay no mind to mismatches of the business names you see on the directories.

I see many business owners and webmasters panic over this.

Just make sure that your address and telephone number are correct. Spending countless hours editing all of that information will drive you crazy. What’s important is that you make it to the top 50 sites.

We hope this myth-busting post works out for you.

If you have any questions, feel free to leave a comment!

7 Rank-Boosting Ways to Use Ranking Data

We integrated SEM Rush Keyword Ranking Reports, right into your BackLinks control panel. But, how do you use this powerful functionality to improve your rankings?

Log into your BackLinks.com control panel, search for a domain in your SEO Dashboard, and then use the ideas below to fine-tune your ranking strategy.

(To protect our clients, we used random sites from the internet for the examples, not customer data.)

 

aboveFold

momentum

moreTerms

plateaued

rescue

rescue2

secondPage

Joe’s 2 Minute Link Building Strategy

Before I joined the BackLinks team, I managed the link building and SEO for a number of clients in a variety of industries. Each site’s niche, domain age, link building history, and onsite SEO were totally different, but I always used BackLinks for my “High Electricity” links.

I was getting such consistent results, that BackLinks brought me on board to show other D.I.Y. Link Builders how to do the same thing.

Check out my video, “Joe’s 2 Minute Link Building Strategy“, and let me know if you have questions!

Joe Knipp
Give me a call: 1-800-737-5820 ext 22
Hit me up on Skype: JoeNextNet
Schedule a walk through: https://calendly.com/joehoth/backlinks-intro

Link Sellers: New Tools = New Opportunities

We recently added a couple new tools that open up a ton of new earning opportunities for your new and existing sites. The first one makes it easy-cheesy to add new sub-pages while the other allows you to mass validate all of your eligible link pages with the click of a single button.

Check For Eligible Sub-Pages Tool

In the past, we know it has been a bit of a hassle to add sub-pages because each one had to be added and validated individually.

With the new “Check for Eligible Sub-Pages” tool, you can easily add the top, indexed sub-pages with just a few clicks.

To use this feature, log into your BackLinks Control Panel and click on My Link Ads. From there, you will see a “Check for Eligible Sub-Pages” button under each of your home page listings.

When you click the button, the system will search for your most authoritative sub-pages for that domain. Uncheck any you do not want to add, click the button, and all of your selected pages will be automatically added!

Then, follow the instructions to add the code to the pages. (For most website types, you can either install the plugin or add the code in an include file so you only need to add it once.)

From there, you just need to validate that everything is working properly, and we have a new tool for that too!

Mass-Validate Pages Tool

So, you have added umpteen pages and included the code…The only thing left is to verify the code. In your control panel, at the top of the My Link Pages section, you will see a new button to mass-validate your inactive pages (if you have pages that qualify).

There really is no explanation needed. Just click the button and you should be good to go!

Log Into Your BackLinks.com Account or Create a New Account

As always, let us know if you have questions!

Get Ready for 2015 with a Free HOTH!

Ring in the new year with a multi-tiered link campaign from The HOTH.

Use your free HOTH Mini (a $60 value!) to diversify your link portfolio, boost your rankings, and support your high voltage links from BackLinks.com.

Just purchase $100 or more in BackLinks.com credits, and we will send you a coupon code for your free HOTH. The code will automatically be applied when you create your HOTH campaign.

This offer ends at midnight on New Year's Eve, so get your order in today!

Log Into Your BackLinks.com Account or Create a New Account

* Limited to it to one per user. Please give us 24 hours to send the coupon code.

Not Sure What To Do With Your Free HOTH?

Greg Webb Contact Greg Webb at:
1-800-737-5820 ext 14
Skype: GregNextNet