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seo checklist

The Best SEO Checklist For Startups

Starting your own business is exciting–you’re taking your ideas and putting them out into the world to try to help others while building a legacy for yourself.

At the beginning, it’s easy to feel overwhelmed, especially with search engine optimization, or SEO.

You might wonder if you can just skip SEO for now, but the truth is you can’t afford to. There are many ways to market your business, and SEO should be one of your top concerns.

This is because SEO now touches on every aspect of digital marketing. If you plan to have a website, and you hope to draw customers or clients with that site, you need SEO and you need it from the start.

While many practices like social media are important, and in fact can influence SEO, search is the top factor in driving traffic to websites, outpacing social media by 300%.

However, even though you can’t ignore SEO, this doesn’t mean you have to tackle every aspect of it right away.

We’ve put together this SEO checklist to help you focus your initial efforts where you’ll get the most benefit. Start out with these five SEO tasks, and you’ll be well on your way to developing healthy SEO practices for your website and business.

SEO Checklist for Startups

SEO involves so much that if you try to focus on it all, you might miss opportunities. Scaling your SEO practices with your business growth is a better idea. Start with these five tasks:

  • Technical Optimization
  • Backlinks
  • Content
  • Security
  • Analytics

Let’s delve into some more detail with each one to give you a better idea of their importance for your startup.

Technical Optimization

This tops our SEO checklist because if your website doesn’t operate properly, no one will want to use it. User experience is important to SEO because it’s important to the people browsing your site. What are some technical goals for your website?

  • Speed. Your site needs to deliver information as quick as lightning or users will lose interest in waiting.
  • Flow. Your users need to be able to navigate your website in a way that makes sense.
  • Responsiveness. Your website needs to look–and function–on desktops, mobile phones, and tablets without making text tiny or skewing images.

These are great starting points to get your website up and running the right way from the beginning.


The main goal of SEO is to get more traffic to your website. One way to do that is with backlinks. Backlinks are hyperlinks that point back to your website.

Sounds simple, right? Getting them the right way is important. If you get your backlinks the wrong way, it can cost you. You might see increased traffic at first, but when search engines figure it out, they might penalize your site making it impossible to get decent traffic.

Getting backlinks from a reputable SEO source is crucial.

Content Is Still King

Years ago, Bill Gates coined the phrase, “Content is king.” It was as true when he first said it in 1996 as it is now. In fact, content marketing can lead to a 40% increase in revenue.

At least, content marketing done the right way can garner such results. Content can be everything from your blog to your email newsletter, to the text on your website.

Content needs to address users’ concerns. You can answer questions, provide engaging information, and build a relationship with online visitors, all with content. Research, create and market your content with the end user and their search in mind, and you’ll find more success than if you haphazardly throw some words up on a page.


With the expansion of the internet, privacy and protecting financial and identifying information became paramount in the minds of users. That focus still exists and is actually stronger than ever. You need to have a secure site, especially if you’re going to sell products or services online.

Not only does a secure site save you the work of fixing a breach should one happen on a non-secure site, but it also tells users that you care about their privacy and you’re willing to take steps to protect it.

Creating a great user experience is necessary for successful SEO, so we had to include security on our SEO checklist.


Analytics allow you to monitor your site’s SEO performance. You’ll be able to see everything from where visitors are coming from to how they behave on the site. Some behaviors you will want to track include:

  • Time on the site
  • User flow (which pages they clicked on)
  • Pages per visit
  • New versus returning visitors
  • Bounce rate
  • Landing pages (which pages on your website draw users in)
  • Exits (which pages they view last before leaving your website)
  • Conversions

You might think that because your business is new, there’s nothing to track. The thing to remember about analytics though is you can’t go back in time to retrieve data from before you started tracking.

Start tracking now, even if you’re only getting a few visits each day. You might want to draw comparisons later down the line and you won’t have any data to compare to a year from now if you don’t start tracking your analytics.

Another reason to start analytics tracking now while your business is new is to learn about tracking. Get comfortable with it while you’re still new to SEO so that when your business is booming and you don’t have time to learn the ropes, you can see at a quick glance how your website is performing in SEO.


Having an SEO checklist when you start your business is as important as having a business plan. If you’ve already started your business and haven’t begun your SEO yet, don’t worry. You can start now.

But if you can get off to a running start with your SEO, it will only help your website–and business grow. Do you still have questions about SEO or any of the topics discussed on our checklist in this article? If so, we invite you to contact us so we can help you on your way to SEO success.

Understanding The Value of a Top Ranking in Google

When applying for a job, the most important thing is to get your name out there. You want your brand to be visible to the companies you are interested in working for. You don’t want to be another name buried in a large pile of resumes. Your best bet at landing a job is if your name is right up on top of everyone else’s, right?

A top ranking in Google works the same way.

Being on the front page of customer Google searches is obviously a good way to generate organic traffic to your website. But the benefits of being a top ranking website in search engines go beyond visibility.

Here are four reasons why being number one in Google is valuable to your business.

Getting The Most Clicks

It’s no secret that being the number one ranking in Google will get your website more clicks. But how much more does it actually get you?

Let’s break it down:

The top five google rankings receive 67.6% of all clicks. The number one slot alone takes home more than two-thirds of these clicks, coming in around 42.25%. The number two and three slots lay claim to 11.94% and 8.47%, respectively.

What if you aren’t even on the front page? All of the second page accounts for less than 4% of all clicks.

Getting more clicks will also feed back into your number one ranking status. If your site is ranked number one and consistently results in conversions, it will remain the number one rank. So as long as your products, services, and content stays the best match for the keywords being searched on Google, your place at the top of the list will continually be reinforced.

In short, being the number one ranking will get you a lot more clicks than any other position combined and ensure that your website maintains a high level of traffic.

Save Money on Pay Per Click Advertising

There is two type of clicks: organic and paid.

While organic clicks are generated by producing quality content that matches a keyword search in Google, Bing, or Yahoo, paid, or PPC, clicks are just that – paid.

