google core algorithm

Is It Possible to Recover From the Google Core Algorithm Update?

Google handles 40,000 search requests every second or 1.2 trillion searches every year. People want their search results accurate, so Google tweaks its search algorithm. Most of the time, you won’t even know anything has happened to the Google core algorithm. Every now and then, an update sends shock waves through the Internet world. Rankings fall and rise.

Websites affected by the update scramble to understand what happened. They’re not digital marketers with their pulse on the industry. By the time they realize what happened, they’re rankings and traffic tanked, and they don’t know what to do. If you’re affected by a core update, you can recover, but only if you follow the right steps.

How Does a Google Core Algorithm Update Differ From Other Updates?

You have heard of other updates like Panda and Hummingbird. Each of these had major impacts on digital ecommerce and websites. They were not core algorithm updates. The algorithm considers more than 200 search queues to decide what sites rank for keywords.

Google designed updates like Panda and Hummingbird to help a specific part of the algorithm. For example, Penguin helped control link spam. It changed a small part of the algorithm. It still had a huge impact on searches.

A core algorithm update influences the entire algorithm. It changes the weight and value of each segment. The change could be minor or major.

How Often Do Core Algorithms Happen?

When a segment update happens such as Penguin, it’s obvious. There is a huge shakeup on the web. It’s rare that Google tells anyone when these happen until afterwards or not at all. A segment update might happen a few times a year.

Google is more secretive of core updates. They’ll do these several times a year and you don’t realize. The impact on rankings is minimal. The company won’t say anything unless asked.

When a Google broad core algorithm update causes a major stir, then digital marketers take notice and start asking questions. Google is often cagey with the information. It’s up to the SEO gurus to figure out what happened and who it affected.

Your Traffic and Revenue Drops, Now What?

It happens over a few days, but you first notice a drop-in revenue or traffic from your website. You check your keyword rankings and there has been a massive drop. What happened? Your first thought is a Google update, but don’t jump to conclusions.

If you’re making changes to your website or went live with new plug-ins or web design, it’s possible Google dropped you. It’s not uncommon for significant website changes to impact rankings. Don’t always assume Google is behind the loss. If you haven’t done anything to your site over the last couple of weeks and the traffic loss is sudden, then Google could be the culprit.

Check the Internet News

When Google does a major update that hits a specific industry or large number of websites, the digital marketing world notices. Check some of the popular marketing websites. Search Engine Journal and Search Engine Land have stories about recent updates.

Since Google isn’t forthcoming with news, the stories will be light on information other than something happened. It takes a few days for them to put the pieces together and figure out what changed and why.

It’s important to understand what the update hit and why. A recent core update harmed many medical sites, but also other industries. They designed the update to improve authority and rankings of websites with well-created information.

For example, an article about diabetes from a doctor that is well-written and provides information improved in rank. A website that sells supplements with an article that was a sales pitch and not informative decreased in rank. If that site wanted to improve in rank, then it needs to provide information informative to searchers.

Recovering from A Core Update

The first step in recovering from Google core algorithm update is understanding why it affected your site. Once you do that, you can make changes to your website. The problem that most websites face is how long to recover.

Low rankings mean low traffic and revenues for a digital business. You can’t go weeks or months without revenue but recovering from a core update takes time. It will be a few days or longer before you understand what the update was about.

You must develop a plan of action to address the update and put in place the changes. How long that takes depends on what the update was about. Something like updating a plug-in or a small programming issue can be quick. If you need to completely reorganize your content and build new content, it can take several months.

Google must notice the changes and change the rankings. This can also take several weeks. When Google changes rankings, it may not be where you were at before the update. You’ll likely have to continue SEO efforts and update your site.

Improving Rank Overall

Recovering from an update doesn’t only entail the update issues. It also means improvement of your site as a whole. With hard work, you may find yourself in a better position than before. Google loves well developed and informative content. Even if the update doesn’t impact that area, consider providing better blog articles and on-page content.

Run an SEO audit on your site to determine common SEO problems that may be dragging down your site. Items such as slow page load times, no alt tags on pictures and duplicate or thin content could hold down your site down.

Google puts considerable weight on backlinks. Backlinks are links from other sites to your site. Google understands if high-quality sites trust your information enough to link to it, then your site must have authority and improves ranking.

Think Outside SEO

Since it can take weeks or months to recover from a core update, consider other marketing options such as pay per click, social media advertising, content marketing and email marketing. Many of these methods cost money, but can boost traffic and revenues while you improve rankings.

It Will Get Better

A Google core algorithm update can devastate a website. If you work on improving your site for searchers, then you’ll recover. If you want more information about algorithm updates and digital marketing, then visit our website.


The Ultimate Guide to Internal Linking

Curious about internal linking?

You’re not alone. Only a handful of people know exactly how Google determines the value of your internal links. Those same people know how your links factor into Google’s algorithms to determine your page rank.

Google is, of course, the uncontested search-engine leader. If you want to increase your page ranking, you need to follow their SEO recommendations.

Unfortunately, they’re notoriously tight-lipped about the exact nature of their algorithms.

They only paint the broad strokes for us. They leave the rest for us to determine for ourselves. Unfortunately, that leaves many people like you in the dark.

So what can you do about it?

You come to people like us. In the following article, you’ll find recommendations from the smartest people in the business.

Follow their strategies and you’ll improve your page rank overnight. Read on to learn more.

What is Internal Linking?

Let’s begin with a little background to ensure we’re on the same page. An internal link connects one page of your website to another page of your same website. In other words, the source domain and target domain are the same.

Your visitors use these links to navigate to other useful pages on your site. If you use them intelligently, you’re guaranteed a longer overall dwell time from each user. Search engines factor dwell times into their algorithms. They use them to determine your search engine page ranking (SERP).

The links also help search engines define the architecture and hierarchy of your site. Google says the number of internal links pointing to a particular page signals the relative importance of that page. On the same note, these links distribute page authority and page ranking power in your site.

