The internet has lead to increased competition for both customers and views. Achieving higher authority for your domain is absolutely essential to improve your search engine performance.
This is because you cannot have customers if they can’t find you. Higher authority is the only way to guarantee eyes on your page and clicks on your CTA buttons.
Over one-third of web traffic goes to the number one search result on Google. So unless you want to keep missing out on those clicks, read on.
What Is Domain Authority?
Domain authority is a metric invented by Moz. It predicts how well your website will perform.
It does this by ranking domains on a range from one to one hundred. Domains with lower authority will have lower numerical scores, whereas domains with higher authority will have higher scores.
Older domains tend to have higher domain authority. This means it’s better to use domain authority as a measure of long-term SEO performance than a tool for SEO experiments.
Because of this, it’s also important to note that your actions will have an impact on your quest for higher authority.
This makes it essential that you do business with legitimate SEO professionals who know what they’re doing. Being penalized by search engines will damage your domain authority for a long time.
Your SEO strategy should be centered around improving your domain authority.
How Can I Achieve Higher Authority?
An element of improving your domain authority will be patience and a long-term commitment. That being said, increasing your authority is within your control regardless of the age of your site.
SEO Siren makes it clear that the three best ways to achieve higher authority are by improving on link quality, link diversity and the number of links on your site.
As you can tell by that information, links are absolutely critical to your success when it comes to domain authority. Luckily, we’ve been experts on links for over ten years and know how to use them for customers seeking higher authority.
If you aren’t careful, toxic backlinks will torpedo your SEO strategy.
Toxic backlinks are links to your website posted in a spammy way to generate short-term improvements in SEO performance.
In the long-run, these links will result in your site being penalized by Google and effectively destroy your chances of higher authority.
If you find toxic backlinks leading to your website, take action to have them removed. If you cannot, disavow them.
Instead of relying on toxic backlinks, you should focus on using high-quality links to generate traffic to your website.
Link quality refers to the legitimacy reflected by a website generating traffic to your site through linking to it. High-quality links come from relevant and legitimate websites with high rates of visitor satisfaction.
These traits should apply not just to the website where your link is hosted, but to your link itself. Avoid associating your website with link databases and other “black hat” SEO strategies.
The potential costs are absolutely not worth it.
Link diversity refers to both the wording of anchor text leading to your website and the balance of “nofollow” and “dofollow” links. High link diversity on both fronts is essential to anybody striving for higher authority.
Having diverse anchor text is simple and is an important element of any modern SEO strategy. Unnaturally overusing keywords, in anchor text or otherwise, will lead to penalties.
“Nofollow” and “dofollow” links are links with coded instructions for the search engine on whether or not to follow them.
With a nofollow link, though the person clicking on it will follow the link, the search engine will not. This means nofollow links will not influence search engine rankings.
Number of Links
Along with the quality and diversity, link quantity is another measure that, if utilized effectively, will lead to higher authority.
Having a reasonable number of internal links will improve your SEO score by providing more “link juice” for search engines. In general, less is more when it comes to these.
When it comes to external links, the focus should be on providing a large number of useful links to quality sources. Don’t skimp on these in terms of quantity, but the quality is what makes these shine.
Keeping this in mind, there is still a maximum number of links beyond which your site could be penalized. Moz says that you should avoid having 100 or more hyperlinks on your page, though this still can depend on the size and depth of the page.
For instance, an in-depth guide is going to have more hyperlinks than a blog post and is less likely to be penalized for this.
What Else Should I Know?
Giving your website a higher authority score will be the most important element of your future business success.
Links are the most important way to do this. When using links for higher authority, don’t rely on untrustworthy “black hat” firms more interested in making a quick dollar off of you than ensuring your long-term success.
Here at Backlinks, we’ve been helping business professionals succeed in the digital age by harnessing the power of links boldly and intelligently. We’ve been in the industry for over a decade, and in the process, we’ve helped over one hundred thousand professionals reach higher authority and achieve greater success.
We would love to make you one of the many professionals who has been helped by using backlinks. Set up a buyer or seller account on our website and give your website the domain authority it needs.
If you’re still skeptical, that’s great! We’d love to hear your concerns, wants, and needs and come up with a link-buying strategy that works for you. Schedule a free link building consultation with us so we can talk!