A paid ad will get you on the front page. But it’s going to cost you. Moreover, it’ll show up on the front page in a special segment for PPC ads only, distinguishing it from its organic counterparts. Think the small yellow section at the top and right sidebars of Google searches.

PPC campaigns can cost a company anywhere between $10 a month to upwards of $500,000 a month. This can clearly add up fast. Organic clicks, on the other hand, are absolutely free.

This means that two businesses can generate the same amount of revenue using two different types of clicks. However, utilizing a PPC strategy will incur a significant amount more cost than a purely organic campaign.

Create Referral Traffic

We’ve established that when customers see your site in the top ranking in Google, they are more likely to click your website. But what about after that initial click?

Holding the top spot is an excellent opportunity to bolster internal backlinks. This is beneficial in two ways.

First, incorporating backlinks in your website’s content will keep your target audience there longer. Providing a quick and easy way to get additional information in regards to their original search will improve your audience’s perspective on your company and increase the likelihood that they will return or recommend you to a friend.

Second, Google looks as link building as part of its criteria for page rankings. Google uses bots to index a website and determine if your website is well structured and a good resource for prospective target audiences. If so, this is factored into your overall position.

Boost Business Image and Authenticity

When searching for products and services online, people want to see the best options first.

Being the top ranking in Google tells onlookers that you are, in fact, the best of the best. You are number one. And being number one is going to make your business look good.

Most people hold the belief that the top few slots in a Google search will be the most relevant to their query. So the higher you are on this list, the more authentic your company will be viewed by the people searching for your industry offerings.

Buffering business image is another added benefit of ranking well in Google. If your website holds numerous top spots in a given industry or field, then your business will begin to establish a reputation for being a leader in that vertical.

A positive rapport such as this will eventually generate more traffic simply on the basis that your company is a tried-and-true purveyor of quality information, products, and services. Consider it in the same category as building your brand and advertising your product and service offerings.

The Value Of A Top Ranking In Google

Achieving the top spot in Google isn’t easy. Nor is maintaining a spot. But the benefits for efforts directed towards attaining these lucrative slots are well worth it.

Producing high-quality content, choosing excellent keywords, and ensuring that your site alone can meet all the needs of your target customers are the first step towards winning that number one ranking. Once you’ve acquired the slot, the position will practically do the rest of the traffic-generation work for you.

Need help on where to begin? Learn more about how to make your content stand out and bolster your ratings by reaching out here. A stronger standing in Google is only a click away.



How to Achieve Higher Authority for Your Domain

The internet has lead to increased competition for both customers and views. Achieving higher authority for your domain is absolutely essential to improve your search engine performance.

This is because you cannot have customers if they can’t find you. Higher authority is the only way to guarantee eyes on your page and clicks on your CTA buttons.

Over one-third of web traffic goes to the number one search result on Google. So unless you want to keep missing out on those clicks, read on.

What Is Domain Authority?

Domain authority is a metric invented by Moz. It predicts how well your website will perform.

It does this by ranking domains on a range from one to one hundred. Domains with lower authority will have lower numerical scores, whereas domains with higher authority will have higher scores.

Older domains tend to have higher domain authority. This means it’s better to use domain authority as a measure of long-term SEO performance than a tool for SEO experiments.

Because of this, it’s also important to note that your actions will have an impact on your quest for higher authority.

This makes it essential that you do business with legitimate SEO professionals who know what they’re doing. Being penalized by search engines will damage your domain authority for a long time.

Your SEO strategy should be centered around improving your domain authority.

How Can I Achieve Higher Authority?

An element of improving your domain authority will be patience and a long-term commitment. That being said, increasing your authority is within your control regardless of the age of your site.

SEO Siren makes it clear that the three best ways to achieve higher authority are by improving on link quality, link diversity and the number of links on your site.

As you can tell by that information, links are absolutely critical to your success when it comes to domain authority. Luckily, we’ve been experts on links for over ten years and know how to use them for customers seeking higher authority.

Link Quality

If you aren’t careful, toxic backlinks will torpedo your SEO strategy.

Toxic backlinks are links to your website posted in a spammy way to generate short-term improvements in SEO performance.

In the long-run, these links will result in your site being penalized by Google and effectively destroy your chances of higher authority.

If you find toxic backlinks leading to your website, take action to have them removed. If you cannot, disavow them.

Instead of relying on toxic backlinks, you should focus on using high-quality links to generate traffic to your website.

Link quality refers to the legitimacy reflected by a website generating traffic to your site through linking to it. High-quality links come from relevant and legitimate websites with high rates of visitor satisfaction.

These traits should apply not just to the website where your link is hosted, but to your link itself. Avoid associating your website with link databases and other “black hat” SEO strategies.

The potential costs are absolutely not worth it.

Link Diversity

Link diversity refers to both the wording of anchor text leading to your website and the balance of “nofollow” and “dofollow” links. High link diversity on both fronts is essential to anybody striving for higher authority.

Having diverse anchor text is simple and is an important element of any modern SEO strategy. Unnaturally overusing keywords, in anchor text or otherwise, will lead to penalties.

“Nofollow” and “dofollow” links are links with coded instructions for the search engine on whether or not to follow them.

With a nofollow link, though the person clicking on it will follow the link, the search engine will not. This means nofollow links will not influence search engine rankings.


Number of Links

Along with the quality and diversity, link quantity is another measure that, if utilized effectively, will lead to higher authority.

Having a reasonable number of internal links will improve your SEO score by providing more “link juice” for search engines. In general, less is more when it comes to these.

When it comes to external links, the focus should be on providing a large number of useful links to quality sources. Don’t skimp on these in terms of quantity, but the quality is what makes these shine.

Keeping this in mind, there is still a maximum number of links beyond which your site could be penalized. Moz says that you should avoid having 100 or more hyperlinks on your page, though this still can depend on the size and depth of the page.

For instance, an in-depth guide is going to have more hyperlinks than a blog post and is less likely to be penalized for this.


What Else Should I Know?

Giving your website a higher authority score will be the most important element of your future business success.