How does all this happen, exactly? Well, the jury is still out on that one. Much like other SEO matters, major search engines hint to internal links being a factor in their algorithms.

Unfortunately, they’re unwilling to share exactly how links factor in. It’s left to us to figure out the rest through trial and error. The following sections are based on the results of thousands of tests from dozens of digital gurus.

Build Tons of Content

Search engines mark you down if you have too many internal links on any single page. They similarly mark you down when you have too many internal links on any given domain. What is an appropriate amount, you ask?

We’ll get into that in a little bit. For now, all that’s important is that you know not to overstuff your pages with internal links. You should also know that the more appropriate internal links your site have, the higher your SERPs.

It follows that the only way to have a ton of internal links is to build a ton of content. You don’t need spreadsheets or pie charts to figure out the optimal number. You need just need a roadmap for your content production.

How do you come up with new ideas for hundreds of pieces of relevant, engaging content for your audience? Simple. You cheat.

Check out sites like SemRush that let you spy on your competition. Figure out what content is working for them, and create similar, better content.

Approach the topics from new angles. Give new insight into old ideas. Fill in gaps your competitors might have missed.

Then create a content calendar for yourself, so you’ll never run out of ideas.

Link Using Anchor Text

Avoid images as your primary source of links. Does that mean that you can’t use image links? No. As long as they are correctly alt-tagged and not the primary source of links, we recommend using image links.

Instead of image links, use textual links. Write your content naturally. Then choose a fragment of your organic sentence as the anchor text.

The fragment should be no more than five words, numbers, or a combination thereof. Don’t overthink it. Highlight it. Link to it. And have done with it.

Pages to Avoid

When it comes to internal links, all pages are not built equally. Some pages, top-level pages should be avoided. These include pages like your homepage, about us page, contact us page, etc.

These pages naturally acquire all kinds of links from navigation bars. When you link to internal pages, tie your new content to pages deep within your site. Think cornerstone content and popular pages.

Cornerstone content focuses on fundamental topics. These topics relate to most of the other topics on your site. For instance, if you have a health and fitness site, a cornerstone topic may be “How Your Metabolism Really Works.”

Popular pages are just that. They’re the pages most viewed by your audience. Use metrics to determine which of your pages make the cut.

Boost Page Authority

Search engines place weight on links coming from sites with a high domain authority (DA).

In other words, backlinks from leaders in your industry will increase your page ranking. Backlinks from common Joe’s, on the other hand, won’t affect your page ranking.

Well, the same can be said of internal links. All pages aren’t created equal. Some pages on your site have more DA than others.

The pages most lauded by your viewers have a higher DA than your other pages. If you want to boost the page rank of new content, link to it from your pages with high DA.

Note: Be aware that page rank and DA are two distinctly different things. If you need more clarity between the differences, check out our article on Page Rank vs. Domain Authority

Some thought leaders suggest links at the top of your page hold more weight than links further down. Consider placing your new internal links toward the top of your pages.

Also, Moz suggests that no page on your site should ever be more than three clicks away. Build your pages in an interconnected web, easily accessible from any direction.

What’s Next?

Well, have you had enough of link building? Internal linking doesn’t have to be complicated. You don’t need a byzantine strategy to be successful.

Start by creating a content building roadmap. Mark your onramps, exits, and main thoroughfares. Then connect the dots.

If you enjoyed this article, take five minutes to check out our other great link-building articles. Do it now while it’s still fresh in your mind.

So long and good luck!

website building tips

11 Website Building Tips to Use in 2018

Websites define who and what a company is now more than ever. From social media campaigns, email newsletters, and blogs, consumers connect with their favorite brands through online interaction.

Meeting consumers online, then, is the best way to gain a solid following and increase sales. So, if you’re not online or don’t have a solid website, you could be in trouble. You’ll need a few solid website building tips to get you on your feet.

If you’re looking for tips and tricks for building a great website in 2018, you’re in luck! In this brief article, we’ll go over 11 tips for website building that will be sure to improve your online reputation and status this year.

Website Building Tips for Long-Term Success

1. Settle on a Platform

When you set out to build a website, you need to determine who will be in control of the design and who will be in charge of updates. This person (or people) will make a choice about which platform your website is built on.

The platform (such as WordPress or Wix) has its own set of rules for updating files and making changes. Some platforms come with themes or options with upgraded elements for personalized design.

First, you have to choose a platform. Do a quick Google search on top platforms or discuss your options with partners or other professionals.

2. Choose a User-Friendly Design

If a visitor to your website is unable to locate what they’re looking for within seconds, they’re likely to move on. You have moments to grab visitors’ attention and guide them towards sales.

The navigational bar is a huge help. Here, the visitor can find links to pages discussing services and products and others for contacting or purchasing.

Set your website up in a way that puts the user’s ease as the priority. Keep pages organized and move leads towards the hot spots they came for.

3. Make Your Site Mobile-Friendly Through Responsive Design

Mobile users make up an overwhelming percentage of eCommerce shoppers. Regardless if your product is an online item or not, people are using the internet for information first and foremost.

This means that it’s imperative to develop a mobile-friendly website to reach customers. Many platforms and themes come with an automatic responsive design built in that will adapt from desktop to mobile viewing.

With more and more people catching onto the mobile browsing/shopping trend, businesses stand to lose countless potential customers.

4. Write Resourceful Content

One of the ways Google indexes content is based on how useful the information is to visitors. The crawlers don’t want to pick up on dead links, duplicate pages, and run-on copy with nothing to reveal.

This means to show up higher on search results, your content should serve a distinct purpose. Pages should explain products and services more thoroughly or direct them to an action button.

Blog articles should be relevant to your market and as informative as you can make them.

5. Optimize Copy with SEO Tactics

Search engine optimization (SEO) is a tactic to improve your pages to rank higher on search results. Apart from useful content, web designers can implement keywords and phrases to rank higher.

By including words and phrases that people are searching for, you can appear more often in Google results. There’s more to SEO than that, so make sure to perform your own search on optimizing tactics.

