Considering all the moving parts involved in a good SEO strategy, building quality backlinks can seem like a daunting task. The process takes time and a focused expertise.
Occasionally, you may hear that linking no longer influences a website’s search engine rankings. This is a complete misconception. A good linking strategy is as important as ever.
What’s changed is that backlinks to a site need come from trusted sources and be contextually relevant. Quantity over quality is no longer good enough.
This is why expert link building services are crucial to your SEO campaign. It benefits you to work with an agency instead of trying to do it yourself.
But there are other advantages of turning to the pros in order to build links.
How Backlinks Help You
A website, especially one for a business, isn’t effective unless it ranks well in search engines. At least, not nearly as effective as it could be.
Aside from quality content, a keyword strategy, responsive design, and other SEO tactics, a site needs inbound links. They’re one of the top factors that cause a site to rank well in Google.
Think of an inbound link as a vote of confidence for your site. They add value in the eyes of search engines and the reward is higher rankings.
However, at some point, search engines made algorithm changes that applied stricter rules when it comes to backlinks. As a result, the quality and relevance of inbound links became more important.
In the past, simply acquiring as many links as possible was good enough. Now, more thought needs to go into a linking strategy.
This is why expert link building is so important. But there are other ways you benefit from working with an agency.
Improper Linking Can Hurt You
Understanding the incorrect tactics is just as important as knowing the right ones.
Digital marketing is growing more and more competitive. It’s crucial to stay on top of algorithm changes and trends in user behavior. This is what expert link building brings to the table.
In this competitive environment, it may seem enticing to go after as many inbound links as possible. While there’s a chance this could initially lead to higher rankings, it’s likely you’ll soon see a sharp drop-off.
This is a result of Google’s emphasis on high-quality links rather than high-quantity.
But a drop-off in rankings may be the least of your problems if you cast your net too wide. In fact, too many backlinks could now get you penalized by search engines. The result could be hard to bounce back from.
Poor linking devalues your credibility. It can severely compromise your site, leaving it buried in the rankings due to penalties imposed by search engines. Working with an experienced agency ensures this won’t happen.
Save Time and Money with Expert Link Building
A successful linking strategy is extremely time-consuming and complicated. Expert link building requires the proper training and experience in order to understand what works and what doesn’t.
Working with an agency allows you to leave this intimidating task in the hands of experts so you can concentrate on other elements of your SEO campaign. Remember, there are professionals solely dedicated to link building, which is proof this is an enormous undertaking.
A link building strategy can also be potentially costly if not properly executed. An agency will already have access to the tools necessary so you don’t have to invest in something you don’t fully understand.
Hiring an agency also puts the accountability in someone else’s hands. In the event of an error, they will have the proper analytics tools to diagnose a problem and take the necessary steps to correct the issue.
The reputation of your site is at stake. Working with a link building agency takes the burden off you and saves time and money in the process.
We mentioned earlier that going after as many inbound links as possible may result in higher rankings, but only for a short amount of time. On the other hand, a methodical and legitimate approach to link building will result in long-term success in search engines.
Quality inbound links build authority and give your site the invaluable benefit of a good reputation in the eyes of search engines. This can’t be achieved without the proper resources and experience that a link building agency provides.
Because improper linking techniques can result in getting penalized by search engines, it makes no sense to shoot for short-term success. Instead, let an agency build a linking strategy that will help your site achieve and maintain the rankings you want.
The Expertise of an Agency
You may be under the impression that a link building agency does fairly one-dimensional work. That they simply concentrate all their effort on getting inbound links.
In fact, an agency employs a number of tactics which encompass an overall strategy.
Depending on the type of service you decide on, an agency could provide a number of automated features such as link monitoring and auto replacement. You could also take advantage of referral programs.
They’ll also offer link analysis and website assessment services that will provide feedback on what areas of your site need improving. They also have solid relationships within the industry and can bring a collaborative approach to the table when needed.
They offer the full scope of a linking campaign that you won’t be able to provide or afford on your own.
Get Better Results with A Link Building Agency
As an SEO professional, results are your bottom line. High-quality inbound links are crucial to getting the rankings you’re looking for. But the time, money and expertise required to acquire them are most likely out of your reach.
Instead of attempting a link strategy yourself, turn to expert link building and leave the job to the professionals. The long-term benefits they’ll bring to your site will be well worth the cost.
We provide a trusted link automation platform for link advertisers and publishers. Contact us today to learn more.