Links are the most important way to do this. When using links for higher authority, don’t rely on untrustworthy “black hat” firms more interested in making a quick dollar off of you than ensuring your long-term success.

Here at Backlinks, we’ve been helping business professionals succeed in the digital age by harnessing the power of links boldly and intelligently. We’ve been in the industry for over a decade, and in the process, we’ve helped over one hundred thousand professionals reach higher authority and achieve greater success.

We would love to make you one of the many professionals who has been helped by using backlinks. Set up a buyer or seller account on our website and give your website the domain authority it needs.

If you’re still skeptical, that’s great! We’d love to hear your concerns, wants, and needs and come up with a link-buying strategy that works for you. Schedule a free link building consultation with us so we can talk!


design a logo

5 Reasons You Shouldn’t Hire Someone To Design A Logo For You

Need someone to design a logo for you, but don’t know how you’ll pay for it?

Hiring a graphic designer can cost anywhere from 50 to 300 dollars an hour.

A lot of people don’t have that kind of money.

But did you know you can just design a logo yourself? You can create your own design for whatever you need your logo for.

If you’re starting a small business you definitely need a logo. With a great design, your business will be more recognizable to everyone.

Research shows that even 3-year-olds can recognize businesses by their logo!

Maybe you don’t have a small business but are starting a non-profit. Perhaps you just want a unique letterhead.

Lots of people need a personal or professional logo these days.

You might think that you aren’t creative enough to design a logo. Maybe you are, but you don’t have any of the computer software.

If you buy all the equipment, it ends up costing the same as hiring a designer.

It turns out, you don’t need talent or software to create an eye-catching logo.

You can make your own logo and forget about hiring a designer. A free logo maker will do all the work for you.

Now you can take that money you saved and spend it on something else.

Need more convincing?

Lots of people immediately think to hire someone when they need a logo. However, here are 5 reasons why you shouldn’t hire someone to design a logo for you.

1. There’s not much freedom to change things when you hire someone to design a logo for you

Huge businesses change their logos all the time.

Why shouldn’t they? What is hip and in style always changes.

Companies themselves are always growing and changing.

Hopefully, yours will too!

The difference between their big corporation and your small business? They have an unlimited budget.

If you don’t have a lot of cash you will only have one shot to get the perfect logo.

That’s a big gamble!

What if you can’t make up your mind on what colors best represent your brand? The color is one of the most important parts of a logo. It has to be perfect.

There are so many fonts to choose from, too. What if you regret the one you chose six months from now?

Without the money to go back to a logo designer, then your logo is like a tattoo.

You’re stuck with it.

Not if you design a logo yourself. Then everything is in your hands. You can make all the logos you want, whenever the inspiration hits.

Say you have an online store with company merchandise. You can create all different designs for hats, t-shirts, and mugs.

You can tailor the logo for sweatshirts for adults, and bibs for babies.

If you’re presenting at an industry trade show, you can have a few different logos for all your different signage and pamphlets.

It’s all up to you and your imagination. You don’t have to limit yourself based on your budget.

2. When you don’t like the final product, you still have to pay the graphic designer

You might think a logo designer will keep working until you are happy.

Unfortunately, that is only true if you have a huge budget.

Graphic designers will jump through hoops if the price is right.

If you don’t have the money to spare, they will only work so much.

The cost to design a logo includes how many times they’ll fix what you don’t like.

Once you’ve hit the limit, that’s it. You’re stuck with it.

No matter how unhappy you are, you still have to pay the agreed upon price.

There are no negotiations after the work has been done.

At the end of the process, you could be out hundreds of dollars. Maybe even thousands.

With nothing to show for it.

It’s just one more risk you take whenever you hire a logo designer.

When you blow your logo design budget, you’ll have no choice but to do it yourself.

You might as well save the money in the first place and use a free logo maker.

That way you can keep working on it until it’s perfect.

3. If you don’t want to compromise on the design of your logo, you might bump heads with the designer

When you hire a designer, you aren’t hiring a mind reader.

You can explain what you want in detail. It still won’t look exactly as it does in your head.

There’s more to keep in mind if you’re very particular:

When you hire a designer, you are also hiring an artist.

Artists have lots of opinions on what they think their work should look like.

They won’t be shy about telling you their thoughts. Which is fine, if you have no vision for your logo.

However, if you know exactly what you want, you might bump heads.

It causes problems if your logo designer doesn’t agree with your ideas.

They may be a great graphic designer, but they didn’t go to marketing school.

They sometimes think they know what is best for your logo because they are the “expert.”

But you are the expert when it comes to what is best for your company.

If they think you’re wrong, it will be hard to get them to do exactly what you want.

That means you will constantly have to send the design back for edits.

Even if you eventually get the perfect logo, the process will be a headache.

And, again, if at the end you aren’t happy with the product, you still have to pay.

It’s just one more reason why you shouldn’t hire someone to design your logo.

4. When you find a logo you like, a designer won’t recreate that for you

When you hire someone to design a logo for you, it’s not like seeing a hairdresser.

You can’t bring them a picture of a logo you like and say, “I want that style.”

You’d think whatever the client wants the client gets. That’s not the case.

Like we said before, the designer considers themselves an artist.

It’s not like you’re asking them to completely copy it or anything. You just want them to do something similar.

That probably won’t matter.

They will want to “wow” you with something completely original. Recreating another design isn’t any fun for them.

Maybe you will love their completely one-of-a-kind work.

Another possibility is that you will hate it. How annoying is that?

You knew what you wanted the whole time, and they wouldn’t give it to you.

You might as well just design a logo yourself since you’re already inspired.

A vision is half the battle of creating a design.

All you have to do from there is use a free logo generator to make your vision real.

5. You should save money where you can

Small businesses and organizations take a lot of money to get up and running.

Research shows that the average cost can be upwards of $30,000.

There are all the bills that you can’t compromise on.

A florist shop has to have electricity. An in-home daycare center needs to have snacks and toys.

Then there are all the unexpected costs that come up.