6. Publish Regular Content on Your Blog

The blog is a place to host your own articles and guest articles, which visitors can follow links back to off article shares on social media. It’s a great way to grab people’s attention and direct them back to your website for a sale.

Posting regular content shows Google that you offer resources often. A blog is an essential piece of any professional website today and an excellent way to stay relevant in your market.

7. Use Backlinks to Gain Authority and Increase Ranking

Another great way to rank higher and improve your reputation is through backlinks. When a different website hosts a link back to your website, it has a positive effect (as long as the site is credible) on ranking.

Just make sure their website is relevant to your market.

Consider your professional network; are there any companies willing to host a backlink? Hint: backlinks in content (versus sidebar links) work best.

8. Build Professional Relationships

If you don’t have any professional establishments that could link back to your site, it’s time to build relationships. Professional outings or meetups are great ways to get face-to-face with other like-minded individuals.

Use LinkedIn and other social media to reach out to businesses and make connections from afar. From there, you can work on mutual shares and links to improve ranking and credibility for both sites.

Alternatively, you could consider purchasing backlinks to improve your ranking.

9. Pay Attention to the Competition

Many business owners shy away from the competition’s tactics and work tirelessly to be original and creative. However, you can learn a lot from paying attention to the competition.

Monitoring how well their tactics work to gain attention and rank well will help you figure out how to improve your own. You can mirror their efforts or learn to avoid their pitfalls. Don’t be afraid to observe, especially if it can enhance your business.

10. Audit Your Website on Occasion

A quick Google search will bring up a range of free website auditing tools. From verifying your loading speeds to examining SEO tactics, these tools provide an outside perspective on your website.

Through this, and through A/B testing on landing pages, you can easily determine what is or isn’t working.

11. Implement Video Without Compromising Loading Speeds

Video is a major force right now in online marketing. Connecting with new audiences means getting in on the trend as soon as possible. However, you have to be careful not to slow down your loading speed in the process.

If it takes more than a few seconds to load a single web page, you’re likely to lose the majority of your visitors. Invest in a couple of high-quality videos for your homepage, but don’t overstuff video throughout the website.

More Insider Advice from Backlinks

There are more website building tips out there, but these provide a solid enough foundation for your company to thrive online. Implement many (or all) of these tips to attract and retain loyal customers for long-term success!

Looking for more tips and tricks from the professionals?

Head on over to the Backlinks blog now to learn more about improving your ranking and increasing your returns online!

digital public relations

A Lazy SEO Company’s Guide to Digital Public Relations

Is your SEO company using digital public relations in your overall strategy? If not, you’re missing out on a valuable SEO tool for you and your clients.

Public relations isn’t just pitching and traditional media relations anymore and that mindset is outdated. The truth is, the internet has changed just about every industry an that includes public relations.

80 percent of the U.S. is online nearly every day, and in 1995 only one percent of the world had access to the internet. Things have changed in the world, and in public relations, so it’s time your SEO agency do the same.

Why Do I Need Digital Public Relations?

Back in the twentieth century, public relations and marketing had very little, if any, crossover. Public relations professionals focused almost solely on media relations and earned media, while marketers had different goals.

This has all changed since the rise of the internet, online media and social media. Now it’s crucial that marketing and communications efforts be fully integrated. If you’re an SEO agency, this means using public relations as a way to boost a client’s website and drive more traffic. After all, the goal of public relations is to generate positive attention around a brand, so why shouldn’t this be used to gain website traffic?

Here are three benefits of including digital public relations strategies in your SEO business:

1. Press Releases

Digital press releases are a gold mine of backlinks that will send people right to your website. Have your client’s PR professionals work with an SEO team to link to appropriate pages throughout the press release. This contributes to your network of links on the web, boosts SEO and sends more people directly to the client’s website, even if the press release is posted on an external site.

2. Pitch Key Words

Pitching isn’t just reserved for traditional media anymore and it still has a valuable place in a digital PR strategy.

Again, this only works if your SEO, marketing and PR teams are working together. Have this new team craft media pitches together. The PR professional will know how to get the reporters attention, and the SEO team can help insert keywords into the pitch that you want the reporter to use in the article. These keywords will ideally end up in your article later on and help drive more traffic.

3. Dive Into Influencers

Bloggers and influencers now have a major impact on public relations, even more so than some of the most famous news outlets.

Use your PR professional’s pitching skills to reach all kinds of new media on the internet, including bloggers, social media influencers and more. When a blogger mentions your site online, it’s helping to create the valuable web of links to your site that can give your client’s SEO a boost. Again, some bloggers generate more traffic than the nations biggest news sites, so pitching to them help you build brand recognition much faster.

4. Use Key Personnel

Using key personnel in a company as experts is a great PR strategy, and it’s one that’s easy to combine with an SEO strategy. There are tons of reputable outlines online (such as Forbes) that accept contributor posts from experts in nearly every field.

Use these opportunities to have C-level executives write (or ghostwrite for them) helpful pieces that can be pitched and shared with top media. These articles are a great opportunity to include backlinks and keywords that will help SEO strategy, while making your company and staff look like experts.

Hopefully by now you’ve realized the benefits of digital public relations. While there are tons of benefits, business people know it’s not always easy to shake up the way things are done at businesses and agencies.

Here’s How to Integrate

Integrating your PR, marketing and SEO strategies doesn’t have to be a long and painful process. Here are three steps to take to integrate digital public relations into your SEO and marketing team:

1. Blur the Department Lines

If your client has extreme department lines, encourage them to try and blend their marketing and communications team into one. This is easier said than done, but removing specific “marketing” and “communications” titles can help employees understand that they need to work together.

2. Switch up Seating

This one might seem obvious, but it’s hard for marketing and PR teams to work together if they’re not sitting close by. Switch up seating to help encourage more collaboration and communication. These are both key when you’re trying to integrate departments.

It’ll be difficult to integrate different digital strategies if the employees feel they can’t bring up ideas or issues to other departments.

