The world of business has gone from knowing the right people to reaching the right people.
The internet has leveled the playing field to make it anybody’s game. Instead of entrepreneurs using connections and networks in real life to get ahead, many startups are taking to the internet for their success strategies.
SEO for startups plays a critical role in the early success and ongoing growth of a company.
It takes more than a pretty website to make the big bucks. Entrepreneurs have to know how to win and engage with potential customers.
There are strategies to getting found and gaining momentum in the online market. How much traffic is your website getting? How do you engage with customers in an online world?
Keep reading, we’ve got some tips for you.
Here Are Five Tips For Entrepreneurs To Best Utilize SEO for Startups
1. Go Mobile
A desktop is no longer the first place people go to get online. Most consumers only have to reach in their pocket and unlock their smartphone.
To best reach your consumer, go where they are.
Make your website mobile for more success. It looks better and works better.
This means re-formatting some things. A phone screen and a desktop are not the same size, nor do they function in the same way. Mobile-friendly menus and pages will get you a lot farther than sticking with one traditional setup.
However, no matter where your consumer goes there needs to be efficiency and cohesiveness. Make sure the brand is still recognizable and the messaging matches up.
Don’t make the mobile too different from the desktop. Pages should be easy to navigate and key items easy to find, like your company’s contact information, products and services, or special events and sales.
2. Know Your Keywords
Words matter. Keywords, especially, have an important role in a startup’s success.
Keywords are what consumers are already actively looking for. They are phrases in common questions and stand out words in Google searches. Keyword research digs deep to find out what is on the customer’s mind.
It gets in their head to better understand what they want. It is in their search history, and search histories have patterns in any target market.
Understanding how consumers think makes it much easier to grab their attention. Keywords make SEO for startups simpler because they get the vocabulary right. They help shape the way blogs are titled, taglines are worded, and so on.
The right words could make the difference between getting found and not even popping up in an online search.
3. Invest In More Than Ads
As new companies hit the web every day, the competition is getting thick.
Everyone is online, and everyone wants to get noticed. Some make the mistake of thinking ads are the one and only way to go.
What used to be as simple as paying for an ad to get a consumer’s attention has become much more. Startups have to be tactical in reaching consumers from multiple angles on more than one platform.
The more defined the online reach, the better the ROI.
SEO for startups is not just throwing money out to get clicks or boost traffic. Pay per click is only one tactic.
Successful campaigns run across multiple social channels and networks in fun and exciting ways. Companies have to focus on the interaction before they can worry about the buy.
Ads are just a small piece of the puzzle.
The best way to approach SEO for startups is to think of the big picture. Does your consumer see your ad when they search for something similar on Google? Will your brand come up again via Facebook ads or by funding an Instagram campaign?
By combining different strategies with the right messaging and funding, entrepreneurs are boosting their startup’s chance for success.
4. Content Makes Connections
Campaigns are effective, but there is nothing more powerful than creating organic traffic. Great content does that.
When people get excited about something, it spreads like wildfire.
Think of the hashtag trending this morning, or the podcast everyone at work is talking about right now. Content is everywhere and SEO for startups is no different.
The catch is it has to be engaging, relevant material.
This is what gets traffic going. Engaging a potential consumer enough to the point they comment, share, or talk about a page is key to expanding a startup’s reach.
It also boosts entrepreneurs’ chances of getting investor backing. Having data to back the market’s genuine interest in the trending new brand or product shows room to grow.
Organic search traffic is also free, and that is a word most investors can agree on.
5. Have a Call to Action
This is the closer.
SEO for startups is just one part of the sales story.
It gets consumers interested to see more and drives traffic to your site. The traffic has to then be converted into sales. A powerful call to action brings everything together in the marketing funnel.
Placing a good call to action all over your website and in your social media messaging makes the sale.
A smart call to action does more. It makes a lasting connection with your consumer.
Directing potential consumers to landing pages or prompting them to subscribe keeps an open door of communication. It offers one place for entrepreneurs to go for leads. They can then continue to offer value in a direct, personal manner.
Ranking up a contact list of customers can create a community, too. Some startups will get website visitors excited for a social media challenge, a big announcement, or a flash sale.
Any news is big news with the right message and delivery, but it has to start somewhere.
The call to action is both a customer’s opportunity to buy in to what the company offers, as well as the company’s chance to hook a consumer.
SEO for startups can take many different directions, but it has one clear goal in any industry – getting found online and creating a bigger presence in the market.
To learn more about improving your startup’s SEO tactics, connect with our team today.