When an oven in your bakery breaks down, you either fix it or close up shop.

You should find ways to cut corners.

Then you’ll be able to save money for the surprise disasters and monthly bills.

Of course, a logo is something you need to have.

It is also something you don’t need to pay for.

It’s possible that you have the money to hire a logo designer right now.

Then after writing the check to your graphic designer, your catering van breaks down.

You’ll wish you had that extra few hundred dollars lying around.

Maybe you don’t even have a small business.

You just need a logo for your personal website or blog.

In that case, you’re not even using your logo for profit. It’s silly to sink cash into hiring someone to design a logo if you’re never going to make that money back.

It wasn’t always an option to design a logo for yourself. Now with some great technology, it’s really easy.

You might as well just save your money where you can!

Are you considering making your own logo?

As you’ve read, there are a lot of great reasons to design a logo yourself.

Luckily, because of free logo generators, there is no risk to trying it out.

Check out our Online Logo Maker and see what we’re about.

Still not feeling confident that you can figure out how to make your own logo?

We have a tutorial to show you all the tips and tricks. It’s easier than you think!

You might really like what you come up with!

Have you ever tried to design a logo for yourself?

What was your experience like?

Please let us know in the comments below! We would love to hear how you liked it!

How to Conduct a Quick Backlink Audit

You likely already know that backlinks are key to good SEO rankings for your website. They drive new visitors to your site and boost your rankings in Google.

But have you ever considered the importance of a doing a backlink audit?

Backlinks boost your site only if they are high quality. Harmful backlinks can actually lower your site’s SEO rankings, doing the opposite of what you want.

You might even be penalized by Google for having too many unnatural or unhealthy backlinks. That would mean you have to work extra hard to recover from the penalty and get your SEO back on track.

Avoid these backlink pitfalls by doing an audit. Don’t wait until you’ve received warnings in your inbox: start right now.

In fact, a backlink audit can even open up new opportunities for your site. You will easily see how you can get more high-quality links to your site once you learn how to do a backlink audit.

In this simple, step-by-step guide, we’ll show you how.

Conducting a Backlink Audit

1. Understand the link audit

Many people don’t fully understand the power and purpose of backlinks, much less how a backlink audit works.

That’s fine: we’re here to show you what you need to know.

The first step is understanding what the link audit does.

A link audit will evaluate how well your current backlinks (or link profile) are working for your site. If there are any bad links to your site, they will be revealed by the audit.

Many companies charge a lot of money to get this valuable information for you. However, it is possible to do a link audit yourself with these next steps.

2. Find current backlinks

You need to know what links are bringing people to your site when you get ready to do your backlink audit.

Fortunately, Google Search Console makes this task easy. Sign into Google, go to your Dashboard, and click on “Search Traffic” in the lefthand sidebar.

Under “Search Traffic,” click on “Links to Your Site.”

This will give you a total number of backlinks, as well as other helpful information, like what anchor text was used and which sites link to yours the most.

3. Perform the analysis

If you think you have the time for it, you can do this, the hefty part of the audit, by hand.

This means you would click on each link and evaluate it yourself. If there are only a few links to look at, this is reasonable. However, you might have large numbers of backlinks to go through.

If this is the case, use a link analysis tool instead. There are several free online link analysis sites, so choose one that works for you to make the work faster.

If you evaluate your links by hand, you’ll want to make sure they work and aren’t “dead,” and come from real, reliable websites.

4. Look for penalties

It’s important to make sure none of your backlinks have received penalties when you do your backlink audit.

The link penalties you might get come in two forms: algorithmic and manual.

An algorithmic penalty happens when Google’s algorithm, Penguin, catches something in your link profile that shouldn’t be there.

A manual penalty happens when a person on the Google team was manually reviewing your link profile and found an issue.

Either one of these penalties will cause a Google ranking loss for your site.

You will usually be alerted to manual penalties with a message from Google Webmasters. An algorithmic penalty comes from an automated system, so there is no alert.

However, if you see a sudden drop in organic traffic to your site, there’s a good chance the cause was an algorithmic penalty.

5. Fix any issues

If your backlink audit showed that you have problematic backlinks, it’s time to make a plan to fix them.

Maybe just a few of the backlinks were bad. Maybe all of them were. Either way, it’s important to do something about it, and add quality links in their place.

Remember: the best audit in the world is worthless if you don’t act on that information.

First, figure out how to remove the bad links you found. Links that don’t work or links to spam sites or penalized sites should be removed.

If the link is to a spam or penalized a site, reach out to the website’s owner with a friendly, professional request to remove the bad links.

If the link is dead (or doesn’t work), you can disavow that link. is a free resource that can help you do this.

6. Replace with quality links

Once you’ve removed the bad, it’s time to add in the good. Quality backlinks will be relevant to your site and should come from another relevant site.

They also should offer value to anyone who clicks through. If someone is reading about architecture, a backlink to your page about cooking probably won’t be of interest to them.

Seek out these high-quality links. More backlinks aren’t necessarily better if they go to bad or irrelevant sites. It may take more work to get the good links, but it’s worth it.


You will want to perform audits regularly to get the most use out of this information.

The more often you do a backlink audit, the less time each audit will take. Doing this work every six months is a good plan for most websites.

If your link profile had issues, there’s no need to panic. The solution is easy: get rid of the bad links and add in good ones.

There are many creative ways to get those good links. Maybe you’ll use social media sites like YouTube as a way to get more links. Maybe you’ll find other strategies that work for you.

It’s important to have a link building strategy. But if that strategy doesn’t address what to do with bad links, you’re not doing your site any favors.

Look at the places where you removed bad links. Now you can see the potential for good backlinks there. Reach out for those high-quality links, weed out the bad ones, and know that you won’t have too many surprises when it’s time for your next backlink audit.

The Best Ways to Use Content as A Backlink Builder

Ask anyone in the SEO biz, and they’ll likely tell you twice: building backlinks will never get old or irrelevant. It’s driven blogs since the beginning, and it’s here to stay. So if you want to optimize your searchability, become a better backlink builder. We’ll show you how.