3. Encourage Team Bonding

When you’re switching things up on employees, morale can sometimes drop. It’s crucial to keep employees happy by encouraging team bonding.

Host events outside of work to help employees get to know one another outside of the work setting. These settings are more casual and less pressured, so they can develop good communication skills that will transfer to the office.

4. Do Cross-Disciplinary Training

PR, Marketing, and SEO are similar in the sense that they’re all industries that are constantly training. Because of that, the professionals in each field might not be up-to-date on the latest trends in each, and may not fully understand how they can work together.

Encourage your clients to host occasional training events or lunch-and-learns educate everyone on how the industries can work together to boost the bottom line. As an agency, you can even do this for them by hosting webinars or other virtual educational tools.

Want More Information?

Digital PR and SEO both bring in great benefits for companies, but they work better together. As we mentioned earlier, there are a lot of great PR strategies like press releases and pitching that can bring businesses an even bigger ROI when SEO and marketing pros have a voice.

But there are tons of ways to improve website ranking with quality links. Learn more about buying links here.

what are backlinks

What are Backlinks? The Complete Guide

The Internet is full of terms the average person is definitely not familiar with. And it totally makes sense! What are backlinks? What is SEO? What about CTR or CTA?

Someone who doesn’t really know about the online marketing strategies or technology, in general, can get really lost. Luckily, we are here to help once again!

Today we are talking about backlinks, their SEO value, and how you can make them work to your advantage. Keep reading for their definition, all the tips you need to know, and how you can start creating your web empire today!

First of All What Are Backlinks?

We hate to break it to you, but the backlink definition is much simpler than you think it is. Backlinks are just incoming links to your website. Literally, that’s all.

Think it this way. You have published an article on your website and someone finds it interesting. So far so good. However, since they believe that you are a reliable source of useful information, they decide to put a link on their website so more people can read what you’ve written.

This is a backlink.

Backlinks have been around for many years and they were a huge Google ranking factor. Today, although the list of the things that Google takes into consideration when ranking a website has grown, backlinks are still important.

So, in case you wondered, yes, you still need them.

Backlinks Terminology

Now that we have covered what backlinks are, it’s time to move on to the glossary associated with them.

After all, every digital trend that has been around for quite some time, comes with a slang language we need to get the handle on. Here are the backlinks terms you are going to come across when you start using them:

Link Juice

When people refer to “link juice” they basically mean that a webpage is linking to another webpage without any special tags that we are about to cover in a minute. With that being told, a simple link passes “link juice” from one website to another.

This happens because, by default, all the links that someone adds to their blog, are do-follow links.

If someone doesn’t want to pass that “link juice” and link to a website without giving them the ability to climb up that Google search results, they just add a special tag to do it. This tag is called “No-Follow.”

No-Follow Tag

There are cases when a website is linking to a webpage and they do not want to pass that link juice we mentioned above. It may sound disappointing, but many bloggers want to give credit to a competitor but not help them rank well in Google search results at the same time.

This is when they use the no-follow tag.

However, the good news is that no-follow links can prove quite helpful too. Use the tag when you are linking to an unreliable website. For example, enable it when someone posts a link as a comment at the end of your post.

In other words, a no-follow link will tell Google that it should not rank the website you are linking to because you simply do not trust it.

Click here for more information on no-follow links!

Low-Quality Backlinks

Low-quality backlinks usually come from automated, spam websites that are not considered trustworthy. And yes, porn websites are included.

If you get many low-quality backlinks, Google can penalize you and, sooner or later, associate you with those spam web pages. And you definitely not want that!

Anchor Text

This one is so simple that we are going to need a simple sentence to explain. An anchor text is just the text that is used for hyperlinks.

Something like “Click here” or “Read more” can definitely be considered an anchor text, but if you want to rank for particular keywords, you can ask a website to link you using an anchor text that you have provided.

Click here for a great post about getting the best anchor text!

Internal Links

This one is pretty simple. These are links within the same online directory, such as an article linking to another article in the same website. Interlinking is, again, great for SEO purposes, it can grow your pageviews, and it is also a piece of cake.

Backlinks and SEO Value

Now that you know the types of backlinks you can work with and the full backlink glossary, you need to know why you should actually bother.

Keep reading to find out!

1. Search Engine Ranking

We’re sure you already know that backlinks will help you get much better search engine rankings. However, since this is a full guide, we had to include this one too.

Think it this way: The more someone links to a specific page of yours, the higher this page will naturally rank with search engines. So, do not only try to promote just your homepage, but also great content that you have produced.

2. Faster Crawling

Search engines need some time to scan your website and determine whether it deserves to appear among the very first results or not. With backlinks, however, this process is accelerated.

When Website A links to a webpage of Website B, for example, search engines immediately crawl Website B to take a look at what it is all about. Without backlinks, this can take some more time –especially if we are talking about a new website.

3. You Want Referral Traffic

Referral traffic is a great way to grow. When a website links to another, there is a chance that it also gives away a part of their fans. After all, there is a reason why referral traffic has a low bounce rate.

How To Get Backlinks

So, now you know exactly what backlinks are and you have all the information someone needs about them. The only thing missing is how you can get them so you can rank better.

No need to worry! Just keep reading:

1. Write Great Content

It sounds simple, doesn’t it?

If you have a static website without any content, people will just not find anything that they can actually link to. On the other hand, if you generate good content, people will naturally link to them.

Pose as an authority. Do some research before you publish anything and make your content valuable and up-to-date. If you want to cover a topic that has been covered before, make sure you add something that has not been mentioned in the past.

Valuable content is always shareable and “link-able.”

2. Use Your Community

When you are working online, you are part of a great community that you can actually use in order to make your blog bigger!

Join forums, communities, and comment on other blogs that do not have the “no-follow” tag enabled. You will both reach new audiences and take your Google ranking to the next level at the same time.

3. Form Relationships

This community that we are talking about is made of real people. Try and create some bonds with other, fellow bloggers and talk about things that you have in common.

