Nabbing authority backlinks is arguably more important than it has ever been. Gone are the days when businesses could get their sites to rank high by optimizing their content for relevant keywords.
Sadly, though, getting those backlinks is much harder than strategically choosing and placing keywords. If you want backlinks, you’re going to have to work for them.
And we mean really work for them.
So what type of work do you have to put in to get those natural backlinks? Here are some tips that should you have swimming in backlinks.
Be On The Lookout For Broken Links
Broken links are bad for business. Content which is full of broken links does not reflect well on a business.
And what does this have to do with you?
As it turns out, you can turn an authoritative site’s broken links into an opportunity for yourself. In order to do so, you should first comb an authoritative site for broken links. After you’ve found them, you should reach out to the appropriate party.
Let this party know that there is a link that needs updating. You should also let him or her know that you have some content which could replace it. Just make sure that your content is compelling enough to make a good impression.
Create Useful Content
We mentioned “compelling” content above, but what exactly is that? How can you ascertain whether or not your content truly is appealing?
Generally speaking, content which provides readers with some information that they didn’t know before is useful. This means that fluff and surface-level content just won’t cut it. The content should also be relevant to your niche.
That said, try beefing up your content with statistics and quotes. This will make your content look more authoritative, which will definitely help you get more authority backlinks. You also shouldn’t stray too far away from your niche since you want the content on your site to be focused.
Offer Guest Posts
Some people are wary of doing guest posts. They feel as if they’re getting nothing for something.
Nothing could be further from the truth.
Guest posts are a powerful tool which businesses can use to get authority backlinks at the price of content. And, if you ask us, that’s a small price to pay for a quality backlink.
If you’re not extremely knowledgeable on how to approach guest posts, we suggest that you look around for some advice. There are plenty of online articles which exist to help people like you learn how to do guest posts.
Reach Out to Influential Content Creators
You’re the newbie here. Your site is new and doesn’t have much traffic. As a result, you shouldn’t wait for people to reach out to you with opportunities.
You have to be the one to initiate communication with your industry’s big names.
Perhaps, however, you shouldn’t aim high in the beginning. Start with well-known yet smaller businesses. Try to get some natural backlinks from these companies.
You can then move on the big fish. Just leverage the experience that you have with the smaller organizations in order to get your foot in these companies’ doors.
Whether you’re a big-time entrepreneur or a small business owner, you’ve used some sort of your product in the past. Why not, then, try to use this to your advantage?
You should start by reaching out the company from which you’ve made purchases. Communicate to this company that you’ve used and like the product and offer to give a review which reflects everything you’ve said about the product.
Or, as they’re officially called, testimonials.
Some of these businesses will definitely link back to your site in your testimonial. Needless to say, though, these backlinks are only worth something if the company is reputable.
Let Someone Interview You
Your business is presumably small, so not many people are going to be mowing each other down to get to you.
In any case, it’s possible that someone with a humble blog or site might want to interview you. If such a thing ever does occur, you shouldn’t hesitate to accept the offer.
There is no such thing as an online interview which doesn’t link back to the interviewee’s site in some way. And, as long as the interviewer’s site has even a little bit of credibility, you’ll benefit that backlink.
We hate to jump around here, but let’s briefly revisit content standards. As we said before, you’ll need useful content to procure authority backlinks.
And do you know what one of the most useful types of content is when done well?
Simply put, infographics are (for some people) preferable to walls of text and long videos. Some people would honestly rather just read an infrographic and be done.
People who link to external content know this, so they don’t hesitate to link to any useful infographics they can find on the web. Try making one of those infographics yours.
Find Out How Competitors Get Their Backlinks
You are a super sleuth, whether you know it or not. Your job is not just to produce good content; you have to keep up with the competition as well.
More importantly, though, you have to keep track of how your competitors are landing their authority backlinks. In other words, you should take some notes from your neighbors.
Those notes will give you some idea of what types of sites you should be reaching out to for your backlinks. They’ll also give you some idea about what your competitors are up to, which isn’t a bad deal.
Authority Backlinks Are An Important Part of Any SEO Strategy
Don’t get us wrong. We don’t want you to ditch your efforts to optimize your content. The core elements of search engine optimization are still important, so don’t neglect them.
All we’re saying is that your backlinks should take some priority over some of the other aspects of your strategy. If your current strategy is balanced enough, it shouldn’t take much more than a few small tweaks.
Need help building a new backlink-oriented strategy? Contact us to get some help with hammering out your new SEO strategy.