Entrepreneur attributes “80% of the weight that search engine algorithms give websites” to backlinks. They say it’s clear: “links demonstrate a site’s popularity.”

But not all backlinks are created equal, according to Entrepreneur. Two key factors are 1) links from an already high-ranking site, and 2) from one relevant to your business or industry. In other words, great content is what it takes to hit the ranking heights.

Forbes states that “high-quality content is one of the primary drivers of relevant search traffic.” Forbes credits content for the sensational success of their “10 Wildly-Successful Blogs That Earn Outlandish Incomes.” Incomes like $215 thousand per month! $1 million per month! $14 million per month!

We’ve got great tips on how to leverage top-notch content to build better backlinks. Follow us!

Free Advertising

When you start out with your backlink builder strategy, go for relevant sites that carry high-quality content. This doesn’t have to cost a penny. Here’s how to get free exposure.

Build by Guest Post

When it comes to creativity, you can’t just skim off the top. You have to dig deep. You have to brainstorm, get typing, and generate those gems that will set your blog apart. Once you have that, blast the internet with your grammatical gold.

Guest posts are a great way to get known. And many will earn you extra cash. Depending on your industry or area of expertise, you can earn $100 or more for 500-1,000 words. For instance, AMC Outdoors pays up to $700 for high-quality content on all things Appalachian.

But as an avid backlink builder, you’re not concerned with a few bucks here or there. The real payoff is when you widen your web presence with all the free advertising guest blogging affords. Each host should invite you to share a bio and links to your sites and pages.

Create a Press Release

Got a new product you want to shout about? How about a new exec coming on board who’s a major attraction in the industry?

Anything newsworthy is worth sharing in a press release. And talk about free advertising! Major news sources are looking for the latest, and what’s new with you qualifies. Include your pages in your release, and the big guns will bolster them automatically.

Take It to the Masses with Social Media

According to Time Health, 77% of people ages 18-24 say they reach for their mobile device first thing when not otherwise occupied. Even the NIH published a study on social media addiction.

Score! Capitalize on that sh*t. Start a page on Facebook, provide the link to your website, and, for as little as $3, you can boost to 1,000 viewers. Twitter and Instagram offer comparable services.

Use Video as a Backlink Builder

In his recent article “When People Pay Attention to Video Ads and Why” appearing in Harvard Business Review, Prof. Thales Teixiera tells what it takes to get your video ad noticed.

When you know your audience is watching, say at the very start of a YouTube video, aim to entertain without being too emotional. Also, it is important with this type of situation to start the hook after the reveal of the brand.

When your audience is anything but captive, like when they’re browsing and looking to ‘X’ out, shoot for viral advertising.

For instance, Duracell went viral with 16 million views on YouTube, despite the fact that batteries are one of the most widely-skipped items when it comes to ads, according to Prof. Teixiera.

Backlinks built the success of the Duracell ad when the company hired big-name bloggers, internet celebs, and online trendsetters to show it on their blogs and sites.

The Prof says “Entertain people to grab their attention; only then turn to your advertising needs by providing relevant information.”

Applying the Prof’s advice doesn’t have to break the bank. You can generate oodles of buzz with low-budget videos.

DIY videos go viral every day. One example is “World’s Best Skateboarding Cat! Go Didga Go!” by Robert Dollwet, Australian pet trainer.

His video hooks the viewer in the initial 25 seconds when a self-propelled skateboard invites an aloof cat on an adventure around Coolangatta, Australia. The marketing content is brief and discreet. It appears at the end of the video and includes a subscribe link.

You can do that, easy! Don’t overestimate the potential cost of video and miss out on the opportunity to make your brand known.

Other Ways to Advertise

Remember Forbes’ “wildly successful blogs that earn outlandish incomes?” Coming in at #8 on their list is Gizmodo, and they generate $325,000 per month.

They got there by delivering high-quality content that induces daily hits to their sites. You can post for free on Gizmodo, if you create an account and avoid promotional content.

Fellow Gizmodo contributors can quote your blog if they backlink you. Gizmodo may also choose to use your content in additional blogs, with the courtesy of a backlink. Or they may repost you on one of their affiliates: Lifehacker, Deadspin, Fusion, Jalopnik, Jezebel, Kotaku, or The Root.

Words to the Wise

According to Entrepreneur, avoid paid backlinks. Search engines frown upon them, and they diminish your visibility, studies show. Apparently, this wasn’t an issue for Duracell, however, so you may want to keep your options open.

One more tip: track your backlink builder progress with Google Alerts. Lifehacker says Google Alerts does for free what PR reps charge buku bucks. Search only high-quality results.

Also, you can continue to build backlinks with Google Alerts. Once you find those high-quality results, contact sites that reference your brand or quotes without providing a link. Ask them to; they’re more than likely to oblige.

Earn monthly passive income from your unused ad space by selling backlinks on your site. Here’s how.

We’ve got over 10 years’ experience building backlinks for over 100,000 customers. We’re Check out why we’re still the most trusted brand in the industry and the leading choice for advertisers and publishers. Register for your free account today!

We want to hear from you! Contact us. We offer 24/7 support. But also, we want to know what questions you have about becoming a better backlink builder. Please leave a comment below. Thank you!





tiered link building

What is Tiered Link Building and Should You Use it?

If you are struggling to rank higher and increase your website’s traffic, you should give tiered link building a try.

What is tiered link building?

This strategy might sound complex, but when you get to it, it is really simple.

Instead of creating websites that link back to you (low authority websites) for the sole purpose of building backlinks, you use guest posts on authoritative websites to link back to another guest post written by you in the same niche.

Have I lost you?

“But where does my website link appear in all this story?”

We will get there.

In the first tier, you will mention your website. However, the second tier will only strengthen the first one to make the backlink to your website stronger.

Instead of building two backlinks, you build just one—a quite powerful one, at that.

There are many things to be said about tiered link building, so let’s get to it!