Ask them about a topic idea you might have, ask for a guest post you can publish on their platform and include a link at the end of it, and create a relationship in general.

Sooner or later, you will start helping each other!

Extra Tip: Use Us!

Now, it is easy to answer when someone asks you “What are backlinks?” You can even give them some advice on how they can get them. But it’s just when you actually do it when you realize it takes a lot of work.

This is where we come in to save the day!

If you are looking to build an amazing backlink network, we are here to help.

organic link

The Importance of Organic Link Building

Content marketing is an amazing tool in 2018. With Google accounting for over 79% of all global search traffic and content marketing being one of the best ways to show up in search results, marketers everywhere are onboard with content marketing.

It’s not just bloggers or YouTube stars who are using content marketing in their business strategies either. 76% of B2B marketers use blogging as part of their marketing strategies.

With content marketing being such a great way to build content, the question is how do you get that content to rank higher in Google?

Organic link building is one of the best ways to improve your search rankings, and in this article, we will share why organic link building is important, and how you can get started implementing it.

What is Organic Link Building?

Link building is the process of acquiring hyperlinks or backlinks from other websites to your own. A link is a way for another user to reach your site from another page on the internet.

Search engines use these links to explore the web, they ‘crawl’ the links between all of the different individual pages of a website and the external links to other websites.

There are a lot of different techniques for building links, and organic link building is the process of gaining backlinks to your website without paying or using any black-hat methods.

Black hat link building methods refer to methods that don’t comply with Google’s guidelines for building links. While white hat link building methods comply with Google’s guidelines and are usually the preferred method of building organic links.

How Are Links Created?

Links are an integral part of an organic link building campaign, so it’s important to understand the different elements of a link.

You place links on a website using HTML code, or by using an inbuilt interface like WordPress. Your links can be either plain links, such as or you can place them inside of anchor text.

Not All Links Are Equal

It’s important to understand that when you are building an organic backlinking campaign that you aren’t aiming just for the highest quantity of links. There are other important aspects to a link that determines how useful Google considers it.

Link Juice

One of the first factors of a backlink to considering is the amount of link juice a website has. Link juice is a phrase used across the industry to describe the amount of influence a website carries when recommending other websites through backlinks.

Google considers websites with high domain authority, or DA to be a trustworthy source. When a high authority site recommends another site through a backlink, it’s sharing some of its link juice with that website.

This means that as the Google bots crawl that link, they can see it’s a strong recommendation, based on the authority of the website.

The Authority Of a Website

To gain as much authority within the eyes of Google, you should try to receive backlinks from high authority websites. This can be easier said than done. A backlink from a highly credible site like Forbes or The Wall Street Journal isn’t something they give out at county fairs.

The process of an organic link building campaign is to try and gain backlinks to your site naturally, through creating amazing content that these high-authority pages will create backlinks to naturally.

This is usually because the content you create is useful. By solving a problem website, visitors can see it as valuable.

It’s important to consider the authority of websites when building links. A lot of links from low authority sites Google can consider being spam. This can sometimes lead to Google negatively impacting your website.

The Relevance Of a Website

Another important factor to consider is the relevance of a website. Google wants to link it’s users to the best quality and most relevant content it can.

This means that if your website is about gardening, it’d be strange for you to have links from a car repair website or a law firm. Instead, it’s also important for you to gain backlinks from relevant sites related to the content you are sharing.

Instead, a gardening website might look to gain backlinks from sites like lawn mower review websites, landscapers, home decor sites, etc.

The relevance of a website is an important signal for Google to how useful the content is and how relevant it is to the target keyword or topic.

Why Is Link Building Important for SEO

Link building is a huge aspect of SEO because, without backlinks, Google isn’t going to rank your website highly. Backlinks are Google’s way of knowing whether they can trust your website.

Think of it as a recommendation. If you are considering a business and the president of the United Nations gives it his approval, you can be sure it’s a solid business.

Alternatively, if the only person vouching for the business is the mailman at the end of the road who’s got a DUI, you’ll be less likely to trust that recommendation.

Organically growing your links allows your website to grow over time, through recommendations from trusted authority sites. This can impact your site hugely and help it to soar to the top of the Google results.

How Can Link Building Benefit Your Business

As we’ve outlined above, links are a very important signal for Google to push your results higher up in the search rankings. That means the more high-quality backlinks that are pointing to your site, the better your website will rank.

It’s why many people see the benefits of working with a link-building company. As a business, this can mean you can get more traffic which is more potential leads for your business.

Backlinks are also a direct way that relevant sites can send traffic directly to your website. If you gain a backlink on a website that has a lot of traffic, you can expect to receive a lot of traffic from that website through your backlink directly.

How Will You Start Your Organic Link Building Campaign?

The benefits of organic link building for your website can be huge. If you can gain high authority backlinks alongside great content, you can dominate the search rankings and gain a lot of traffic.

organic seo

11 Organic SEO Tips for Your Website

Google is one of the most lucrative brands in the world. As of Feb. 2017, it was worth $109 billion.

So why are we sharing this information with you?

Because the company’s search engine processes billions of queries per day. And you want to drive as much traffic from those queries to your website as possible.

How, though, can you optimize your site to capture the traffic you’re looking for?

Here are 11 organic SEO tips you can try today to generate traffic:

1. Use Header Tags

There are two major reasons to use header tags when writing online content:

  1. Readability
  2. Scannability

Readability is one of the most important features of any piece of online content. When people type their queries into search engines, they’re looking for fast answers. For this reason, they prefer content they can easily digest.

Scannability is closely related to readability. It describes a piece of content’s ability to be scanned by its readers.

And how do header tags improve readability and scannability?

They break the content into neat sections that are easy on the eyes. As an added bonus, search engines recognize keywords in header tags and use these keywords to help rank your site.

2. Prioritize Readability

Here’s another tip about readability:

Stop writing blog posts as if they’re dissertations.

