When it comes to nofollow vs. dofollow links, many people are still in the dark.
You don’t have to be. Instead, you’ll need to learn about both types of link if you’re looking to get anywhere with your SEO campaigns.
Looking to learn the difference and what place they have in getting you up on the SERP?
Read on, and we’ll show you what both types of link are and exactly how to use them in order to keep yourself climbing the rankings.
Distinguishing Nofollow Links From Dofollow
Back in the early days of Google there was no such thing as a nofollow link. Instead, each link to a page was counted towards the SEO “score” of a page.
This was problematic to say the least, you could begin to rank quite easily through the use of spam in blog comments, forum posts, and other areas. This was the main reason for the implementation of nofollow.
Back in the old days the comments section for most blogs was a joke. They were filled with people trying to spam in order to get their coveted backlinks. This still happens to some extent, although it’s not as bad as it was in the old days.
Basically, nofollow links exist solely to curb spam.
Many places will automatically tag any outbound links as nofollow. WordPress, for instance, immediately places everything in blog comments as nofollow. Wikipedia does as well.
You won’t get any SEO power from them. We’ll see in just a moment what this means for using them.
Dofollow links are normal backlinks. If you get SEO power from the link in question then you’re working with a dofollow. They’re the standard for backlinks, making them invaluable for any kind of SEO effort.
They’re the default mode for hyperlinks, so you don’t have to tag them in any special way. As a general rule, your dofollow links are going to form the backbone of your SEO strategy.
So Which is Better?
For an SEO campaign, nofollow links aren’t going to be a big help. If you’re focused solely on your SERP then you probably aren’t going to want to spend a ton of effort building them up.
And, no matter what you’re planning, your SEO campaign is going to revolve around getting high-quality dofollow links if you’re serious about coming up the rankings.
For most people, dofollow links are going to be much more important than their nofollow links.
So I Shouldn’t Bother With Nofollow Links?
Don’t get ahead of yourself here. Nofollow links still have some use, mainly in referral traffic. In other words, people directly clicking your link.
That’s why comment spam isn’t quite dead yet. It’s just evolved, since the important thing now is to get people to click the link rather than just making sure that it’s placed out in the open.
Most traffic campaigns are going to be built with both kinds of link. Your social media links, for instance, are generally going to be nofollow. That’s not necessarily a bad thing, as you can get plenty of people to click if you have a sizable following.
Nofollow links contribute to traffic, but not necessarily to SEO.
So Dofollow Links Are Better?
For SEO purposes, Dofollow links are exactly what you need.
More than that, you need to make sure that you have high-quality links and that you monitor them to make sure you’re not getting linked from a “shady neighborhood.”
When it comes to your place on Google, these are the links which really matter. Any good campaign will be multi-pronged, however, and direct or referral traffic can be just as valuable as your place in the search engines.
Integration of Dofollow and Nofollow Links
When you’re preparing a new marketing campaign you should always take a look at as many traffic sources as possible.
For most people, that will mean a balance between link types. Building up nofollow links in a spammy way isn’t going to do you any favors, but no one is going to fault you for linking to a relevant blog post.
Referral traffic can be a powerful tool. It can also provide an immediate boost in traffic, while your dofollow links will slowly snowball into a powerhouse of SEO power.
For your actual SEO efforts, however, you’re going to be focusing on standard backlinks and their quality. Link-building is always going to be necessary for your SEO efforts but SEO can take months to go into effect.
There’s also some debate on whether or not nofollow links directly affect SEO potential at all. Some people insist they do, quoting Google as saying “In general we don’t follow them.”
As with everything SEO, there’s something of a cloak of vagueness put in place while Google protects its algorithm to avoid direct manipulation.
You’ll need to use both types of link to get ahead, just be careful what you spend money on since nofollow links don’t really loan you a whole lot of SEO juice.
Keep Building Links
Both dofollow and nofollow links have their place in your traffic generating strategy. Tying them together will give you better results than going with either type alone.
If you’re wondering which type is best for your business, we can confidently say… both. Diversify your traffic generating sources and you’ll end up with more solid, reliable traffic.
Are you interested in learning more about link building? Luck you, we’ve got a whole section of our blog dedicated to helping you move forward with your next effort.