What isn’t tiered link building

You are probably thinking to yourself, “I don’t need to wreck my nerves trying to find authoritative websites and then get rejected because my content is not good enough. I could just use the old trick: buy expired domains and then create content on those websites that will strengthen each other, and then point the first tier to my website.”

You are right. You could do that. But that is a black hat technique that will get you penalized.

Creating websites that you use as tiers is not white hat tiered link building, and it most likely buries your website on page 10.

If you want to rank higher, you will have to be able to produce high-quality content that is accepted by authoritative websites in your niche.

That is the secret to tiered link building.

How to get started

If you want to make tiered link building work, you should know a few things before you get started.

High-quality content is a must

Not everyone is a writer. Maybe you are, but your resources are better used elsewhere in your company.

If you do not pitch content that is worth posting by big players in your niche, you do not stand a chance.

Google is sick of guest posting being used as an easy way to backlink

According to Matt Cutts, “guest blogging is done, it has become too spammy”.

What Matt Cutts wants to get across is that far too many people pay to get accepted to publish on a certain website. This usually leads to content for the sake of backlinks, and not for the sake of providing solutions to readers.

This type of content is usually diluted and filled with fluff.

When you publish on another website, make sure your content does not look like you wrote it just for the sake of filling an empty page.

Google’s algorithms are now capable of seeing through spammy posts.

The SEO toolbox

Before you start searching for authoritative websites, you should check a few details such as domain authority, traffic, where they get their backlinks, keywords they are ranking for, etc.

Some websites are decaying. Make sure you do not post on a website that will be in ruined 9 months from now.

How to find websites who are interested in your content

An easy way to find your first tier is to look at Google trends in your niche. You could also perform a keyword search and pick between the first websites ranking for that keyword.

The first tier must be the most powerful. The second should have a domain authority ranked at least 30.

Keep in mind that in tiered link building the second website strengthens the first, and only the first has a link back to your website.

There are several ways to approach tiered link building. You can search for broken links in those websites and promise to replace them with working links to your content.

You can create an infographic that goes well with their content and then add a description to it which contains your link on your first tier.

There are several approaches to guest posting. But no matter what you do, provide value. It makes the website owner you are pitching to happy, it makes Google happy, and it probably makes you smile too.

How to write the perfect pitch

If you want to make your tiered link building strategy work, you need to convince the website owners you can write high-quality content.

The first step you should take is making sure you get your emails opened. Keep in mind that you are dealing with influencers, especially for the first tier.

They probably do not open every email they receive every day. Their inboxes must be flooded. This is why standing out is a crucial step.

There is a trick many email marketers use to increase the opening rate of their email.

To make your email sound more human, not just another autoresponder in the subject line, write “no subject”.

These types of emails make the receiver curious about what is inside. Plus, many people write emails like this to their friends when they are in a hurry.

It also makes the receiver wonder if they know the sender or not.

After you caught the attention of the receiver, start writing the pitch. This should gravitate around the benefits his website will receive if he posts your content.

Do not try to brag or sound like a salesman. Instead, just show a proven record of how many shares, likes, and traffic your content has received.

Be short and to the point to improve the odds of your email being read from start to finish.

Wrapping up

Tiered link building is all about guest posting on authoritative websites.

You choose your first tier and the other websites point at it, while only the first tier points at you.

This is a white hat technique that can put you on the first page of Google when done properly.

If you want to find out more about tiered link building, do not hesitate to take a look at our blog.

We also provide a free link building consultation for companies and individuals interested in ranking higher.



Youtube Backlinks

The Hidden Benefits of YouTube Backlinks

YouTube has been a reliable source for billions of users. It helps people find information and circulate information to others online. Another incredibly powerful source to attract your audience is youtube backlinks.

Getting people to your YouTube channel might be tricky but sending people to your other work is easy. You will only need to include backlinks to do so! There are simple tricks and tips to boosting your online reputation through YouTube.

You will first want to make sure that the content on your website is tempting and alluring. This is how you will attract your audience.

Making videos isn’t for everybody. Once you manage to create an idea you consider valuable, you can simply piece together the visual for it. You can always outsource the editing.

Most of us feel more drawn into watching information than reading about it. In fact, 65 percent of people are visual learners. This makes YouTube a resourceful place for the use of backlinks.

You can promote your brand, your company, your products, and yourself through YouTube. It allows customers to get a good look at what you’re trying to sell them.

It also amplifies your image. People get the chance to see you or your products from different angles on YouTube. This will also make them want to look for even more information.

This is where your youtube backlinks come in.

You can include links to your website in different parts of your YouTube video. By doing this, you are making people aware of anything relative to your brand. That is key.

The effectiveness of digital marketing is unmatched and shouldn’t be underestimated. And embracing YouTube will increase your number of visitors.

How to Use YouTube Backlinks

Disclaimer: All youtube backlinks are NoFollow links.

Lucky for you, NoFollow and Follow links are losing relevance as Google advances.

YouTube Channels are your best friend.

You should create a YouTube channel so that any videos you create can be under one direct source.

Once you have your channel you can begin to add backlinks to your other content. YouTube will ask you to provide general profile information. This is where you will add your links.

At this point, you will need to include two permanent youtube backlinks. Here’s how:

  • On the “Channel” page you need to click on the “About” tab.
  • Fill the appropriate boxes with all the necessary information.
  • Next, fill the “Custom Links” tab with as many links as you want.
  • Be sure that the link to your main page is in the first box.
  • All information and backlinks you’ve entered will now appear on the “FAQ Tube”.
  • The first link (your main link) will be a small link over the artwork you use for your channel. This will be there with whatever tab users are on!

But wait, there’s more:

Making Videos = More Backlinks

Creating content for your YouTube channel is the fun part.

By making videos you not only make your channel more interesting, you give your audience more to look for.

Video descriptions is a section of your profile where you can include as many youtube backlinks as possible.

You should briefly describe your video then insert links to your content and website.

Make sure that you include http:// before any links. That will make it clickable and Google will better pick it up.

However, you have to make sure aren’t adding too many links at a time to avoid them being considered as spam.