Yes, great writing and analytical skills are important if you want to produce amazing copy. Even so, few people will read your content if it’s just a wall of text.

That said, try breaking your content into small paragraphs and using more header tags to break up the content.

3. Optimize Your Graphic Content

There’s more to SEO-friendly content than high-quality images. The off-page elements of your graphic content matter as well.

But what are these off-page elements?

The file sizes and format are just a couple of examples of off-page aspects of images. If your images are too large or are poorly formatted, your pages’ load times will increase.

You should also use keywords in your images’ titles, descriptions, and captions. Even the files’ names should include the keywords you’re targeting.

4. Try Brian Dean’s Skyscraper Technique

The skyscraper technique is SEO expert Brian Dean’s brainchild. The idea behind the technique is curating content and elevating it.

Imagine, for instance, that there are tons of blog posts about how to choose the best cable provider out there already. Now ask yourself:

How can I add to that conversation? How can I write about choosing a cable provider while providing additional information that no one else has thought to add?

We also recommend putting together “ultimate guides” that touch on every possible aspect of a subject. These comprehensive guides tend to perform well.

5. Check Out the SERPs

Before you create something new, you should always find out what already exists.

So if you want to create better content, head to the SERPs to see what good content is already out there. Once you’ve located this content, figure out why it ranks so well and implement some of the strategies you uncover.

6. Don’t Neglect Keyword Research

We all know that keywords are important. But some people underestimate the power of keyword research.

Keyword research’s usefulness extends beyond unearthing the terms people are using to describe your product or service. Keyword research also alerts you to new trends and allows you to think about how you’re branding your service.

7. Use Secondary Keywords

Let’s say that you sell custom-made sports caps. Because you sell these sports caps, you decide that you want to target the following keyword: custom-made sports caps.

But here’s the problem:

Your target audience uses more than one keyword to search for your product. Further still, there might be other, related keywords they usually use in conjunction with your target keyword.

Some customers, for example, might also search for “custom-made sports caps New Jersey.” Others might search for “custom-made sports gear.”

Both keywords are related to your primary keyword. As a result, you can use them as secondary keywords (if they apply) and enjoy some of the web traffic those keywords provide as well.

8. Increase Your Site’s Speed

Have you ever visited a site that took forever to load? If so, how did you respond?

Our guess is that you didn’t stick around for long.

You should expect each customer to behave just as you do when they encounter slow pages. Consequently, prioritize increasing your site’s speed. Doing so will help you decrease your website’s bounce rate.

Here are a couple of tips for increasing your site’s speed:

  • Optimize your images. Large images, for instance, can take forever to load.
  • Have someone take a look at your web pages’ code. Clunky code can increase your pages’ loading times.

9. Avoid Duplicate Content

Let’s be clear:

Taking inspiration from another website isn’t a crime. In fact, some of the best work is inspired by other work.

But duplicating content isn’t equivalent to taking inspiration. Search engines regard it as plagiarism, which is why they punish sites for posting duplicate content.

Of course, sometimes duplicate content accidentally makes its way onto sites. Some of us forget to deindex obsolete pages. Others forget to use quotation marks where they’re needed.

In any case, always make sure that you’re producing original content. And if you need to, run your copy through an online plagiarism checker.

10. Link to High-Quality Websites

Bloomberg. CNN. The Hill.

All of these online publications have at least one thing in common: authority.

People generally trust the information they find on these websites. And search engines recognize this.

But they also recognize sites users don’t trust. So if you link to one of these sites, you’re going to hurt your sites’ reputation in the process. In the world of Google, a bad reputation means less web traffic for you.

11. Build Organic Backlinks

Listen carefully:

Please refrain from buying links. As a grey hat technique, purchasing links isn’t as bad as most black hat techniques, but you can still get in serious trouble for doing so.

And here’s another tip:

Don’t buy web traffic. Doing so will only temporarily inflate your traffic. And you’ll receive a penalty if you get caught.

Our best advice to you?

Try building organic backlinks by doing outreach and producing great content.

Want More Organic SEO Tips?

Well, those are our best organic SEO tips for you at the moment. They’re actionable and can be put to good use today by any company.

inbound links

The Ultimate Guide to Earning Quality Inbound Links

Did you know that without backlinks, you have very little – as little as 0.8% – chance to rank in Google?

According to Moz, one of the leading marketing SAAS (software as a service) providers, it is!

This means that if you don’t use inbound links, you may not see your website (or webpages) appear in Google’s search engine results pages (SERPs) at all.

At the same time, it doesn’t mean that all links back to your content, such as from random sources, will do your marketing campaign good. This would endanger your SEO campaign, not to mention put your site at risk of penalties.

But what exactly are backlinks in the first place? What value do they have?

All these questions are most likely running through your mind now. Don’t worry. That’s why we’re here.

Let us show you the correct steps on how to hyperlink with this ultimate guide!

Google and Inbound Links: The Strong Link Between the Two

You may have noticed in the intro how we put the emphasis on Google. Don’t get us wrong. High quality, relevant links are as important a ranking factor to other search engines.

Why concentrate on making Google happy then?

Here’s something to put things in perspective:

If we were to ask you how much of the Internet does Google make up, what would you answer?

  1. 10%
  2. 20%
  3. 30%

If you gave an answer from any of the multiple choices above, then surprise, surprise. The right answer isn’t there.

Because Google makes up 40% of the Internet!

The search engine giant processes – at the very least – a shocking 2 trillion search queries every year.

All these numbers already tell you that your SEO campaign, powerful and effective link building included, should revolve primarily around Google. Because if you don’t, you stand to miss out on nearly half of your potential target market using this search engine for their consumer-related activities.

Where to Start

First things first: You need to have a basic understanding of what internal links, hyperlinks, or backlinks are all about.

Let’s break that down further with this links definition from Searchmetrics:

Backlinks are links external domains (websites other than yours) use to point to your domain’s web pages. Basically, they hyperlink keywords or key phrases relevant to the web page on your domain they point back to.