Don’t forget the comments

Another option to consider are the comments section of your YouTube channel. You should apply the same caution as you would for the video description section.

Your comments can be a quick an easy source for other users to find your youtube backlinks. It’s simply another way to attract a broader audience.

How SEO Helps You

SEO, or Search Engine Optimization, is crucial for growing your online reputation. It is what boosts your rankings, circulates your content, and makes your website easy to find.

Google is your friend here. The popular search engine is what will help direct website traffic to your page.

The greater your SEO, the more likely your content is to show up on the first page of results. A good majority of google searchers click on the first 10 organic results.

Having a YouTube channel with tons of original content strengthens your chances. Google prioritizes videos. Quality content on your channel will build youtube backlinks to your website.

This will also increase the importance of your website and the links you have on them.

Social Media Also Helps

Your social media accounts help to build your SEO ranking.

Sharing content directly from your YouTube channel to your Facebook or Twitter helps. It encourages your customers’ followers to share your content themselves.

It also sends a strong statement to Google that your YouTube channel is growing.

YouTube creates the platform for you to share your backlinks to your social media. Your social media creates more backlinks to your website. Google picks up the growth and automatically boosts your ranking.

Sharing is just as important

You should constantly be sharing the videos on your YouTube channel. Sharing impacts the number of embeds your videos get on other people’s websites.

Having your work come up on other people’s websites and blogs gives you a higher ranking. It also showcases that your content is of higher quality.

Sharing also maintains your Google ranking and can possibly increase it.

Recreating the content you already have helps too. You can turn your YouTube videos into a podcast or a blog post, for example. Doing so helps develop a stronger SEO.

The stronger your SEO presence, the more backlinks you can have.

Keyword Tagging is Effective

Keyword tagging helps to pinpoint your target audiences.

Aim to create words based on the product, its features, etc. This can boost your SEO ranking as well.

Keywords will also tie into your youtube backlinks located in your video description.

Doing so can make your Google ranking skyrocket. It will also increase your conversions.


YouTube’s platform is effective with reaching a worldwide audience with a few clicks. You and your business can benefit from the utilization of a YouTube channel. You can expand your audience through building quality content and circulating it online. Following these tips will help but for further advice, check this out.

social backlinks

The Easy Way to Generate Social Backlinks

Suffering from stagnant search rankings? It’s probably time to reassess your social backlinks strategy.

However, increasing that SERP ranking through social media requires more than just signing up for a free account.

In fact, it’s not the pages themselves that help you rank. It’s every share, like, comment, and the mere mention of your website on social media that pushes you up the ranks (otherwise known as social engagements).

Most importantly, you want people to engage with your social backlinks to keep that link juice flowing.

You don’t want to waste your time on social backlinks tips that don’t work, so let’s take a look at some cold hard data to get you started on the right path.

How Google Ranks Social Media Engagements

To Google, these engagements are processed as “social signals” to increase your ranking.

Take a look at the following social signals from Google’s top 200 search ranking factors:

  • Total number of tweets where your website is mentioned.
  • Total number of Facebook page likes.
  • Total number of Facebook page and post shares.
  • Popularity or “page authority” of your Facebook pages.
  • Total Number of pins on Pinterest.
  • Total Reddit upvotes on posts that mention your name or website.
  • Total number of “+1’s” on Google Plus.
  • Your social media page “age.” The older and more active your pages are, the stronger your social signals are as well.

As you can see, it’s all about engagement.

This means driving engagement should be the primary goal of your social backlinks strategy.

Encouraging this engagement isn’t as hard as you think either. Keeping this data in mind, let’s discuss the easiest way you can generate social backlinks that churn out signals.

Promote Your Website In Every Social Profile

Let’s start with the easiest social backlinks tip in existence.

The first thing you need to do is to add your website and company name to every social media account you have for your business.

Every social media network, from Facebook to Pinterest, has “about” sections that let you clearly feature your website.

Remember how Google uses social media “authority” as a ranking signal?

After you add your website, you will need to verify your website link with that social network to further boost your social media “authority” with google.

All four social media heavyweights, Facebook, Google+, Twitter, and Pinterest, have options for website verification.

How To Improve Your Content To Generate Social Backlinks

People engage with content that inspires them. It’s that simple.

Does this mean you have to be a Pulitzer prize-winning writer or an oscar-winning director to create high-quality content that gets shares? Not in the slightest.

In fact, sometimes less is more.

Keep It Short and Sweet

Just look at Twitter. While you’re limited to only 140 characters, this doesn’t stop people from retweeting, liking, and embedding your tweets on their blog.

If your Facebook posts read more like novels, try cutting them down to just 40 to 140 characters long.

When sharing a piece of content, think of your social media post as a “pitch” to your audience. Ask yourself what the most attention-grabbing aspect of the content is. What is the over-arching message of the content?

Share Lots of Visual Material

When it comes to marketing, whether it’s online or traditional, visual content is king.

People are more likely to remember your brand if you published visual content, and we have the data to prove it. Check out these findings from recent studies published in Fast Company and Psychology Today:

  • 65% of people are visual learners.
  • Our brains actually prefer visual storytelling over plain lists of facts.
  • Visual material is “processed 60,000 times faster than text.”
  • Tweets that contain visuals are 94% more likely to be shared.
  • Content that contains visuals are 50x more likely to land on the first page of SERPS.

There are several types of visual content formats to choose from to increase your social backlinks.

Social media makes it so easy to generate visual content too. For example, when you share a post from your blog on Facebook, an attractive “link card” generates automatically to grab the attention of your audience.

To help you diversify and prioritize your visual content for maximum exposure, consider these findings from Business2Community and Social Media Examiner’s latest industry trends report:

  • Go live with your content: More than 50% of content marketers are upping their social media content with live video streaming.
  • Keep creating videos: videos continue to be a major generator for social backlinks, and marketers are expected to increase video content by 73%.
  • 63% of marketers surveys are expected to expand their YouTube Marketing strategies.
  • Infographics demand skyrocketed by 800%!
  • Infographics are shared 3x more on social media.
  • 42% of markers are expected to increase their use of Pinterest
  • Blogs with visuals are the second most popular form of content for social media marketing.

Leverage The Power of Google+

Remember that it’s Google that you’re trying to please with your social backlinks.

If you want to get in Google’s good graces, it never hurts to generate engagement through their own social media project.

Remember how you learned to add your website link to every profile? Here, you’re going to take it a step further and add your link to various Google+ sections.

Getting started on Google+ is so easy. Here’s how you do it:

  • Populate your Google+ link section with your main website and all your social media pages.
  • Start or join a Google+ community so you can share high-quality content with your backlink.
  • Add your website backlink to your community’s description section.
  • Add your company website to your Google business listing.
  • Write attention-grabbing headlines for your Google+ posts.
  • Add relevant, thought-provoking comments on Google+ posts that are relevant to your niche. These link directly back to your profile.

You’re so close to increasing your google rankings with the power of social backlinks.

Let’s recap what you need to know:

  • Add your website backlink to every social media profile and about section.
  • Keep your social media content text short and compelling.
  • Boost your social media engagement with visuals.
  • Take advantage of Google+’s many publishing features to increase social backlinks.

Now, it’s your turn.

Your next step is to bookmark this super easy guide to craft a winning strategy that will generate high-quality social backlinks.

Get started today to start churning out those google-friendly signals in no time.

The Best Link Building Tools We’re Looking at for 2017

link building toolsSince Google’s creation, link building tools have consistently remained one of the best strategies for increasing your website’s SEO potential.

The early days of Google marked link spamming and other techniques focused on buying backlinks from low-quality link providers.

This eventually evolved into what we know today as “Blackhat SEO,” and subsequently, earned us SEO’ers a firm slap on the wrist from Google. Who knew that Google wanted readable content for their users?

Since then, Google has waged war against SEO’ers using low-quality links to increase their search ranking. In September of this year, Google won that war.

Google’s latest Penguin update, Penguin 4.0, monitors linking in real-time, ensuring that any and all low-quality links no longer increase SEO.

SEOs in 2017 must move forward and stick with linking practices that cater to Google’s new algorithm. Luckily, plenty of linking practices exist that Google won’t penalize, and some they even encourage.

We’re looking at the best linking practices for 2017 and how to capitalize on them.

Link Building Tools


It is probably beaten into your brain that content is king, and it’s true. Google values content that informs readers and focuses on more than just SEO potential.

In a survey of SEO leaders, Omar Kattan mused that the future of SEO lies not in technical signals, but in social signals that require brands to produce relevant, entertaining, useful, inspiring content.

However, have you stopped to ask yourself what kind of content is actually worth creating? Blog posts are essential to SEO, but it’s infographics that stand out.

Start by identifying a niche where your potential infographic is relevant. Next, identify the information your niche is looking for. This is easily accomplished by studying keyword trends.

Build your infographic and promote it heavily on social media websites. You can also send out “feelers” to other blogs within your niche who may trade a backlink for infographic use rights.

Though social media links aren’t authoritative, they signal popularity to authoritative websites who might link to your infographic.

The chances of creating a viral infographic are slim, but the rewards are tremendous.

Guest Posts

Guest posts emerged long ago as a great set of link building tools to generate high-quality backlinks, and it remains so in 2017. The reasons guest posting is so effective is simple.

You’re creating an article for another website tailored to increase your own SEO link juice. Handcrafted backlinks will always fare better than those from outside your organization.

But, in 2017, we’re taking guest posting to the next level.

Focus on pitching your guest posts to what we call “content syndicators.” These are websites that work with networks of other blogs to post their content across multiple pages.

For example, The Huffington Post is part of a syndication network. They repost content from other blogs on their website. If website ABC is trending within their niche, Huff Post will republish their content.

Your goal is to guest post on member blogs of these syndication networks. Not only do you gain a backlink from your guest post, but also the opportunity for exposure to a mass market audience.

This is harder than it sounds. Search Huff Post, Mashable, and other similar blogs for posts related to your niche. Then, look for a “this post originally appeared on” credit.

Your goal is to guest post on the credited websites.

Once you’ve identified your targets, pitch ideas that are niche-specific. Your target is mass appeal, but the authoritative websites want niche articles.

Don’t stop guest posting, but also keep an eye out for syndication opportunities.

Outreach Efforts

Part of building backlinks is convincing other blog owners that your content is quality. Some people may organically find your content, but it’s likely many of your backlinks will come from building a repertoire with other content creators.

Sounds easy, right? Not quite, because you’re not the only one trying to win over editors and snag a backlink.

Standing out in an inbox full of emails is no easy feat. The best way to differentiate yourself is through personalized emails. Nothing says “delete this” like a template email.

After you’ve managed to convince a few people to work with your linking practices, you’ll need to build a relationship with them. The nature of the relationship will depend on your linking strategies.

Trading guest content is a great way to build backlinks in a friendly way. Ditto for giving away free backlinks planted within each other’s work.

If your strategy involves buying backlinks, things get somewhat more complicated. The thing is, Google isn’t too keen on buying and selling links. But, that doesn’t mean there aren’t ways to trick the search giant.

Business relationships with link buying or selling clients involve staying within your niche and agreeing on the specifics of anchor text and link volume. Less friendship, and more caution, tends to stem from these relationships.

Wrapping Up

There’s no doubt in our mind that link building tools will remain an important part of SEO strategy in 2017. The SEO potential of building a quality network of backlinks is far too great to ignore.

Keep Penguin in mind, churn out those infographics, become friendly with other bloggers, and start searching for quality syndicated content networks. Stick to these trends and your SEO in 2017 should be off to a fantastic start.

We hope that with our guide, you’ll move into 2017 with all the tools you need to take your SEO to the next level.

If you’re interested in learning more about building a high-quality link profile, get in contact with us. We offer opportunities for both buying and selling high-quality backlinks to boost your website’s SEO potential.