A good example is the link we used (above) to link back to Searchmetrics. See how the words “from Searchmetrics” are in blue and clickable? When you do click on it, you’ll find yourself looking at the company’s definition of links.

In this case, we, as the external domain, act as the “referring domain.” It’s important that your own backlinks come from trustworthy and reliable referring domains since this plays a crucial role in strengthening your backlink profile.

Here’s an easier-to-digest example:

Say your business is all about pet supplies, toys, etc. You have great content that talks about taking care of them in more detail.

Now, Forbes Magazine decides to create a post about how dogs really benefit humans. At one point, the post will feature a section about how people should take off their furry family members.

If they see that your content is really of top-notch quality and can help readers who want to take better care of their dogs, then they may link back to one of your web pages.

See where we’re getting at?

Basically, Forbes here is the referring domain, since they linked back to your site. Seeing that Forbes is a high-ranking, well-trusted domain, then Google (along with other search engines), will take that as a sign you’re credible too.

Thus, your SERP ranking increases. More people will see your site. And the more visitors you get, the higher your chances of generating leads and transforming them into paying customers.

Where to Start?

Before you can start building your backlink portfolio, you first need to curate outstanding content. For the simple reason that it’s your content you’ll link to!

Whether you’re link building for an eCommerce site or creating a backlink portfolio for scholarship sites, your backlinks have three primary criteria to meet:

  • Strength
  • Relevance
  • Diversity

So, strength here refers to the overall credibility of the external domain hyperlinked to. Relevance, as the term suggests, pertains to the relationship between an anchor text (the hyperlinked keywords) and what that external page contains. The more diverse the backlink portfolio, the greater the number of places (referring domains) linking back to a website.

All these said, the key to developing a strong, relevant, and diverse backlink portfolio is first having content that other websites can link back to you.

Curating Content Consumers Crave

The more links pointing back to you, the higher chances you have of ranking better in SERPs.

The thing is, Google is so powerful it can easily figure out which links are bad and which ones are excellent.

Simply put, you want your backlinks to come from not only various but authoritative referring domains.

That’s why the first step to getting those inbound links is coming up with top-of-the-line content. Content that consumers need and they constantly look for. But, it should remain aligned with what your brand is all about (remember the above example of the pet business).

The more satisfying your content, the more people will want to come back for more. The more authoritative websites (again, like Forbes), will link back to you.

From here, Google will consider the link’s anchor text, and if meets the criteria, award your content with higher relevance. This then leads to higher chances of better SERP ranking.

Start Getting Those Backlinks Now

In a nutshell, inbound links, or backlinks, remain an important factor to rank in SERPs. Believing otherwise can really do a number on your web traffic and ultimately, your revenues.

So, if you haven’t started your backlink building campaign yet, there’s no other better time than now to do it. And we can help you with this.

how to link

How to Link: 9 Link Building Tips for Better SEO

In the ever-changing world of SEO, many strategies that were once impactful are now obsolete. But link building, even though it has been around since the very beginning of SEO, remains one of the most important SEO strategies there is.

Of course, link building itself has gone through some changes since the beginning. It’s possible your link building knowledge isn’t up to date.

That’s why we’ve come up with this link building 2018 guide. Read the tips below to learn how to link build like a pro.

Ask Your Friends

Chances are, you already know some people who have websites.

If the websites of your friends and family members are relevant to your niche, see if they will link to your site. They could post a review of your site or use you as a source in an article.

Reach Out to Influencers

“Influencer” is fancy SEO-speak for an authority in your niche. Building relationships with influencers will get the people who trust them to also trust you. So get your schmooze on.

You can contact influencers to ask if they will post a review of your product or service. “Unboxing” videos and product comparison videos are popular review types you can pitch to them. But the easiest way to get an influencer backlink is with a guest post.

Guest Post

Guest posting is one of the best link building tools you can use. It’s easy, it’s legitimate, and Google won’t get mad at you for doing it.

Guest posting for backlinks means writing a post on someone else’s site and including a link back to your website. However, as easy as it is, there are still rules. Follow these tips for maximum backlink effectiveness/not getting rejected by the website or Google.

First, be sure your post is high-quality. Second, use ONLY ONE link back to your site. Stuffing your post with several backlinks will make the host site, the readers, and Google hate you.

Third, choose your anchor text wisely. You’ll need to do some keyword research for this. You want your backlink/anchor text to:

  • sound natural
  • be relevant
  • use highly-rated keywords

Backlinks with proper anchor text are like rocket fuel for your search rankings.

You can easily contact certain websites in your niche to find out if they’ll let you write a guest post. Or, even more easily, guest post on sites that actively invite guest bloggers. Huffington Post and are good examples of guest-post-friendly sites.

Write Awesome, Shareable Listicles

One way to get tons of backlinks is creating awesome content that people will want to link to. List-style articles are great for this purpose.

For one thing, listicles are hugely in right now. People are addicted to listicles and click/share them like crazy.

That’s because listicles always give people the best of whatever they’re talking about. They have titles like, “The 5 Best Ways to Whiten Your Teeth,” and, “The Top 10 Marketing Strategies of 2018.” Readers are promised only the most important content on the subject matter.

They are also great for listing facts that people would want to share. Example: “The 10 Most Viewed YouTube Videos of 2017.”

Use listicles to write fresh, irresistible content that people will want to link to. Use facts so people will link to you as a source.


Everything we just said about listicles is doubly true of infographics. If listicles are like internet crack, then infographics are like internet heroin… mixed with crack.

People link to infographics even more than listicles because they are even more informative. Infographics are pure, concentrated truth. They take all the top facts of the subject matter, cut out everything else, and make them even easier to read.

Repurposed Content

Here’s an even better idea: Make listicles and infographics! Who says you have to do one or the other? And then, make it a video!

The best way to maximize your backlinks is to maximize your content. And the easiest way to do that is to make your content in multiple formats. Also, you can repurpose any content you have already made into other formats.

Repair Dead Links on Other Sites

Often, a webpage will have a number of links that don’t work anymore. Using specialized software or browsing manually, you can find these broken links. Then, ask the site owner if you can help them out

Let them know their link is broken and that you have an article on the same subject they can link to instead. This is an older strategy, but it works even today.

Reach Out to Your Audience

Don’t underestimate the power of subscribers, as so many companies do. Digital marketing software and YouTube make it so incredibly easy to market to subscribers that there’s no reason not to.

It takes almost no time or money to make a 30-second YouTube video and say, “Click to subscribe.” And marketing software makes sending newsletters a breeze. And yet, keeping up with these super-easy subscriber marketing tactics will spread brand awareness like wildfire.

Subscriber marketing gives your brand a permanent address in your public’s brains. Then, every once in a while, those subscribers will give you a shoutout on their own website.

Don’t Forget About Internal Links

This has a smaller effect on your search rankings than external backlinks. But internal links are still a good (read: easy, necessary) way to boost SEO.

When linking internally, be careful to follow the same rules you did for guest post links. Post high-quality content, sound natural, use relevant, highly-rated keywords for anchor text.

The one exception is that you are fine to use more than one internal link on the same post. But you still shouldn’t overstuff your post with links or it will hurt your search ranking.

Knowing How to Link Build Makes You Number 1

Now you know how to link build the right way. Use these tips to make your website shoot to the top of the search rankings!

Want to make link building even easier?

Sign up here to buy text links to your website. To learn more about link building, check out our link building blog.

trustworthy seo company

A Webmaster’s Guide to Finding the Most Trustworthy SEO Company

On any given day, Google receives 63,000 searches per second.

Some of those are people looking for you and your products and services!

How can you get yourself in front of them? With inbound marketing… Also known as quality SEO services. Hiring a trustworthy SEO company can be a game changer for your business growth.

But it can also be scary making sure you find the perfect fit for your business and goals…

And not some bunk agency that won’t get you results.

Here is the Webmaster’s Guide to finding the perfect, trustworthy SEO company for your business.

Get Case Studies

A trustworthy SEO company will be able to show you their proof is in the pudding.

Review their case studies. Many SEO companies will have these on their website.

If not, you can always reach out and ask for them.

Things you’ll want to look for include:

  • How long it took to get results
  • What the results were
  • If the results helped the company achieve their goals

You’ll have a better idea of if it’s the right SEO company for you after reviewing these points.

You can also check out how the company is doing now. This will give you an idea of how well the SEO strategy set them up for long-term success.

Check Out Their Reputation

So you saw the case study. But what about their reviews?

This is a great time to take to a search engine yourself. Check out what other people are saying about this SEO company.

Bonus points if it’s other companies in your industry!

Look for:

  • Their star rating
  • If their customers become repeat customers
  • Specific results
  • Customer service comments
  • Any negative feedback

And don’t write off a company simply because of one negative comment. See if they replied to the feedback and look at it objectively.

Not every SEO company is right for everyone. Your only job is to find the one that’s right for you.

Ask These Questions

1. Can I have a list of your current and past clients?

A trustworthy SEO company will have no problem providing you with this list.

It can give you a great idea of how effective their strategy is. Ask yourself: “How are each of these companies ranking in search engines?”

If you’ve seen some of their content in your own search results, that’s a great sign.

2. What techniques do you use to improve my search engine ranking?

According to the Search Quality Senior Strategist at Google, high-quality content and backlinks are the two most important factors considered by their search engine.

A trustworthy SEO company will buy backlinks and have a strategy to help your company rank using them.

They’ll also have a plan to provide you with quality content.

3. Can you guarantee a number one rank in a search engine?

The most trustworthy SEO company will guarantee specific results.

So ask them: “Have you ever helped a company rank number one in search engines? What were the results? Can you guarantee me the same?”

They’ll stand behind their strategy 100% if they know it works.

4. How do you measure the success of your campaigns?

This is important because it’s easy to say vague terms like “We helped them improve their ranking in search engines!”

This could mean they took them to number one… or moved them from the 26th page to the 24th page of the search results. You want to know what metrics will be used to measure the success of your campaigns.

Understand these metrics, how they work, why they were chosen, and how you can monitor them.

5. How do you keep clients up-to-date?

You can’t do ‘all-the-things’ in your business. But you also want to have an understanding of what’s going on.

Ask the SEO company how they’ll report their results. It’s also good to know how often and in what way the communication will take place.

This will keep you tuned in and aware of your ROI for the SEO strategy.

Have Good Goals

This is step one before you hire a trustworthy SEO company.

Think you’ve found the one? Make sure you have objectives for one or more of the following so you and they can be on the same page.

Traffic from Specific Groups

Who are you trying to get more traffic from?

More traffic means nothing if it doesn’t increase conversions. Understand your target audience so the SEO company can do the best job possible in getting you more clients.

This will also help your SEO company do practical things like keyword research, finding guest post opportunities, and building the right backlinks.

Boost Revenue

What are your revenue goals? How much traffic, and in turn conversions, will you need to reach these goals?

Set specific smart goals in order to drive growth with your SEO strategy.

This will help your team create a plan that will get you the profits you want. That’s what it’s all about, after all!

Get More Downloads or Free Trials

Maybe you already have a killer sales funnel that you know converts. Your problem is you need top-of-the-funnel traffic.

Set a specific goal for freebies, opt-ins, or trials if this is the case.

And voice it to your SEO company. This is where you’ll want them to be driving your organic traffic.

Increase Brand Awareness and Sentiment

When you’re first starting out in business, sometimes it’s just getting your name out there that counts.

If this is your goal make sure you and your SEO company are on the same page. Choose KPIs and a strategy that will measure the success of your brand awareness campaign.

Next Steps to Find a Trustworthy SEO Company

The majority of marketers, in fact over 60%, say improving their SEO and inbound marketing are their top priorities.

You’re not alone if you’re looking for a trustworthy SEO company to help you do the same.